Transcriptions
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my name is in mass alright the founder and managing director of equal i think
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what profit them for precious to members had eighty seven now and and they're right
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in the world they have five hundred million small the farmers and most of them don't really
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why because of the low on the highly but that i market prices
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but also because of risks that just climates risks tests and this is it
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young people as a consequence are not interested in forming if they can earn a decent in
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so this is one of the main goes up increasing rate of rule you've distress
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migration which is often perceived as the only viable option for moving out of pocket
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so how can we solve the problem how can we ensure a financial well being
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for small the farmers i can we develop a fair trade from form to form
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you got profit is a destructive model that helps to break power dynamics
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and most obliging lectures and most importantly to share value it quickly mount them
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with the court profit each actor and profit that is proportional to their cost of product
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so in other words profit that distributed proportionately to the f. for that each active puts into the supply chain
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for example a farmer that has ten percent of the total cost will have ten percent of that
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i don't know but we have to buy the projects coffee from mexico as well as cool quote from a quarter
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the beauty of the model is that consumer can scan the short code of the packaging of the product
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access of web page where they can see not only the price breakdown but as well the distribution of revenues
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profits and costs our next step is to scale up to increase the number of certified supply chain
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for that we need to develop a smart logistic platform using machine learning as well as some simulation model
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so how can you help us first you can order a call profit certified products
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for yourself or for the company they're fair and their objectivity the new shoes product
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this is key for us to ensure this just innovative the supply actions beyond doesn't twenty one