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5 minutes Q&A - AI & Media: Can You Still Trust Information
Mounir Krichane, Director of the EPFL Media Center
Wednesday, Oct. 11, 2023 · 12:54 p.m. · 04m 47s
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yeah it it's a
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uh_huh thank you very much for pretty insightful
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presentation isn't any examples in use cases and demonstration of the importance
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and i have one a question from technical perspectives do
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saying that word media community and put the news agencies and
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uh related to um institutions that except some content produce by
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say photographers or the new agencies and maybe lawyers et cetera
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introduction of digital were marking that indicates the presence of the watermarks invented
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by that with the rice parties would be an indicator of distrust the media
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do you think it would simplify actually then uh this past before you accepted
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to show that you need to detect there is uh one of our cannot
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yeah so i i i think yes no but uh it's it's
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a trust uh it's it's the trust issue but now today uh
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when they i don't know a media company work with kids don't
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for example to have a pictures that's already this this think of trust
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you know the the no the photographer pay the no
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the picture comes from a a keystone databases already does
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relationship up of trust i i think this is for the for the media company
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for the for the journalist or the the news room you can add a watermark and
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yeah maybe it it does improve a little bit but maybe not now for the
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the the question is also maybe for the for the audience everything that i showed here i mean that there's
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there's the public inside right so would the watermark maybe
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improve the improve the trust that the the public has
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for the media of for media company media content that can be on the on the news website but also on you know then on
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social media and and have a a life and its own so that's
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where i i think it would it would it could improve but more
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as it was that your question or yeah disrespect is is i mean a
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distillation father can you think yes yeah i mean technical part yeah it's against
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you saying can make it broader question that it would make sense at
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concept from kodak eastman kodak from and the nineties to have that trust
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worse camera meanings that they have an application on my phone's actually where
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we are to have them both on and is uh yeah whatever you're taking
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is protected by that were marking on floor and actually like a you know like which yeah
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like i feel so you cannot would you find you can not tamper you'd know where it
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was taken instead that ah and ensuring all could talk of here around plays into the hands
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of the rats so do saying there is a. s. a. acceptance by saying media community of
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some kind of solutions and is the stimulation pause to work on that so yeah yeah yeah so
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so i i yeah that this this goes back to standardisation and it's so it if the question
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is regarding the the the media acceptance i think that's still or would that's still a long road
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for for for acceptance now when when when this comes
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as standard and and you know for manufactures in camera
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and you know they they are a lot of them use adobe uh solutions to do
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you know to to all the content and so on when it's when it's that it's when it's really a
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standard and the norm that's that's in that it everywhere there will be acceptance it will it will come in
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need yeah well not necessarily i think play the role of accelerating the use of the norm
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of the standards yeah it's it's not really their role and i i don't think there you know
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they they're not moving that they're not the type to move asked as fast uh
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as as you know as needed for for that kind of data from i think
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do they do yeah yeah yep
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yeah i know sure but that's that's that's already part of that's already
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button media if you talk to to to to to media company a journalist
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they they verify information it's it's the role so what they publish
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they what they published the they they you know it's it's about for uh
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the people even it it's so they they've done their that's their role basically so
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they will tell you well i don't need the watermark right because they
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they basically act as a uh uh that's their role to to yeah go ahead sorry another question do we
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