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ChatGPT for Digital Marketing
Floris Keijser, N98 Digital Marketing
Friday, March 10, 2023 · 9:58 a.m. · 19m 12s
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yes it clearly i hope so now we're going from behind
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the scenes like in into the audience like in the scenes basically
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so i mean does the market visiting yes i have a lot of the guys
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in a ah how to use it and i'm married to a professor without as well
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so uh there for all to give a bit of a year of another view of the whole subject
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so i think the the whole attention about yeah to be in the hype about it does
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is make it has two sides one side is is we like a very good chance to
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yeah so if you talk to it it's it's instead of going to support chat box
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they get into alliances and you hope to to be to be able to get to you one person very quickly
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this is a totally different experience it gives very detailed and serious it it
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seems you can ask anything to it and comes up with proper and says
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and the nice thing is you can also ask follow up questions or you can it seems to learn so
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it cost like can you come back to point for it just does the more about point forward all this stuff
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so i think the whole ceiling does much more like
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conversation feeling which is process marketing sales persons so important
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there are of course some drawbacks starts on before so there's no fact checking their
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this is more relevant if you're like in madison everything in in marketing you hold just that to
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the customers happy ending at the end but anyhow we don't want you on avoid any like big stakes
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and it's all data so if you are that new questions to g. d. p.
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is usable data so if your house to the most relevant questions it doesn't help you
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uh uh but then yeah i yeah i think there will be
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tools quickly available and maybe even busier because it goes very quickly everything
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uh within your language model studies that we stick this point and they're
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already even like some some text generators claim they do fact checking with it
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so then you already have a bit of a so let's get you always solve the problem
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yeah so frost marketeers change to be slogans is doesn't really focus on the whole conversation
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because if at some point chat boards can really help us or replace has been with complications
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it can help us a lot so not only the complete the customer support because it's a very non
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uh the use case but also in sales yeah it's very interesting if if
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if that because i'm i'm not awake like twenty four seven and the computer is
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so i know even some tools to claim that they can an ally sling thin
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and they look what i talk about and then they send you get invited very relevant
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chat yeah so basically computer is starting a conversation
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initiating conversation with this force salesperson very interesting because i
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come in the morning and i've already compresses the start which is i think might be variances for us yeah
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so um then the other side which is to i don't know i
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just what's two examples of of a a ah a a chat boss
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dressed is a big one they are totally into conversational marketing and sales just like that to you can use
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uh they do the generation most i don't know people over this
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but it means you try to get contacted doesn't contact details of people
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uh also on the web sites you can't uh relevant conversations so people don't leave the web site
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and for example they suggest the i'm not able to find the product which i'm
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looking for the chat would suggest something else and i don't believe what i buy
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which is of course very interesting as well because it's yeah it helps generating revenue
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and then i also saw even some people already trying
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to in ports northern space so that things i work long
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to to work this project you could be so the baby you may then then basically you can
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start using jet you could be a support board for you on a company yeah
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so this is thrift it's a bit big ones that's why i mention this one
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so it's always these two things marketing sales and services with a chip which can most the help
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uh your ages you can check the use cases is very interesting and yeah
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they use a lot of a i as well so that's why it's relevant
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then we have uh the other side which is interesting because
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teddy to be generated a lot of stuff yeah so we can cost getting thin gives stinks
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so as a marketer and ask you to to generate stuff for us which saves
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a lot of time and money because we as market we do is a lot
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yeah so that's to genevieve side of it so in general jetty to be
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besides that the chat board functionality it always there it's focus our attention on
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the power of generative area in general yeah if we have computers generating stuff for like text and everything
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that can save a lot of time yeah so um yeah because as marketers we always make advertisements
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a website text a p. r. message id think and also we use a lot of visuals for it
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we use images video everything so if the computer can speed
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this up and it already can do it helps a lot yeah
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so this is just a quick overview of what i normally do with the marketer
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yeah i need text format advertisements i need a
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marketing strategy so i can even hostage to regenerate one
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it's no bucks to park smart but anyhow if you ask a bit for it helps you a lot
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and also email social me that's a big thing because you need a lot of condom
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over time so if you have a machine helping you with this it's it's very and yeah
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so i give you a few examples of mine field and how you
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can use to to to be beatty today to help you what you do
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yeah so if you are this the market or your wife often questions i ever website i wanna
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show up high in go well i wanna write better in school that's always the main question everybody ad
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and to do this properly you need a lot of fresh content fresh text and image and everything
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and this is what teddy become really do well uh it i think the end result is
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not like copy paste finishing everything but any out we don't start with a blank page anymore
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it can do the research quicker and it and it really can give a
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bit of summarisation and if you ask for reading the summarisation can sum up points
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so this is for for s. c. o. so search engine optimisation that's very good because really
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pages with a lot of information summarised also your and that's what that'd be very good at
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then for advertisements that uh um uh that is
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being all of lines that online everything is tested
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so use you wanna advertise with the other one see another advertisement and we wanna see which works best
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yeah so to come up with and variations for example the headlines
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that's very easy which i. d. p. i'm i'm not working i'm i'm i'm i can
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speak with a friend good of an off and it's result i also have to other clients
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so i can leave an uh asked to make a a headline variation multiple languages
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which is very very easy and i just allowed to campaign i think last week
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and it was checked of course by a german native speaker and i take it
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you only for like two years or something language was so i think it's wrong
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then forward press reload we we make we we making a use
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of a lot of workers website because it's a very famous website builder
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and then we use plug ins to add functionality use
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so for example there's a famous plugin to make my work
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uh easier to to show bettering who will suffer as you go and they're already cases that
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people can ride this plug ins and you make plug ins quicker because it also generates caught
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yeah so you can ask that'd be hard to write code for specific plugin
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and a pair will give like oh a basic structure how you do that
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i don't i don't think it's insufficient every couple copy paste again but still it gives you a lot of time uh
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yeah you you you get a lot of time yeah so there are some
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drawbacks because basically what did we do it as a as i understand it just
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really consumes all the competencies so it's still do not unique and who
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doesn't like it because if it finds just same content on the different website
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i think one of them is not for real one of them stealing so you think in the in the ranking
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uh uh but in general who will reply to the chat g. d. p. attention
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it doesn't penalise a icons and it doesn't mine just as as long
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as it's good congo because id is okay for the user we don't mind
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yeah so i think these two drawbacks you can
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rather fix if ya stated to be re write something
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because it it restructures all text then when you run it to another two and
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to see if it's a i generated texan but it doesn't recognise this am generated
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which is very interesting and also you did of course human editing so we're
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not a minute replaced by machines yet we're still needed anyhow so which is good
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then there's some more drawbacks i'm gonna go down under some solutions there as wow
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uh yeah j. d. b. is not a standalone too so it's a good
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your complicated if you use it to be you have to copy paste all time
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you don't have it i also think it's too general eric because you can also get anything
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but it's a very good at one thing yeah so one toss one domain
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uh in to get good outputs i think everybody would try to
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to be in the beginning you're very and just just take it
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and if you really need something good out of it it takes too much more time to write a good input that good points
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and also if you have an output and you don't like the output
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it's very difficult to make small changes that it that what you wanted to
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so i think there's there are some solutions there as well so for
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the standalone thing i already see now that in the tools highly with as
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markets are so for example kind of ah to everybody using my field it's
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true you make brochures with it and so should we uh um banners everything
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they already integrated mayor writing to yeah also in the in the email you
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can have like a chrome extension that in g. e. mail chatted begun roger emails
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yeah so this looks a bit like this so this is the to to make a a brochure for example
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then i ask in english because that's my point that doesn't back and then just still generates
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some uh some output i don't think it's like super good everything but it helped me out a bit
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and this is the the do the name of the two magical right to call it
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then we have the example of a dino stuff so here you go
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you write something very short and we'll give something better i think
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i wouldn't do like teacher i would use a name but anyhow
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so this is like two of the yeah two of the wage you get into budgeted to be the day the two yeah
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then we also have the domains i think centimetres to general so if you for example are
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interested in writing tunes they're much better tools
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available already also before getting to be was popular
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uh for example just for copy i nanny word these are like specific writing tools
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uh they have uh i think the best examples just for uh because if i wanna
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write an advertisement for what has a certain amount of characters it has a certain layout
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so this is just like a are you rather she showed it later
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this makes it very easy i don't have the object you'd be that can you ride media and they had
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this command of characters were will it just doesn't work i try to but it takes a lot of time
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and they're big like they're huge in general in the general defy space investments are huge
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these ones were like october so even before anybody knew chatted
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u. p. they already had evaluation one point five billion yeah
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so there's yeah investors try and so that also means that the the
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the possibilities will maybe explode i'm not sure so i discontent better but anyhow
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so this is how just for looks at i. c. is they also have a an
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act crawl much tension so this all the issue of of the stand alone is wow
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and he you see for example if you wanna make a good will add description you just
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tell the name of the company what you do and then also tone of what you can see
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so that it generates things nice easy get even do like if you like it or don't like it and it seems to learn from it
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um i'm not sure if if jasper does is but i also know about tools gruber unmarked tone
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of voice so if i make a lot of block potions certain tone of voice it starts imitating me
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uh it it can also just text i have done improve in the same kind of style yeah
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so i think this is a really good time saver and if you're like a condom marketing agency
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or something and generate income before the lord himself for me yeah there's a really something you should use
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and then there's a lot of two or more tools but what these two
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does is it generates social media postal for it so bad but ever written everything
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and it also integrates with your platforms yeah so you can push a button it goes all the way but not only
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that but also have a calendar feature so you can plan
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as well so if you're don't come the marketing for for company
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your started condom condom calendar because you wanna publish these then it is then
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and this is just all fully automated that they also sometimes say some tools
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they claim they can predict if something were work or not so it how many lives again everything
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but this is not a subject of a. i. which is very doesn't but it's too too big for
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now but the production part of it i will will change something our in our field of marketing is white
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so that to get good which we need we need to changes all because
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marketeers we're used to uh to using the tools unimpressive clients with with detached everything
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but as soon as climbs up a new study to be like tools to generate itself
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we need to be better than our clients in generating problems in
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in getting good problems today so there are quite some resources about this
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so just for and also the the opening like ability but they're much more so i just give to example
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yeah so problems in just for school the command and it just
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explain how you can bash start generating a some good content and are
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the and for the limited control oh i see more more
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tools given its control i think is called human in the loop
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because you do some port you need you need a human saying like this doesn't work because
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of this just to do this just isn't it does work it gives you like more crap
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so we wanna we wanna be able to uh to throw things away as already to doing this you get like
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five headlines user does i don't like these i do like and you get near more of the things you like
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yeah so just to just a bit more what's what's because jaded because just like text mostly text
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and maybe some code but i think generally very high in in general can do much much more
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and uh so for example value was also very big news last here but
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they're similar tools which are it maybe even stronger stable diffusion and me journey
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so the great images as well so either one american and i i used to to to
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make that copy like text and i can use another to to uh to make the image
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yeah so here does first is affiliated because as an marketing age we often have like ideas about
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publicity everything and just to be able to write a small line and have to deal with it
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that's very very interesting for us so i've if you had this is one example
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this you don't have to new log in anything you can just go to stanley fusion
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you can just plug in this stuff everybody does this so just like i was just wanna know what
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would happen if from what would have lived in switzerland says why does this so then we got this one
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uh this one is for climbed he's her name is raindrop
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actually does something video got anything okay i'm over there yeah
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uh so i try to get some person in a raindrop which was quite a thing to do because it
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it didn't do it once and it is for atlas key a bar in some where we live
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so that's why i so that's what how i wanted to visualise what i want to do for them
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and then also on the video and i think part there will be major changes
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be tens of a i didn't major today i think it's one way and and now
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because they they lines like i think every other week de los new tools which are called a i magic tools and
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i just wanna show you a bit what they can do does not real this is not be you know a created
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but also the s. t. you can put in your images it which totally new images on it
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and this one for normal use this one is because
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wow because d. a. i. basic and these video so the
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a i can easily see depression you just click a bit like two times here that's so that's the whole person
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and then you can choose like well i skip the background or skip the person
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yeah so we've i wanna delete one of you uh after this meeting it's very easy to do yeah
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so there's also some negative effect of corporate area for marketing is like video editing
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everybody will be you yeah like normal people would be able to do activity much easier
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yeah so all summer logo creation i could quit activate logos and i get like whole brand line
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normally test if i think somebody charging five dollars for this and i'll just get it uh
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in in a few seconds you don't know the best logo but it
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i can choose like a thousand dollars so surely find something for yourself
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also forward press if you wanna website you like you can just copy the whole backside
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in seconds and start i think which is for me yeah save a lot of work
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and then this is the major thing i think that's a kind of
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vision for the near future i think this is called multimodal or something
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so you have an audio for example of this meeting and you
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wanna get more you wanna spend it around the solutions you can
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from a video you can create with the post maybe things that's what
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the tool does so you basically was over from video audio to text
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and they're so the last example is already example doing this
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yeah so this is called the script what these got the last
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is quite interesting you have a video so you yeah this really there
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each transcript automatically so at this point of women the same video
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so when i wanna skip the whole video i would the movie i just leave it in the transcript
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then the video doesn't doesn't work video anymore and then even better if i wanna change a word
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yeah so if i made a mistake or did say a little time whenever i can just delete it and it's also the need anything
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