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s. straight on with it uh to catch a form that time we've also let me introduce
our panel full this session starting with fellow lots and then there's a city manager
while the university also overflows and well continue what all your
say it looks pretty thin out the the high
show you they'll come back often that offer the hands which is which is a good thing to say
thank you very much for joining us uh all four view of what i've
already dictated to others is to give our audience that idea of
where you're coming from you get one minute elevator pitch the terror you'll still closest
to me for one minute tell me why you're sitting in this too
oh i'm i'm working for the company soon to which is finished a sports watch a manufacturer
and uh and we've got a product called a move sense which is an open
a sensor platform that we are offering to other companies and developers
and uh and all vision is that this is a
it's a small device with an open a. p. i. and it could be used to measure all sports in the world
but as a company we had too small to to accomplish that vision so we're inviting everybody
to do joint board and uh that's how we see the the future where balls is
going to so the the theory being you great that then it doesn't
mean that every individual manufacture out as the great there and so
i exactly because our our background is in in in hardware building
and we know how to make waterproof died computers et cetera
and now we are uh making that expertise available to other companies so that it's
it's similar to t. mobile phones ten years ago that you've
when when the apps uh became or or the the eco system of of applications became a possible
you don't if you want to start measuring something you don't start by building all mobile phone and you do the now
and that's going to happen with variables as well okay it's coming uh chris uh thank you
very much for joining as a actress law shawl better by sports tell us right
um ah the co founder and c. o. database for essentially we are a builder
all the software platform i am that delivering services um which we would like
third parties to deliver um essentially we deal with the high hidden part of the um
performance iceberg as we call it and it is a physiology so your physiology
uh is something that we take for granted um ah obviously it's hidden
yeah and um yeah there is a super important part
of your performance capability and you will be
you know uh opportunities in your life so the way we'll we we
do it is boy i'm demonstrating to the it can't set platform
using the i. phone and e. i. phone sensors that measure your
exertion intensity so it's a mechanical a measurement if you want
uh any directly from that we derive physiological insights
and it might sound on a incredibly uh
difficult to do but uh we can get to it to that point to be later uh and
um uh i can't really say more that that
feel physiological fit let's ah it should become
the primary a factor that works hand in hand with other ah
performance and well being a attributes like nutrition try saying
on position techniques uh that allow humans actually to work to
do just better get 'cause that very much ado crystal
hi i'm
when we walk when you run and raise for much here um the way we laid down tells a lot
about your enhance predicting a lot of what will become
pilot test is a company that is developing software
that can capture how you move cool desert by mechanics
from anywhere and on your body in a watch in this phone in your hand
i think the headsets or devices that you bend and what do we want to do that
is mostly to predict how we can do things that are how we can run better
how we can uh will there but also i can find things like changes in your health
thank you very much indeed battered you come from a slightly different perspective your
clinical perspective yeah i i'm the alien here in this group here
and the medical doctor and the other than if it is that i i measure your vital signs daily
to keep you alive or to be able to understand what's going on where you guys sleep
to go through the surgeries so i am fascinated by the data generated
by the body and i try to understand collected and uh
it's trying to every citizen and pathetic session to discuss about fitness
health and medical because we do have a different backgrounds
the same needs except we have some big burton's because the data we collect
must be reliable and i'm also a lot of uh the the c. chief medical officer started
we just uh found it's designed to collect vital signs with device
we all have in our pockets which is called smart phone
can i say something i totally agree with him forms of measuring the that accurately
in physiology limited space is important when talk about by the mechanics i think it's equally important
end users with not use you words if that the that you collect are not actually
actress inconsistency regardless of what he's has to be uh actually it's
yeah good point on what our clickable some of these wearable as might be to to
your world all or vice versa but you've got to really interesting point christoph because
uh i i heard this line last night that there are more discarded where balls in the world
then there are people on the planet so they run out pretty quickly they they are all that out of date
uh obsolete very fast so that's part of the challenge but perhaps chris you could help as a first point
do we need to define what where blues today because it does bill is yeah changing
very fast we talk about implant tables already so can can you help us the
yeah well uh uh to clearly i think we take to you know to pray that wearable this that and
uh and therefore the category and we can cater to eat and and uh i think we need
to reflect in a store sells what either wearable and and even there you know the priority in i.
b. and before we are in a position to design
the proper wearable ah to uh understand more
what are the needs and it could design principles with humans
on on the services that we need to bring to these humans whether they are champions whether uh they are
people you know ah who've never moved and i would like to use for stocks you know uh
test technology to to start understanding of all their cat was to look at it um so i think
moving the agenda to words more
what services
for we check your rate data
will dictate what sort of wearable so we need to not the opposite and so when it comes to
data under the the um uh move senses looking up a gathering of huge amount of data okay
do you have that twenty one to work out what they want with it would i mean how
how well targeted will this be oh well that's uh that's exactly the point that the
that we we have developed far where that can measure a motion with with acceleration die roll
manager muir and uh and then we build an a. p. i. on top of that
and the device can run applications sold any developer can can be able to take the data
converted into something useful and that and and bring to market with dale brown mm and that's uh
well all these variables that are in people's uh my drawers and and from there
i think i think they they like ninety nine percent of them are
black uh plastic response that track your steps calories
i bought a a and that comes from because most of those companies wanted really address the large masses
and that and and and uh because the investment is usually quite high
uh but if you don't need to develop your own hardware you can
just concentrate on your core idea what needs to be measured
and implement that oh then you're much force to the market a much more flexible
you you can you can upgrade the functionality so it doesn't get obsolete and that
and in that way i i think that's like in general these platforms
whether it's all for service sees a date and and it takes a or hardware that's going to
show us that you should do you think about solar the two of you do you
think that that simple mechanism the really simple wearable that says yes you've done
seven thousand four hundred twelve steps today is no longer useful actually 'cause let's be honest the
last proportion of people out that part so just not doing any physical activity forgets pools
and that's a a very valuable educational to them we're getting hung up on all the amazing developments
we can reach but the basic is a really good basic it definitely is a no
no question about that uh it's a it's much more about uh
i like how to uh engage people and how to how to help them to to make
like the healthier and they enjoyed a lot more by being physically more active when i
yeah i was there i slide i respectfully disagree with our we
worms should be from what you're measuring the from the body
i think we're not i believe that the future of the where birds stands massively on
what we measure first have to realise the boar on what we measure
we need to measure whether the heart rate we need to
measure better results i believe we need to measure by the mechanics
not just at county to go in to buy new mechanics
based on flexibility you stability dues kinds of parties
once we have these pieces then we can be done that through machine
learning or t. v. shouldn't pigeons and then he takes or whatever
but i personally believe we have to push harder on the bottom line what
friends it's sent were doing when that that go to the next level
and then we can build on top of that to increase the value of what we're such review yep
i think we're the fascinating point because the human body is the best thing that generates
that that we i mean every single heartbeat every single breasts would generate data
and you guys are the fascinating way because you give us technically technology solution to collect
the real question is what are we going to do with all this that are and how are going to understand it because from my point of view
as an of a of a medical doctor i we have access to let's
say heart rates or blood pressure values which connect a specific uh
point of time in your life in your day interactivity and i've ever had access to value that i've never seen
before if i take about pressures like to weight lifter and he raises up to three hundred millimetres of mercury
what do i do with that kind of value because normally the whole definition of back pressure
if designed on taking about pressure at your doctor's office after five minutes being rested
so what's the true value of all these that that that is something generated by the human body okay
but how what's the relationship to the fitness to the health worked with these
would need the whole way to think differently about that that degenerated
yeah i cannot to to to what you guys are said here
what we're talking about is older prairie t. i. and it
in um in this transformation so we are all together just amending
basically we witnessing a bought fifteen years already of efforts
i'm coming from voiced part is uh from tiny innovators too
large organisations like apple um in if you if you look at where we are today
ah after fifteen years we don't wanna waste another fifty years we really need to go back to you um
basic principles and for that matter i agree with you christoph trick is um indication critical
we need to educate not only it is easy to say i
need to educate masses i needed educate consumers it's done right
it's not me but i tell you the truth if we don't a ticket ourselves within the industry
but but christoph wants to education educated a much higher level object to that that that that doable
but i insist on one thing is that as they as they powerful industry costs them
which consists of a digital circle which consist of a sport circle which consist
of the health circle if we don't come together in a similar
way cause we say it all in the initial stages of the full
where we've seen the creation of working groups and really standards eventually
um that really shape dedication within industry is very unlikely that we can educate consumers
so we yeah we need to get first you that first that to define the base
it uh i give you would open uprising what we do but uh oh
you know what last night on the heart rate when you say heartbreak it's one example heart rate that
uh is um symptomatic all hugely stipend hop right is critical
um you know to measure into a particular uh assets
you know someone's um ah situation in whether you
know there is a a cardiovascular problem
and any third person is ease up and healthy you'll need to
actually is you know monitor out you know the heart rate
but for l. c. subject hot right other measurement in movement
it's very limited it's a delayed response to your muscular needs so
it's a delayed response and also ah it's potentially limited
to only twenty percent of your total muscular potential so you still have eighty percent of muscular potential to work on
in your heart rate is already kept that at maximum level it's it's just a tiny example
but um well yeah essentially uh uh if we don't get
into these subjects one by one uh in working groups
uh we won't be able to help a a terrible uh because you know was very much about
sports and health of them um which is great patrick that's probably all i inference from
the foreign that i i if you push a bit further your the way of thinking is
everybody's trying to get the device which is able to measure one two three thing
i think the magic is putting everything together and tearing it to the individual because my heart beat might be seventy
which might be fine for me but for you if you're high level that late seventies much too high
so it needs to go down to the user and then so make a
connection of all the data that is generated by different signals and integrated
and i think that number have no value would not very high value the thing that has a value is
how to do things change depending on what you're doing because my heartbeat might be a very high or low depending on what i'm
doing which might be perfectly fine or which might be is fine but it's not only the heartbreak it's hard parade swept
not pressure blah blah blah blah and this is the magic but i think what we see
from the doctor point of view all the fact of the wise they're very good
but they're always fearing one thing or two or
three are great and movements and counting steps
about putting everything together and giving out an index you're good you're not good
you getting worse et cetera uh this is much more interesting i think
yeah i i hope so to how far how close are you to providing that are well uh
i think uh from uh from beta perspective uh measuring all that is already possible and uh and
like but but if if you just give steps or hard right or or some more advanced values they are just numbers
unless the user really knows what to do with them and that's
where uh i i think the current where balls uh
or the products on the market how i'm not don't really great job yet uh uh that these
these routes should be converted into recommendations and what to do and how did you and uh
whether it's by mechanics if it's about running style it doesn't help uh to
to tell runner that you should take a one is steps
in foster a frequency and then you are a better
runner because you can't do that if you don't train in the right way and uh and and then
so taking those conclusions into recommendations and that's where we need a lot of analogy
aches and uh and i a. r. i. n. or all these these
tools that that rocky the computers all's offering so we really need to combine all all that
to get into useful so it's 'cause of yeah actually have a very good example
you guys hear about um a study that was done
twenty eleven pennsylvania university thirty four thousand people
involved over fifteen years and the study was about trying to
measure the impact of walking speeds over life expectancy
and the conclusion of the study was to see the matrix of walking speeds
defines when you dine with putting a few words very scary scary but this sounds for
if the questions and the points that from a quite a bit of foreign
i think i think the matrix once you know the impact it has on my life
i use it not the chances with match with things that you don't understand or
you have the that and you don't know what to do with it
and as they get friday point i want to magic effect when i use my watch
i want something that tells me if you want to run the marathon in less than three hours
that's kind should run it if you want to survive this weekend of
party that's how it should do it but to the magic
i think means again getting the data that on top of that really finding out
what is the use you make out of it so it's desirable for me as an end users
and that's where i see the reviewed sure we're rubbers when
combined bills aspect of what is feasible what people want
and then the matching good comes out of both of them being combined but that twenty eleven example is still a
good example all deduction isn't it from day to rather than what your talking that ultimately the future is
everything is this buck everything is down to their needs for
every individual and and how far away is that
yes uh well uh i i i think it's terrific example that
lead us to individual like they should we all different
my is going to be different than it was in the therefore ah my uh buying pattern
of an object over server it's uh it's gonna highly depend on
my knees and my objectives so that's where you know
i encourage you to um you know to track off you know what this panel you know individuals
are doing and what they've different companies are doing a a and the bigger consistent because
if we come together the powerful force trying to understand that ah and we
have our own angle uh that's a bit about for a has
develop a solution that is really trying to extract lot small farm
something that you've heard of subtle a few underwent a cardiovascular a test
and you didn't exercise stress test all feel to test some someone call it or
if nobody told you asked you what is your v. o. two max
well we try to extract as much as we can't from the
journey to your v. o. two max you know what
are the muscular metabolic changes that occur you know when you
go under increased stress and that's that's asked so
if effectively innovation our innovation in our company stands from from these
existing building blocks you know when the fission no than
what is more difficult is that the society at large ha ha that's really
design a work flow for the consumer to comprehend understand this thing
hynek the slightest that's alright you know is something that might be popular in norway or
you know netherlands some expenses within and but in the u. s. for instance
which supposedly whether or just you know business you know market the well
ah they they don't know that you know it's too expensive anyway you know ah health is broken over there
health care is broken sort uh and and therefore it's very difficult for them to come for and what we talk about that
uh so just an example but i think that
other doctor i'm frustrated because there is a missing link because i've fascinating people patients to come with him to
me and they say you know what i'm a very active i have fit both blah blah blah
look i show you all my monitoring devices i showed your that i've collected and then
i go back to the simple question how do you know this is true
how do you know the value your data you share with me because you collected over the last five years
it actually accurate and this is the missing link and things and as long
as we haven't read a result that big issue that that's fantastic
but we can give more part that that say if it's actually accurate so in terms of people assessing the round holes
on the basis of a wearable today are you saying as a
clinician i'd soon you didn't do that actually it's like doodling
era no i looked at that and a different way i don't look at the numbers i look at the trends
because if there is a mistake it might be always always the same mistakes so we look at the evolution device you guard rate goes
up up up up of the last two years i would say there's something going on i don't look at the real numbers
but if we could have access to the numbers because we do have patients we'd have access yeah we just need to work on the accuracy
of course it's a challenging thing because the guy was running around running around in my reading room the
guys asleep is asleep so it doesn't move so it's a different thing but still i think technologies
out there and it should be in and you probably you are right i able to measure that sign
reliable nectar way not to the point of christophe and patrick that all of us here think
and david we need to get into ah at some time you know when
we have a deeper trinity the discussion of oversimplification and you know um
simplifying and given to keep things simple and looking at u. x. you know as a as a
as the s. u. x. needs to be simple for adoption and so forth isn't important idea
that oversimplification ease actually even worse to agree with that
this is not any more possibilities yeah oh is it the worst if it encourages
people who do nothing to start doing something 'cause they've got a way of monitoring something that's a good thing
except when effective for me 'cause i wanna jump on this one up my test is started with the business of running
and we thought a region that would be enough to give people basic parameters from a watch and
then part of our customers or certain advanced funders those guys won't accept anything that is not
with the precision of the sent to devices so one thing we have
to do is develop a prior infrastructure for defining the good standard
over measures and say the actress of everything we do with within this range
because relies that if we don't get the proves and the advanced kinds in the
market the one speaker would look at us yeah but you guys to fish
even if what you do is very good comfort to the complexity and that's
what that's what i believe accuracy is not just a random words
is what is the good standard you define for you measures so much blood pressure when
his heart rate once by me can expect to it but what the all
of the ball don't all across the us is just a little comment here or
about also but users ability to interpret data i was once a running uh
running under four hundred meter attracted some intervals there and then there was some
other people as well and they did thousand meter intervals mail is stopped
like fifty meters before the finish line nine hundred fifty only
and they had their g. p. s. watches that said what that was thousand meters and they believed
rather that technology on the reached done the markings on the track which happened where i guess
up to one centimetre acrid or maybe even one millimetre interesting and
that and and so the diseases that a a if
the devices that we develop our giving crap data uh_huh and people are going to be
nice for that and and maybe doing probably wrong things or maybe dangerous things even if if if they
it's a a a cost and from what i usually so should i send this back having just got shiny gadget
'cause then i think it's still these these sort of the data was still not accurate well it yeah
they data that it's it's possible that the data is accurate
and in in in many cases e. d.s but the users don't
necessarily have the ability to assess whether e. d.s yeah
you know one one one thing that that that doesn't exist a likely yeah very quick you know you have this device you just bought it
these companies that does it all these devices i think they should seek more
feedback lots more than they they already do to some extent but
i think for feedback from users um whether they understood or they make sense
of of the things that the use it's not quite there yet
so it's it's the the consumer should be driving the product formal them but it's got a
bit more people but yeah i i would i would uh i agree with that
and also we speak a lot about sport in health tuesdays i think we need to think bigger
we think we need to think about how can we need better one of this features that can had tested
in the end the split into would see what issues that the best for me over the summer
it's not just about if it's not just about sport is really about i want
those gadgets to create a magical experience which means me in general chip
um right we've got a few minutes um i've got the cute and any hands coming up for questions for our panelists
i see any hands up
i think the source also at the moment is no
jobs out of your ask a question just begin to to market so that the message i'm
getting at the moment is if we're living in a sort of world of wearable scales
um everyone's out doing their own thing in their own way hoping that maybe that's the gold and
not it's the one that's gonna be there really in the the the biscuits
your building something which you i would be more uniform universally applicable platform
let me tell you patrick how much more valuable would that be that having this past
the re put some bulbs which are tailored for different things to different people ah
i mean you all know that uh if you talk about blood pressure there is one thing you
should never do is take about pressure to doctor's office because we all know it's too high
so this is why we say go on take about pressure the home and tell us how
it is another doctor when you come to me before you get put to sleep
i would say the same thing okay i have some vital signs in front of me that i want to know your real vital signs
and this is all the thing you guys can collect at home with your on monitoring
devices but still hot the dream for us would be give us access to data
which is true which is accurate and then we can work on that and increase your health
stuff yeah i would say more current data quality that actually yeah i'm personalisation of
these the them using different types of analytical techniques including machinery not efficient religions
and make it useful for the user because that's where we want yeah that that
seems to be the key is no it's it's all the itself is just
a machine uh to it so so one element that is worth watching i think and my my actually mean
more good surprise and maybe we have a positive note
on this um voice assisted in all uh devices
with more more you you know you see that you know that the the big company that i met on apple you know microsoft will
his voice assistance right then um and i think it's an interesting thing it when it comes together with
the device even if the device is not perfect i live will start getting into communication moat
so watch out for this voice activated uh you know i think it's pretty cool
well when is that gonna be commonplace today it's coming it's just i mean if you think about you know see really or
for apple or for you to the the corpora or or or did we will uh you know whatever you're working on
um it's coming and you know when you see alliances between fit it will go and added as
if you're not gonna stay idle they're gonna do something so again it's the sort of the personalisation of these of wearable so
if you go to your training you're being a coward yeah i'll keep a gay key bigger your your at the place
but but it's true rating communication between the whole
deck will you know hard to understand
and and my life you know like you say you know what's going on you
know or uh in your eye and if we can trade that communication vehicle
where we deal no longer with with c. here
you know healthcare sport which is a vector
a confused often you know because you know it's either of you know a
competition or not competition but we deal like you know it's like thought
and i concur to report you know it's like but uh to make if we don't communicate
we won't get there so i i'm very positive on the strand of having
voice activated the uh devices yeah i hope you work on it
well actually as a company we won't develop uh was uh assistance system because
these big companies already do that and offer that to to anybody else so that's uh that's
actually where i think yeah that the big a change it is happening now that
uh so far companies morris had to master everything by themselves and it was
always a big big big investment to to come up with something useful
and now you can't really the pieces from different places platforms like our hardware
a wise activation your uh your data and then it takes and had if
you have a great idea and concept that you know is useful
and uh and then you can really focus on just implementing daft useful part to to get used to the consumer
using bits and pieces that exist on the market and and that's going to wal worth the investment
dramatically and open the way to new solutions i mean you've given as an example of
a product that you're working on which which so does offer that uniformity but
can i just ask you this is a a big company at cutting edge of of much what we talk about it
do you feel now that you know your longterm trajectory on wearable something's
or is it still like what we talk about here today come back in india one another landscape
well i i would say at at student or uh we
know our trajectory in watches that we've been doing
for for a while like next year oh too but on the other where balls and and maybe
measurement integrated into sports check with afro et cetera that's that's all
open and and exciting and up in the end yeah okay look we run
out of time thank you so much for that once again again
so much ground to cover and we get through a portion of it
but an l. l. c. once again please express your appreciation
to our panel on wearable some data thank you very much for the effective i sort of like david

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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