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okay no no no
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ah
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well i was i okay i am seventeen that congress and the contrast raw
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it can act right add congress so far and my first there
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let's have a convention director at the copenhagen and then turn around
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ah all that i can and that that is a great player sorry
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it's not oh i lie right place chaperones on i. r. c.
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d.'s all the you know one or two higher level performance
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and it's possible for the copenhagen your
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your neck so he already now that he is oh an accomplished violinists
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and and visionary social in and i did so i will narrate as well
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uh no yeah i and working with the well uh oh i hundred go round handlers
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and she'd shane top level there that's it is well past when what's so we can do something like
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the guys here this morning to challenge our life and
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our right side of rain oh no nice
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and to create curiosity so let us listen there that's oh well i'll let your last thursday
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the copenhagen denmark lecturer this seems at half
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reference for future rests an office
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with this i guess those of you who had attended before no this
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yeah in signs that there's disruption would change all over the place
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you may relax and then now this yeah won't be no exception
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and why not scandinavian things seem to be on a roll at it yeah
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that an o. s. sweden and a futurist having right here i thought that's how
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how that i thought was an global disrupted yeah signal at
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least maybe will change and next generation this yep
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he's ah oh right now ah a journalist and now x. p. i.
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without an attacker for an x. x. x. itself owls are
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we oh well kansas earth and sets up free five ten
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but we also need to get ready to change that today and
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will help us practised by providing questions rather than access
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that scene challenging interesting questions about the nature
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sell prepare yourself oh we're getting you align opening news oh ah
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and we just thought of that jury as fast events is direct
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acceptance and presentations hats for windows and now or within yeah
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hi
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hi
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with the nice it and lost in a firm voice a little bit but
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the ladies and gentlemen it is the beginning of the last thing
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and now for next five minutes i will again have you do something you don't like
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to do you would be without powerpoint for five minutes sorry y'all creative you know
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you'll get it into the eastern shore so beginnings i would like to very
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quickly the patch on listening again how the beginnings of the masterpieces
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i'd like to see how to which the pulp amp emerges so the beginning
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so how do we get the character for instance if i start this
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ah
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ah
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yeah yeah
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so what do we in what we force would be moving to
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music it is difficult to be observer the same time
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because we just you know be come into this wonderful well the music
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but we must learn to be observers so what is happening here
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force you to men with something like this uh_huh
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in big so there is a there is a there is a direction like a vision like a like a
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it's still wearing like a june it's going on but
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in addition to hear these um um um
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um well this is very important for me to to have the
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sense for the journey but it has to be accompanied by
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a huge by mark all the time the heartbeat
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haven't you see this checking we had the rule to schooling if we just go without heart
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design last so this is just one think forties another one
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like this one
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few but what we are now what's what is it see what is the bread
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that's that is that is that ah you know this is that
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the male energy we are male energy ah get something started
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if we only have that the disaster right what plans there
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ah ah that's not may that's yeah that's i know you know
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ah so this view is going to be out the balance about the balance now if we go to the east
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what would you say it's about viewing yeah i'll anybody from china
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also yeah can you hear that and found not so
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right why my showing this to you my friends big cost
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we see is the beginning we can already hear the totality and that his musical way of looking at the future
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because what palliative the masterpieces organic so if you enter
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properly now you know read the only thing
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what a capability for either to be with one step immediately see the million b. and
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not bad even if the destructive disrupting anyway one lower and then got down one
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another example is that okay one more yeah one sub this these metal
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oh
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very famous springs sum up once in a while the here
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i guess like this ah ah
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yeah it's it's like more that they gradually go down to the midlife crisis
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yeah we love prices up a nice so nice begins eyes
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oh uh_huh yeah if you don't have mid life crisis your whole life you already been introduced
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yeah yeah so so midlife crisis okay what happens then once again what happens and
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i would be no that is just would hum no his the forties
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you obviously don't know of young who are still question period
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but then you say now or never really get the fifties ah ah
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ha ha ha ha
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and now
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oh happy and ah ah
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ha ha ha what life in life and smacked me group was most of the project
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try to make it can't hurt him today at my lecture because i will show you
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a musical strategy how open to implement you learned this week what you
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learned here you go back you know what monday you would be
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a good business as usual but you have to change it i can help you associate than thirty thank you very much how
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it is so maximum yeah or let's get on another round clearly
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i now let's go
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hi
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hi
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thank you so i will presumably be here most of the time for the
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wants of you close to fifty forget me alright thank you me um
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so thirteen questions i don't know you obviously but i know a
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lot of the questions you have and one of the questions
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you think about all the time so question number one the
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one we think about everyday it what's the future
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and we have to that we don't know that's the problem with
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future sometimes we think so much about the futures we actually
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three this moment as an obstacle to reach somewhere
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else as if the future was more important
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moment this moment that's
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what is the future is not to be predicted what is the future is something to be created
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well i will talk a little bit about these things today
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and i will take you through journey of thirteen questions because obviously we don't know the
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future but we know the now we know we'll whole lot about the now
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so let's focus on the now for a bit on some trends some
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opportunities and some challenges one of the questions i get a lot
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i go to a lot of conferences i got a lot of business meetings a kick offs and
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within the organisation a lot of people these days asked himself this question how can we create growth
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the question about growth and profitability is one of the biggest questions we have as a side how do we
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create growth what do we do to crawl in a way that sixteen everything that we want and
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that makes you wonder what is actually growing because if you look at it we have created growth
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logo g. p. has problem by six hundred and thirty percent since nineteen eighty
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so we have created a lot of growth and as you know today
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more human beings on this planet are better off than ever before if you count how much money we have
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how many people have access to education healthcare vaccines all of these things
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it's marvel this journey the been through a lot of growth has been you know the foundation for
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creating all this well being but on the other hand if you think about anything non human
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on this planet
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is suffering pretty bad
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or ecological system is uh in crisis our oceans are
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dying the coral reefs are dying we have uh
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before station as a big probably have air pollution as a big problem
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you mention jen and jon really high and if you go china today if someone was project you know you have a big
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problem with air pollution i was in china beijing a ten days
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ago air pollution and it was two twenty two twenty
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for the ones that you don't know what that is if you have a
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allergy problem or something then you will have a hard time breathing so
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we actually start to understand we start to talk about the problem of
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the stupid goals that we have been through that this kind of growth
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is probably not holding problems but maybe creating new problems if
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we have a hard time breathing it millions of people are dying because of air pollution then of course we'll have to change
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so changes not necessarily something that we create just because we are so bold and brave and we lop change
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changes of course something that we create because we have to change we have to do a lot it's so one of
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the questions that arises when you talk about these problems the
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problems with the ecosystem is the problem and the question
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question number three how do we save the planet this is a question we ask yourself all the
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time the topic of sustainability how do we save the planet and there is an answer actually
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this summer we had um study that was published a study that told us
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on an individual level what can i do as an individual to save
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the planet from the climate perspective again all the things you can then you can switch to
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like to core or maybe have no card all you can eat less meat you can
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fly a little bit less you can do all sorts of things but there is one thing you can do
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that will help save the planet more than anything else and that is to the right have less children
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so now some of you start having children anyhow you know because we have
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reached this this part of the graph year of me has graph but
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thinking so the the best thing you can do for the climate on an individual level is to have less children
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so i started talking with a friend of phase because i said i came up with this idea that is probably even better and that is to commit suicide
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because what would be better for the climate
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then if i used to raise my footprint immediately so i'm not here
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to ask this is a serious question i'm here to tell you
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this because if we are hitting this wall if we are in this
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moment where the best thing we can do to save something
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is just stop humanity then of course we have a new problem we start to realise that maybe the
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question is not about saving the planet the planet will keep on going for billions of years probably
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maybe the question we need to ask yourself is the question about humanity
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so question number four is how do we save humanity how do we make sure
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but the only solution is not to become less but actually to have a more human future
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and then we start to think about humanity do we need human beings how many do we need
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i mean historically you needed human beings for two things for production and words
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and today you don't necessarily need human beings for productivity or
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worse anymore because you can use machines and we have these new questions about machines
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are we sure are in this room today are we sure we can answer the question is there
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anything in the future machine can not do as good or better than you might be
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i don't know
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maybe you read about off the number one goal player in the world the chinese
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could ga ga ga he's ranked as the number one goal player and if you know the game
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that the board game go you know that's a very complex strategic game that has been taught
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generations of human beings so to be master player go player
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you have to learn thousands of years of human mastery
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until last spring last spring google showed us that they create an algorithm they call it
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alpha go and how focal apparently managed to beat could g. i. in three zero
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three sets to zero
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and that was that was last spring i and apparently google didn't
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stop there because some of the guys and girls at google
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they continue to work on a new algorithm they call that health ago zero
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in s. s. zero tosses zero start from zero so basically this new algorithm
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get no knowledge at all from human beings
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you're on your your starting from zero these are the rules good luck
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and half ago zero study the game of go start playing against itself
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for forty days and then after forty days with this algorithm practised thing just against itself
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it managed to beat people algorithm alpha go a hundred to zero
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so right now we are in this era in this time of humanity where we can actually create
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general artificial intelligence these are machines these are algorithms
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that don't necessarily need anything from us
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we can't teach them anything they prove that but beating as hundred to zero
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the better off with others make so this makes scare and we were always afraid of technology
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technology has always been you know somehow
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preceding considered a threat so today if you read newspapers for instance
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today we will see headlines like robots and artificial intelligence
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with all the robust take our job send yes experts say yes they will because by the end of this decade
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seventy percent of what we do today will not necessarily be done by human beings
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so of course or my station robert i say she will take a lot of jobs
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well we need to understand that is not robots against human beings
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it's not technology for human beings technologies part of us
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that's how you define a human being maybe we have this pretty frontal cortex that makes it possible for us to think
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and with that we can think about ideas on how to solve
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problems in very often we solve our problems with technology
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so we can come up with technology we'd ideas like how to make a fire because we're cold
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so let's make a fire because we're called no other species do that you don't see
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any reindeer reserve moose making fires you know because their local
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so technology is part of us
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when you think about it there is no such thing as a pure
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we're human nature without technology you cannot separate technology from humanity
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on the contrary technology will define how you perceive your
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life so take it one example like electricity
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think about electricity if you stayed at the marriott this morning you had a power outage
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we don't think about it electricity until we have the power outage because we take it for granted
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but if you have to think about living your life without
00:20:58
electricity you would have to rethink your whole entire life
00:21:02
and you know that if you go to places on this on this cool where people don't have power
00:21:09
everything in life is that one point two billion people today still don't have access
00:21:14
to electricity and then everything else in this life is different of course
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so technologies part of us in technology the technology that you
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have will define the way you perceive life is
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but you know they talk a lot about new technology and new technology that is creating disruption
00:21:34
and we heard some and we saw some about disruptions so the
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question number five is about disruption we talk about destruction
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all the time no matter what industry you're in you will go to conference where the topic will be about disruption
00:21:46
and the the the bold leaders table tell those that well it's
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a question of either you disrupt or you are becoming disrupted
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and then they tell guys like me pay you were coming to speak at our then i wanted to tell everybody that we
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need to embrace disruption we love this optional i tell them they know you don't love disruption you will hate disruption
00:22:07
because it actually means that we will destroy everything you have to create something new uh_huh
00:22:15
i think we changes that along human beings we believe in the illusion of permanence we believe that we actually can
00:22:21
keep something even though nothing in this universe is permanent everything
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is in constant them everything is a constant change
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you see that if you study pictures from ten years ago pictures of yourself you will see that you have changed too
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everything is in constant change but there is a difference
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of course between cyclical change and disruptive change
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we used to think about the future like this this is something your way of thinking this is how
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you do it when you go to work you gotta working you do what you did yesterday
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today today you do what you did yesterday a little bit better into more of a
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little bit better and the next day a little bit better so we keep growing
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this is how we do it cold work we do what we did yesterday a little bit better all the time so we become more efficient
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we often refer to this model as best practised we are so efficient so we're actually the best among the best
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that's best practised impressed factors will be best brackets until someone shows up with an idea of new projects
00:23:28
let's do it this way is that
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and when i talk about new project is of course i talk about new technology a lot of new technology not necessarily in
00:23:37
gadgets like i fold something's new technology new what does all the whole problem
00:23:42
this is a new technology let's do it like this instead of that
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and new technology cool ways comes in s. curves from
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so the s. start on the negative side it goes down in the beginning
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so we're loosing money you can see on the red line we own losing money if people are getting hurt someone like even die
00:24:03
and then after while we managed to harness this new technology and to
00:24:07
understand the opportunities and how to create growth and then you wait
00:24:11
and we have some early adopters as a followers and then we have exponential growth and then eventually everybody in society
00:24:16
have access to meet this new technology and then it fades out to new blue lights would ask or
00:24:23
but the the thing i wanna point out here is that when the blue line crosses
00:24:27
the the the red here you can see that it's not about competition anymore
00:24:32
the blue line goes like this one the red courses it this is it's game
00:24:36
over this is in scandinavia we refer to as the light over christmas break
00:24:42
if you this is gonna be you know we we had picked for for christmas like some of you have turkey progress uh of course if
00:24:48
you just think about that friend how does that trend look like well
00:24:52
that looks perfect for the big until december that's something unexpected happens
00:24:59
so that's something for the economists to think about because think about going to the
00:25:03
pig today in asking the pick what you think about two thousand eighty
00:25:08
well ah it's it's november so maybe you have a sense of next year what do you think the big would reply
00:25:15
it's it's been a marvel this year hasn't it so i i have no doubt two thousand eighteen will be the best year ever
00:25:22
we will have a lot of picks a lot of christmas books like this and this
00:25:24
is not because our leaders are that you don't get disrupted because we're bad
00:25:31
companies like kodak that we talk about all the time as examples of being this up
00:25:36
they are knock the reason kodak is not here after one hundred and thirty years is not because they were bad
00:25:42
the reason we don't have kodak anymore is because they were the best doing something no one eats anymore
00:25:50
big difference so this year is the r. y. of the twentieth century the risk of ignorance is not about return address
00:25:56
we have seen this in the meeting industry and now currently we're seeing it in retail
00:26:01
so if you um if you're from north america you know that this year is being a refer to as the
00:26:06
retail apocalypse and we see a lot of big brands suffering
00:26:10
closing stores and we see the digital brands like
00:26:14
and the song in this case are all the bob uh if you go easy you know we see a lot of these players today are
00:26:20
actually using their power and their money to go out brick mortar so
00:26:24
we see that companies like amazon have eleven bookstores now they bought
00:26:28
yeah they acquired a whole foods four hundred to food stores
00:26:31
this summer they are starting to to create stores like
00:26:36
and uh some goal if just walk out technology so you don't even need to pay you just go in there and you feel
00:26:42
your back and you go out and the story smart so the store will know how much too and then it will charge
00:26:50
so of course the participate are now so your customers will say when
00:26:53
they come to you they will save do i have to pay
00:26:57
what kind of places that it's stupid store was to place
00:27:02
you know not connect if you fast forward fifteen years
00:27:05
we will see this scenario in almost any industry was eating
00:27:08
education in banking in health care in the energy
00:27:16
the cost of new technology because of the opportunities
00:27:21
this is that bad slide for this for my paula dies if you want it you can use the
00:27:25
email me now we'll send it to you the only thing i wanna say with the slide
00:27:30
is speech because we always had new technology the only difference in our time
00:27:36
compared to our forefathers is the speed of change the speed of adoption
00:27:42
so here on this slide have the year nineteen hundred all the way to the left and we had new technology in the
00:27:47
year nineteen hundred we had the telephone electricity uh here's the automobiles so you can see the red line the automobile
00:27:53
it goes up for minor teen fourteen the t. four is introduced in nineteen fourteen
00:27:58
and then we had a quick adoption rate in the north american market up till fifty
00:28:02
percent penetration sort of half of the population had access to the automobile and then
00:28:08
world war two start so obviously we have a tough time for automobile industry for a couple of years here
00:28:13
and then it takes off again and then we have ninety two percent adoption rate almost any body
00:28:18
in the us had access to car in nineteen ninety nineteen for both fourteen to nineteen ninety
00:28:28
seventy six years you have a lifetime to adapt
00:28:33
here you can spend twenty here say no no no i believe forces are better
00:28:39
they don't get stuck in the mud besides i don't see any gas stations would you feel that thing up
00:28:44
you know things like that we always say we had new technology introduce time to do that
00:28:50
safer business leader you can think it i just read a in
00:28:53
your plaid and your five year plan your ten year plan
00:28:56
you have all the time you want because you have saturday six years to adopted this new technology because the s. career
00:29:02
takes a lifetime uh between it's introduced until it's reached everybody in society
00:29:11
today these s. curves are like rockets like this
00:29:16
someone comes up with an idea let's uh get the map pool game on go so everybody can chase
00:29:21
for creatures in augmented reality yeah you got to do that in the next day everybody yes
00:29:27
the whole world because of little playstation digitise h.
00:29:32
so today we don't have time anymore to just we don't have time to change our plans accordingly
00:29:40
we could stress thirty so we start to talk about the question number six digitise asian
00:29:47
no matter what you do today you will have to think about digitise station what does it mean to us
00:29:52
as far as opportunities and threats goes well we know that it started with computerised patient but it took off ten
00:29:59
years ago this summer we had the ten year anniversary of the eiffel so it's been ten years now
00:30:05
ten years since steve jobs told us that the future will be about software not
00:30:12
hardware the future will not be about products anymore it will be about services
00:30:18
so let's leave this this is that the stupid kind of model we hadn't
00:30:23
also for in the telephone industries of this is hardware and hardware
00:30:30
is a little bit because when we create these gadgets and we ship them and customers buy them then
00:30:36
we are limited to the hardware so if i were to come up with an idea up
00:30:39
that's a problem that i told you but then maybe there is no poke more button on these hardware devices so i can't
00:30:46
it's the job said we saw that already in computers we sold it because it's not about hardware spots
00:30:51
of course we have a screen animals and we that mouse we can click on an application inside
00:30:56
so that we can create value you value models and we can create value new way what software instead of hardware
00:31:03
then it's not a big thing what kind of here make and model i have in hardware
00:31:08
because the values plated uh software and obviously if i don't need to ship stuff
00:31:13
i can ship information and if i should information the mortal cost will go down
00:31:21
so we started talk about digits allies station at digital isolation as i said it first and
00:31:26
foremost means the match realisation i don't have to ship stuff like a ship info
00:31:30
if i don't have to ship stuff as i said the mortal cost goes down so remember that
00:31:35
when your kids ask you this uh this winter that maybe they want the the new i. phone
00:31:40
ten for christmas tell them anything you want but don't say it's inexpensive device in remember all
00:31:45
that junk you had to buy when you were growing up if you wanted something that
00:31:49
that's the beauty of digitised station we don't need stuff anymore because we can solve the problem
00:31:57
what software and what software the marginal cost of course goes down i mean think about it some of you are taking pictures
00:32:04
if i take a picture of you sitting here right now how much does it cost me to take this picture
00:32:11
nothing
00:32:14
the marginal cost today of taking pictures it's several many people in this room are
00:32:18
old enough to remember it used to be expensive was a big thing
00:32:22
was like a what you say you if you wanna go free today usually take a picture you know it's christmas and it was a big
00:32:29
we had twenty four shots
00:32:32
so then on one role we had christmas easter makes some are and then after a while
00:32:37
eventually we had to go to to visit with kodak or someone and develop those
00:32:41
shots and we kept fingers crossed you know hopefully no one
00:32:45
is a categorise close them christmas or something we didn't
00:32:49
what if i wanna make a prediction twenty years ago i what i told you i
00:32:52
believe in the future i believe everybody in the world or five year olds
00:32:57
it will be able to take two thousand pictures today of themselves
00:33:04
ridiculous out
00:33:07
how would they be able to for that well because it's gonna be free it's gonna cost nothing
00:33:13
so think about that when you think about health care how are we gonna be able to afford it everybody's growing
00:33:19
older the costs are skyrocketing how are we gonna be able to ford well because it's gonna be free
00:33:24
the marginal cost if we don't focus on the little line anymore if we focus on
00:33:29
red lines how to disrupt steel blue line is that i create more with less
00:33:34
maybe we can make the marginal cost go this year so it doesn't cost us anything anymore
00:33:39
it's hard to believe you say how could it be free if well everything with
00:33:43
the taxation is hard to believe this is the way it computer look like
00:33:46
when i was growing up it's hard to believe my kids asked me why didn't you have a computer when you you wanna show them this picture
00:33:54
they understand
00:33:56
not everybody can have this kind of machine back home you know what's expensive it's hard to figure out what to do
00:34:01
with that how do you attract a couple of like sort of friday afternoon with this machine is you don't know
00:34:07
have to be an engineer to be million or this is power
00:34:12
if you have access to this machine you have power and the ones that you don't have that machine don't have that power because this is processing power
00:34:19
we have are pretty frontal cortex now we have more processing power so now we can solve problems even faster
00:34:27
it's hard to believe but today everybody in this room i had a computer in the pockets tens of thousands times
00:34:35
more powerful than this one
00:34:38
because uh moore's law so we went for mainframe to desktop from desktop laptop from laptop to mobile
00:34:43
now we're going from mobile to wearable in soon we will go for wearable to implantable
00:34:49
so we will have computers inside of our systems we are talking about the internet of things because
00:34:55
with moore's law all this is so she can ah so it doesn't cost anything
00:35:01
it's a point and we can have anything smart connected
00:35:06
so you want by what why would you buy a stupid thing in the future if there's a small if if
00:35:10
you go to the store you buy diapers why would you buy a stupid diaper if there's more type
00:35:16
if the cost assessing so this mark type or will you know measure everything that comes out and send it to the doctor
00:35:22
and the doctor will give you green or red light on the smart force you know that the little one is safe
00:35:27
of course you can choose the smarter you in here in this room we are the last on
00:35:31
informed generation your grandchildren will probably talk about it even say for grandma grandpa they knew nothing
00:35:40
you could ask them in the morning how are you and they uh they would root for the response something like good i'm good
00:35:46
good what kind you you look at the pale what's your blood pressure i have no idea
00:35:52
why don't we know well because we don't have that information of course you will have that information you had
00:35:57
box connected bought senior system and i'm not saying hallelujah it will not only be good it would be stressful you know a
00:36:03
lot of who would have the information this morning that last night cost to like thirty minutes of a lifeline or some
00:36:09
maybe the life insurance or policy will be adjusted so one monday morning when you come back home they will call you
00:36:14
from your insurance company and say we just did your life insurance both because because we don't like your wife star
00:36:22
so a lot of things and take it
00:36:25
okay so this leads us to question number seven who's next if
00:36:28
we have disruption anyway everywhere and it's all from the
00:36:32
rapid speed of technology who's next what you can say that
00:36:36
uh it's easy to say is next it's about inefficiency
00:36:40
if we sold a problem in an inefficient way we'll have to do it in a more efficient way so maybe you
00:36:45
think i'm very efficient if you're doing something like this is good for human beings let's say you are in a
00:36:52
in food and beverage i'm into the beverage people need to use on i. d. i keep them fruit you know well
00:36:59
it turns out today more people died from eating too much them from too little on this planet
00:37:06
diabetes is killing three times as many people as war terrorism in criminal activities
00:37:13
so again if your food or beverage food and beverage or you creating we're solving a problem
00:37:17
we with is this efficient or is it inefficient because if you're creating a
00:37:20
new probably is not efficient so who's next well just look at inefficiency
00:37:26
so this is an automobile is fairly easy everybody in this room had read about what's happening in automobiles
00:37:34
but it's easy to see when you see this picture is easy to see that this is a very expensive product
00:37:39
what part you need a not a lot of knowledge to disassemble and assemble this thing and
00:37:45
and then if you think about a car as and very complex product like this
00:37:52
because it has a combustion engine and right now we see that no maybe we
00:37:55
don't need the combustion and because the price drop in renewable energy so automatic
00:38:01
so we can actually foresee that we can have our bills without a combustion and use of this year is solar
00:38:08
so solar dropped eighty percent the last five years right now we have options
00:38:13
in the middle east where we have solar energy produced for three cents per kilowatt hour
00:38:19
so it's so she right now so we can see that well we're all ready out competing fossil fuels
00:38:26
the reason we can change from fossil seems is not because we are so we you in
00:38:31
good part of the reason people changes because no one will be able to ford falsity
00:38:36
because we know one thing about renewals renewable says uh technology
00:38:40
and technology will get cheaper and more efficient with time
00:38:45
so this is just the beginning of course and then if you think again about automobiles you know that
00:38:49
politicians are forced today because we can put it so they start to think about new solutions
00:38:55
we see friends we see a u. k. we see china big markets deciding
00:39:00
that maybe we should put a ban on these all combustion engines
00:39:05
and yesterday this was all slow yesterday yesterday if you saw that well right now
00:39:10
we might be seeing the next tobacco industry because people are actually taking
00:39:15
the government to port so this is green peas taking the norwegian government to court because they wanna try if
00:39:23
it's actually possible for the government to continue drilling for new all fine in in the barren see
00:39:31
so a lot of risk involved of course this is just one example but we see that
00:39:37
automobiles obviously in the future or small electric and probably at thomas
00:39:43
this is not in the future this is already now
00:39:45
if you have one of these fancy new course you know that you don't need to know how to drive anymore
00:39:52
this guy doesn't need to touch the steering wheel or the petals this is now
00:39:57
i mean the only reason we're not allowed to go to the back seat and sleep is not
00:40:01
because of technologies because of the law we have to sit there and pretend we're driving
00:40:07
and this is awesome of course because right now we can envision we can envision this future well
00:40:12
being in the city today the city's clark bad
00:40:15
air traffic jams inefficiencies in the system everywhere
00:40:21
because we have so many cars and our cars are parked twenty three hours a day
00:40:26
maybe we don't need to have it that way we can have instead of having
00:40:29
the physical choir we can have a transportation clout so we digitise that
00:40:34
you know we can share self driving cars and we don't need to park them
00:40:40
and then we will see politicians in city saying that we will be the first city in the world
00:40:45
we subscribe or less city you are absolutely not allowed to drive in the city
00:40:49
of prague its dangers you know machine surviving here you can't do it
00:40:54
i talk to each other around the corner they are you know we don't we took away speed
00:40:58
limits and red lights and stuff like that you can tell stories about red lights to grant
00:41:02
we had red light you could sit there saturday evening all by yourself and across why why
00:41:07
why did you have that well because it was back in the day it was printed it
00:41:10
i was allowed to dry they needed some kind of system for that you know
00:41:13
so think about it today you you watch people on the freeway you see that guy's texting and right there
00:41:21
in five years you will probably say the opus look at that guy is driving
00:41:27
s. that interesting
00:41:30
so but then again some machines are replacing human beings this is
00:41:33
just one example and it will happen in almost any industry
00:41:38
but the speed is confusing is traffic police here in menlo park in california people to google core
00:41:45
you don't know what he should do when there's no driver
00:41:51
who's in charge
00:41:53
so who is in charge if your company having a i on the board who's in charge
00:42:01
these are new questions that lead us to the question number eight trust trust
00:42:06
this huge question today as you know who you trust what brand
00:42:10
you trust what politician do you trust what news outlet to prostitute trust
00:42:14
anybody to do we trust is this money to trust this
00:42:19
yeah definitely if you live in india use pay t. m. if you live in china you use we chat
00:42:24
if you you know if you live in kenya tanzania you use uh in pace ah we have
00:42:30
many examples of this is actually be interested as money
00:42:35
and why not why would i trust the piece of paper with some bacteria or some cocaine maybe on it more than that
00:42:45
is this happen as is this being with friends maybe why not
00:42:51
if i feel alone and if i don't feel alone isn't that the big
00:42:54
difference here if i actually feel that i don't need another nurse
00:42:59
but i would like a software that knows me in have all my memories on video
00:43:04
you can talk to me all day long about it this year uh
00:43:08
this is uh one of the examples of the us selection problem
00:43:13
with the phase book issue that they talked about last week when they had a court hearing here is is fighting
00:43:18
for what you believe in or is this use the result of a two hundred dollar face looking at
00:43:24
welter that it was a two hundred dollar face book yeah
00:43:28
that had people go out and find each other on the street
00:43:34
so trust is a very interesting topic today because we see an
00:43:37
implosion of cross that's not my opinion it's evil man the
00:43:41
the the company little man they have a big study global study
00:43:45
called across parameter published every here and they say that
00:43:48
right now two thirds of the countries they measure or so called east rosters
00:43:53
that mean that less than fifty percent of the population trusting authority
00:43:56
authorities and euros media politicians business leaders all the uproar that we used to go up
00:44:02
for guidance we don't do that anymore we go out you know network for guidance
00:44:06
and i trust my neighbour more than my politician because it's my neighbours say
00:44:09
something like one should not interesting you know that's the way we work
00:44:14
and we start hearing about this this confusing network the internet how
00:44:18
it works how it's all t. centralise the reasonable forty
00:44:22
doesn't care if it's a picture of a capture transaction of one million dollars there's no boss
00:44:28
it's peer to peer it's crowds sourcing we're talking about crypt
00:44:33
utterances could be actually start trusting in each other
00:44:37
without the necessity of a banquet middleman yeah why not so the
00:44:42
question number nine is a block a hottest topic today
00:44:48
because a lot of people obviously made a fortune armpit cory and then some
00:44:52
companies started noticing that with the block chain maybe we could start
00:44:56
to give an identity to every little piece of fruit interest or whatever and of course
00:45:02
this is the block shay now it's not a middleman anymore we don't need to trust
00:45:06
the bank we don't need to trust the politician we don't need to trust
00:45:09
the money makers issue anymore week interesting consensus so we have a decent for my stress network
00:45:15
and the result right now when the young generation when we see problems with with
00:45:19
volatility on the market some with zero percent to interest rates and with the
00:45:25
keep on buying stimulus programs even though we have a you know great
00:45:30
part of the economy going right now we see that a lot of people start trusting encrypted currencies
00:45:36
so the thing like it calling started in two thousand nine we didn't think anything of it
00:45:41
red line was down here you can trust anything like that that's the money we set
00:45:47
and then eventually in two thousand ten does does hungarian developer he thought
00:45:51
that maybe if we will convince anybody that this is actually
00:45:55
of any value we need to do some transactions we need to use it so he offered someone ten thousand convert to pieces
00:46:02
i was two thousand and ten thousand be converted these today you can buy almost ten thousand pizzas for to get caught
00:46:09
so today obviously more people believe in this new de centralise system it's like
00:46:13
a troll you can have an idea but you know money beats idea
00:46:18
if you have a lot of money you can just buy that idea and it's yours
00:46:21
if you have a lot of money though you need to watch out for politicians you know that i mean we don't try to them and stuff like that
00:46:28
in not at least in this part of the world we here we will have like hold for lobbyist that would have a launch with a politician
00:46:34
try and take away a thousand jobs or something it's a little bit more sophisticated if we don't do that they might legislate
00:46:39
and we don't like legislation
00:46:42
but it turns out right now technology beads politics
00:46:46
because technology doesn't care about borders
00:46:50
it doesn't matter today we see that you have legislation
00:46:55
like countries putting a ban on things like bit corn or upon the scar us or anything of these
00:47:01
because technology will keep on calling you will the crater wall
00:47:06
between you and the future because that red line as i said it's not competing it's crashing
00:47:13
and everybody that understand i understand right now we live and this time we're all
00:47:17
the big technologies all the big problems we talk about artificial intelligence jean onyx
00:47:23
and problems like climate change they had this thing in common we can only sold them i would call vocal collaboration
00:47:31
in the time like that if we start to go in words and start to
00:47:35
focus on building walls of protectionism nationalism we lose a lot of reading time
00:47:40
so that takes us to the question number ten leadership what does it take to lead these little rascals
00:47:48
the ones going up to they the ones that we talked about as if
00:47:52
the navy it's the ones that think that anything not digital is strange
00:47:59
if you want a bribe them you will have to you know talk about the net we we say
00:48:04
if you don't vacuum you room you will i will not give you the wife i password or something that's the
00:48:08
the generation i'm talking about well obviously it's back here to the curves if you were in the blue line
00:48:15
you focus on efficiency so in the blue line the leader will have
00:48:18
all the answers because the leader knows how to create efficiency
00:48:23
that's why your the leader we want the most experienced want to be the leader i in the red line
00:48:30
there is no efficiency you don't even know if it will work out so
00:48:35
in the red line you don't focus on efficiency in the red line
00:48:39
you focus on learning how can we learn faster than our competitors any file is a leader create this culture
00:48:46
where we learn faster than everybody else then we will come out
00:48:50
of this negative side and go up faster than than opponents
00:48:55
so in the red line the leader don't have any answers to be to have the best questions
00:49:00
and that's the difference actually think for leadership today to think about
00:49:05
you know topless adams the science fiction author we told us about this he
00:49:08
said that we always had the same relationship the technology as human
00:49:13
beings everything it that was invented before you were born that is natural
00:49:16
does not even considered new technology that's just the way kids
00:49:20
always bit anything they invent between the age of fifteen or thirty five that's exciting user
00:49:27
anything they invent after the age of thirty five it's just on normal
00:49:34
that might be something for us to think about today instead of believing so much in experience and knowledge
00:49:41
if we believe in fast change if we believe in disruption then we must also started challenge yourself as leaders
00:49:47
and start believing that experience in education might not be the solution here it might be the problem
00:49:56
because if i know how to deal with the problem in the old
00:49:59
perspective i will not embrace change and the new perspective right
00:50:03
and then everybody start asking yeah but how could i how could i have today we have this five year
00:50:07
plan we have this strategy we have everything going yeah you can forget about those five year plans
00:50:14
of course you know that if space at this pace today's changes cause
00:50:18
that all the time how could we have a five year plan
00:50:21
you want me to start adapting new models you will need assume out and start
00:50:25
thinking about where will i be in twenty years or ten years at least
00:50:29
i started thinking about the customer needs and how to solve a big problem that
00:50:33
create more human well being within the planetary means if we do that
00:50:39
in twenty years and we will be successful that's the vision and then with that vision in mind
00:50:45
you will have to call today maybe talk about the coming six months what can we do
00:50:50
considering everything we're doing it on today what can we do here today in the coming months
00:50:57
it doesn't interfere with this twenty edition that's to me in zooming out instead
00:51:02
of thinking about having this five year plan that obviously won't work
00:51:10
the question number twelve here
00:51:14
is leading is in to a big topic off of our lifetime
00:51:22
there are many different views on how the future will be like there are
00:51:27
different experts in their some different prognosis on sea level rise sayings and
00:51:32
c. o. two levels in and we don't know we can be two degrees warmer can be three degrees
00:51:36
so we don't know lets the that aside and let's just focus on what we do now
00:51:41
today there seven billion little more seven billion people on this planet still use one planned
00:51:49
so obviously seven billion people need to stay within the limits of this
00:51:53
one planet because no matter what you did today we all need
00:51:56
ecosystem resources with resources i mean oceans forests there things like we're depending
00:52:02
so we get this blue line up until nineteen eighty six one planet one year sustainable budget
00:52:10
but since nineteen eighty six for thirty years straight right now we have been consuming more resources than one planet can give us
00:52:17
right now on one point six and obviously we don't have that so we're boring
00:52:22
resources from the future to grow today because our business models are stupid
00:52:29
we embrace new technology not necessarily to the disrupt them but to crawl the old systems
00:52:36
and the gap here between going business as usual towards three
00:52:39
planets destroying anything everything is around it and going
00:52:43
back to one planted a sustainable bought just creating more with less much more value with much less resources
00:52:52
is the obvious strategy for everybody and you can see here today there
00:52:55
is no conflict anymore between making intact and making good business
00:53:00
we used to talk about sees or those things ten years ago today
00:53:03
a smart business leader understand there's no conflict between impact on business
00:53:07
impact is business that you the biggest problems on the on the planet today are the biggest opportunities obviously
00:53:16
because there is this one thing that we need steely we had everything
00:53:22
i mean when you ask someone what you want for your birthday we can't answer because we have everything in this part of the word
00:53:28
except happiness
00:53:30
and that again is not my opinion is the world health organisation they say that mental disorder
00:53:36
is the biggest health problem of the future so the obvious question number twelve
00:53:40
is not about creating more well being on the outside anymore it's
00:53:43
about casing inward to starting understand what do i feel what makes me
00:53:47
happy what makes me feel good because right now to be honest
00:53:50
people on this planet are not feeling that you know that if you
00:53:54
start at the figures we can see that the last ten years
00:53:58
the increase of mental disorder and depression was eighteen percent right no more than three hundred million
00:54:03
people on this planet according to the to the world health organisation or suffering from depression
00:54:10
and of course this can not just continued it's in it the inevitable shift the next generation will not believe
00:54:16
in the same things that we used to believe in they will not necessarily believe it's a good thing
00:54:22
to just only have more uh what you used to the whole
00:54:26
precious but actually started casing in worse start understanding that
00:54:30
this is what i care about how do we feel and what makes me feel this way
00:54:36
and history teaches us a whole deal about value shifts and how they are
00:54:39
treated by new stories how we wanna live our lives so right
00:54:42
now we can see this we can see it on the consumer market ten years ago consumers study line for buying the new wife on
00:54:49
today consumers are lining up to buy tessa model three
00:54:54
back then we didn't need anymore phones we have phones
00:54:58
is that the line to buy that we all the simple future reckon touch the internet
00:55:05
right now we have of course we don't need to stand in line to buy a car so we are
00:55:09
standing in line to buy it really about a future where humanity it has some we're going to go
00:55:17
so this leads us to the thirtieth question and i think the thirteenth question
00:55:24
is about you
00:55:27
what if we start to understand it's not about someone else
00:55:32
you are the man in the mirror you know what really changed you can only take
00:55:36
responsibility for the change you want to create what if you were the problem
00:55:42
what if you would start to focus on what you can do is that of what other should do
00:55:48
what if you decided that i'm gonna go up every day and do as good as i can
00:55:55
as good as i can
00:55:57
for as many days for as long as possible for the rest of might if you
00:56:01
do that i promise you you will die the happiest human beings that ever died
00:56:08
i hope this gave you some new thoughts and i

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