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ICCA Congress 2019 - Best Marketing Award Session
Tuesday, Oct. 29, 2019 · 9:08 a.m. · 58m 04s
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i have got more
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when you have cough i've always wanted to say that we have blast
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off to our best marketing awards are two thousand and nineteen best marking award
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my name is patrick the lady on the money can part of soon
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though and it is my distinct pleasure and ordered to be the m. c.
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share our international panel of judges so or really very welcome and it's
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great to see so many people here p. t. k. after that last noise
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you know i was at a certain stage i went to
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the side of the um functionary on one of the platforms
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and i looked down and saw is amazing sway of people
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or dancing and harming people from carter hey no people from
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showing that people from africa people from all over europe
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even people from california new york or dancing or in rhythm
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and it was fantastic and it it just reminded me what
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it it's about it's about that when the phone family the comes together from all over the world
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and in a way we have phone we exchange we
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learned so i have to say your brilliant brilliant brilliant dances
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and there's one other thing i have to say no i know some of you know me who who
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have been that somebody sessions before you're probably thinking in your mind i really mention the gay us right
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no i i
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i am a professional
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i'm discreet i'm owned by us
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what for eighteen years i've stopped here and i've had to apologise for the u. k. are
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limited so i can tell you this one moment if i get that they buy if i i
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okay now that that's out of this is that we can get on with the most important part which is of course seeing these wonderful
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presentations from or for this and uh last like thank you to
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get media further for sponsoring the event and i'd like you to welcome
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like you did you went with me and went through the sponsor for our
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session this morning mister david chapel is the group for your director for the meeting show please join me what being david
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yeah
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oh himself
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good morning good morning ladies did but good morning thilo combat but because i'm like
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uh let's reassess my name is uh data one the value of direct uh uh
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a bookstore meetings group you can i uh well i'm i'm responsible for beating so
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uh but also for a newly acquired a business that you all know and love them sports that kept my last night
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like you were really excited about the uh that position and see
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what i can bring to a two apartments and a bit sizes
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you know it's a great on ah the meeting show sponsor the because that's not what
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and in recent years we have seen some brilliant brilliant
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and trees break to the stage behind me showcasing the creativity
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that innovation and f. uh but makes however industry with the friendships
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without partnerships and this great community which we work to
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too great and piper place to work a to be possible
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no it's not easy getting to the stage because i smoke too is
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you know i have seen a lot to do with the three is no uhuh three exact problem
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people i don't know if you use it you know and i have been saying it is getting better
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and better and better everything you
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the well is he works quite considerably
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well why to congratulate i'll find with you found a little bit nervous i'm sure they wanna get it was well
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well i wish you the very best law with your presentations like everybody here
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everybody here is rooting for use like the like that you hear looking with the presentation
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now before you walk so one could be too long ago i have a very short video
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uh of of the basic so for those of you who on video uh with you right
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and also to demonstrate how we have been basically the ball on the b. two so it over the last couple years
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so here is a little text of what we do for the u. k. him down to the u. k. i've
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found between that of its community we're gonna be together in one the into every single yeah thank you very much
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size of this then you know the body pretty much that has an a
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this here support option it's not worth of
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people in the industry associations off of one
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of the budgets of was is your one stop shop for everything you can think of that
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okay himself with a lot of people from different things
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raises every voice interface that well there's with the so
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but
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got a company so more of the world all the different organisers fender see more about what you have
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it's a u. k. pauses to meet with you in the
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service for the top five shows what percentage of excess of visitors
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sort of those well we take so much on the for profit on so that comes with something like the settings
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okay so we can go uh we think pushes the initial whatever this was
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oh
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i think that there's there's the rub off
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uh so what we got in store for you this morning
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we've got three finalists who will share with you the solutions they found
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two challenges i absolutely know that each and every one of you have faced
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in your business and if you haven't face that already you will
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face it in the future that's the great thing about the marketing award
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because you can take these ideas these creative ideas that i find this
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have come up with an translate them and integrate them into your own business
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have you ever had the situation for bureau
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that wanted to create awareness and increase the number four of peas
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have you ever had a situation where a signal should destination at nope your what all hell do they gather
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all of the people necessary to create a coalition of
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the willing and the goat in order to drive business
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and have you ever been a signature destination that for reasons
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of read here and we knew that people want to market and come back
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and create that sense of excitement anticipation
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and competence remember stuff among their customers
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all of these its challenges were face fire find this so
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please please read this and sort of very creative and effective solutions
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you know the only good thing about this award every morning view participates 'cause that's what great about the a. k.
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family the quote sure is that we want participation by everybody so fifty percent
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of the points come from you the audience which really important
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we wanna make sure that everybody can fall so we're gonna do a little just wanna make sure your test wanna go to our
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voting if you wanna take out your mobile devices and just go
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to the on the yucca ah and go to the voting section
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and i have my can call it's around the room if you're having any difficulty gonna do little test question
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it interesting test question i i i i have to admit just to make sure that you um
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the devil maybe do that i'm sorry i'm sorry and so can we just just check we're going to vote
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so that obviously questions which chapter one the kayak games last night number one middle east chapter raining or
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reigning champions to north american chapter one of the stress chapters i have to say or none of the above
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everybody's okay with the voting
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okay if you're not okay with the volume please raise your hands so when my my you could probably seen come and help you
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so we if somebody over in this five hundred and then
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ladies in greenwood common help you
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for from just
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wonderful
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i think we nearly there
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we have the bearded wonders them in table seven if we're gonna get you know
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you wanna think on this five
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great okay
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now that everybody is ready to vote it's really important that we all
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come from the same starting point so i wanted to go over the process
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of what happens
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starting from today we drove and have happened last year we send out a call for entry
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and all of those submissions and be sure we were fortunate with david said we had
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more submissions than we ever have before the real high quality so they come in by september
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in september the georges me we get the privilege of reading the formal written presentation
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and we choose three finals and it's very very difficult because the standard is very very very high
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and then of course we have our presentations here lawyer if we go
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live because as you will note that's what we face in our in
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our day jobs you know we off the stand up in front of
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committees of clients and make those presentations just a real live very realistic award
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the winner will the winners would be chosen fifty spent by you
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the audience and fifty percent bios the judges and i can assure
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you that after we see the presentations we use george's always revise
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or voting but it's still very very for early untrue agreed criteria
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and find out and the winner will be announced at the final session so
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here's a hint and i said every year do not asked me who won
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do not ask any to george's who want to know that's the president was the only person
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that knows what we won't tell you you've got to be there on wednesday here the good news
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so let's look at have those submissions would you watch that the submission components
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the georgetown everybody's on the same page which don't have the innovation and creativity of the submission
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the research the rationale behind the proposed solution the practical return on investment
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let me think objectives were they stated
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and where they met and finally have war i
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with the solution communicated that sense of understanding an alignment
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and who the judging time of the great thing again about the towards the shooting
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promote are made up of people who've gone through the same process they're all pass winners
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so last those judges the stand wanna call your name
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rory article from visits cock and david chapel from anything show
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alien crawford from the glasgow convention bureau
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by south africa lady from soon briefly how well from under them part there's an your fast from
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funders building in convention centre and for and the tires fleming from a place joy you can find here
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because in truth they put a huge amount of effort under wrote won't be lost and it's really hard to chair the meeting
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so they're very opinionated and very experience people and we really
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appreciate all of the time and effort you put into doing that
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saul who the real special people dissension that's our finals
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i'm gonna again asked them to stand in the same way from the
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story and convention bureau had read car room i mean it p. d. a.
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from the convention bureau italian car lot the ferrari and tobias auditory
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i'm from the international convention centre city i see see sydney leslie corner
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so i want i want everybody that and and that i find if we cut the wreck
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it seems like a cliche to say they're all winners put they genuinely
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are and you know how hard it is to put together a proposal
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to put together a submission relinquishing anybody out there who's got a
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good program you should chance to be in front of this peer audience
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and get all of the publicity and the genuine recognition which is well deserved and earned so once
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again thank you and congratulations so now we need to get on to the presentation which is important please
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um we drew lots so what's the force will be used only have so it's all don't very fair
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and we will explain the voting major please pay really attention based on the criteria we mentioned
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and you fifty percent of the votes so please join with me in
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working on stage historian convention bureau represented by catherine car ruin your t. d.
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oh
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i
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right
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so that you have the ladies oh proper warm welcome
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yeah
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no it's the third time
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what applies it to be standing in front of you today
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together with we now we would like to share hours story with you
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a story about how we managed to significantly
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increase business instilling yeah with a storytelling campaign
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but first may i ask you to raise your
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hand if you know the location of the still yeah
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i was very often lost audience is this
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they don't know where we are what we are or what we have to offer
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okay well those who you know let us on the map and save you from goodly yellow i in europe
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next door neighbours scandinavia just across from the c. from finland and neighbours let's yeah
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ah population wise we have one of europe's these trees with the population of just
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one point three million the whole plan for so you want to see as well
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yeah yeah i know i know that's that's so if this device
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that's it's was for about it because of oh well
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wonderfully preserved medieval it'll tell you already know whatever reputation as
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one of the most advanced digital societies in the world
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of very early if we if things get that done online
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married getting divorced or sell your house like it as you wish to came from state you're right
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so he and then i was our main channels is
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still yeah he still relatively unknown internationally not can we
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client states choose is still in yeah for their events when they don't even know wes
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still to this challenge we realise that we need to
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do something completely different so we decided to go wild
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why it's because it's still yes they a while destination in many aspects
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first of all its pluses that and ah amazing
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nature experiences in close proximity to that city centres
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oh we're most popular conference then you is a former industrial policy say
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no to that convention location that is hosting
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scientific meetings governmental events medical congresses
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for examples european society of cardiology recently had the state as something
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they're they're not that so much they already booked for the next yeah
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and our most use that counted in the location is a former see clinton course to indeed an
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amazing night time you see a way you can eat and drink next one uh with a summary
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actually the building was designed by the same thing is ah access the sydney opera house
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and we have made me interesting that experiences too well for
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for conference if it's like programs in saint tease postal workers
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and we believe that all of this offers a lot of the out
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of the box solutions for event planners to host the event in instilling yeah
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so that's what time we create an inspirational story clearly company
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with the playful slogan go wild chooses to yeah
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actually everybody to be a bit it sure is i choose you fresh destination for their events
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oh of course it was quite simple to raise awareness and visibility by
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pro actively communicating or thing unique experiences one can enjoy in this though yeah
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right great yeah i graded they easy one tent
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although mainly aiming for digital marketing we actually used multiple
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channels to maximise the message if as we knew what we had to touch people very mad at the most
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we wanted to go straight to their hearts so we don't
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stories and that in verse about actually every marketing activity we did
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i guess of the campaign deporting derisively we wanted everything more
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more more bookings more website visitors for sure should be afraid
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some shows a media attention
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what we did we change the focus of our marketing message using that would also
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since the rise in and you l. c. d. we set out to stand out
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the different than face so we started telling intriguing funny
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sometimes controversial stories to inspired eight eight and in the h.
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we also tend the existing products into authentic experiences
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and by shaving his experiences as stories as
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well the are we really started selling memories
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these sound stories where a combined with powerful dishes on that
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that was also used uh as well the rest of our uh marketing
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and we also integrated they easy team members inches into that can they
00:22:27
and started telling stories about the different types of thought less that having the convention though
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let me give you some examples how we did a good team great a. b. c.
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for instance speaking of conference itself rather than
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telling about the size and number of the meeting
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rooms we started out what else can you do that integrate decided raise your partner conference program
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basically if you you know if the par for conference drinks are good you know the head chef
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the same we didn't even radios with powerful leaving she's we shoot events on
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the format military airfield next old submarine or even on the root of thai limber
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i'm speaking of social programs and insane divide yes
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we highlighted experiences in is still yeah that where in fact just like us
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authentic unique you very very cool like nah riley
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trident marts paintings sculpture making with the star artist
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and also leverage on irresistible stories with it by the others for instance that
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increases market will get the based on your up around universe to tell me
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uh the european capital of pride jeff just anything which would make our destination the stand out
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we also maximise stella person said that trade shows this billion pop up
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for a standard stand design was already in tune with that go wild consent
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so we added some eye catching get close trendy elements to place to pass along visitors
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for example i mean each motorcycle it turned out to be
00:24:10
a perfect magnets for instance both the shade on social media and
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also what turned out to be a secret weapon for us last
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organic is still in the end i would use it to the guests
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we don't even a neural calling it everybody went wild over it
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and we just oh wait team into these blue choose
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is still in the actresses twenty four seven to maximise disability
00:24:41
and this this is actually turned out to be very useful tools that diocese events
00:24:47
especially a a in cases where roll up and there's where he picked it
00:24:54
we made as as as fan
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we really the to put ourselves on the front line and into the
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play by adding this person not that stuff our small t. e. ninety members
00:25:14
into that campaign and sharing our personal
00:25:17
experiences with the short stories that we posted
00:25:22
speaking of results oh boy what a year it
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has been we've got lots sixty percent more request c.
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so the lawns at last i beat him and yell a
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year ago of comparing to previous uh years the same period
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and not only got friends request but actually
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request for the berries say experiences also we've uprooting
00:25:46
like learn about digital is still yeah you're in the middle
00:25:50
of the whole secret event in a secluded island i'd even
00:25:54
the conference cluster just see these you only only it is
00:25:58
if i'm you're still see how often while they are comparing that's
00:26:11
and if our website is really more popular than ever known
00:26:17
and our social media accounts are really booming
00:26:22
we also played it's such a buzz within the meetings industry in is still in yeah
00:26:27
that even non members wanted to champaign so
00:26:31
we increase our main dishes by twenty five
00:26:34
the sense within i went here and this
00:26:37
also means a significant addition to our annual budgets
00:26:43
well do we most provided look like it but do we become some of us doing is still be for the sears
00:26:50
yeah yeah it wouldn't make g. gauges does it with the campaign and we've somehow
00:26:54
been fly the the limitations to speak and trade events giving us even more visibility
00:27:00
well i'm yeah but our progress have adopted like once it for that
00:27:05
the major but charlie yeah but but still inspired by our
00:27:08
while to complain they used in the global campaign as well
00:27:13
so what plus the cost of all all of this we are really
00:27:18
happy to say that we achieved is really enter is not uh within day
00:27:24
in house team of only three people and within our annual budget we didn't use
00:27:30
any additional funding nor a marketing agency so
00:27:34
the total cost was roughly two thousand euros
00:27:39
with
00:27:46
who don't let this said well we we know that
00:27:49
our storytelling campaign was not execute it as sophisticated elaborate that
00:27:56
ah i expensive and there but what we
00:27:59
did experienced is that its pluses that achieved remarkable
00:28:03
results by making the most of what you have being a bit creative and thinking outside the box
00:28:10
oh our passion has really united the meetings interesting
00:28:13
is still yeah everybody is behind the campaign and
00:28:17
he enthusiastically sharing their put for institutions as wives stories
00:28:23
choose distilling ad campaign has really put us on the map and
00:28:27
therefore we plan to continue with it it was so next yeah
00:28:32
and as you also know so much more about this now and you know where we
00:28:37
are on the map we invited to go wild and choose your so yeah yeah i
00:29:00
thank you it's only up for the quick presentation
00:29:07
so no for next presentation i'd like to ask you once again
00:29:12
to join me in welcoming on stage from the convention bureau italian
00:29:19
collect the ferrari and to bias of it or
00:29:39
yeah yeah
00:29:59
yeah a lot in the
00:30:02
can you view the powwow off hand but we're all together
00:30:09
that money is not ah obviously about and today we want to tell your story
00:30:17
story of our e. t. i. and project project by attention the
00:30:22
right time to pieces that are we all we need to get that
00:30:28
are you ready to lead oh it was november first two thousand fourteen
00:30:37
our very first baby offers the very first they all conventional
00:30:41
card or radio play gotta due to come with no problem
00:30:47
remember it was really it was you together with just
00:30:50
twenty members fixed because of budget no phones from institutions
00:30:56
yes that we had a lot of energy to share because
00:31:00
he tell you really need it and nation not on the actual
00:31:04
i you need an i. unite highlight the rapids and have accounts we internationally
00:31:09
and what the d. was to share our g. n. l. but these yet
00:31:14
and to me at least single company of the time and i
00:31:18
mean that's really be on board without the bark of knowledge arnie
00:31:23
and after a couple of yes there was a lot incredible we had
00:31:28
as you can see we will or maybe we five people in that scene
00:31:32
a man best representing all the two thousand and two hundred company
00:31:37
and he will probably find that your future recognition from the italian place for it
00:31:43
and we will ever make each rattling around the large represent the accounts for about
00:31:49
can you remember i mean you couldn't thought about for just one second your constant q. would was
00:31:56
i want more yes of course it has
00:31:59
arrived at that time we meet at communication campaign
00:32:03
i communication project every county has one every company has one of how i
00:32:09
know i know i know it's a little bit challenged with no money bad
00:32:13
come on top by yeah we added tack and fine channel okay a lot of the lotus going
00:32:24
really really view the counter for chow which we do not know what would be in c.
00:32:31
who rather than the norwood does the destination
00:32:34
node or meetings industry no hope so uh definition
00:32:38
the briefer was person for the most versatile abuse while i'm offline trade shows withdrawn from general
00:32:45
you must be inclusive the most painful represent
00:32:48
the entire italian meetings industry multiple mostly italian
00:32:54
i want or projects one with them you know it was usually out and bite perverse
00:33:00
a set of fifteen images fifteen founding values
00:33:05
of italian culture or represented we've had with
00:33:10
no wonder why hands because italians lockhart hunchback relate that to stipulate
00:33:18
but locomotive hardness of the best example of
00:33:22
made initially without releasing these images one by
00:33:25
one them reread relies problems not only more
00:33:29
communication very it was our country's communication compare it
00:33:33
so we included crime in hard with our members include the you draw strategy and building
00:33:39
are you reduce with the bus practised is to deprive her to be to be with you
00:33:45
why would that be and still satisfy a lot the campaign still finally we had the campaign that plane
00:33:50
feed you all it's not the chair and we saved fifty thousand euros
00:33:56
digest hand in hand with means that we have that i not
00:34:00
the campaigns that yeah barry's size fine don't get me wrong that
00:34:04
i am i said that now trends in communication update on details
00:34:11
but how one of can represent an entire country with just one video
00:34:16
you know we have so many different destinations so many members come on its walls
00:34:23
it's easy because i'm not talking about all these by your roles short details the last thing detail within reason
00:34:29
somewhere you know yeah i try to realise how proper
00:34:33
movie we're using too often rico family now and your boss
00:34:37
report and i'm talking i'm not i'm no the um movie that represents all out of
00:34:44
high but at the same time that from all it's a lex seemed l. anything ancient
00:34:51
why don't we try to yeah i know that for example
00:34:55
up by national detail coordinated campaign and don't exactly what we do
00:35:02
we started our identity movie made by fifty multiple
00:35:06
stories one for each value of the communication can be
00:35:10
their hand in hand with our members we included them into this project
00:35:16
well known yeah joke about florence you a role task any or all clean
00:35:22
i'm i'm adopted one value usually started to turn very beautiful refugees
00:35:28
we've been using the same style thing directed extreme soundtrack
00:35:35
okay we paid for the productivity costs repaid with your idea
00:35:40
but if you have a look at it from a national perspective raw able to
00:35:46
allow or our partners conduct their own art high on video i don't very discounted rate
00:35:53
from a national perspective you to be saved but didn't get ninety thousand euros
00:36:00
wow well pantyhose must do handyman really into that
00:36:06
i'm so happy to see all the fans moving together and especially
00:36:10
our project they've added mean concretely he's all point to be
00:36:15
yeah i'm really satisfy the fees not on the right frame
00:36:19
this is real and it's getting bigger and bigger everyday
00:36:24
deal more now maybe i think we have to move but it'd be a full work
00:36:30
that yeah okay yeah i think that we have to try
00:36:33
to transform all these into these yes would you be festival
00:36:39
thing how cool it could be to have a lot by here is our clients
00:36:44
and the main characters of our movie i maybe we should invite
00:36:50
than to eat only because they had two baths with their own hands
00:36:55
the way we layer and the way we do believe less because you know we need today is really connect yet
00:37:01
it's all what do you think about the think yep that your i tag you're from that that
00:37:06
would be a nice nine knock on that knoll bark the red we meant i'm happy to do that
00:37:12
but i want to make money in order to improve service they've fought
00:37:16
members okay yes thank you go what can we do um use that yeah
00:37:23
you don't attend view event forty five values for to
00:37:27
for supper use every year you know different italian destination
00:37:32
what values of the communication complain become real work
00:37:35
to reduce human reach their commute into rock make business
00:37:41
was it just leave you now know wasn't you to turn you
00:37:46
event took place last year in bone your for the first time
00:37:49
will happen again be sure you know what happen again and again and again on the
00:37:53
numbers work unit for about one hundred but it's been a hundred reduced risk of appointment
00:37:59
for intricate activities under revenue for conventional tar your you will be happy to hear about that
00:38:06
of fifty thousand euros i laugh each hand in hand remains to get back
00:38:12
so oh yeah it nearly at the end of our presentation so let's
00:38:16
try to summarise there at that up the whole project he tally at
00:38:22
one project three steps you to turn communication
00:38:27
compare you to attend every utilitarian the event
00:38:33
with this project these three steps into use
00:38:38
convention revalue or reach magazines use with a with a social media
00:38:45
oh when twenty five million people on this planet
00:38:50
wow this is really the leafy mine we are not than because check our last number it
00:38:56
d. c.'s lot combat simulator i used today we have h. fabulous people in the
00:39:02
team that in fact the man that often a three thousand five hundred company represent that
00:39:08
stevie robotic fans that that again can be guys if
00:39:13
we remain handy nag willing to get ah p. o.
00:39:34
oh
00:39:44
i thank you to buy a thank you for a lot of
00:39:48
and no rubber third and final presentation
00:39:53
and that's from the international convention centre sydney i see sydney and it's
00:39:58
leslie gordon please join me in given their t. v. really big warm welcome
00:40:09
uh oh
00:40:27
who
00:40:31
so you
00:40:41
the most
00:40:44
so why we've we're shutting off then only with ah we're standing by
00:40:53
three two one go
00:41:15
yeah i i'm
00:41:18
yeah yeah
00:41:22
yeah yeah
00:41:26
i'd like to remember a time when you or your x. e. or in
00:41:29
the spotlight remember that feeling of excitement when you're about to launch something would be
00:41:35
what the adrenalin and buys you feel good about your mandating is about to take off
00:41:40
or perhaps for you it's a new york seeing running full
00:41:44
study to deliver the wealth largesse international conference it's the lights
00:41:49
down correctly that the anticipation at this exact what that it's
00:41:55
a pretty good feeling right it's the reason we're all in effect
00:42:00
we're about to launch a brand new venue i we need to capture add excitement
00:42:06
i think the sydney's h. i. trunk and painted
00:42:08
exactly that we attracted global audience through multichannel campaign strategy
00:42:15
which would also live up to our base end up being one
00:42:18
of the best performing convention and exhibition and entertainment centres in the world
00:42:24
i quite graphically the role of all of our stakeholders as well as our broad base
00:42:29
of clients we in shared the entire city were all dancing to are very saint c.
00:42:37
really can't hang we were able to find it's the excitement and anticipation
00:42:41
i've artsy numbers x. y. x. taking off their very first i. c. c. setting a bad
00:42:48
again that's that powerful tool to showcase the i. c. c. sidney experience
00:42:53
whether it was our state of the art technology are amazing crazy every time we open
00:42:58
the door is it truly is check time act we had some real voices against asked
00:43:08
aside from extremely competitive environments with expanding use it rising destinations
00:43:15
we had an untried untested new format then you would know case studies or testimonials yet and play
00:43:23
place yourself in issues of our clients and that you're looking at
00:43:26
eight thousand delegate conference on a hard hats were and uh products
00:43:32
and finally as the new operator and see we had over conned a
00:43:37
lot and sounds yeah that the former convention centre of twenty five years that
00:43:42
yes we had our mates found it but this is also our opportunity to showcase our straight
00:43:48
for my industry leading initiative innovative team so are well
00:43:52
class facilities and let's face it and be able location
00:43:58
cell with a global audience watching we waited a campaign that was gonna communicate just ah
00:44:05
we gathered the city's cheek asked together to deliver promo
00:44:08
reel of what what stick on the convention centre just oh
00:44:17
i don't know
00:44:22
boy
00:46:06
yeah
00:46:21
yes
00:46:23
hello
00:46:26
so ah
00:46:30
i heard i i l. out the red carpet strategically
00:46:37
we developed an above the line media strategy cost prints
00:46:41
radio and it'll advertising which with a it is you are charting our brand awareness anything use reputation
00:46:50
we also got a powerful great advocates to drive trust and confidence in our tools to deliver
00:46:56
but also to support and provide third party testimonials for p. r. program
00:47:04
we also developed and owned channel strategy which included three t. tangible device
00:47:10
which help to drive engagement with our stakeholders are clients
00:47:14
and our visitors and of course let's aligned to that party
00:47:21
it's strange that much party program extended are read from city
00:47:25
to the world through local appeal parties to international press conference says
00:47:31
i had an extra time fiat the budget of three hundred and eighty thousand australian dollars which
00:47:37
content with critical to our lot six s. x. is ensuring we worked hard to acquire investment
00:47:46
and our results are yeah
00:47:50
i digital advertising efforts yielded five million impressions
00:47:55
printing radio great six point five million people locally
00:47:59
i dedicated level p. r. program for does not have exciting equivalent at twenty
00:48:03
four million dollars and operate over a hundred and twenty two million people locally
00:48:09
we received eleven thousand views are on right side time video i within the first three months of that campaign
00:48:15
our website traffic increase like two hundred and eighty five
00:48:18
percent as a result our social media channels where responding
00:48:26
well it's not all about the fun marketing channel stuff we also needed to make sure we had rather business objectives
00:48:32
cheer we needed to track critical event okay it's a
00:48:35
generator parts have worked at economic impact for a local economy
00:48:41
in the first month that the campaign we converted ninety seven events
00:48:46
we welcome seven hundred and fifty of five events with one point
00:48:50
three million visitors through our doors exceeding our target of five hundred events
00:48:56
we also generated seven hundred eighty five million dollars economic returns for
00:49:01
our state surpassing our definite target of two hundred million dollars per annum
00:49:08
we next december second year as well generating amazing results for the duration of the to your campaign
00:49:15
our campaign returns five hundred and seventy times our investment
00:49:21
but what really brought the campaign home for us with seen our
00:49:25
clients community and public advocate for ask the venue and our campaign
00:49:34
seventy five percent of our clients utilise ha time sign across their backs
00:49:40
and our bayes seven hundred appetites generated more than
00:49:42
eighty five testimonials that not every activity that can't pay
00:49:47
but showcase the trust and confidence in our team to deliver
00:49:57
when i have one unified lie
00:50:01
oh yeah yeah
00:50:03
well the last thing
00:50:05
it's at times have
00:50:08
while allowing us off however my somewhere had finally of the world
00:50:15
yeah yeah yeah right
00:50:18
yeah so i have that
00:50:21
wrong
00:50:25
other hardware
00:50:30
nineteen ninety via telephone
00:50:34
even i made
00:50:39
i'm happy if i have any area
00:50:49
press i think he's to always be it's showtime thank you
00:51:05
thank you leslie
00:51:07
what did i promise you real challenges
00:51:11
create a revolt so once again i'm gonna ask a finalist the stand and that's all you've
00:51:17
just done and i want you to give them each and every one of them have fantastic right
00:51:39
well i don't know the difficult part
00:51:45
we can only have one winner
00:51:48
so
00:51:50
holding bring everybody back in so we're all on the one page all thinking in the same way
00:51:58
just remind your floppy folding criteria where
00:52:03
innovation creativity
00:52:05
research and rationale is the projects follow a logical see
00:52:12
was to genuine real and measurable return on investment
00:52:18
with the stated objectives up front where they met and
00:52:21
then hell with the whole project communicated there are criteria
00:52:26
just remind you of the voting mythology
00:52:30
there'd be five questions
00:52:33
its finest has been given a number drawn on a random basis one first only convention bureau
00:52:39
two for the convention bureau italian and three four i think see sydney
00:52:44
um i've been raising the question asking the question and the balding opens as soon as i start the forced
00:52:53
um question and what and thirty seconds after i finished
00:52:58
the name of the last contestant so that a methodology
00:53:03
are you ready yes good so our first question
00:53:09
which campaign with the most creative and the most innovative
00:53:15
if you believe the answer is a stony of all one if it's
00:53:18
convention bureau valuable two or three for international convention centre i see see sydney
00:53:55
question too
00:53:57
which campaign demonstrated the best quality of execution professionalism in how the
00:54:03
marketing was carried add one estonia to italian three i. c. c.
00:54:39
question three
00:54:42
which campaign achieved ambitious clearly defined targets and objectives
00:54:50
one for sony or two for italian free for all c. c. sydney
00:55:24
question for
00:55:28
which campaign demonstrated the best return on investment
00:55:33
one estonia to convention bureau italian three international conventions and see it
00:56:03
question fall on the question
00:56:07
which communicate which finals communicated the most effectively if you believe it with the sony will want
00:56:14
a convention bureau without an all too interested budgets interested me i see see sydney all three
00:56:43
so it's actually really interesting looking down from up here sole intent everybody's soul
00:56:49
slow consecrated members fantastically good reflects the quality of the
00:56:53
presentations but but the whole campaign to be treated so seriously
00:57:00
boarding well no polls
00:57:04
in thirty seconds following that wonderful green line
00:57:31
thank you audience thank you for your active participation and
00:57:36
let me just remind you do not bother asking who
00:57:39
won the judges are now going to go into conclave
00:57:42
wanna take your results i'm once again let me thank you
Conference Program
ICCA Congress 2019 - General Assembly
Oct. 27, 2019 · 4:42 p.m.
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ICCA Congress 2019 - Best Marketing Award Session
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ICCA Congress 2019 - Closing Ceremony
Oct. 30, 2019 · 12:24 p.m.
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