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00:00:01
okay thank you it's never easy to be the one standing between you and the lunch break
00:00:05
so how i will try to stick to the rules and you get two three minutes
00:00:10
um
00:00:13
um sports is really rarely considered heritage a a traditionally every page is linked to
00:00:20
our culture while sport will revert to local show at least popular culture
00:00:27
if the average age of sports meaning some element of its histories getting more
00:00:31
and more popular let's think about the olympics newsroom all stadium related tools
00:00:36
sport has every cage the capacity of sport to be an integral
00:00:39
part of the local identity is still not really recognise
00:00:44
however if we think about that people by uh oh wimbledon what a more local level because the less
00:00:50
cannot or not but we did last year we have this feeling that some events have something special
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they managed to distinguish themselves on all the more or less similar
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events not only through the longevity but also throughout the dimension
00:01:04
in my to this i try to understand why and how certain events are becoming an
00:01:09
integral part of los destination that can represent the competitive advantage for the territory
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without going into details we can identifies three major a heritage sporting events
00:01:22
the first one has had to just be more guys the cool
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future uh it can be intangible and showcases a local tradition
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we can then tangible and take place in or around the tried and every th recognise side
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but was can represent a great opportunity for the was destination it can
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promote a tourist attraction was site while it can also uh uh
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engage with choice that interested to have a more intimate interaction with the local culture
00:01:54
the second type of heritage sporting events have sports as a cool future
00:01:58
however they can also appeared to manage distinguish themselves usually through narrative symbols
00:02:04
the display of a specific know how to be perceived as an authentic future of the territory that the the
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opportunity for the joystick territory's a bit different since the event can be perceived does the total weasels
00:02:18
uh that can link a specific activity with those
00:02:21
destination therefore given to promote the territory
00:02:25
and vice versa finally does so type of heritage sporting events we can identify
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a display usually having a movable heritage um movable outages rarely
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considered since it's not coming to a a specific group
00:02:41
however they will usually cover narrative values
00:02:45
symbols that can be used as a lever for development by
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those destination if we can identify some of those events
00:02:53
national international does it ever meant preacher where and the other begins might be one of the best example
00:03:01
um as we can see heritage sporting event can represent a
00:03:04
great opportunity for those definition but they often neglected
00:03:08
but was in the academic lecture literature and a bios things strategy
00:03:13
if we want them to have proper enters it impact for the
00:03:17
territory they need to be fully integrated you know things strategy
00:03:21
not especially against international one off events but in addition
00:03:26
tracking down all the objective of the hosting strategies

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Conference Program

Introduction
Jean-Loup Chappelet, UNIL-IDHEAP Professor
May 10, 2017 · 9:08 a.m.
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Organisation
May 10, 2017 · 9:20 a.m.
Keynote - Sport ethics
Bengt Kayser, UNIL-ISSUL Professor
May 10, 2017 · 9:22 a.m.
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Interactive discussion led by C. Murray
Panel
May 10, 2017 · 10:20 a.m.
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Heritage Sporting Events
Joël Pinson, UNIL-IDHEAP
May 10, 2017 · 11:59 a.m.
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