Player is loading...

Embed

Copy embed code

Transcriptions

Note: this content has been automatically generated.
00:00:01
yeah
00:00:04
oh i had i everybody i'm marion cofounder by to uh my percent either
00:00:11
a family happiness and i think that being got the family depends on whether strongly
00:00:18
this five years ago i decided to bore a to do something in the stereo
00:00:23
uh i've seen 'em into our our team on
00:00:27
unless the market very carefully and interview too many families
00:00:30
and with that i'm not a product name what do uh the we had about ten thousand babies
00:00:37
uh on our productive each other family members 'cause shared memories about them
00:00:42
and four years ago i became yep and all that and uh i
00:00:46
don't want i really enjoyed watching my knees what was on a time line
00:00:50
and at the service provider i was really glad that i could
00:00:53
maybe could provide some information for family members based on baby's eight
00:01:00
but everything changed now i became a mother a about a month ago
00:01:05
i do that having the uh on the on board is a
00:01:08
great fine but it's not what a modest essential need still and uh
00:01:15
i think well thought the facts have experience that a baby cries in your family
00:01:20
and you don't snort uh or mother or father does not what they should do
00:01:24
uh then they are in a lack of time the phase two main sources on the internet
00:01:29
or the phase two men out what's that and uh they may become more
00:01:33
quirky used because they don't know the shop those those solutions may work for them
00:01:39
uh do you care about finding a solution for this problem until my nephew was born
00:01:47
he it was likely to baby and he had to
00:01:49
reflect the baby and firstly there there's fed has the
00:01:55
infant who cries more than three hours a day more than three days of each for more than three weeks
00:02:01
and the and you know that's about thirty percent of
00:02:05
newborns have cool each according to a prior thought you
00:02:10
and doctors have not detect that the reason yet they have such a fungus
00:02:16
my sister lives about two any channels she couldn't sleep at nights you
00:02:21
could that's in um participate in the party and she couldn't even go out
00:02:26
so what's parents that they ask and contact doctor or may uh uh me has been asked
00:02:32
other friends to get some experience of but in the end they should try different base by themselves
00:02:39
in fact it's mother should understand what the their baby sensitive to
00:02:46
yeah it's true
00:02:50
uh but it's very hard and colour and time consuming for them because
00:02:54
uh they should try everything they should um find different advice there
00:02:59
and uh that's the different experience that and try them by themselves
00:03:05
i asked frequently used peer support which is mother to mothers law courts were two entries there
00:03:11
first they once to be reassured that's what they are doing is correct
00:03:15
and fat cat they went to know what other mothers do in their circumstances
00:03:21
and the mother i found that this uh need is really important and they uh you think are now less
00:03:28
about smart there's in the sense years we decided to
00:03:31
create an application beach gathers for information about mothers and babies
00:03:36
what happens some data from babies themselves jen their age and die yet and general condition and
00:03:42
we could uh classify other mothers experience there and
00:03:45
provide an in aggregate if your support to moderates
00:03:51
it is to focus on the s. k. college and a red flags in the beginning
00:04:00
well what collect data from different sources that firstly crowd apparent also some form an
00:04:06
online forum sensors on media to four i think the problem and some potential solutions
00:04:11
then we asked some cassettes from the mothers and to him be able to provide that aggregated peer support
00:04:18
we also use thumb um has mm some data from that's
00:04:23
all has application on mother's phone or health baby don't get it
00:04:27
if they have one uh and in the future in the white
00:04:30
tandy aim to collect some data from past without insurance providers and doctors
00:04:38
ah the to integrate beef product it's that product that we had
00:04:43
in the past to take advantage of the uh the user race
00:04:48
the during their program be created the end it
00:04:52
it so using the bottom is very easy for example
00:04:57
if i don't input the data using a speech recognition and i
00:05:00
just tried that i hadn't thought of it and it collects the data
00:05:06
and i i i mean that's rock up and i don't know but i sure don't
00:05:11
do i say i do a mighty has just like spain but should i do
00:05:16
and if i want to ask something you know but i i just died that day but do um
00:05:21
i once to get my baby a tiny easy talk and see you and and try to answer me
00:05:29
uh i created peer support also bottom notify other family members
00:05:33
based on the general information that they need and the
00:05:37
the hell's problem that a baby on whether may face
00:05:43
by providing aggregated peer support we tried the hope that to be decreased
00:05:48
but as far as an increase the reassurance that of mothers and also save the type according to us by the
00:05:53
in anger and about thirty five percent up medical prescription enough
00:05:57
uh for baby with him on their age and one year
00:06:01
is related to click and reflect a beach you know however it's it's not needed to
00:06:07
contact the doctor for any reason in it except that many contribution you give me that
00:06:14
um i was we were concerned there is no other product
00:06:17
that offers what you're offering beaches aggregated peer support but there
00:06:21
are other potential competitors for example as parents all four rules
00:06:25
or a new parent parenting that's like that's not based on there
00:06:30
or are there has tracking baby mice rain gadgets and each new track for
00:06:36
example estimate die up there or what else lined up a baby baby is ours
00:06:40
they they they can be considered as a potential competitor if they want to add this feature
00:06:47
our colour profiles are uh expect then a new a new parts
00:06:53
um the age between twenty five to thirty five but as a mess and that's of your
00:06:58
uh integrating the uh from yeah although we also have other family members in our uh product
00:07:06
uh we have several revenue source not based on the as those of our product
00:07:11
in the beginning that are users are growing even use target advertisement and also uh uh
00:07:18
and also the premium what that after one year that's really think even have sufficient
00:07:23
number of users in iran and so it's not a v. we'll add the average worker
00:07:30
having a top down approach to gently that baby adds a market sizing in us in the start uh so
00:07:37
we think this market is about one billion dollar in the in countries that the target into any twenty one
00:07:45
we have targets on concert in europe starts out and and
00:07:48
that's that's at germany aren't see their land and austria and as
00:07:53
we have access to minutes um a market and every how the
00:07:56
user base in a year or we have targeted some countries there
00:08:01
and about the bill starts from system and and you're right in the first
00:08:08
two how about approach we can say that about three million uh the babies are born in this card every year
00:08:14
and uh he somehow estimate that we would have one percent
00:08:19
uh inference rates based on the the uh experience that be happy
00:08:23
our previous a product and uh about eight thousand fright is our
00:08:28
is minimal average expenses for each baby in the first in this budget
00:08:34
here that uh over you overview all the budget that we need the
00:08:38
main cause it though not meant that you need to uh the turns to
00:08:42
do our development in here on the speakers are cost a very much
00:08:48
and here is an overview on revenue and expense in the first three a year
00:08:55
be pretty too hot about one hundred that eighty five uh dollars monthly by the third year
00:09:05
about starting nothing is our product manager and he has worked
00:09:09
as a product manager in a car and stuff for company
00:09:13
uh eh by working on the product by working
00:09:17
on the product batteries to more than one user
00:09:21
he is a beep the team i would do that putting beer
00:09:24
and also he's starting his mastery finance and management intercity outlook on
00:09:29
was knocking our technical manager he had to study the
00:09:33
aftermath there in a happens information processing in university appear
00:09:37
unless you have a good access the network of the lockers
00:09:40
this without there then you're on and he also knows transparent
00:09:45
i'm uh that's that's the line that i studied i got
00:09:48
my method a master degree image that you might is that i
00:09:52
found my methods is not about whether this also maybe are and
00:09:56
in here that i investigated the needed mothers workers don't work overtime
00:10:02
uh i also gave birth to my daughter in those aren't style i am connected to a network up your mother there
00:10:10
and we are looking for an a marketing manager in
00:10:14
fifth allow uh and who knows transparent and also uh
00:10:18
we had a uh i also annoyed about babies mark and also we have a dog run recogniser in here

Share this talk: 


Conference Program

DPE's pitch
Sept. 16, 2019 · 2:17 p.m.
290 views
DPE's Q&A
Sept. 16, 2019 · 2:27 p.m.
Mixoper's pitch
Sept. 16, 2019 · 2:34 p.m.
110 views
Mixoper's Q&A
Sept. 16, 2019 · 2:39 p.m.
107 views
Next Insights' pitch
Sept. 16, 2019 · 2:49 p.m.
Next Insights' Q&A
Sept. 16, 2019 · 3 p.m.
AIvidence's pitch
Sept. 16, 2019 · 3:06 p.m.
AIvidence's Q&A
Sept. 16, 2019 · 3:14 p.m.
Vise's pitch
Sept. 16, 2019 · 3:34 p.m.
497 views
Vise's Q&A
Sept. 16, 2019 · 3:43 p.m.
TEN's pitch
Sept. 16, 2019 · 3:50 p.m.
TEN's Q&A
Sept. 16, 2019 · 4 p.m.
Baadoom's pitch
Sept. 16, 2019 · 4:21 p.m.
Baadoom's Q&A
Sept. 16, 2019 · 4:32 p.m.

Recommended talks

Décision assistée par ordinateur: de la donnée à l’information
Dr. Dominik Aronsky , Université Vanderbilt (USA)
June 7, 2013 · 11:58 a.m.