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every policy and thank easy dealing is in what's gonna be a fascinating panel
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i mean she chase any of the panelists except that way
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and bringing on stage sets easy you l. c. h.
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yeah
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hey
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to well we've had very take tell me it's a it's a cover of to tag anxious changes elysee
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becoming chase he aspects it's cool stiff and in anyway
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is what's current c. d. is trash and
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in the end i found it's i think it's that's why we're starting with s.
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re sizing stuff we found a star
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that's teasing sounds insensitive having them the piecing houses schools
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uh_huh i so i think that um i okay well in europe
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but unfortunately i think that uh um the us based
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leaks are actually using um and so just think um
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taking the data and provide it directly to the fans and uh we we should
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we can uh learn a lot from what what is being done there
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we attack inspector what we do is we take all the data that we have from
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the game and we would like to press allies it directly to the fans
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so is that every friend would be able to be ease on commentator is on coach
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and understand the data yeah um as a coach or as the common tape
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so who am i tell tracing where we're very fortunate get to work with the um
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sports federations in the in the rights uh i it is on one hand and then we get to the ball costs and write something on the other hand and
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i think we've seen is the the ball causes typically have a a wealth
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of experience and understanding that is and fans that's that's that their
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role in the industry but we seeing more more with the likes of the n. f. l. in the icy paid work with about
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wanting to build that directs a fan experience and say well we're working with them very
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closely in terms of how they can work hand in hand that that part is
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so yeah that's the insurer wreck uh i think they're probably two two different layers
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of a data that we're talking about gonna touch on the panel first is
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yeah the data about finance that sports organisations getting
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can utilise furthering commercial benefit another actually leave clemens to say a few words
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about that 'cause i know that's something that's basically interesting for him but
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first of all right or otherwise action maybe some people heard of in the federation business
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web best known for the work that we do around suppose integrity in using data
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uh and algorithms to projects uh the interactive sport against a much fixing but that's your business is bill on
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yeah page on one side content on the other hand delivering that in
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as many new and innovative ways as possible to different businesses from
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media a company zap developers digital publishes run across to
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letting companies so finding new and innovative ways to
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use data we work with second spectrum actually with the the m. b. a.s so we
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these guys are on um tracking poll on uh for the n. b. a.
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so they do all of the tracking we then uh go through that process of product rising that data
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and serving it to fans in a way that is really interesting and sticky for them
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oh yes thank you david uh indeed uh i'd like to add that i said he just made to step into the
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customer data cloud which is actually the touch point for fans
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and also for athletes in all data that companies whoops
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get in store and use for marketing and training purposes
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um the we have bought solution from bigger but she was which is the leading
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a platform exactly um in that space for custom identity and access management
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um as i sought the previously table a final table and sob to man c. d.
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um clubs there another week i could say that we have four out of
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the top six clubs using l. solution in the fan management space
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so you can see it from different angles of course there
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is that um relationship that you build and social media
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that you would build through your fan base by ticketing and by cut memberships of course
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but then when you look at the the wider space you would see that that's that's only a smaller piece off the actual fan base
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that potentially could be reached and touched when you would see on how big brands that's a bustle
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no by munich or your name real madrid and also smaller clubs like somehow be a member
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that would have maybe ten times a hundred times the potential touch
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points um in the world when you see that brand building
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it's all there is a lot behind treating this data probably building up the stress and
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then you would have many potential ways to explore the bait and that's why wins
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wonderful twenty this elysee bean allowances to rescind what we're all being a fax e. i. t. c. p. r.
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and with some of the trustee she's this now become inherent in some rounds with coleslaw
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beat advancing your various clients around hotspots
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so i think that um in terms of the p. r.
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um maybe sport is the fuel place where first um
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in terms of athletes all the data is being broadcast that so we have all the statistics we have it on the
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television and you know all the internet et cetera so in
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terms of privacy so that we are like um
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doing anything differently with the data uh in terms of for the for
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the athletes and for the standard themselves and we believe that
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so we are working with the friends that wants to work with us so the defence needs
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to have an incentive to walk we doesn't to provide us some information about them
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so as i said we would like to build a personalised
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broadcast um experience or front experience for each one of
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the friends so if you are like tech savvy and if you are a fan of a specific team
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and you're telling here as this we're going to provide you the data is you would like to consume it
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if you would like to to get convents they probably would like to see like um
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all the number crunching all want the statistics like the coach we haven't provided this
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but if you don't want to share data with us we're not going to do that and be able to watch television
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as we're doing today like it's one way direction so i think that um
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this interaction with the fan is important and the friends that understand it would like to share
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it with the league the team and we'd asked to provide like a better experience
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that's it each yeah we're working a lot with uh with our clients around to develop spend
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a lot of time looking at how it effects and what they're doing i think
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one of things that maybe benefits forces uh actually g. d. p. r. facts would industries and
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sectors say from the actress perspective it's something that everybody's got to grapple with with your
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coca cola or whether you're a at a small organisation um
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i think uh with that also kind of the direct consumer work that we're doing with federations i think actually it
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it helps us in terms of demonstrating to fans the experience that that basic and then drive
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and you're actually having to demonstrate and prove to an audience that by
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and parting with somebody with a certain vibe being involved in and sharing that actually
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experience can be can be more would in fact see and i think
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if that if sports can can data as an industry actually that the
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consumer will um what part is i am will interact more
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yeah i think i i mean g. p. r. s. as these guys that said something where we're
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conscious of something will have to uh accommodate in the way in which we handle around
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data is portrayed as a huge data like uh which we have to manage i think the real focus of g. p. r.
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yeah i guessed tends to be the the consumer side of yeah how where
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how we're using that consumer data i think that's there are gonna be a lot of interesting
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developments in sport vertically where you see the big digital is getting involved in sport
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and investing in sports rights and you know these guys already have huge amounts of data on all of us
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and how that and how they're gonna use that to serve up the you know personalise content in future
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i think the them that's the more interesting angle the g. d. p. on all the cheaper hours
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not interesting frame yeah takes protection specialist um that but i think the more interesting part of the the
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data challenge for sport is actually the ownership of the data itself like who owns the data
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um you know if the individual athletes is it teams is a federation is is it the companies that are collecting the data
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and yeah the reality is there's no there's no intellect established intellectual property right integer
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itself anywhere in the world uh on a on a sports statistic level
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uh so they're i think they're gonna be continued to be some really
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interesting developments in terms of how that market operates or remember
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remember probably six or seven years you're having a discussion with one of one of the most well known at the time a
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player trucking companies and asking them about how they you know
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that they are in the athlete data that the collecting
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and tasted honestly we don't know that build the business around it uh or what
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was the name of the company that it though of successful business around it
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but they didn't know and i think that's an ongoing challenge to us is an interesting example because i've seen us
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that player natalie data is uh is managed a collective bargaining agreement
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uh but in the rest the world okay in a couple months ago we saw
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for the first time it is in rugby the international rugby players association
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uh starting the process for the first time of trying to suggest that actually
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the players want some ownership stake in this in this business this is personal data to them
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yeah different organisations might be making employment decisions on the back
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of it uh you know performance decisions selection decisions
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uh at the best of their obviously impacts on them on a very personal level so i
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think there are yeah there are many different uh uh fast it's to that uh that
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specific discussion and saying how that develops in the market where say they're not established intellectual property
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rights is gonna be an interesting challenge for all of us all of our businesses
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yeah and that's exactly the opportunity for clubs and also for big associations that they can be in a
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huge database um of their own data that comes from that plant fans and supporters and members
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and as they give consent and get back the rights and transparency to
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all these uh first party data times customers uses they have
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that it would be clear that you have the same rights that you would have a normal life also in your bitch to life
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and this is just being given back oh oh through this process of the last two years now and think twenty fifth of may
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and uh we will be as see some of this sums would be uh i'm not things i
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um i i believe but in the in the end it will just transform it will be longer
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way and to companies and also the sports industry will will manage and cope with this well
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um but by by going on this way now people see that also the
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advertising industry around will change you will not be uh working with
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this probabilistic data clout that you have the same on some from
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coming from a programmatic advertising um but you will see that's
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cool and face broke and elsewhere have the ownership of walled gardens they will have a big profit of this
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and then maybe later no one's the industries will have kept a cat caught up
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and have their own data um bases build up with maybe some millions of fans i
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who gave the content we have that fast were very engaged with the club
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um then they will have this database and used for the on and that is the
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that will be a huge change meant uh that you come from deterministic data
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to from probably is probabilistic database so you think that you have to but you can
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touch we yeah abbott wasn't too deterministic database you know who is really register
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and uh and it would be by giving consent and also it will become more relevant
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and also that lead to higher prices in advertising and to better health of the holy consistent
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because you will know more in detail whom to touch with which
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message and uh not sending around things that are not necessary
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so that's the chance behind you feel and put them positive way it
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will be it will mark a a step and history and advertisement
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so not anybody can just use the data for the purposes anymore that's very important
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uh_huh that that's sticking his and david we definitely want to come back to the whole initiates it
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from the northeast dyslexia is in a little bit it it just points touch on that point
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there is so much tastes are being collected eight by
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everyone will where is the tipping point what's
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plants any people going through it takes a set me just becoming danger again
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will collecting these races change that will plants is that still
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being sensible in useful how do people see if it's
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i i i i tell stray off um i guess ah philosophy weighs about making small more entertaining
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and that's what it's making small more entertaining for the fan all full localisation
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or whatever other facet of um of event that might be um
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actually what i things you know we spent a lot of time looking at is yes there are
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a huge range of data points that are being collected for talk about from a performance perspective
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i do so from a of a fan perspective but actually it's about sifting through that i'm prioritising and identifying
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you know what is going to tell the best story what is gonna inform the fan at the
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right moment within that event so you're actually able to enter haunt their experience not just
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distract them from the middle of a of a sports event um but actually how can you add to that experience so that i can come away
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feeling and more passionate more ranged from and again i would say the same on the on the consumer side we just talked about you know
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as a whole load of data that you can collect and your face book and giggle we've got a huge amount of that
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but actually unless you're making an experience better unless you're adding presentation last year delivering something that
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the fan wants to see um actually we collecting data fit the texas like um
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yeah we've we've seen a lot of ah clients starting to look out by magic
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day seven looking at how can i collect more that i to but
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they have a split rather have a role of collecting f. uh and performance analysis into actually help yeah fleets in improve
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um but at the same time they haven't on the media in terms of all that
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data points in their all their at either single multiple times point when i can
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again telling that story at at a greater level and deliver a better experience
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yeah or i mean i would echo that i think the challenge is uh s. p. said is to
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find the insight find the way to tell a great story from all of that data and as you
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say there's there's a huge amount of data coming to us now i think i think the
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the kind of the maximum level of data points that you get from uh um you know football match
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in terms of statistics about two thousand data points and ideas and they would
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you say talking earlier about e. sports in e. sports the the
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number of potential outcomes him possibilities within a single expose matchup is is
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seven ford really and i don't even know what really existed
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before somebody told me that if they won my head we supposedly that statistic but it just gives you an idea
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of just this extraordinary lake of data that is out there
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and the challenger not is actually what organisations again
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is to create that insight to somehow somehow create the lie uh
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that can reduce that into a story that means something for fans and ultimately fans but finds generally want
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yeah two or three things it was they want life they want something that's you know refreshed
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knew there was something that they don't know what didn't really have any way of knowing
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and all they want some access to make them feel yeah like a special part of
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the club or not i'm not challenge of telling them something they didn't know
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i think is the you know the the challenge that we face with that huge data like can we you know so we spoil radar quieter
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silicon valley company a logical markup unless six couple of uh yeah celtic p. h.
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d.s choice you yeah a way way brighter than yeah i will ever be
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we have literally dedicated the last seven years to interpret saying that sports related tracking data bank
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rating great stories out of it and so you know all of you on that is
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man plus the machine is gonna give you a better insight than man on it
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sounds so we you know they've told the machine how to interpret the sport
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the machine and is telling them and giving them an insight by processing this huge amount of data
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a given them and an output which actually becomes very interesting uh for
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for finds you know that's got to be able to predict
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with incredible degrees of accuracy yeah place in american football just from the
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lineup of the teens for example so you know what's gonna
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happen post snap and they can determine that preset so it really brings a a kind of an extremely level of uh
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interest uh i i'm potentially gauge an opportunity for fans by by drilling through that data
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and uh i like to add that there isn't i mentioned coming up with the real data management today
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so it is possible to manage these huge amounts of data in near real time this means that you can really
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actually follow what's happening at that moment and compare
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and if you manage a team and human and you train or you have um the match and
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you see the k. p. s. that you can use today in modern football about tactics
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uh for example or in hockey sports was just very athletic and then you have to
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be on the on the realistic of you to improve because it is really the
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last percentage that makes the difference and so when sports you don't have a choice you
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have to go down that way and so every athlete ah this is three
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and this is three of course has to be treated in the right way
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i think about the many injuries you have to you have to
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recover when you have all your strengths and mental problems maybe just a
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this through this has to be an unsafe environment of course
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but also it has to be transparent to everybody we're dealing
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with the club to train us your uh team members
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and so that's the big challenge the data is there but we have to them to return the right way
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and uh of course photo all the things that are relevant uh that's i think that's the
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the key business model for for the experts here to filter out what is really
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important for for which our customers yeah find the magic source basically yes
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so i think that uh uh for us okay we we sound uh the same way i data company it's
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basically all the n. b. a. teams are getting the same x. y. z. position of from the league
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so basically everybody see the same data points the massive amount they're all access to it is to have a job
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so because what we do is we take the sex with the position we turn it into that we have something like five hundred
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different different event in basketball we have similar things for for football about the we have
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the twelve different type of uh yeah we can roll for example that the coach
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can the bait what type of become one we have the wild um
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regular i'm not sure uh fan would not see it so
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we take all of this information and turn it into
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the semantic layer the down the latex basically and then we have a lot of stakeholder the by using it
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the first one other coaches and the players to win more games than the broadcasters and as i said
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no i was thinking about the fans so the fans are using it as well but basically data
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is our currency right without generating a lot of data because we can use this data
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um we have two years back will then be a really good so definitely we
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i we are using this information from historical data and comparing different games
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um both holes for performance but also pointed payment if you want as a
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broadcast as you would like to have a some kind of um
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highlights and to show all the ducks of a specific player you can
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within a few seconds just generate all the videos one by one
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where for that it all it would take hours all days to do that we can do it without machine immediately
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and um and the this is the power of the data because everything is indexed
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everything is uh is linked to events to time and so one and
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basically with that we are generating all the product that we have
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for it's sorta arch out you see the the commercial challenges around that 'cause i think you know if it
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we're in the heartland of the sports federations here in the sun room and how
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i i guess how do you see the the investment level that's required to generate some of this data
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and the i guess the return on that investment how like the challenge for organisations like also with these
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but it's a because there's a big there's a big up front cost so so far we've only
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really seen it done in some the massive leagues m. b. a. and i thought we
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talked about yeah uh yeah you you work with we we work with the n. f. l.
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as well as the n. b. a. with a different partner source of of uh haven't
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but yeah how do you see how easy that challenge 'cause i think that's scalability is
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uh is uh i guess the next challenge for all businesses at the moment it's
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in it's an interesting leverage point but it's not it's not mass market available right
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so for this part of the rationale that would like to say is that
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we all understand media right right we understand that you have a sport events you put
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television you put cameras you need to broadcast it to the was otherwise it's just
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right like uh we all discussing about with their rights we know the cost and the and the
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return of investment on these media right it's a costly operation and we're doing it and then
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we are collecting right now some data uh we have every federation of the i. t. team that is collecting
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some of the data and providing it like a okay bye games for all of the of the statistics
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we are we would like to take it to the next level and to see how
00:23:01
we can take not only the the scoreboard or things like that but some
00:23:06
a detailed information for specific game for specific athlete and
00:23:10
provide a better content so if we're going to do this equation the data at the end is going to be a better content
00:23:16
so it is becoming the next media so it wouldn't have liked as we're discussing media rights whether to
00:23:22
discuss data right and we we would need to do this investments everybody able to do this investment
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and and i think that the costs are going down so the hardware is going down we have a lot of automation
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uh we're doing it isn't allowed in yep yeah and and and so on and it
00:23:39
would be a everybody able to benefit from that anything like this that size um
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is on the media sites specifically we've we've worked with a number of class i'm thinking
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at your life around the champions league in the fever well cop well we've
00:23:51
worked with the events organised and that will cost us to deliver services actually help them
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commercial lies in and receiver ten an investment that they've invested in to
00:24:01
uh their events in in c. is what that eating intensive
00:24:04
it well that's increased media production well that's increase patron analytic set collecting obviously there's
00:24:09
a benefit to the to the countries into the clot participating but actually
00:24:13
and i bring that will cost is the right thing is to be able to deliver
00:24:17
services it acts like they wouldn't get to justify the investment on that right
00:24:21
actually having essential i said a second it eleven out some not for people is pretty far more cost effective
00:24:29
seasonal cries a little back transparency comes you will rise
00:24:32
that that increasingly that is a miserable saying as
00:24:37
it's a he g. ninety days yet being connected to shag apathy for men it's
00:24:44
that's a v. c. got to be about girls it's getting tips when she passed because if i
00:24:48
was in a in an to conceal point at the end i reprint magnesium rock a
00:24:56
see necessarily wants all of that information rockies fans will will will
00:25:02
rampage saying this information that is that if if ten she affecting you'll selected but
00:25:09
i see i mean d. getting full would you you know feature lacking armed
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it's got to be something that we can see change on there and skate
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in up yeah absolutely and i think it becomes increasingly important to
00:25:24
to take the athletes with you basically on that on that journey either directly with organisations all through the
00:25:30
the league so the federation's uh the rubber see all the noise in the competitions that both those athletes uh playing in
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and i think yeah it is it is a real challenge you can understand why it's becoming increasingly important for athletes
00:25:42
as you say really often quite personal data about the
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the yeah the healthcare injure injury recode whatever um
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you know even whether their performances tipping over time you know with the tracking data and the analysis that's available
00:25:58
you know what their performances is telling off and whether that affects their
00:26:02
yeah then next the contract negotiation or whatever it might be
00:26:06
and i think all of these things also are coming in to uh can come into greater focus because
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actually some of the things we touched on earlier the personalisation process any access to that content
00:26:17
actually play is and clubs but i i think you know the shift is going heavily choose the players
00:26:23
are increasingly content generators of the right and they have a content opportunity because we talk about
00:26:29
you know i mentioned the ability to have access to something that you wouldn't
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normally have access to of course players are the best starting point
00:26:37
for that you know the club you have to organise all of that as a player your in the dressing room or you know your
00:26:43
you're doing something away from the club that you can you can immediately somehow a push out in terms of content production
00:26:49
and i think you know i see shift are quite interesting shift the uh is happening and will continue to happen i think towards
00:26:57
uh yeah the remote control station of that kind of content production towards players
00:27:01
and that is only gonna yeah bring greater focus on who i who owns content basically data
00:27:06
content around the around player they should apply performance i think when you're talking about
00:27:11
biometric data we stones about that the athletes um he individual data i
00:27:16
think that becomes very quickly as as it would be why
00:27:20
um i think when you don't know event taxes within the competition i think was federations and got quite clear
00:27:26
position on that i think yeah the question how time back to you know our five to basis which is making small
00:27:31
when tiny is do i care forge a better is hot right is one fifty indefinite thousands one seventy five
00:27:38
because actually it's it's almost irrelevant if uh if if one of them wins the point actually what i i wanted to be
00:27:44
able to tell a story that tells you that across a number of data points i can start benchmark a performance actually
00:27:50
to tell the story you need to be able to do the comparison by that team
00:27:54
the team or player reply yeah yeah i'm actually taking that back and silo
00:27:59
you know what that by magic data might be really important for the planet developments in recovering from injuries sector
00:28:05
but actually if we're talking about delivering to the fans is gonna come back
00:28:09
to the heart of the story which is how the y. informants sign
00:28:13
yeah i know what inquisitive it's one or the other but on the exact point you know i
00:28:17
always always cite the example of yeah how how far leah no messy is run in uh
00:28:22
in a champ is the game weren't any you know a a league game and
00:28:26
actually does that does that having one and i think it uh if he's if he's running twenty meters big
00:28:32
given full colour policies that's actually far more that's all more informative about his contribution to the game
00:28:38
then a pure distance uh a metric and that's exactly your point patches you've gotta you
00:28:43
gotta put that in context some help uh to really provide insight to performance
00:28:50
beat oh it's it's it's nightshade daisies tools that will be a
00:28:55
lawsuit that what it tells us in the hearing mark
00:28:57
but in a sense it's it's much it was c. c. me thing
00:29:02
with our son how do you think that's going to influence awfully chasing senses working is is is worse
00:29:11
well so definitely when you have some statistical model you can underlies what was in the
00:29:17
past and you try to predict what is going to be in the future
00:29:20
um so first the teams other to train better and you see that changing the formation and training
00:29:28
like um with respect to the previous games and we basically
00:29:32
have better games because everybody are becoming better and better
00:29:38
um and some things are doing uh taking more buttons on did than the other
00:29:44
my opinion we need to as a you said before like to demote could size the data
00:29:50
so basically to provide the same data to the entire league all our uh
00:29:55
if we're speaking about federation to to make sure that every cloud is
00:30:00
generating the same they don't share it with the with the others this is something that i think that um
00:30:05
would allow everybody to but if it's in the same way or to interpret the data
00:30:09
in the different like they they can interpret it as they want but uh but
00:30:13
not one team because the r. x. or we'll see about to be much but the other
00:30:19
um so i think that one aspect is just to provide the same data to everybody
00:30:23
and to see what is that we are what what we are allowed to collect and
00:30:27
what we're not allowed to collect in terms of being read to conduct the oldies
00:30:31
i think um i think predicted data in terms of injury prevention
00:30:35
from training is fantastic and i think that would be an
00:30:39
uh i really keep our i think in terms of actually live events
00:30:43
in sports performance actually that's one the values sports is that
00:30:46
you watch the drawing on followed and actually um i i can see that being a lot of people trying to predict
00:30:53
the event but actually that's the beauty of sports and i think that's probably something that it's not really going to work i just coming
00:30:59
back to the to the consumers i think predicting experiences in predicting
00:31:03
behaviour off fans and how they want to experience that's cool
00:31:07
i think that's gonna be quite important because that's going back to some of the the added and discussions advice about
00:31:12
raising that experience and and how do you um improve that diane had to
00:31:16
respond based on what actually happens within the the law and self
00:31:22
yeah i would maybe go against you slightly on that on that productive side because it yeah i mean forty because yeah we have a big uh
00:31:29
uh i guess predictive athletics part of all business and you know we see
00:31:33
great opportunities for actually funny getting used to going back to the
00:31:36
the the file an aspect but great opportunities to find a good engagement around those sorts of
00:31:42
productive challenges uh you know game i find that data to you know to get fines engaged in you
00:31:47
know what's gonna happen at the end of this player what's gonna happen at the end of this
00:31:51
uh this matter in the next five minutes and of course the natural extension of that
00:31:55
in the u. s. has been daily fantasy and ability you know and that they're going to find of that so that
00:32:00
place can protect your who's gonna be the best team uh each week or each day
00:32:06
and then actually extension as i mentioned early one of the one of the vertical so we service the betting
00:32:10
market and of course you know productive algorithms unproductive uh another six to shape the way in which
00:32:17
yeah also generated for the betting market is another facet of what we do on
00:32:21
of the services that we provide is a company that was a very
00:32:24
interesting news yesterday that uh yeah i'm sure many people picked up
00:32:28
but um yeah the supreme court decision in the us
00:32:31
uh which looks like it's you're going to open the way for a yeah a more liberal lies
00:32:36
uh and i come back to market in the us obviously the home of
00:32:39
sports the biggest supposed to meet your data market in the world
00:32:43
uh you know the high multiples of much of the supposedly sticks a development that we've
00:32:47
talked about and i think that great so it some really interesting market opportunities was
00:32:52
and yes we can see that artificial intelligence is making its way
00:32:56
into sports so uh it's a fast pace i'm not clear
00:33:01
but uh maybe as we come to and uh i'd say we must not forget about the beauty of the games
00:33:07
uh that's not only the beauty of starts but it's really the challenge what we see
00:33:10
on the field and it's uh about the emotions and that's not the message yes
00:33:16
well actually as you know stick it on the half oh seconds that yeah and tells which rice
00:33:22
will raise i i think the what would be the one piece of advice will take ads
00:33:28
he would gaze to the audience yesterday said when you're thinking
00:33:31
back tasting fans from our point c. d. think it's
00:33:37
so i think that that data is good to completely revolutionise uh
00:33:41
the offending basement whether to uh see a completely different type
00:33:45
of game because we're not good to consume it in television like we're doing it in a static way right now
00:33:51
so i think that we are going to interact with the data whereby to interact with the game as a friend
00:33:56
and i think that um in the few years to carry over to see like a major allusions coming
00:34:02
because of uh back the personalisation of uh every game too specific
00:34:07
oh it's the fan and i hope that we are going to be a significant part of it
00:34:12
yeah would you say there is lots of types of fans and there's lots of types like so
00:34:18
and one set of dates or is not nice it really applicable to all types of fans and it's gonna be about
00:34:24
i tend to find the right title with the right fan type um and that will ultimately deliver the best experience
00:34:32
yeah i think for us we probably don't know uh that uh it yeah i mean
00:34:37
just to go back and i guess the personalisation point i think it's critical
00:34:42
and then the story selling point any i mentioned earlier you know there were the reality with social media with finding gauge when is that
00:34:48
it can all of your fans are becoming their own many brought cost is ultimately that's why
00:34:53
they like the insight that's why they like to have that bit of access that they
00:34:57
they wouldn't otherwise have got that applies to stadium design which we were talking about earlier
00:35:02
you know the new spurs stadium a spurs fan for a apologies to anyone who
00:35:06
uh isn't but uh the new spur stadium yeah one of the most uh
00:35:10
a kind of exclusive areas for a corporate hospitality is is the
00:35:15
um probably call it but the tonal room basically so it's a it's a
00:35:20
corporate dining area with a gloss war on the placed unless they
00:35:23
come through the total it's or about getting that that little nugget of information that they wouldn't otherwise have had access to and i think
00:35:30
again that's that's what we have to focus on in terms of delivering away you know everyone has to
00:35:34
focus on delivering that insight that bit of special magic a content that is gonna drive people's attention
00:35:41
yes it will become um more more and to and experience for everybody involved
00:35:47
and the uh after the matches before the match example a wonderful gentleman thank you
00:35:53
so much are an we have time to class jeans and the french
00:35:58
are and that this speak is ah yes to the rest of the conference
00:36:02
said please feel free to set zap anyone at the soft let's

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Speech
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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