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okay well there's for another round and the talk back session and i know i
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go on a bit about this but we love this little bit of it
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oh that's not getting used very often is something we can throw out to you toss questions in the audience
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so please do have a think about a question you might whatever race and i want
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one or two of you do it it'll be ready to to take part so
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um and we can throw this that you when you can uh engage with
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off a panel let me introduce that panel because we're gonna discuss now
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well one of the one of the big issues who is gonna be
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calling the shots in the future all sports which is a pretty
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brought a question to be asking but i fundamental one as well and we've got just
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the panel to do that so let me introduce found the all time highs for
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also joining us from the time i have a plan
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just one then from asia they will strategic initiatives the i live about cloud international joey time
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from not quite so far field but just as exotic if you're an englishman uh from a pasta learned from
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the past the innovation half se boss laid at the head of the knowledge department i'll them on that
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for just one uh welcome all of you with foreign flat on our faces on the diversity uh elements
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of this panel that the gender balance sorry about that was all that for next yeah yes a
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long time in in sport uh what i want to do as we've been doing is get a a
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a sense as to why we have awful speakers i know but you you weren't necessarily so
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and leave at gonna start with you've got one minute to pitch the wire on that's to me
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great well good afternoon for thank you for having me here david graph and everyone the pleasure to be here
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a showcase fourth is a company focusing on the very
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growing fast growing market of sports in china
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uh we were founded in two thousand and ten with a focus on focusing
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on the chinese uh sports market we also have offices here in switzerland
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and we focus on the the four main areas that are
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revenue producing for rights holders which is to getting hospitality
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media rights sponsorship and merchandising licensing and were active in china and all these four areas
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working as the major rights holders were based here uh the i. o. c. v. for u. f. r.
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uh we sell all the rights uh all the ticketing for the world cup two thousand eighteen
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what about ten thousand chinese people going in a in a few weeks from now in
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russia were also very involved in or the partnership between the i was united rubber
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and where it's great to have joey also year um and i'd love to talk
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more about the fascinating things that are happening in the chinese market in sports
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and which is very exciting and which uh is going quite fast and and in many ways
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i think is leading the way as to what the future will like for sports
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would look like because try not being so innovative on the digital and so many other side
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i wish i knew how many english we're going to the uh well compared to show that i think has been
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going down like this for a while so what will the balances and thanks very much that levy that stephan
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thank you for a bite me times if i get a president of
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the other sports and entertainment we are um sports marketing agency
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a l. p. m. g. a browns an institution to create the most uh
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a meaningful and impact full connection with the sports fans was
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both little soul entertainment which mean music and some
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amount of the biggest one is uh the sports interest uh we worked for companies like the coca cola
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uh orange go down a b. m. w. and uh
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different sports like football of course uh one
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of the biggest no well in europe a red be able so a tennis and the
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and all those models oops to right across the board basically in terms of what you'll target
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absolutely and uh we have offices uh all around the world okay glibly stefan thanks very much uh joey hi david
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okay a fax filing it it was the everyone my name is julie i'm from alabama
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oh i solve you know i live about was an e. commerce company s. q. is any commas company
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but since nineteen ninety nine we have change and evolve i'll
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sell completely from just doing e. commerce into various businesses
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such as sports technology how can i ask and everything else that's
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important to the future uh off human health and happiness
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so that's where i am today uh i'm helping the olympics working
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closely the i was he's looking at which the transformations and
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uh evolving the games as we out while the top uh sponsors for the olympics
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ah i know when the alibi but the the the contract the deal with the i've seen a
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lot of people shot in the chinese it coming what so that for us we'll have
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some little local to who's gonna be calling the shots from that direct show as well um
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i'll but tell us a little bit about the uh the balsa of c. hub
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so um my role at the club but if they were so nice
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leading and managing the bars animation have within no it's the foreman
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and what we do at barton emission having what we want to be common we are one of the sports uh at because lap
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we want to that our products and services together with a huge range of different external stakeholders
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from an open innovation perspective and you know we leveraging our
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expertise our know how but also this sample that we
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have a we have more than two thousand athletes training every day in this per c. d. we have
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one hundred and twenty teams playing every weekend but those we have almost three hundred million fans for me to
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be there's a year's so all these big ass it's can be the perfect testing lab to again
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party with third parties to to solve challenges that we have internally
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but also uh that can go to the whole the whole industry and and look at the future
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and based on on on these on these type of ram product development but
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that testing lab um i'll but others but more about the sort of
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liaisons you making the sort of partnerships that y'all bob obviously buying into but not quite buying
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into that you're creating things that work specifically for you for example what sort of thing
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that's that's one of the key what i'm that's one of the key strategic this young we
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me a one year or two years ago when we actually framing the whole project
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we decided as a strategic decision that that you want to be uh we want to put
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rather we want to develop products and services that can be at some point implemented internally
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that of course makes the filtering process kind of tough an because
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the main idea here is that we want also to use
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these new uh tool marks innovation have as the diversification
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business model of the of the of the club right so we want to also explode outward know how
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as a commercial ads as well so if we want to help these companies grow and
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prescribed them to third parties we have to use them as well so that's why
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um we are sort of the lab that also are at the end of
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the process of quite about women are the first client as well
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but i mean crudely there's a lot that's there's a lot of self interest there about getting things that work
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for you absolutely yeah yeah yeah yes there is and and this is also a way to again
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me the whole clock looking at the future it's not like having
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one innovation department completely um you know in one part of
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the club just doing crazy things but not creating body for the clock it's that because you have to you know
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work a lot on internal buying but but what we're creating again is we're changing
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the whole crop in terms of how the thing on how they can at some point rethink what do you
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do wanna babies is right right okay stuff and then let me ask you about that sense of
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calling the shots will control also your looking very carefully the way in which fans
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i consume as a whole word but enjoyed the schools and
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and that obviously is changing and in what way
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yeah uh input into the uh millennial that's true what we see is less t. v.
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less attention and these changes everything for sure um first thing
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we see that they don't even only t. v. sets
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usually they don't subscribe to a twenty t. v. a chapel a a t. v. subscription
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so um but they really want to news is a net
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flicks and you to for most of the time
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and there's some more interested in highlights um and and statistics as
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well done really uh wanting to to see the ball game
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um they can barely watch uh uh will game
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from uh the kickoff until uh that's whistle
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uh so this change the fishing and and what the watching
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of calls they are sharing a chatting with the
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with the fans on the on social platforms so uh
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for claps for brands for broadcast of this changing
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everything and that's where we start to get into the next year that that's why face book in particular
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but which was well they all the driving forces would you say now in terms of millennial isn't
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and there's to come behind the manuals are gonna get things from from this
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side of of the blue we'll get to get john in a minute
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yes in in terms of engagement definitely so this changing things fall sponsors
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if you fighting to get your visibility on or around the peach
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it's my probably not be aware you should fight uh you're not fighting the ride a battlefield
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you you must also activated and the n. gauge on the on on social media of for sure
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um for instance uh what we are working on right now is uh how we can use brought shame
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to um better reward fun setting gauges through uh
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the social networks so we can write
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smart contracts it's time uh a fan on gauges with the come on come
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ten video uh supports the team simple to boss our uh or even when it
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comes to uh to see the game in the you know when you
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uh by giving intelligence are uh boston points
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we can we will them and then they can spend it's uh in the value or a response holes of
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the ability and the great we're keeping hold of the fan and exactly that base and where you want
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spend them and again build a direct connection that meeting full impact full with the
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fans with so there are a sign on a bus alone or on
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the the rest of uh the well the jury is is this what i
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mean you talk about digital transformation which is of quite a cultural
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thing to get your head around as well is that how you understand it
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or it could actually put illustrate explain what that actually means remote you
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use them okay i think what stuff as it which one is which i
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completely agree we've is the lack of attention with the mainland yes
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so if you look at the meeting click on a a groups that is very appealing
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to these spots markets yet actually spend has to be read using your yeah
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so with that in my the whole concept also sat yet communities also evolving
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in the past you know the tradition that concept community needs i mean the same club
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su i mean it seems to s. u. and we pay the same spots
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well with the at buttons also share media which is very different in that he's versus
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the west the whole all the real what classic your committee has evolved as well
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so if i look at the the differences in the additional destruction between that you send us
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right in his uh one things that uh as a company we realised very early on
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is that the only way we could get the mean any to engage with us or activities e. commerce
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boss you know health care whatever is to make sure that we are part of the habits
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so if you well in the in china today for example uh of the problem on when you decide to
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the get a taxi for the moment you pay for your uh subway rice and the
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buyer for every single day time actually views are in some way collect that's
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by certain companies and with that we are able to decide you know what's the best community grouping value the
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social map associate graph any become habitual they you you it's automatic you you will be looking at the
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the vice second shot fun videos of the last year of school goal desk all
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by a a football or busses me sitting brought cameras and watching four hours
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so i think that the whole habitual uh integration bit of a of a life style we spots is well the trend of se
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and and that is far more advanced would you say more sophisticated already there in china for example the idea
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well i was a small advised by say we can break it down to a few differences
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uh the west that while has forecasts of community that is evolving arouse certain platform
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so phase whereas community link it has community and yeah pay pal in the past i always depressed today was
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community it is you see the monolithic applications to the updating falls we caught and the supple at
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the channel that's practically just possible at everybody does everything getting on that
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platform they do not leave them farm and it would not leave
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the conceptual idea of how to use it and therefore you know that has to
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do with the control and i was they accelerate innovation in a different way
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uh lydia was so you you have the the great understanding of the the chinese market as well
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and this this interesting sort of dichotomy between that the face but model and the chinese model
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what what bobbing up some down sides of of those different you know that the
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lack of competition versus this huge competition what difference does that actually make choosing
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so you're that's a very good point because if you look at the um the digital media market in the west
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it is quite monolithic you have phase book which basically own the space
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of of social media at quarter to sit next and also owns a micro barring
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you two bones at the video space and if you're the rights holder
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and it's sometimes a much more tense relationship because again a lot of
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the rise for those that i have x. millions of fans
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and face broke the face but fans are you are you are the your friend it's always a bit of tension where
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paradoxically if you look at china you have actually on the digital side you have much
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much more competition and you have this this acronym got b. eighty by do
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i read about ten cent actually there's a lot more other payers see now so who
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um and uh and that season so also it's it's much more diversified
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and you have much more competition and each of these companies
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is sometimes active in each other's territories so no one really can
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say i own the digital media space white owners also media
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and i think that healthy competition is actually very very good for the right holders
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and as as a joy was saying is great for innovation because you have
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a lot more innovation happy where each company is trying to to outsmart
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its rival uh sometimes by investing in smaller companies acquiring smaller companies
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creating new products one example would be live streaming lice training is a is a phenomenon
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which happens which has developed in china are which is the concept of a platform
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where individual users can starts in the living room this starts talking about things that passion their interest
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and some of them actually have millions of followers and you have stories of people
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and it's a revenue share model so people will send them virtual items
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and uh or shop online so they will they will promote certain products and they get a revenue share
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you have stories of waitresses who suddenly becomes millionaire by visiting interesting in the living room
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or you take this to sports also great because you would actually use this
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working with some major events we've taken some of these famous blogger is
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backstage to the champions league or even with actually report then
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we're talking about the attention of the million euros what we it's true that they
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have the less attentive especially in china on its ear to our stream of
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of competition but they really passionate about their tribes especially european clubs are i'm
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sure i mean even tens of millions of fans you have in china
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they're very interested in the live interested in slightly different things they wanna know about the person alive exactly it
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what they're doing what they're thinking um what how is the training outside enter
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and i think that notion of community and and providing more then then just the
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live broadcast is very important and van sorry they don't get right nature's uh
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add on to that bolivia point i think we've got the redefine money to rise
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asian because of social media that might be true in the western well
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but if you look at how the consumer behave in that he's gone along the monolithic be
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looking at a social media as a single platform on the radiation you connected with
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e. commerce connected with your payment behaviours transportation b. a. does any whole string of value
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chain guide it yeah so which is why the whole evolution of how consumers
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assuming sports would be evolving very differently so if you leave with
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good looking at the source immediacy these i think that we
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have right my should restrict but by what associate but for office i be light streaming and not just you know just
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i said vision that that doesn't really change that habeas of how how i look at
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it right but what about what about the bus learner than how much of
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oh we wanna you can't control everything that's out there obviously but it sounds like with
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the lab you do want to exert a a fair element of control over
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some of the types of products you might want to use perhaps the way in
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which fans in china role wherever else you all three hundred million dollars around
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the well want to perceive you as well so are you trying to make sure
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that you all calling the shots about better that way in that respect
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um i was one of the things so we don't know what's gonna happen in the
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future the way so the way we're sending parsing emission happy that we want to
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each rate as much as possible with the users right so martin emission happy the
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tool to tess examples like watching that the uh we were mentioning here right
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are we able to create sort of a small pilot leveraging specific data that we have
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and pass the solution any beat goes well then maybe we can
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start scaling up on a on a global scale thing for
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for asian markets are we able to set up specific projects for the user market with specific companies from easier
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that knows well the the the marketing easy but and we can leverage our know
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how from a bar some brand it brought a mars uh expertise and
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yeah join together specific things that work together to develop any product anything
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that will be specific for these kind of a market right
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so the the meaning here here is how we can start um iterating products
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and service in the sports industry with the sports uh entities as much
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uh_huh okay let's have a look stuff on them back come back to face book from and
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um i mean you you told me i didn't know this about the standard printer
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uh uh_huh as actually broadcast is um tennis match of the
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most uh open on is an face put page thanks
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very much i'll take control of that well how much of a model is that the for the future
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yeah i think we will probably see a i. p. owners
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whether it's a club or even play uh what was it on on the game trying to broadcast it directly
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to his sons so for instance yes that is that's the did for the it was the most states ornaments so
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of course the secondary tournaments and uh maybe stan could not access to to this game uh
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on the on the t. v. cable channels so we decided effectively uh to uh
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buys them and put them online for free on is on page and it feels
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good page but tomorrow you could also sell them fruit i did about platform
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and and decide the the price of a each and every game he
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plays uh to sell it to to do is on funds
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we we also so uh in the u. s. um leads
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sell selling you package to uh to the fans
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uh for instance basketball n. b. a. is now i'm selling the the league bass
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so that you can directly by to get into it can be a not
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the a. b. c. or or traditional t. v. uh about testers
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and um we also see a finance decided what interesting for them for instance now
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if they want to see only money time which is the last what so
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of the basketball game second no by its and only this one so
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i think we're heading to uh well where um the fans will also design
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maybe the rules but all or in fact what they really want to see and when they want to see
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that's interesting so it's the the ultimately i think the idea the fan as being the sort of downtrodden
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lost soul soul individual and the whole sporting landscape maybe that's
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gradually coming than the other way but if you've got about brink uh
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example and e. mail what should tennis maker that what should um
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the the lawn tennis association all the the spanner uh the french
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tennis association be making the how worried should they be
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they don't therefore will have that control they they are no longer possibly calling the shots well either an oven
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yeah well i've things that for locals will still be all i got was into the silly to
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a big broadcast uh at the end of the day but this also means that um
00:22:00
when the player is maybe a little less famous but it's starting to add these
00:22:05
is finance you can also have a direct broadcast direct connection with uh its
00:22:09
own fans that one would be playing a a t. t. master's well it
00:22:14
will be a broadcasting the line but you could also met spatial contents
00:22:20
before the game then after the games that we own low only maybe sell little the broadcast directly
00:22:27
so it's that's less still broadcasting is is a rogue are also and uh the u. s.
00:22:31
tennis open all the big these and many other a. t. p. events at the moment
00:22:35
but leave yeah let me start the ball rolling on how much longer that is the case that the
00:22:40
t. v. broadcasters are cutting we have this conversation all the time that we all they picked and
00:22:47
yeah haven't quite still seem to be going on for but what is your
00:22:50
views to to how much longer a t. v. calls the shots
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well i see i think t. v.'s gonna involve in t. v. even
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all the the major broadcasters now are having a combination of
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off line online broadcasting as with s. t. v. and and then the fan
00:23:05
still go to that brandon i think if you if you look at
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it's a what happened in traditional media or even like it's a
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traditional press you always think the internet is gonna kill everything
00:23:15
but in the end contents becomes more important if you look at again
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greats the b. d. c. or new york times of the economists
00:23:22
they actually thriving in the age of the internet because it's actually very good quality contents so i think you're gonna see two things
00:23:29
the the quality content is gonna become even more valuable so i'm convinced
00:23:32
that the big the big name should become one more valuable
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because especially for t. v. broadcast is the one thing that people still wanna watch on t.
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v. because it's also experience you get together it's it's at a very precise time
00:23:46
and that's always gonna stay and that's actually gonna to syntax and save the traditional t. v. model and
00:23:51
i think the other promise of the internet is the other aspect a long tail the fact that
00:23:55
it's a the canoe federation or archery or which are great sports bets
00:23:59
have have sometimes difficulty connecting to the final even finding them
00:24:04
and then suddenly with the internet you can create this committee that people who are interested in
00:24:09
a specific sports and give the opportunity that's the model i still needs to be fine
00:24:14
for these content on the rights holders to directly connect with their fans
00:24:19
and and sell them tickets and sponsorship an e. commerce and so
00:24:23
now regarding regarding this this one of the main channels that the i was thinking and
00:24:28
if you look at what's going on in terms of another sectors with saying that the platform business
00:24:33
model is the one that is the right right so you can see our review when someone
00:24:37
and my question is always it scans for scraps also become sort of a
00:24:41
black from so we can rely on the third parties user generated content
00:24:46
leveraging our brand and then connecting to other uh potential consumers that would be interested and
00:24:53
in the sort of content here is all with is the tension number and protection
00:24:57
and also and leveraging you know peer producers and per year year consumers
00:25:03
we're developing at barton emission have one sort of pilot and that um buddy it's
00:25:09
more uh on a professional level in sports industry we're developing an online community
00:25:15
here are experts on specific topics in sports from sports science yeah
00:25:19
coaching two sports management so one so they create content
00:25:24
not only from f. c. d. professionals but didn't talk about it to be professionals and we're creating a community off
00:25:31
sports professionals or features sports professionals that wants to consume these contain enough for most of what
00:25:37
online certificate so we're somehow creating leveraging out what brand our magnet as a brand
00:25:44
to be the platform for professional development schools in this procedures
00:25:48
my question is can we do that on us and on a wider scale on defence
00:25:53
and a sector and i will keep this open that okay joey joey i'm
00:26:00
uh maybe alleviate partly on so this uh this point but i
00:26:04
there was one thing to have as you say the big broke us is pumping in the billions
00:26:08
uh there is a ready sort of growing acceptance
00:26:12
that some of these packages are actually worth
00:26:16
what we've all they were worth i mean is it really still worth sharing a
00:26:21
a whole match which maybe you've got two hundred thousand people actually what she
00:26:26
so there was a tools there isn't it you where if the money is not coming from the broadcasters into schools
00:26:33
are you quite sure what it will come from other platforms as that maybe
00:26:38
alleviate touched on that but i just wonder from the other yeah but
00:26:41
uh i think it probably comes some channel spots point of view and t. v.'s not gonna galway and we've been
00:26:46
working with the law broadcasters and all t. d. provided to the and you will see most of them and
00:26:51
uh starting to adopt a second screen concepts right the bleeding for the users to q.
00:26:56
rate at the site which angle what kyle but you really want to see
00:27:00
plot historic a profile of the play is that just call goal that kind of interaction is a is a very
00:27:05
family less appears to the mean and yeah so the question then is a is a mad or where the
00:27:10
is that the only channels where the user's intelligence boss today is that we need to t. v. seconds because them all
00:27:16
now with the advent of technology like five g.'s as well as ah you know more connected so that these i
00:27:22
believe that money's not just going to come from uh the
00:27:26
consumption of media content we will also be commas
00:27:29
the perils that uses varying the brandeis a face uh this is being shown
00:27:34
because my affiliation you know well i the light up uh the most consumers in that he's i would say it
00:27:40
would have preferred to be associate that by reading the same brand as well as budgeting cosine chi of um
00:27:45
the pairs so that could be another ad revenues so actually
00:27:49
the the the name on the apparel is what
00:27:52
draws in new fan yeah i love the necessarily the fact that i love where i come from
00:27:59
but that supported them so i supported them as a completely just completed if i i think so because the
00:28:04
visual impact of this pasta day because of all k. t. v. usually i've hired definition is when a
00:28:09
play look schools long that justice has style of the way he walks it is also the well what he
00:28:14
wears and the desire that powers so they sell it becomes a new at division channel you mean
00:28:19
and it's it is pretty much to my technology as well i would highly but i'll be interested in even buying now
00:28:26
teams in clubs that fitted that but i mean come on your colours that another
00:28:31
i think where we either this there's right i'll i'll i'll grant your vision
00:28:35
if you may is to continue the personal health and happiness far cost
00:28:39
and i think the there's more than one way to do so i was just speaking to l. but behind the scene right
00:28:44
we've been very much going after all the venues on is trying to make this
00:28:47
to be smart the by just by looking after the us not the venue
00:28:52
by adopting is not of any we've marquee sports events there's got to transform
00:28:55
the way people go about their daily life article possibly mobile that these
00:28:59
how to the city manager ways big reno reducing traffic jams the me all those uh the roles that uh
00:29:05
sports order or sports bag you can clean city transforming the way people behave and and you know
00:29:11
improving almost and it's only because they can call the shots of a much
00:29:14
broader spectrum of silence anxious yeah well yeah for calling the shots
00:29:18
of the b. s. screen if you may have sorry maybe i thought uh uh it's a bit aggressive from my point of view i
00:29:23
don't think is calling the shots by the the the ability to impact agree doesn't start the two spots is what we'll see as the
00:29:29
future improvements that's the infrared words you might prefer that just calling shot
00:29:33
at stefan just wonder preview your view on the the broadcast
00:29:37
yeah well off i think um broadcast so are you to say it would change of course it
00:29:44
would become all digital uh it will so what we see in a in a new um
00:29:49
i. p. rights false false it's uh it's smaller more um get into pieces
00:29:56
so if you i want to see only the end of the game i can see only the end of the game so
00:30:00
and and they also want the ideal as i've uh yeah far or be eighty two wanted again
00:30:07
not on the on the top line at this stage but getting some uh the highlights are like
00:30:14
edgy are like age already for them we can see it soak a in a in basketball
00:30:19
so was on during the game will see they they will come to
00:30:24
to buy the the big game uh alive at the end that
00:30:27
uh but we yes it it it visible being ready okay thank you very much indeed um as a sample
00:30:33
was going to ask uh you lot to help us out with some questions as well we've got this
00:30:39
or just to to the thing that i'm just put to throw someone at some point of
00:30:43
we have we have a take a we have a question of the supervisor that to you something and you give it to the members stand up
00:30:53
microphone and that was it doesn't work now ah oh yeah working
00:31:00
this question joey on job you see we hear a lot about batman it's olympic sponge
00:31:06
and then there's still divisional e. sports which is also working with will be um
00:31:11
looking at least that's most of the session he's gonna call the shots so sports and future
00:31:17
yeah lots of conversations with people over here some people think well
00:31:22
i'm like bob maybe looking school some big shots in the future what what is what is the vision um
00:31:28
or the aspirations what is that and for what's the what's the angle
00:31:33
yeah there's there's a great and half question i might say well i
00:31:37
i think they end up they uh or technology companies ah
00:31:42
i have has to be an advantage although howdy pack the society any
00:31:46
freezing it because of the market that is available to the next
00:31:50
so when we talk about valuable buys hitting the grand vision as always is that we believe in the next ideas
00:31:56
computers and yeah i spend a lot things like humans so was level as opposed to in terms of you know strategy and directions
00:32:02
which both out of something that's you replaceable compute those would not be able to do it for you so health and happiness
00:32:09
he's always acting division responsibility from our point of view so either look at where we are hitting does all spots
00:32:15
the whole atlas off our investments including the directions allocating it was useful and hollow
00:32:20
troll spots the whole changes in the countries that c. d.'s that we're in
00:32:25
so there's a like it does now was a mock event so if i want to be in the marquee events for c. d.'s
00:32:30
web address salary the whole translation of the c. d.'s by bringing smarts smart transportation technology and everything else around it
00:32:36
that either the egg it is then sports in itself but the end is how do
00:32:40
we as a result sports and the technology converges create a better society for everyone
00:32:47
thank you very much indeed any oh yeah we got a little add on to that
00:32:51
question okay i'm on if you go with metaphor it's join from right to watch
00:32:57
um when the presence of digital communications engaging going good it's it's um
00:33:02
well sports um like a football boss especially possible enjoy china gets t. v. time
00:33:09
smaller schools my struggles i guess on the t. v. by g. david c. s.
00:33:14
um a lot issue platforms out there massive fragmentation
00:33:18
so which you know pretty early top tips
00:33:21
that you may k. c. helping smaller schools to cora already
00:33:26
it's across digital channels when boys channels so fragmented
00:33:31
yeah that's a very good and and have questions so it's two traditionally at c. c. t. v. which was
00:33:37
the uh national broadcaster and and again it's this dichotomy in the west you have massive competition on
00:33:43
the broadcast t. v. but little competition digital channels the opposite
00:33:47
when you have monopolistic monopoly which is the t. v.
00:33:50
which is the dom was a dominance ports are that form and it's true that some some of this for
00:33:55
their shoring are even sometimes to put a record out of decision so it's difficult to get there
00:34:01
um it's i think social media is probably the best way
00:34:05
and and again there's multiple socially a platform but
00:34:08
the dominant once you know we bore sorry barbara yahoo and some other platform obviously transcend is still there
00:34:14
a player so i would actually start with social media as opposed to try to do
00:34:19
the the the city directly broadcasting because the keys how the
00:34:23
abstract that user how do you get that initial
00:34:27
uh view and customer um and then and then the social media platform are probably the best way
00:34:34
uh to do that and anyone naturally attract a smaller sports community of interested users
00:34:40
which for every sport erase and then from that do broadcasting versus the other way around i think it's difficult
00:34:46
and stuff and you have a a a view on that as well i mean
00:34:49
acted john is talking about the difference polls that international federations as well
00:34:54
a struggle to communicate actually with around athletes with yeah styles as as well as they do with the ah
00:35:00
that's another point but i think federation will uh of phase so how simon become you me is because
00:35:06
we can small mo um oh by and social hats that it people to back to sports
00:35:11
among them without the for the region and a distance is that everything again uh because when you use a
00:35:18
sports easiest to uh organise you or so to uh
00:35:22
playing with your own team but finding new teams
00:35:25
finding the field where you can play uh you don't need a federation to
00:35:29
do that and so why should i buy a license to do so
00:35:35
and if the less money for license all schools the federation was still at the
00:35:39
money for a bomb for for the big gains but not from the people
00:35:44
and with this which only beefing everything i'm not sure the federation
00:35:48
that we'd be able to buy these social sports acts
00:35:52
i think the bats i think the gaff ow would be better ways
00:35:57
to uh to buy them that moment is our mall uh it's
00:36:01
more the usage is interactivity in the ways it's an
00:36:04
organised life for a better life for uh let's move uh
00:36:08
and and and and and seamless organisation of the light
00:36:12
so i think the the balance will um with switch from federation
00:36:17
to to get sign bats and um some of the
00:36:22
maybe the the smallest federation on individual sports could disappear
00:36:26
that's pretty gloomy prospectuses and i don't know maybe it's not so
00:36:31
q. t. which in using that um little because i mean another aspect
00:36:36
of what your doing within china as you are opening up
00:36:40
our eyes in the way to the scale this well in uh in these masses
00:36:45
and surely there for the opportunities however small each one might be it's another opportunity uh whether you're
00:36:51
a minority sport or bookstore yeah i i still see a very important role for the federation
00:36:57
even all the let's take for example three on three and feedback basketball i think they've done an amazing job of creating
00:37:04
a grassroots environment where people can play among themselves organise themselves
00:37:08
but eventually they can also because in the end you also want to aspire to the great athletes
00:37:13
you wanna watch the men even become them and it actually for example in three on
00:37:16
three so great example how do you actually do that you can actually bring up
00:37:20
um grass with players to to to be to play in the big lead and even become professional
00:37:26
so i think that model is actually very good models so i i don't see this computer's intimidation
00:37:30
you you you pick another interesting example is very much a than sports as well isn't it and and joe you were talking about
00:37:36
the importance of cities in upping the okay here over time i mean i think we get an impression that
00:37:43
most cities many towns are looking for something if not quite everyday
00:37:48
but a lot of stuff a lot of the time so uh they going to be in a position to start holding
00:37:54
more shots to think in the future the way in which sports i can
00:37:57
and can't succeed without different versions of the traditional that's right okay
00:38:02
yeah and the definition uh what was it you a healthy sports is also evolving
00:38:06
as well so's above spots as you rightly point out so the the
00:38:09
thing is that we've city management the idea is that the eight is the speed of transformation how fast
00:38:15
can adapt themself to the new and i'll do the do the appetites and the behaviour than you
00:38:21
similar to small federation is i believe the better entry for small federation engage a wide audience
00:38:26
is much lower today because also sure media the only question why ideal surviving wise
00:38:30
d. not evolving facilities because they have not adapt themself to
00:38:34
the new transformation to the average british that technology so
00:38:37
i'd be uh i i would say the a key component of inferences see how the spots leave off
00:38:43
uh the destiny will it be part of the you know calling the shots if you mean
00:38:47
it sounds like uh i'm gonna just to bring you back in a row wake up
00:38:51
call that we're getting yeah to those who are if in any
00:38:54
way not fully engaged now that they've got problems i had
00:39:01
i mean uh yeah i'm back to the to the uh
00:39:05
to how i'm just good c. d.'s right so
00:39:09
we see that the example barcelona for as is is the big brown as well and not only for
00:39:15
and with a desire with this tension is is f. c. where someone or some on the because ran right
00:39:20
and we are partnering with the uh we we actually we're partnering with the city hall to actually
00:39:26
develop thesis or running of the stadium um in a way that can
00:39:32
sports and the c. d. can work together and actually developing
00:39:36
more openness and mow i vow a neighbour that's right so
00:39:41
how and and not only that the the new stadium and it's gonna be open
00:39:45
at twenty four seven with different activities all other being edition happening there
00:39:50
so how can so the the plot is actually thinking any way he wants to relate with the
00:39:55
c. d. and here we can appear out of potential projects that we can develop together
00:40:00
again with the c. d. on mobility stab but also
00:40:03
energy an energy when you renewable energy sources and
00:40:08
so yeah i would say that it would c. d.'s and sports has a lot to do
00:40:13
together that's and mesquite one class comes with more more i've got a
00:40:17
couple of minutes uh is there another um hand coming up
00:40:21
then what else like to direct question to our panelists yeah yes
00:40:26
right sorry the lighting stuff from a so we start over
00:40:34
um it you'll recall from sports coral medical record a few weeks ago we discussed
00:40:39
uh one of the threats to the parental support which is the
00:40:42
joking side and we discussed possibilities all those benefiting like responses
00:40:48
putting that little to trying actually rose all issue i'd like to uh to the panel with
00:40:52
paper picture chip in to deal with that sense clearly it's a big threat to run
00:40:58
now that is a good question responses broadcast as uh you name it i
00:41:03
i would like to uh take that on the chin will be briefly
00:41:09
that's a bit of questionable and stuff angle having well don't thing with that
00:41:14
the question should should sponsors all sports be contributing to the anti dumping back really
00:41:20
to broadcasters be contributing to the cleaning up of sport i mean who's calling the shots
00:41:26
well it's um very difficult issue because uh of course of course it should
00:41:33
what is stopping when you can um when you can have an agreement seed a
00:41:39
skeleton where it's not only what you put into your uh your blouse um
00:41:46
it would be more and more difficult to make a difference in between biology
00:41:51
and uh computing we know it's ah i figure you will agree and so when
00:41:57
is when is it the actually it's uh i'm doing it by himself
00:42:03
or is it helps by uh by computing i think it will be more and more
00:42:07
budge some we call the dropping some we'll call it a mounted sports and um
00:42:14
i don't know if we couldn't uh really really a file it's find this progress
00:42:21
well you took the question also live you can have a quick start as well i was when i say i think it's a fundamental
00:42:26
really fundamental issue that has to be sovereign has to be addressed and i think that's
00:42:29
one of the key role that the international federation have to pay an are paying
00:42:35
um because the notion of fairness was again for sparing athletes and everyone for spectators
00:42:40
yeah there's a there's an aspect of cheating you feel cheated when you realise that the the person who
00:42:45
won actually was cheating you also feel as a spectator cheated answer other sponsors feel the same
00:42:51
uh and maybe i'm sure again that take digital technology
00:42:55
big data artificial intelligence these are things that can dramatically contributes
00:43:00
to to taking that out and spotting monitor and spotting and i think the war i agree with you that there's
00:43:06
there's a boundary but best of all the federation to say this is the boundary this is acceptable says nods
00:43:12
and um and then everybody has to play fair hopefully technology can how maybe your yeah some
00:43:18
for the for war so that for the next slide that page question partial answer thing
00:43:22
but thank you very much for for taking that on a as well and
00:43:26
can i say with but again we run our time panel thank
00:43:29
you very much indeed background when voyager off finally saw half

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Speech
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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