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Panel Discussion, moderated by Bérangère Magarinos-Ruchat, Global Head Sustanabillity, Firmenich
John Warner, Rafael Cayuela, Nicoletta Piccolrovazzi, Martin Vollmer, Juan Gonzalez-Valero, James Clark
Thursday, Sept. 26, 2019 · 7:06 p.m. · 46m 14s
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it's not my pleasure to him to use the uh global hate of
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sustainable it to you from fear money is is a bit on j. f.
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a mockery not really sharp and who else pitch to dutch
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job better data global hit sustainability delete this discussion around the table
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so thank you very much for taking the lead for the next forty five minutes
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and i leave to stage to yours links you frame nice and good evening everybody
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well yeah you know i ways that lending this morning in in very coming back from climate
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change in a lot and i have to say this is the best session of the wheat
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you way send this session said the un no this session fat whatever other big
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events this is the which are thrashing so thank you both of you for amazing talks
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um well we putting that shared let me invite um i had also
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profess someone if you'd like to join us back on stage i find he's
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i think i think he if we collect alpha one enjoying a and if we
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have enough i am i am i am please join us as well when fancy magenta
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and then i'd james clark from you watch university
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okay so before we joined into a
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and this panel conversation yeah vi shorting introduction
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and uh i i am moderator mention ended overhead of sustainability action initiative being
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in this industry for ten year s. and yeah
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i'm happy we have an economist i'm a political scientists
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so i also know nothing about chemistry that i learned a lot in the past ten years
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and with my colleagues advantage before joining finish i was
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working at the the line indicate foundation for seven years
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and the other thing partnerships between differ then beverage
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industry and the well definitely she looking at how
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and nutritionist could what data with um these are different and average
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industry that time examination fact and before that i was a un diplomats
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working on a very interesting team that created a platform although you know what the line global compact
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and so in the past twenty five yeah it's i've been looking at how will battle collaborated and i think really
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this is the theme of the youth a final at nine how do we actually
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knew what abortive mechanisms i think not
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just across sector is back across disciplines
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and that that's one talking also about the law yeah the economy's the political fine
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teeth and i they can is then probably other in the room with different backgrounds
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eight how we put together all our knowledge to come up with a better solutions
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so what i'll do is i'll just quickly go a round the panel um and ask a little bit off
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your uh learning is from the d. n. n.
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your v. shane jihad place and move forward faster
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and before i do that um i just wanna read a few online with
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because i know you all right there that i want to reinforce them
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maybe they say jeez that we will be watching you
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this is all wrong i shouldn't be up yeah i should be back in school on the other side of the ocean
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yet you all can't ice young people often how how they are you know
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you have stolen my dreams and my childhood with the
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anti white and yet i'm one of the like two months
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so you're happy to have the where and and we didn't show before this panel
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we can imagine that yes great id think the starving people are um should probably see
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disturbing and thank god she's because i think she's putting yeah sure on a global agenda
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what do you think waiting is actually this book space enough what we
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call the g. n. c. not me daniel with page rank the yeah
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the people blank between nineteen ninety nine and two thousand and ten
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that's gonna be thirty percent of the well population in
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twenty thirty people working our company's future task amass feature investors
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so how can they deal with dan because it's not just read that it's all a bit young
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people following them i had so many people out this afternoon seem fair i feign might show again now
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you know uh on strike on friday if an idea at
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eighteen radical decisions at home cell experts how do you see
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i ideally t. to me that require meant and to have them have dreams thinking i think
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we talked about forget that this battle back to between how we have them get by those three
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so maybe yeah i'll i'll start with a huge on cried why how
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do you feel about creating this new future how can we contribute to that
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i am it's interesting because i mean i i spent with academic i spend so much time i guess sort of academic
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the more the more much and actually also working in the in the business world either directly with business to try to start
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a new business it's it's kind of interesting in in the
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meeting like this to see such positively i think in terms of
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i you know the big would i think an across missus changes the fact it is kind
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of welcoming changeable message recognising the fact that changes uh is necessary view three separate usually fed
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touched upon even in terms of the whole industry industrial revolution which is quite quite pleasing to me
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and because you know i could and then the other you know when
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when legislation reach was just getting off the ground early discussions in brussels
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and there it seemed to to change was the last thing people want to hear about you know the region wanna know about this
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industries very resistant to the whole concept but now i think it's now
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why do you recognise it changes in the the anyway for which is fantastic
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but i think you know going back to my father but i was
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an education just repeating something which john touched on which came up also in
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discussions in the educational um meetings we have this afternoon is the fact that
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uh we also need to change the underpinning education system don't forget it when
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we talk about real feed stocks you know the ultimate we'll feed stuff for
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the industry having to talk about all the all the young people and a steel
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i'm very pleased to still be involved in education process and encouraging young people to come through but we do
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need to you know we need those young people to come into the industry
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with the enthusiasm they come to us with the night i worry sometimes it
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um they're actually we we stifle so that wonderful inspirational innovation trifle
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encouragement to change that we see with young people and in an education system which maybe
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isn't quite is um you know welcoming and encouraging for that is it should be so
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i i just you know i need and we need industry to work with uh some place um to
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actually help the education process to be to be
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to help create a new young talent stream which actually
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comes on board to industry when it does get nice not change to actually encourage and promote that
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change and i don't just mean in the chemical industry again something we touched upon it is afternoon
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is recognising the fact a chemistry isn't essential and that means we can't just be talking about kind of
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manufacturing or even from sort of a manufacturing body materials manufacturing we need to be recognising the fact that
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this is critical in all areas of interest free all the chemical user industries which essentially is every industry
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so we need to be getting those bright young people into
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war those industries um you know coverage and knowing how to actually
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i actually make that change will come to what sustainability in security really me
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and then to to to help create is within those industries to do please work with us
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to help get the education life because without the education or we talk about bodies meeting this we've got to get
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the right people into place into industry across the board
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to actually help us to move forward image anybody sustainable direction
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thank you so mine shana james got i think what is very
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interesting in in this more men is the constant reference back to fine
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so we see that these move may pass
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trust being famous in the facts and he's not
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saying you know it's just a a political move
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man was also move meant everything was speech sense
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look at the finance so um of wine from seen
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jen into also i find based company how do you see
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and building the company of the future and and creating the fat solutions well
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i think and maybe a little bit of my if three
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because i joint industry about thirty years ago as a biologist
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and um those chemist in the room no how biologist back she looked at
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in those days um in the chemical industry there where the fluffy
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ones and then i read it can move to where the real ones
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and in a sense um i think get the industry has the wolves already in those thirty years a lot
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um when i join tie was hired to know that to test what the chemist did
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and if it's causing some effects in the environment because they said regulatory agency that
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doesn't understand why this product is the you did but is asking to be tested so make it possible to have
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and make sure that we get it we just that in order to do good things that we decide the molecule full
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well i mean the under control industry and um that was that see the trends in europe
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and in other places of the build can follow that that attitude is not surviving at all
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if we don't get better chemistry better molecules into the
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market we would not have the tools to support the farmers
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to actually do what they have to do produce high quality food in order to feed a growing population
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with much more much more expectations that they have to fulfil in doing it right so
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as in industry and that is the movement was of my role within this industry i've always pushed the boundaries a little bit
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more and more and more and i think we've realised now that
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and and i enjoyed very much jones talk in this respect because that's
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what we introducing be set we have two instead of just fighting we have to
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accelerate our innovation capabilities you know that
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to be responsive of nature and society concerns
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and who is best positions do that then became is that the
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scientists the molecule so i'm i'm very much with with his jones
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statements that you get if if if if you get it right in the
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molecule designed by understanding why you what just call caught needs to look like
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i don't meeting eco toxicology is like i was at the end anymore to actually see if it
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does or does not cause and effect on fish but daphne uh id or whatever you look at
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then you have the molecule that you actually can predict fairly well but it will not cause those side
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effects in most likely be easier to be brought them to the market and respond better to the knee
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but it's complex it's not easy so without accelerating this innovation power we will not get there
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so our creator at the moment is really focusing on that we're willing to invest more into that sustained the
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market segment that's the commitment that we're making as an
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industry in order to provide molecules that support from us
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wasn't the fume feature and are accepted by society because with
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out it's not going to work thank you so much fine
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not that i'm gonna be out on what uh i'm just said we willing
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to invest more air and this afternoon we were talking about the rule off
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finding with the roll off non financial reporting
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how do you see at clarion for the investment
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push or at least the investment willingness to support this transformation
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well i can draw a very positive pictures you because on we started some
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years ago already to put sustainability at the very beginning of the innovation process
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but you was actually the lines of sustainability to screen for would you choose
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and to translate all the challenges of from the mall could directly in early
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stages in the right sustainable solutions i think there is a clear billing is still
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for increasing investments and i would all always say that uh
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of sustainability is kind of a license to operate so if
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we would not have we don't the corporate agenda i think um
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this would look e. future oriented uh pieces approach you lose what i what i can tell when
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we when we look what's going on out there and e. you were talking about on fridays for future
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this movie lease issue which is no there is gives a lot of also
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to lean forward discussion yeah i'm not what it's it's good there is the uh where was there and i think what we have to do
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we have to talk more in community more what i just heard throughout the day
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in companies but also nicotine you know there's a lot of great research on going under you'll be she programs
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which to little already but it seems so that you'll be able to communicate that were on the solution part we
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and then why can't we cover to us to also invest more time and effort in
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into the wall stories all contribution to reduce
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carbon dioxide emissions and to show how we all
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contribute for mechanically industry perspective and also
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live sounds industry perspective on to sustainable development
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they all fascinating examples there and with this i have no doubt their investors out there and you were
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raising the question you know investors out there who will invest in companies who have already
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on a sustainable footprint joe it's not only from scandinavia you see all around the world
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and i think if the right assessment criteria is up there
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on to assess companies according to sustainability criteria as you can show with that we have at the end of the
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day a very nice ranging either window chooses to you you take such doubt which has to be looked you next
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or on you know other us assessment systems these trucks investors and this is good
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and this will be reflected also now into investments into new vision for sustainable chemistry uh_huh
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but i am so yeah i think we layer discussing that uh uh for probably the first time
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at the un climate week tomorrow is older but sustainable
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investment and then the and meetings of c. f. o.s which
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you know they never went to climate week so i think it's quite interesting to see how
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people are driving change like uh my problem there
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at the end you will bug organisation creating now platform
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on sustainable investment green investment might hapless move faster with with the solutions
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one point that that is very interesting in in your we might uh mark donkeys
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how do we communicate differently and now go to me quite that i think the word that
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you i do ain't around the olympic games is also a
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way to put chemistry our b. yeah in a different length
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and can you tell us more about that how you also engaging
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obviously and people lost weight including young people obviously yeah thank you um
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we have been talking about climate change for a long
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time already and we have make this a really hot subject
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uh without achieving any results i do think by making it difference
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it by changing the conversation we can engage people in different ways
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it's all about making that one one connection with people
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so when i think about you know what how do i
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how concept it's hard questions that some of the young people opposing to us
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i think about thirty things when it's about people about making that pulls
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the connection and it's not going to be easy we will need to
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roll up our sleeves and we'll wait to go out there and have
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the discussions with our customers how do we change our business as usual
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then we need to look for different partnerships and that's what for instance for us the partnership with olympic
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games represented it's a partnership the challenges as it's
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very open that file you get created size really easily
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and so what that you do that you make sure that it's what a time it's high quality
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and then the third thing is that beep to make sustainability our business
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it's not something that is somewhere in the corporate well it is
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something that needs to be integrated in the business so it's it's
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really these three uh three things that pose that connection there challenging
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partnerships and then making it out because that's wonderful thank you so much
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and now john how is what's happening my seal one you whatever key noise
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like um so we need the speaker fine next leadership event because i failed
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it will i ha ha h. ah nine find main thing everybody else in our
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company to be swings by by being chemistry so thank you so much for your tile
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now um i don't know how we can discuss that but i was reflecting
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when you see dead the movement of companies will committee
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to do one point five degree and find they start yet
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can we think at some point about defines be start
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yet amended when chemistry that would bring us all together yeah
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into real commitment and then back up and
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and finding thing behind that what what's your
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feel about one point five would it be helpful to have something to nineteen chemistry
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i get is stuff that you know the always the problem with innovation it when he said it i get you could it
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really be limiting itself but you could go on the on that if all things to all we just have to get to hear
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you could inadvertently be preventing people to actually
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do truly innovative yeah yeah and so you know
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i i come back to we have done a great job setting targets in creating the demand
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for all these things but we've done very poorly on creating the supply the solution it you know
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think about it every young people talking about the problems get far more attention
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than the people working on the solutions is just that sex it's not interesting
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media isn't really into it and so we're attracting people
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just talk about how gloomy and and and and scary everything
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but that's important we need the demand but it's time to
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step back and look at how we supplied to the left and
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and that's where i think i moved by credit comments that
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you don't put it on the next generation it's it's it's you know it's it's not you know we are
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in a society that favour the use of everything is about young people under this age and health this agent but
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we who have the experience and we move caused a lot of the problems
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have to shoulder responsibilities i think it's good to look
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at the education of the future generation at a good market
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but as we craft that curriculum that we craft that knowledge we need to teach a
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self that with the self anyone who's ever
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taught a class relied view only truly understand something
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you teach to someone else so interesting enough as industry creates curriculum to teach
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the next generation gotta teach them felt for us so watching that
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and to think about it we were what will and i thought the for child wants to be a musician
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they can look at a famous musician no expectation develop it up
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and into the awesome they now they have to practised cracked cracked
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if uh if the child wants to be an athlete they now they kick the ball it's gonna be terribly at the practised right right
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but do they have a mental image of what it takes to be in and then do they have
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a mental image we have nothing in a society to
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allow someone to visualise so every inventor than accidental happening
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mm how can we change it how can we inspire the next generation when we look in this room
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if we look at everything in this role we could are aligned to every object have a patent number
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we could then have the thesis of the people will invent these things in the faint to the world
00:21:08
that this isn't these big corporations that and and things
00:21:13
it's your next door neighbour it's the mother of your child a friend and school
00:21:18
yeah and we need to we need to big make this more of a human thing and and be looking at it from that perspective
00:21:24
a weekend and by the next generation and as we inspire the
00:21:28
next generation can help buttons by ourself with love that i think there
00:21:34
you know very off and the the consumers are looking for
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storytelling right they they looking for human a human stories behind right
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and in the same time half anyway talking about the prince human looking for data
00:21:48
two apps and through an indian and that they may not even understand
00:21:53
sometimes through dinner generator will form now what i'm gonna do with that
00:21:58
so in your view howl as anybody who can we help
00:22:03
people we had you not been those apps for consumers find things
00:22:07
the dual digital uh type of things how can we inference that
00:22:12
these at agreed education so that people can make sense of those data
00:22:17
it is we see a lot off at the thing being defray
00:22:20
went in favour industry with yeah last storytelling around natural was great
00:22:25
and i'm not insane natural equal uh it's expandable
00:22:29
far from that but when the storytelling uh on on
00:22:34
molecules and and how can we have these they
00:22:37
are making sense for consumers in u. i. digital revolution
00:22:42
but uh i think that's obviously another interesting uncompress question i think um when we
00:22:47
said before about busy police station and usually safer has been already zapping several industries corridor
00:22:54
so we are currently witnessing how the police station is disrupting the automotive industry
00:22:59
and not that you can see the fourteen that's the revolution is
00:23:02
if you apply the model of sustainable digital associate you can see already
00:23:06
but it clearly on the automotive industry how is that working a so it's
00:23:09
sustainable electrical digital surgeon and saucy out basically people voting with their feet englewood bicycles
00:23:16
what the reality is that already industries have been going through that
00:23:19
process correct one of them very critical on this process is basically media
00:23:24
media has been going through the same process cory got sustainable not because you
00:23:28
thought about the allies you get into a service model in which you don't pay
00:23:32
the quality of news today exactly created in a way in which you get the red
00:23:37
by calling attention in our you know our basically concerns so button use cell would know sponsored
00:23:45
and the stuff fundamentally super it on the whole discussion that we have science
00:23:48
on sale today we lost the science button because science is not in the media
00:23:53
of course science when people understand we see someone probably not rocketing to mars what there's like going in political
00:23:58
cars is the heart of course calling attention to the people but the current business model of media is not
00:24:05
created in a way that's science it's well doesn't much
00:24:08
complex issue cora because it's very difficult to to pack elite
00:24:12
but of course voices when we talk about the the project i was mentioning before the super smart sustainable market
00:24:18
we put in our in our report foresight innocent size for how the industry will look
00:24:23
we consistently put pockets of the future that's what we call we put ideas on how the war will look
00:24:30
to try to engage with the right people on the table to solve these issues
00:24:35
so i took alone answer to your question about in this particular in this particular case of how are we gonna sold
00:24:41
but then your generations they start talking about the concerns in
00:24:46
understanding how applications are performing good or bad decisions for them
00:24:50
for us we were very concerned i'm very concerned about one day not very far our
00:24:56
c. d.'s of the war a lexus of the war will go into a war keats
00:25:01
and including ours is and they will say arafat would do you one for newsweek
00:25:06
in terms of wood for your fritz utterly probably you would say what city will
00:25:12
say i do for you but the same so i have to be careful no
00:25:16
and and and you might say well city will start telling you okay i'm gonna replay and
00:25:21
went up would you have your i'm gonna have your for each would basically what you buy
00:25:26
well you might invite you for whatever reason you said i want something sustainable
00:25:31
whatever it means
00:25:33
and then clicking on the box serious time
00:25:36
be selecting or selecting certain things quickly find sustainability
00:25:40
how do i shall make sure about that either i seen exactly properly hopping
00:25:44
what we put this a sample courses earlier in very clearly because all we want to do with businesses sizes
00:25:50
we want to engage with the right people including n. g. o. c. d. sense regulators to said look we don't know
00:25:57
because in reality we don't know how to sort the solution
00:26:00
but we need to start addressing diseases because doors are fundamental issues
00:26:04
on how the world is one about any we don't do it to get
00:26:06
out any including a locating citizens or
00:26:09
happily regulating algorithms for understanding how things happen
00:26:13
you would have to be cleared up very pervasive consequences so i don't have the answer but i think they're
00:26:18
they're the best solution from asked what does what we try to do here is to start looking into the future
00:26:23
to work together with as many people as possible all kind of a stake holders
00:26:28
trying to anticipate what older people by the way they will know what to do i think if you look a certain companies they
00:26:33
would have very clear you can manipulate these things very clearly for
00:26:36
button presses and that would be a very very pervasive consequences yes okay
00:26:41
thank you so much we have around and less then then twenty minutes
00:26:45
left and then of course we gonna continue the conversation of the reception
00:26:51
i would love to open and i think we not uh a lot of people here is what you have
00:26:56
a a conversation and to make sure you can also ask you
00:26:59
what your question if anybody would like to to jump in the conversation
00:27:05
business don't be shy try to know a family reunion tonight yes
00:27:11
or low load about it thanks for being here and taking your time really got
00:27:16
to to share with you uh i have a question for john to talk about uh
00:27:22
the alternative the uh we have right now the the tools
00:27:26
that we have right now the what uh the red box
00:27:30
and you didn't tell us like which are the the queen tools that we have right now
00:27:36
that are we we a lot but which are like the the main a prospective tools that
00:27:45
we will have four wheel hopping vinyl it'll bring alternative yet solutions resources things
00:27:54
but it's just so many of them that's that's one like i said that the with
00:27:58
the advent of all these journals and all these textbooks and all these conferences every week
00:28:04
somewhere on the planet another degree in chemistry is sustainable industry conference to so
00:28:09
much information yeah states that the awards program called the presidential green chemistry challenge one
00:28:16
and since nineteen ninety six five
00:28:19
technologies a given the award which document
00:28:23
why it's green why it's it's to the principles but also how it's made
00:28:26
commercial relevance in the other it so now here it is twenty two years later it it is
00:28:32
a hundred and case studies in the end you can go when you could look at all the style
00:28:38
once several word so over the years so this this this yep
00:28:42
a lot in in and that's what i encourage people to do
00:28:46
going to some of these conferences well thank you
00:28:49
for whatever reason fifty years ago the chemical enterprises
00:28:54
became ashamed of that self when i was a kid being a chemist was amazing science for school
00:29:01
and i think we started saying the society doesn't wanna talk about chemistry
00:29:06
and we made it so like being embarrassed by ourselves
00:29:09
and not to insult cut big companies and not using
00:29:13
brand recognition anymore that we have the coolest
00:29:16
sciences data and then in the most stable technologies
00:29:20
if we get corporations to see brand recognition
00:29:24
as being a scientist and then thing that feature
00:29:27
instead of having sports celebrities selling the stuff on the take this side distances with these
00:29:32
people are doing it could start changing society that it to this so much information out there
00:29:40
please yeah
00:29:44
to make some point about being composed of what the the thing is sort of challenge and it in
00:29:49
outside than those two and i'm looking at what they're doing so well
00:29:54
oh look at the example or rip rooms that's we're wanting to services like the the
00:30:01
although the police of the plumber and them some so so it does not see this as a as
00:30:06
a partnership it's is is as a a release it was over the summer courses to the corporate right
00:30:12
uh where our market buttons one of the marketing buttons
00:30:17
come when you select the oboe wonderful solutions how can
00:30:21
you make sure that the marketing departments of doing good to be on ensuring that the the the word forces
00:30:29
i can try to hunt said but but it's not a straight answer but i think it doesn't
00:30:36
it is not about the marketing loan just just taking that makes the whole thing to simple
00:30:42
i think you have to ask and that's the question you're asking into lots you know i have to ask my candies
00:30:48
now why do you think this molecule is better so this much when not it's about this molecule already to be generated
00:30:54
we don't have that started to really talk about it if
00:30:57
we don't understand the complexity of what we're going to do so
00:31:02
what is changing at the moment and this is a revolution that is happening these things
00:31:06
to the data availability and the computing power we can simulate much much so there's much more
00:31:14
predictive um tools available and and and what we need to be done is to translate that
00:31:20
into messages that then can be translated depends it pays because at the end if
00:31:24
it's the marketing department has to actually convey the positive message you've already lost the bet
00:31:31
and now it is the scientists that has to go out and be convinced
00:31:34
that this is the data molecule and i stand up for it and we
00:31:39
having not been trained to do that s. scientists so it goes
00:31:42
back into the education though don't you would like to comment on that
00:31:47
this is super important the problem and sustainability
00:31:52
is it very rarely voices custom nathan and it's
00:31:55
an organisation is waiting for the voice of the customer
00:31:59
you're not gonna get it that that doesn't mean that
00:32:01
the customer doesn't desire it's that the customer can articulate
00:32:06
and so just in in so the problem is we don't have the
00:32:08
vocabulary we don't have a common understanding of communications of people sitting down saying
00:32:13
there's no voice of customer therefore we should not is this v. o. c. will turn out
00:32:19
to turn into voice of competition because the custom in the stick all learn with the supplier
00:32:25
what all this means and so this is one of those cases where if you insist on voice of custom did that
00:32:33
very interestingly i i don't know if uh you remember defence speech that in twenty five
00:32:39
anyways twenty fifteen d. c. u. of land on she knew landowners sustainability strategy
00:32:45
and you had all these uh exactly thing double men if you supply right
00:32:50
and effective marketing people well if you time it again
00:32:54
that i've been to mess them once is the inability and
00:32:57
the one i have green products well re flight on time
00:33:02
t. v. job with the table industry asking people if they want
00:33:06
it the night bad when i phone probably not and now y'all added
00:33:10
in uh in using this product so it's also how much
00:33:13
can engage in create the need for cell absolutely at their reactions
00:33:23
yeah if in in the back
00:33:29
you know um thank you very much for interesting contributions
00:33:33
um you so great though um who said that um it we should listen to the signs
00:33:43
but if we think about it i mean stallions was
00:33:47
always there in history and science polish in politics there also
00:33:52
includes um it's so i don't um i believe in
00:33:58
that it's simply but but sorry in skimpy to about that
00:34:04
like the answer so i'm the knowledge is your so um
00:34:11
what isn't there is a like a common impressed of uh of
00:34:17
obviously you of the appropriate investors to be um sustainable in
00:34:23
paris so no up a paradigm shift which i'm or uh
00:34:27
uh uh i'm happy to see that it's happening to green chemistry
00:34:31
but i'm also to myself um is it really leading to um
00:34:39
if we stay um to this profit oriented economy can really really
00:34:46
go to a sustainable and uh i mean socially sustainable um
00:34:53
like new h. m. user that also there is a a like
00:34:57
a a level social level which is a lot of um is changing
00:35:04
and the uh don't feel a more to the solutions from um
00:35:09
from all the panelists and how to use it can profit really be to deprive
00:35:15
which in the end gives us the solution and then release
00:35:19
capable skeptically both but that's a great comment then and i'll
00:35:23
be the yeah the flight you just my only reaction to
00:35:27
that um i think it's quite interesting to see how you have
00:35:32
this whole movement now if people including now see
00:35:36
like how many sh uh looking at redefining capitalism
00:35:40
and we're looking at a debit anything that is
00:35:42
much more inclusive because indeed seen nobody interest you have
00:35:47
more than half of the population not being able
00:35:49
to to engage into participating to benefit from that so
00:35:54
i would like to comment yes yeah i think i think that
00:35:58
was a an excellent commentary going uh and i think indeed um
00:36:02
well i i think one of issues is us you already
00:36:05
eluded you start using most of diseases are not only side
00:36:09
right now our for business climate sense as i try to put in my chart here before
00:36:14
is not ah that much sense is not a science is is an economic issue
00:36:19
he's also side values is a political is is basically an equitable which is a personality values
00:36:26
so there's so many issues but you have two hundred that once the signs has been agreed
00:36:32
and now mostly people believe is happening in then you need to hunt the the you need to enter into the political displays
00:36:38
into the economy can space and then you need to enter into the sciences space how you solve it
00:36:43
but in reality you are right the problem is that most of these issues are happily not size is not only side
00:36:49
i i talk specifically on here one example that i wanted to serve on on our industry on the
00:36:54
cover initiation just to show you an illustrator complexity because this is something we also discussed in this book
00:37:00
so when you look at for instance to how we can be
00:37:03
car oneness our own clinical interest or reduce emissions in a significant way
00:37:08
well first of all you need to find inventions and the technologies to hawk in as you know very
00:37:12
well dimensions you cannot time it you don't know how long we picked this is something that you cannot run
00:37:18
embezzled up and i'm the top and you can try probably the more you try you
00:37:21
might get it more chances i guess that's the only thing but you can not been
00:37:26
so you might you know we want to do as we already said here by twenty the t. we're gonna reviews
00:37:32
the european c. o. two emissions from howard industry in the tune of eighty to ninety percent
00:37:37
the reality again number one we don't have the technologies today
00:37:42
we don't know how lonely will take but let's assume for one second but you have let's say
00:37:47
by twenty thirty we have the technology just put out of some sort well if you have nothing
00:37:53
then what are the market conditions that made at the moment you to be possible
00:37:58
and then you need to have certain market conditions and by the way don't want that don't depend on you depend on cruel
00:38:03
people on on alternate things depend on renewable energy just to give you already have a sample for europe you will need to get
00:38:10
the amount of do we need to have office to
00:38:12
significant amount of renewable energy you know very very low price
00:38:17
utterly prices that we're starting to have somewhere around the world in do we need to keep all the
00:38:21
european capacity in order to do something like that so to the point of yes you want to do it
00:38:26
but it doesn't depend on you it depends in older suppose any and then let's say let's assume that set tours are
00:38:34
the renewable energies available office to finances available then how much it cost
00:38:40
well if you put up a sample to dick i wanna see european industry you might need
00:38:44
to go for around twenty to twenty five billion every single year for now to twenty feet
00:38:50
and you look at the total profitability of our industry for public listed companies are a hundred twenty billion
00:38:56
so then you said well i'm gonna become more nice my european industry that is gonna cost me one
00:39:01
thief of my total revenue to what is sixty impersonal twenty person available market so what is the onset
00:39:09
well the answer is that you need to sit down with every word in the table and say look we are we're not too
00:39:13
we need to find a technologies but we need the computer we need the resources we need to have all the framework
00:39:19
to make this transformation and i seen that sort of for the rams above him that
00:39:23
would be my my answer to do indeed is not a science isn't exactly make consisting useful
00:39:29
one thing that i i think which is state is really really important and i will make the statement that
00:39:35
it fifty years ago the chemical enterprises with inclusive endeavour us
00:39:39
we wouldn't be here talking people would've said you doing what
00:39:43
and i think my sense of optimism is the the the
00:39:46
growing diversity and inclusiveness window place near where we need to the
00:39:51
that's what's gonna save us is having different sizes different ideas people from
00:39:56
different parts that is involved in the
00:39:58
chemical enterprises because essentially every probably have
00:40:03
what an oversight of the past the more eyes and ears watching that the less likely and all the site will happen
00:40:09
and although it's happening slowly it is because the chemical enterprises are
00:40:14
becoming more inclusive into for us and that's and that's gonna say that
00:40:19
thank you so any basically integrated time delay before we have five minutes so if we
00:40:23
continue like this in the panel just your your take home message n. web what really
00:40:30
and made your experience useful today not assault i'd
00:40:34
again dimension to what what you're just uh john
00:40:37
uh i don't think it's not just the political issue it's not just an
00:40:41
economic issue it's not just the signs issue it's a behavioural issue more than anything
00:40:47
i have worked with customers and we had solutions
00:40:50
on the table that were clearly more economically viable
00:40:54
and they'd agree it they did not want to switch it's a
00:40:57
behaviour issue too so uh and and i i do think that
00:41:01
ways of addressing the behavioural issues are round diversity now uh one
00:41:07
last reflection i would like to make is as i was listening
00:41:11
to your opening lines from from great um i thought you know
00:41:15
this is active citizenship today what
00:41:19
does active employee shape look like
00:41:23
we all employees and i do think uh we should not hide behind this is then i'd
00:41:29
we should get up and roll up our sleeves and get going wonderful thank you and printed matter
00:41:36
well i think what's important that we have two great fascination other
00:41:43
work we're doing in academic laps and also in industrial light so
00:41:48
and this will attract at the end also capital because it's a
00:41:51
it's a very valid question we have to get to very concrete
00:41:54
examples and let's take and it will not be could be story out of it the usage of c. u. two is if you'd stock
00:42:03
there is a possibility we talked about these today out but directly
00:42:06
it's digital production of cars will be used and converts you too
00:42:12
and technology is fair i can tell you that we have pilot scale already available but
00:42:18
you can only case to invest in commercial scale refinery is not period that we need
00:42:25
support also from the poppy public funding is needed the lighting
00:42:29
fell programs especially european you in a big global to funds
00:42:34
first of its kind blondes it is all very
00:42:36
very concrete examples it to you all companies who participate
00:42:41
but probably not the commercial benefit or the first five to ten years
00:42:45
but i think this is a step we have to do with this
00:42:48
is all responsibility to contribute to a sustainable future that's great thank you one
00:42:54
i think my comment would be don't stop with the
00:42:58
sides because i'm absolutely convinced we don't have the signs yet
00:43:03
yeah now we don't have the signs and and the solutions to cope
00:43:06
with the problems of the future we hardly have the signs to cope
00:43:10
with the problems of the day and certainly the signs of the part
00:43:14
is not helping us with the problems we have today that's for sure
00:43:18
i don't believe that what we call today renewable energy for example
00:43:23
is going to be the renewable energy in twenty years from now it will be something totally different much
00:43:29
more efficient and most likely much more economically viable
00:43:32
and the same holds true mute in all these spaces
00:43:37
so there is no alternative essentially to actually accelerate the power
00:43:41
of innovation and that means it's really a step change in including
00:43:46
the wider parameters of we want to include in the scorecards of innovation of today
00:43:53
what what what concerns me a lot these days in in in
00:43:56
all these heated debates that we have and the polarisation that we're seeing
00:44:01
is that believe in many places that we have the solutions at hand
00:44:06
i think we need to be bold enough to say no we don't
00:44:09
uh_huh and we have to do more in order to get to those
00:44:13
and that would be better solutions and much more systemic solutions for the
00:44:18
future and to make us all live well within what this planet this
00:44:23
having for us it's limited so we have to cope with that thank you so much reins harry james
00:44:30
just guess like to reiterate something which i emphasise that my yeah much office things which was said i
00:44:35
think fundamentally we have to to couple resource consumption for
00:44:40
graphics we've become obsessed about consuming resources to feed yeah
00:44:45
action also growing demand from population and your traditional way to newark already model as simply
00:44:52
taking more morsels out to cram process in senate articles and straight away is simply not sustainable
00:44:59
and for me i think what i inspiration but we see how
00:45:03
it's used cossack and i think this is where actually we can rethink
00:45:09
what science right really police actually science and more than anything else actually helped us to rio
00:45:16
is what the circuit court is is actually making better use of the resources that have respect to
00:45:24
using those resources to help actually you know satisfy the basic
00:45:29
needs of society scanned the safety and reads but eat society
00:45:34
security is i think a fundamental handset to many of the crises we
00:45:39
face today climate change resource depletion an idea in fact we're witnessing today
00:45:45
come from out eric haven't yet traditionally used souls with respect for resources through security
00:45:51
and by using science up she is we have a real chance of going for resisting
00:45:59
thank you so much so well in like three q. and join me in
00:46:02
thanking this wonderful panel and wishing you
Conference Program
Green Chemistry: The Molecular Mechanisms of Sustainability and Innovation
John Warner, Warner Babcock Institute for Green Chemistry (USA)
Sept. 26, 2019 · 6:09 p.m.
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The Chemical Industry under the 4th Industrial Revolution
Rafael Cayuela, Dow Chemicals
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Panel Discussion, moderated by Bérangère Magarinos-Ruchat, Global Head Sustanabillity, Firmenich
John Warner, Rafael Cayuela, Nicoletta Piccolrovazzi, Martin Vollmer, Juan Gonzalez-Valero, James Clark
Sept. 26, 2019 · 7:06 p.m.
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