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okay thank you it's never easy to be the one standing between you and the lunch break
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so how i will try to stick to the rules and you get two three minutes
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um
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um sports is really rarely considered heritage a a traditionally every page is linked to
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our culture while sport will revert to local show at least popular culture
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if the average age of sports meaning some element of its histories getting more
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and more popular let's think about the olympics newsroom all stadium related tools
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sport has every cage the capacity of sport to be an integral
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part of the local identity is still not really recognise
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however if we think about that people by uh oh wimbledon what a more local level because the less
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cannot or not but we did last year we have this feeling that some events have something special
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they managed to distinguish themselves on all the more or less similar
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events not only through the longevity but also throughout the dimension
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in my to this i try to understand why and how certain events are becoming an
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integral part of los destination that can represent the competitive advantage for the territory
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without going into details we can identifies three major a heritage sporting events
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the first one has had to just be more guys the cool
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future uh it can be intangible and showcases a local tradition
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we can then tangible and take place in or around the tried and every th recognise side
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but was can represent a great opportunity for the was destination it can
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promote a tourist attraction was site while it can also uh uh
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engage with choice that interested to have a more intimate interaction with the local culture
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the second type of heritage sporting events have sports as a cool future
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however they can also appeared to manage distinguish themselves usually through narrative symbols
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the display of a specific know how to be perceived as an authentic future of the territory that the the
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opportunity for the joystick territory's a bit different since the event can be perceived does the total weasels
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uh that can link a specific activity with those
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destination therefore given to promote the territory
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and vice versa finally does so type of heritage sporting events we can identify
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a display usually having a movable heritage um movable outages rarely
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considered since it's not coming to a a specific group
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however they will usually cover narrative values
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symbols that can be used as a lever for development by
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those destination if we can identify some of those events
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national international does it ever meant preacher where and the other begins might be one of the best example
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um as we can see heritage sporting event can represent a
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great opportunity for those definition but they often neglected
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but was in the academic lecture literature and a bios things strategy
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if we want them to have proper enters it impact for the
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territory they need to be fully integrated you know things strategy
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not especially against international one off events but in addition
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tracking down all the objective of the hosting strategies

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Conference program

Introduction
Jean-Loup Chappelet, UNIL-IDHEAP Professor
10 May 2017 · 9:08 a.m.
Organisation
10 May 2017 · 9:20 a.m.
Keynote - Sport ethics
Bengt Kayser, UNIL-ISSUL Professor
10 May 2017 · 9:22 a.m.
Heritage Sporting Events
Joël Pinson, UNIL-IDHEAP
10 May 2017 · 11:59 a.m.

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