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Climate-smart technology for plant monitoring reacting to water stress - 2Grow
Olivier Begerem, Sales Director, 2Grow
Wednesday, March 2, 2022 · 1:52 p.m. · 05m 19s
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a boy who not to serve hello from my name is a levy and i'm the business better at uh to grow
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and had to grow we have a purpose to reduce the twenty percent of the surface area used today in the world
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um to reduce it and we want to do this using sensor technology that
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measures the plan in real time and provides a continuous feedback to the drawer
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we start small in our own backyard uh in collaboration with the university of
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ghent red we made a lot of mistakes a lot of challenges optimist further
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had even more challenges of course um and when we felt that we had a really ready products
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uh for the market we went to our neighbouring countries which are of course france and the netherlands
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and throughout the years developed the market further and we can probably say that we are uh over the whole world yeah more or less
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and here we offer actually a consultancy service based on real time planned feedback
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your for every grow or a thirty day free trial over harder and our services and they can
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see the benefits for themselves in their own crop and their own strategy and in their own greenhouse
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and if they're satisfied which seventy percent of the people that have a trial are they can become a customer and
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we have multiple uh models that they can choose was
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a out of such as where a subscription based or purchase
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uh you can see in our revenue that in the second year we had the a little bit
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um and this was because we assume that growers would know how to work with our new technology
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that they would know what's good what's bad um well they didn't and actually
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we didn't know all the possibilities ourselves at that time so
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was he pivoted more towards being more service oriented company then
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yeah people have never been happier uh then today uh which really from the business um
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our clients are primarily greenhouse course uh including also for farming
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a and r. q. demographic is a tomato cucumber
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bell pepper however nearly every crop uh is measurable
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we also have a quite strong market position uh we have
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a few competitors however the competitors that we have had different markets
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perspectives a day or more oriented toward for to culture or
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ra agriculture where we are really aiming for that high tech growing
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we also have a more holistic approach instead of an individualistic approach uh of just measuring one
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part of the plant we want to measure the plant as a whole uh i get a yeah
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complete uh inset maybe for the distinguish ourselves by having this targeted
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consultancy service that based on the true needs and challenges of the car
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and here we offer multiple benefits uh firstly by seeing
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how much water plant actually consumes but also when the plants
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actually consumes water yeah these opens a lot of opportunities for
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efficiency increases um use those scare resources went blind actually need
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also productivity can be increased by maintaining plant fidelity and by balancing plan stress uh
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we can also augmented a quality of a fruit thinking about sugar levels and tomatoes
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and by seeing in the measurements and issue before you can even see it on the crop
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itself well this prevents losses and gives us a
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a better tool to anticipate losses uh morgan before
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and combining this all uh we see this as an excellent learning and research too
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to really see how our plans really react towards everything
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being done in the surroundings in greenhouse or in fields
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have you this altogether with our dynamic people at u. of a seven people uh
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with five people and and belgium and uh two people and frowns a reinforcing us
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uh we also complemented by a university again to the the pow uh that does the insertion developments
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uh an administration uh department from liz and we also have a are the investors and coaches
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uh that died this throughout our uh it amazing it a journey uh to grow
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and together we are measuring more than three hundred seventy five plants worldwide
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uh the the quite a diverse ecosystem of users a range from
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growers uh such as the men them out in a year in geneva
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but also breeders such as exxon rated if you know them um also
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um technology services such as ah core for the such as signify
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they use our system to get a better insight into their own product and how they can use their product
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in a more efficient way so that their customers are
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also more discrete uh a very nice combined effect up jeans
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but what we need today well we need more customers and more more
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than that we need more active distributors to really spread the word and
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uh our products throughout the whole world and i so
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we can really deliver those insights and reach that purpose
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reducing the amount of surface area need of course marketing it's a very work
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very welcome uh i'm partnership such as we have it up for the and possibly need often
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lately um we can every move forward and with that i thank you all for your attention
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uh and i hope i major proud of our contributions
Conference Program
Forum Introduction
Vincent Nassar, "Innovate 4 Water" Association
March 2, 2022 · 9:01 a.m.
888 views
Welcome address
Gérard Luyet, Services Industriels de Genève
March 2, 2022 · 9:07 a.m.
Highlight WIPO GREEN
Anja Van der Ropp, Senior Program Coordinator, WIPO GREEN
March 2, 2022 · 9:14 a.m.
155 views
Highlight -- Geneva Chamber of Commerce, Industry and Services
Pauline Zahlaoui, Responsable Membres et Partenariats
March 2, 2022 · 9:20 a.m.
241 views
Session 1 - Efficient Solutions with the Solar Impulse Label
Guillaume Féry, Advisory Expert for the World Alliance for Efficient Solutions
March 2, 2022 · 9:27 a.m.
Osmosun: Renewable powered water treatment solutions
Quentin Ragetly, Head of Business Development, Mascara
March 2, 2022 · 9:36 a.m.
Hydrao: smart solutions for water conservation
Eric Burkel, Co-founder & Head of International Strategy & Development, Hydrao
March 2, 2022 · 9:43 a.m.
Ozone Strong Water
Ivan Pajolli, Application Engineer, Air Liquide
March 2, 2022 · 9:49 a.m.
116 views
WATA, for water treatment and disinfection
Marc-Antoine Menneguerre, Chief Business Officer, WATA
March 2, 2022 · 9:56 a.m.
187 views
Sustainable and resilient rural water supply services in Sahel
Thierry Barbotte, CEO, UDUMA
March 2, 2022 · 10:01 a.m.
Session 1 end - Efficient Solutions with the Solar Impulse Label
March 2, 2022 · 10:06 a.m.
Adeo & the Solar Impulse Foundation - home solutions with a positive impact on the environment.
Pauline Michiels, Innovator Relation - Outreach Team, Solar Impulse Foundation
March 2, 2022 · 10:07 a.m.
Highlight - R20 – Regions of climate action
Melchior de Muralt, Managing Partner, de Pury Pictet Turrettini & Cie
March 2, 2022 · 11 a.m.
Investing in Nature-based Solutions
Gerard Bos, Directo Sustainability and Innovation, IUCN
March 2, 2022 · 11:07 a.m.
Fund certification
Margaret Kim, CEO, Gold Standard
March 2, 2022 · 11:12 a.m.
208 views
Subnational Climate Fund
David Albertani, CEO, R20 - Regions of Climate Action
March 2, 2022 · 11:20 a.m.
109 views
Nereid Water
Huy Ton That, Nereid Water
March 2, 2022 · 11:37 a.m.
316 views
Panel discussion - Session 2 - Blended Finance for Infrastructure Investment
March 2, 2022 · 11:43 a.m.
Highlight - Water and Impact Funds - Tameo
Ramkumar Narayanan, Tameo
March 2, 2022 · 12:01 p.m.
Thank you to our partners
Vincent Nassar, "Innovate 4 Water" Association
March 2, 2022 · 1:29 p.m.
Highlight - Cluster Eau Evian Lémanique
Jean-Luc Favre, Board Member, Cluster Eau Evian Lémanique
March 2, 2022 · 1:33 p.m.
Highlight - Aqua-Valley
Sylvain Boucher, President, Aqua-Valley
March 2, 2022 · 1:38 p.m.
Session 3 - Sustainable water management for a food secure future - Introduction
Chris Thomas, Marketing and communication, AQUA4D
March 2, 2022 · 1:44 p.m.
Irrigation technologies and innovations in water treatment - Netafim France
Joël Lapicque, Business Development, Netafim France
March 2, 2022 · 1:46 p.m.
Climate-smart technology for plant monitoring reacting to water stress - 2Grow
Olivier Begerem, Sales Director, 2Grow
March 2, 2022 · 1:52 p.m.
AQUA4D sustainable business development in LatinAmerica OK
Felipe Villarino, IST Group - CEO
March 2, 2022 · 1:58 p.m.
Agriculture project monitoring for soil salinization and water retention in the soil OK
Kathleen Glass, AquaSpy U.S. - VP Marketing
March 2, 2022 · 2:09 p.m.
Panel discussion - Session 3 - Sustainable water management for a food secure future
March 2, 2022 · 2:16 p.m.
Introduction - Session 4 - Driving an Aquapreneur Revolution
John Dutton, Head of UpLink
March 2, 2022 · 3:01 p.m.
UpLink introduction
Anna Huber, UpLink Curator, WEF
March 2, 2022 · 3:03 p.m.
Forum Project: Plastic with oceans / freshwater
Roisin Greene, Engagement Manager, WEF - Global Action Plastics Partnership
March 2, 2022 · 3:10 p.m.
Seed Next Generation Living
Sarah Schalles, Director, Seed Next Generation Living
March 2, 2022 · 3:21 p.m.
102 views
Soilify - Earthanalytics
Michael Anthony, Co-Founder, Soilify - Earthanalytics
March 2, 2022 · 3:27 p.m.
MyEasyFarm
François Thierart, MyEasyFarm - President
March 2, 2022 · 3:32 p.m.
Panel discussion - Session 4 - Driving an Aquapreneur Revolution
March 2, 2022 · 3:38 p.m.
Keynote - Fabienne Fischer
Fabienne Fischer, Conseillère d'Etat, Republic and Canton of Geneva
March 2, 2022 · 4:07 p.m.
Klewel, the webcasting company
Maël Guillemot, Klewel
March 2, 2022 · 5 p.m.
Introduction - Session 5 - Blue Economy - ESG Smart Investment Platform
Derek Queisser de Stockalper, President, Swiss Chapter, Fondation Prince Albert II de Monaco
March 2, 2022 · 5:03 p.m.
126 views
Seaweed revolution
Vincent Doumeizel, Senior Advisor - Ocean & Food, United Nations Global Compact
March 2, 2022 · 5:07 p.m.
161 views
Linking Blue Ecosystem with Blue Finance - the Aspban case
Ruben Eiras, Secretary General, Forum Oceano
March 2, 2022 · 5:13 p.m.
NOAH ReGen
Irene Carrasco, Senior Innovation Strategist, NOAH ReGen
March 2, 2022 · 5:18 p.m.
Development of a Centralized Digital platform for the Blue value chain as a current solution
Paul Holthus, CEO, World Ocean Council
March 2, 2022 · 5:24 p.m.
ESG Certified Smart Investment Platform - NOAH ReGen
Frédéric Degret, CEO, NOAH ReGen
March 2, 2022 · 5:30 p.m.
147 views
Panel discussion - Session 5 - Blue Economy - ESG Smart Investment Platform
March 2, 2022 · 5:36 p.m.
Day 1 conclusions
Vincent Nassar, "Innovate 4 Water" Association
March 2, 2022 · 6:04 p.m.
Opening Day 2 of the forum - A perspective, finance and water
Audrey Selian, Rianta Capital - Artha Platform - Head of Group ESG & Stewardship
March 3, 2022 · 8:30 a.m.
Session 6 - The case of Accelerate2030 catalyzing solutions for the SDGs
March 3, 2022 · 8:38 a.m.
Geneva Ecosystem Opportunities
Morgane Loisel, I-Gravity - Impact investing and innovative financing
March 3, 2022 · 8:40 a.m.
UNDP's investor Maps
Eva Bortolotti, UNDP Geneva - Finance Sector Specialist
March 3, 2022 · 8:45 a.m.
105 views
Accelerate2030: Connecting the Geneva ecosystem with entrepreneurial solutions for the SDGs
Ljupka Mitrinovska, Accelerate 2030 - Co-founder and Global Program Manager
March 3, 2022 · 8:51 a.m.
Green bond investment solution
Mauricio Schneider, Solubio - Chief Revenue Officer
March 3, 2022 · 8:59 a.m.
Toilet Board Coalition drives private sector contributions & engagement in SDG6.2
Cinthya Ramirez, Toilet Board Coalition - Independant Director
March 3, 2022 · 9:45 a.m.
Live Clean
Nazir Pandor, Live Clean - Managing Director
March 3, 2022 · 9:50 a.m.
Liquid Gold
Orion Herman, Liquid Gold - CEO - Founder
March 3, 2022 · 9:55 a.m.
European Space Agency
Roberta Mugellesi Dow, European Space Agency - Dow Integrated applications manager
March 3, 2022 · 10:02 a.m.
WoodCo Biosciences
Mark McCarville, WoodCo Biosciences - Project Manager
March 3, 2022 · 10:08 a.m.
Session 7 Debate
March 3, 2022 · 10:15 a.m.
Session 8 introduction - Swiss cross-sectoral collaboration as key for development
Audrey Selian, Rianta Capital - Artha Platform - Head of Group ESG & Stewardship
March 3, 2022 · 11:24 a.m.
Swiss Water Partnership
Frédéric Koehl, Swiss Water Partnership - Steering Board Member
March 3, 2022 · 11:25 a.m.
Swiss Fresh Water
Thomas Gajan, Swiss Fresh Water - CEO
March 3, 2022 · 11:28 a.m.
164 views
Seecon - Driving Change in the Water Sector through Integrity Management
Celia Schmidt, seecon gmbh - Program Manager
March 3, 2022 · 11:34 a.m.
Geneva Water Hub
Noura Kayal, Geneva Water Hub - Lead Diplomatic and International Relationship Specialist
March 3, 2022 · 11:41 a.m.
133 views
Geneva Centre for Security Policy
Marc Finaud, Geneva Centre for Security Policy - Head of Arms Proliferation & Diplomatic Tradecraft
March 3, 2022 · 11:46 a.m.
143 views
