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um gosh the speed with which stadium design arena development is changing
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is if there is any water saying it so far
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and furious so what is the presence of what is the future we've got three experts in the field
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uh literally in the field to talk about it let me introduce them to you first of all
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danielle mary all change technology actuate
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oh and recreation
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is found a whole come and join us
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say yes i thank you very much indeed all of you for coming you say stand out a little bit it will fit can again
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i promise you people are gonna get a coffee and stuff but uh uh nonetheless we're gonna get cracking with this session um
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small venues i think the important thing i want to do first of all is for everyone's relies where you're coming from
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so perhaps um play all start with you you don't want it to tell us what you're doing and that's true
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okay and fancy good morning to everyone and basically stay nearing an an
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i can't friend i well where at fan fast i
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come from the land ranked second scenic decides
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i spent many as lacking any entertainment and did his own
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media industry and maintains yeah nice sports i can't
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i now run my own company and and we think it's specifically on an audience school been ninety nine percent
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and that's specifically means everyone he doesn't attend the stadium and passing it ceases instead
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define a frown it's a fair and one around in advance i had on the guy
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and back we should be ignored because that's a nice connected audience we had
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and painful one second thing and i'm here to battle against the stadium fan because identically
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i'm one of the one percent myself sarah i mail stadium guy hand we help
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brands in business days in broadcast there isn't right now there is an
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i'm this standing ninety nine percent even data happened which then that engaged in and
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out and twenty minutes like a lovely thank you very much and you
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just that the the little ninety nine percent you're working on 'em fade on
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here come from the other side of the fence it to a
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certain extent tell us yeah just we just musing before we can on the
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i'm actually in charge of the one person suppose uh and maybe a
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problem i don't know um anyway but yeah much always on architects on a
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spill something so i specialise um on the soft martin in um
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developing stating infrastructural a reunion is um and if you do
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with special school so it from the technology side actually
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the athletes inflicts to in terms of high performance but also down to the actual falling coachman the idea of
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um anything to do with large amounts of numbers of people is very much or expertise of ensuring that people are one full time
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when they go to visit these these ones so your good every x. the
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tiny millimetre benefit that you can put in the stadium to announce
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the experience obsolete out yeah people spend money and the you know this is an exceptional mine in the lines where they they they go
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from the everyday license looks like this extra rodney experience it's our job
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to amplify the experience to make it something exceptional and special
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okay daniel obviously with the working with your way for you but it has but what you do to actually first of all
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so are are run technology to wave a technology as in
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most or media entertainment or organisation is quite pervasive
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so it will project is technology having you if we compute today today where we're looking at the
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how to all be the advocate of how to bring a i make sure people
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when they come to ben used to enjoy their experience because the ninety
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nine percent i think we deliver a fantastic experience if you stayed home now
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with television and actually the technology doing huge fans of all but uh
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one of the formation of you a phase also for people to play football we need we need people back to be active in the game and i think
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one of the key component there is too good venues and one of the key things
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also for t. v. rights to be highest values to before i mean if you
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watch in any sports news you know nobody watching it live them but in the
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interest of watching it on television diminishes so we have this full stadium um
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goal so i think it's hard to bring that i'm bring more in the stadium for people to be
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i mean i'm more encouraged to go there don't but it can you just give us one or two concrete examples of the soul sort of
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illustrate the sort of areas which are you are either looking at already implementing that you think are the sort of the
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the quantum leaps perhaps at the moment well you know we we we like to think that
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there's a sense this sort of stadium this is sort of a on strikes going
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on it and that is called idea versus save the arms right yeah i mean yeah
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that basically you clearly everyone at home has access to all sorts of you know
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um data and such like we need we need to ensure a enable people to the stadium
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to have that data as well so that it's comparable at least to the sofa but i think that is
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is our responsibility well we can't acquire additional theatre like i'm the only accessible when you in the state
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so uh i think that we're moving into this well where there is this convergence of um
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the the digital technology and physical technology together so somewhere like the atlanta falcons the mercedes benz
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side in that we recently completed um you can see that is the investment technology significant
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so for example there is a available which is that you know the the john birch from turned up the significant knowledge
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well we have a you know up a five storey l. e. d. screen that wraps around the entire stadium
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it's a conference so that this uh most of you know digital technology coming into the physical space
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is very much and see but but this is quite a challenge isn't it because actually if i'm
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watching a room on the t. v. all still seal that i'll get all that feel
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so you're talking about having to make a a real difference for the fans to go along and
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pay that fifty sixty seventy dollars or whatever instead of sitting and all the other was big enough differences
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well i mean you know it when you when you watch t. v. or use in one
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sense you know you're using a visual sense i mean the reality is people five senses
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and the the actual atmosphere within the stadiums something very very difficult to replicate
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in my my sense in in in perfect sporting moments time expands
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and i'm not sure you get that same effect uh if you watching the the came home and i
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really like how do we embrace those other senses that the atmosphere the intensity of people coming together
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yeah exceptional character on lots of people coming together to cry that energy
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it's something you'll never really truly go on clay or eyebrows a shitty apple that yeah i'm thinking
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yes any and now what you're saying and i think what's interesting is so
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we're not competing against the stadium experience we sometimes feels that way what
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well it should be said is nothing actually eats nine space is
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is nothing better than experiencing nice pool night entertainment and
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if you are lucky enough to be back then you know you're in a privileged position but we know annotated praise
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the more populated sports franchise the cans they're they're not likely it is that the majority of
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their fans and now when near the stadium itself they have to look at ways see
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shag that experience i get three the audience in sounds in in the
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stadium say that one percent actually becomes the protagonist of the
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events they say that basically fancy will be able to share their experiences with a ninety nine percent on this i think
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they say the one that's that's why technology becomes that's a crucial because
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not everyone is watching an adhesive so and a enormous television
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sets the what's important is that you're able to communicate
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into tiny little night that's screen it's in a parking at every single fan wherever you are now out
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and and i think that in for active season of intonation has to be a priority to the industry and how important and those
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that for you i mean obviously if your football for a soccer fan i'm a die hard you want to be the game
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that's what you what you want the match do you want all the paraphernalia
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that that john and they're talking about do you do you think
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i think the the easy answer is it depends i think it depends from where you are i think they are they re firstly a big difference would be
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american sport because the venue the larger i mean you did experience the entertainment is different
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in europe we have different countries uh and so i think what you can bring to the fan i mean would be where we're lot of chance about
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kind of mobile formats et cetera so some then use for some
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menus it's interesting but the numbers show today that actually watching
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uh replace on your mobile phone it's not something that people do is not very
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much happening in europe anyway adding in the states that have these large
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screens issued although issue everything on the large screen so why do you wanna watch a small screen if you can watch a large screen so
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uh and what we also learn from the from the u. s. is that most people one commodity services so
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they wanna know traffic they wanna know i mean maybe that they give you wanna buy stuff the
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they wanna know with the the smallest q. to the shortest to to do the jens with the ladies
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uh for these community services more than content what below what they
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want really today is also to approached also they wanna
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big picture isn't sure having the in in europe today we don't have
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much connectivity in the news today i think it will change
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we hope we're trying i would again at you you if it we don't want any stadiums would be trying to
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to uh instruct people influence uh when we brought new bills being
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done that there is a bit of technology there because
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i think the next generation they used to be connected nonstop and i think we have if
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we don't offer that we might have rules would be preserved the younger generation going because
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uh from the again the numbers we see it to make it expensive to go there today it's complicated also to go there
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uh so why bother if you have an experience at home but these phenomenal in most easy when we look up the flagship
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events i wanna come back to this um the best q. for the toilets it's sort of a perspective in a minute
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but that does raise an important point and jaw start with you know want to turn to players well on
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this about the cost of going to to again these days i mean i've focused as a as an
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a hardened docile file and all the fact that taught them all
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spare operators rivals of got a wonderful new stadium coming up
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but it's gonna cost a fortune to have a season ticket there
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uh and yes you get the benefits of you can stop your
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favourite vintage wind up the ground you can go to the
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new from marjorie that they've got to the ground if you can get an issue a calendar restaurant about
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what about the days of the pie and applied to the good thing so i mean what where's that going on
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well it out from the sport is all about how you present the actual journal page
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and you know clearly you the people demand will choices that and every every aspect aligns
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people want larger choice uh they want more diverse product i think's gonna sporting stadiums
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uh no exceptions to that we need to cry don't us a product range that people want to
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go and and experience but at the end of the day it has to be about
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really showcasing the performance in the page i i think we're not told sort about the study in the legislative this is so full will
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i think you know we should should underestimate clearly us a cup final is not problem you gotta fill that stadium
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five times if you wanted to it's it's it's all yeah it's uh went
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into it i think you know what what tuesday night in february
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you know how do you get people to that state so for that you know for the for that purpose you need to cry additional product that
00:11:41
people will attract people just as a recreational factor i yeah i i think you know if you look at barking call people like that
00:11:48
but the really sort of um identify this experiential colony what people are spending more
00:11:53
money on doing things rather than buying stuff and i think this was an
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industry should really except that on on the stand that and start to cry
00:12:00
product that can actually gonna attract these people of a more diverse demographic
00:12:04
we want to get an experience something that just i mean have does that resonate
00:12:08
with you play in terms you artist that's fine your season to get all
00:12:11
around yes man i can't wait to get to the new stadium when i
00:12:15
things and they think they speak and i think what's interesting is how
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it's an asian and that the audience that sounds can
00:12:23
be filed into the free e. construction phase
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when it's nice stadium is being balanced aside from the technical infrastructure that is and asked
00:12:32
and we need to think about not stay in three
00:12:36
distinct phases everything happens before the game everything happens
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any fan is travelling from my high and all the way up to the stadium ten style
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everything happens during the game set in nineteen x. advice that i respect about the fall
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and actually that's probably and ninety meg to now when i paste again
00:12:55
that depending on the race out you can i began yes alright and
00:12:58
and the surrounding area at all in jail they pay snatch entertaining
00:13:02
if it's put on by the cat is i think the whole extension of night stay needs to be thirty nine and match
00:13:08
no entertainment chatting rye inset markets as we now yeah alright ten
00:13:13
ninety back and stay entertaining given format like us i think
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getting back to the i call community and making sure that the stadium lends itself to a
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recreation nice yeah entertainments and and that's another kind of preference at this is outside of
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the ninety minutes itself is a creation way to think about the future of the stadium at
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john uh dunno use the word i said it depends uh america and i guess
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the way in which you design the stadium does depend very much on the control
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expectations of you'll you'll crowd also you will support is what you get in
00:13:48
i'd play as lived in italy is in is enough what an italian fan wants is very different from what
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um that's an american support would want at what are then the this if you like the the common
00:14:00
the the common ties that bind that every stadium has that well i
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mean the selecting secures is starting point would rather than sort of
00:14:08
you know that that's the the first thing that everyone expects us to be looked after
00:14:13
um you know in terms of it's quite interesting not not just geographically i think clearly difference differentials between spool
00:14:19
so if you look at and i fell the crowd and n. f. l. game spend
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a little money on food and beverage doubled food than the the football or rugby
00:14:29
uh going whether spend more on on the news is what so it is very much a us a spoil sort
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of um topology associate with specific sports and when you've got multiple schools coming it's the same then you
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that's with the challenges start to go to like like tom holes like what happens they'll do n. f. l.
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and any yeah and so you know the design aspect but also culturally in terms of uh you know
00:14:51
um geographical location that on that is very specific as well i think you know we we need to really you know
00:14:57
the the identity of supporting the team has an identity that that we should celebrate
00:15:02
and and somehow you know amplify that within the bill infrastructure associated with it but in terms of what
00:15:07
what you need across every state in clearly safety security you need the ability to you know
00:15:11
a basic provisions and everyone expects log data that you know how much work for you give them
00:15:17
but actually in some state is maybe that isn't approach if you've got a really authentic
00:15:21
you know hardcore fan based you want everyone checking of phones in the games going
00:15:24
on maybe not on the there's a discussion there that needs to focus specifically
00:15:29
on the on the from the the specific fans specific team and specific geographical location
00:15:34
so what would you say are on on security and safety what what would
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you said the big advances that are i the now being rachel could soon
00:15:41
be reached the that are going to babs transformer sensor saved insecurity misstated
00:15:46
well i mean you can now you know you can memorise crowns in a very different way you can you know much huge amounts of data in real time
00:15:52
uh which means it in a a fluid uh uh for them fixable things such as the crowd is far more easy
00:15:58
to understand how it may react to certain situations and you can model that as well which which is exciting great
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um i think the fact that uh into the security you've got c. c. d. v. where you can i don't for troublemakers
00:16:11
a very also that the whole experience before we can change dramatically since
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the eighties in the back of the trouble times of the
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um when when when football violence and we'll hooliganism was was quite commonplace and so which means you going
00:16:25
invariably have a different crowd coming to get you to take the children and such like say
00:16:29
that that's a starting point to to try eating i i mode all those rounds of people being attracted to
00:16:35
that event mm general you've got the um the european champions league final coming up in kiev in
00:16:40
ten days or couple weeks time um my son's a liverpool fans of you know anything you do the l. good um well
00:16:46
obviously like um but how much then to you know obviously you select that then you and that stadium how much
00:16:54
pressure you putting on stadiums for improvements like that on stage insecurity or do they give you
00:17:01
what they've got menu make you all your choice to do sort of driving the shirt
00:17:05
having the venue somewhat writing to shorten we are uh after receded become would be then
00:17:10
then we would pick what we see what we see fit again there is a
00:17:14
there is of an operational trend in kind of a very concrete analysis and then there are there are the politics of the sport
00:17:20
that the uh have to kind of mix and match uh then nothing paramount it's it is security for
00:17:25
sure after today i mean if we go into a into smart venues per se i think
00:17:32
it's not a a show stopper if the venue is not connected with them have
00:17:35
a wife i connect t. v. people work three g. forty five g.
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a connection et cetera i think today it's not be caving if we go sergeant joe
00:17:43
when you you would you go along with that be yeah i was just
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about to say yeah i i would have had only interact you know if i
00:17:50
can you know that one example that just comes in nineteen eighty yes
00:17:54
a couple of weeks ago id on say the funding cuts and and and and they did that guy's yes and with allies
00:18:01
of her coming on stage within its effect coming of states people
00:18:05
thousands of miles away i had seen hans i sat
00:18:08
they had to sell a lot pot made upon a real nice to protagonist in one if
00:18:14
i do me one of the nice exciting nice performances at the last one hundred yes
00:18:18
if they had not been connectivity if there had been a way if any native it as
00:18:22
i said the on say stands to be able to spread the message across the play
00:18:27
that would never have been directly affect and well why the quest and stain
00:18:31
instead that importance of hair performance and the champions league fine now
00:18:36
if arguably one of the nice exciting name and it's on this point in time
00:18:40
that we have the next show that an ethics can extend beyond that
00:18:44
was that the alien television brings that message worry on mondays and the but
00:18:48
the thing when you added during the live uh i mean having
00:18:54
fine connectivity menus is not or at the top of the of the tick box existed today
00:19:01
for how long do you think i mean it went television obviously huge
00:19:04
funder of of what your doing what so many sports uh doing
00:19:08
there are there's always a question that was in there that i would've have we've had p.
00:19:12
t. v. it's on the decline of yours to fill that's quite some way off
00:19:16
i think the it depends where i mean when you look at the revenues t.
00:19:20
v.'s going up man rights fees are going up for my major sporting events
00:19:24
i think consumption is changing for sure are after when we look at it again
00:19:29
the specificity of football specificity of european football you forget we compare it
00:19:34
with the with the us leagues in the u. s. league what you can
00:19:37
be a in american english or in spanish is probably fine worldwide
00:19:42
i think in europe is very different so if you wanna watch a a a game in a store near
00:19:46
you wanna stone incoming three you don't learn english common trait so i think the broadcaster is like today
00:19:52
the person who produces and puts the common tree what's comes around the game
00:19:58
tailor it to their country and their culture is still instrumental that'd be cool too i mean the currently
00:20:03
for us the best beagle to go to the fact i think it's not like having a
00:20:07
a a a vanilla production that is exactly the same for the world i think the broadcaster brings that
00:20:13
human element into the mix that having today is very difficult
00:20:17
to move away from whether after you consume that
00:20:21
uh on the form on your lap screen it depending on where you are what make sense that at that time more them
00:20:27
the the the fact that we challenge the production company i
00:20:31
mean today to broadcaster in many circumstances are it might
00:20:35
remain the broadcasters would would might change to become a feasible who or something like that but i think the production element
00:20:42
especially when it comes to to football in your word language i'm gonna localisation is still
00:20:47
massively important i think this is actually what where the complexity lies it's not
00:20:52
the distribution mechanism and the consumption device it's that how do i make
00:20:56
my content the best content for my audience i think it's good
00:21:01
answers yeah and the thing i would i sat has the same
00:21:06
class in and asked an artsy identified yes tyne and
00:21:09
see happen at the again that's a nice and i think that as it again may change i think me
00:21:15
race if it don't change the different methods it's content consumption and nice plan stain
00:21:20
is changing said quickly and a simple and say to help make and decisions
00:21:26
fifty chair that we we get more help us see set aside anything
00:21:30
they can see mac today tomorrow and i'll say in accounting
00:21:34
it's it it tends twenty yes because again to see in the next year though changed
00:21:38
has more right so days and got an exit the game investing in a technology
00:21:43
we need to make sure that the distribution methods are really in a nine rapid option of this this technology
00:21:49
just the two with all respect to specify something or whether just say
00:21:53
that applies to the i mean to deflected competitions obviously uh
00:21:57
i mean on the seventeen uh but the whole ecosystem around that is gonna probably up the other side
00:22:02
of the spectrum where actually you can go and experience new things and we we are looking up
00:22:08
the best vehicles to go to france especially to get the product out there
00:22:11
because we have all these images all these informational this that's all this
00:22:15
the tar ball games that are very hard to watch even if it's in each having its its uh i
00:22:21
think technology today i mean menus or even um just the the football pitch your next door you can
00:22:28
film automatically created about product that is good enough to watch on the seventeen football even if it's two
00:22:34
thousand people watching it it's still something that was not possible before that now technology can bring uh
00:22:40
oh can enable and then therefore again engage people maybe to play more because
00:22:44
we can watch them seven t. v. show the goal they scored
00:22:47
the the little thing i mean to save the the the the goalie adventure so i think they are again i mean now we can all focusing on
00:22:53
n. f. l. champions league your uh european championship that's probably here there's a lot of things there i mean if
00:23:00
we go for what it's worth so i don't know archery fencing i mean technology can bring a lot there
00:23:05
uh doing good with people that i mean if i you will hear the olympic committee's not far white white vans thing i
00:23:12
have no clue i'm born in laws um i have no clue where if i wanted to do fencing well go
00:23:16
so ah it's very difficult i think these are the other thing what technology can be definitely
00:23:21
an enabler and they only saw lawn jockey doing the tennis match okay so you
00:23:25
you yeah i it's it's it's interesting for my point because it it's a two way
00:23:29
street in someone's so if it's so what choose to infer during it's raining
00:23:33
technology is that to make sure that you can get fans to the guy that you know the something attractive enough to attract them
00:23:39
and uh well to the colour red people that but actually it on the contrast
00:23:43
is the that that the champion in the u. i. for the final
00:23:47
well uh actually it it the the fullness the theatre the then it the the white showcase that
00:23:53
also i i can see the evolving is in the future where part of the actual
00:23:57
showcase part of that it is actually have the fans react so you're always gonna
00:24:01
be harvesting the experience the fans the authentic funny thing in the in the in
00:24:05
the stadium and then getting that out so well as part of your product
00:24:09
and i don't know why will make sure that the the t. v. content on the product is is a higher level than just to his it i'm
00:24:15
on the person with you and uh really the fit is gonna that we were almost designing that it is now it seems the stadiums
00:24:20
is about what it looks like on t. v. but how do then articulators of the senses to the ground out out with
00:24:26
study more cost in so i would like to test on state in nineteen s. n. r. a. n. for exactly say
00:24:33
and yes it's david their champions eight fine afternoon everyone can relate to that
00:24:38
say that progress is manager a fairly yeah yeah yeah yeah and ah any tendency sheets out
00:24:43
okay if game that's a finish after extra time and the game is into fantasy town
00:24:49
that will have being a number of fans around the wealthy but of course they created asset to the nineteen at
00:24:56
and sam would have happy staying panicked enjoy extra time we height nice
00:25:01
there will be a settings section of fans well i excited and
00:25:06
i checked it died each raw not dependency c. town
00:25:10
anyway i sit and i know they're really interesting trials canine in specific sports
00:25:14
by fans can have a call to action to to see any specific claim to the five minute
00:25:20
segment they could be axed it's nine it could be a fancy sheets that it could be
00:25:24
oh wait see in valve anyway and segment of the audience that eventually
00:25:30
can be very many ties benefit to imagine being an ass
00:25:33
to pay a fine here is on this part of cyanide are to get a price point because i'm sure this is irrelevant
00:25:39
it would probably be a lot more and this is a really interesting
00:25:42
way of creating an e. digital matinees james said they die
00:25:47
and changing and adapting the distribution method any consent chan
00:25:51
and based on your audience habits and and needs and technology that
00:25:56
that is certainly moving away from the the the concrete nature
00:25:58
the stadium which will complexion the minute on t. v. you got the microphone it's at any questions coming from uh
00:26:04
from you lot out there at the moment you are just ready questions as but yeah that was gonna be the first to use the magic blue you
00:26:11
okay it it's they're not alone okay we'll just put your hand up if you do you wanna get
00:26:16
involved 'cause we w. to if you can uh can i come back down to that point about
00:26:21
um the stadium we're talking about its connectivity its efficiency the weight can be wall i'm a
00:26:27
fan friendly family friend all these things what about for you at age okay in particular
00:26:34
what about the personality of the stadium um i mean i
00:26:38
i know that the the the amsterdam arena which was
00:26:42
as to the nineteen twenty eight and picks is still an arena effect is the
00:26:46
remote nice but they value that sort of sense of legacy and his
00:26:50
um okay we've lost our old wembley with one another one would building how important is that a lot of it in terms of you looking
00:26:56
at the the value of the state and uh i mean the character from is is everything i think everyone should i you know
00:27:03
i i will turn out the the the volume elections the specific character that to the history and such like i'm
00:27:08
clearly history is not something you can buy readily um so isn't architectures is a wonderful thing to have
00:27:14
if you can go to stating that has this history you can amplify the history you
00:27:18
can reading cajun and don't understand what it means to be part of that tried
00:27:22
for for long periods on it's it's it's wonderful stuff for us to get it all sort of attractive
00:27:27
um you know get the judges for others that are the two systems for the the the idea that you know
00:27:32
you can actually celebrate that something is quite interesting i i think there is this trend with modern stadium
00:27:37
to my buddy buddy make them to futuristic somebody take the fans away from that
00:27:42
i it's a real challenge especially these the biggest stadiums where
00:27:46
young young sixty thousand plus it there extra roll me
00:27:50
buildings in this this is a style and size it's something which is stupid human it's like you don't experience
00:27:54
in the data bank and and so how do you make these these experiences more human thanking so it it's just
00:28:00
contrast between the coming together of lots of people which is is is a massive sort of scale thing
00:28:05
to to actually having a very intimate human experience within that crap i had that is the real challenge of architecture these these building
00:28:11
i mean you're losing white hart lane the the the traditional home of of top malls but that mustard
00:28:18
yeah anti spacing just things and you know i i still the stadium is actually just needing a
00:28:22
little bit to the left say we still within a high an off white hot pain alice facing remains
00:28:28
the same as a kind of cultural reference points remain the same i'm delighted that you know
00:28:33
an attendant had decided course this a note and then i'm ecstatic sam
00:28:38
i think what's interesting and a challenger my technology they can play around is
00:28:43
how can be a is f. this lady and they clad and i will invest is
00:28:49
no more about the audience that can sit again said in
00:28:53
a file that is uh say before the myself
00:28:57
they should really yeah yeah check out by check oh he'll a scanning and say that
00:29:02
high because we see in i i. n. s. unless they're actual high and
00:29:07
we should be made to feel like the idea is an after as i hide yeah you get way back pain
00:29:13
i and that it's the first time that an eight again next season they neither perhaps i have time i
00:29:18
might want to cut the t. n. a. that i may want to buy she i think it has month
00:29:22
of the season i think i'm more the c. i. a. is now that that be what it is
00:29:27
one that premise as can really help say say say integrate
00:29:32
technology into the fans expands to help make it more
00:29:35
humane and i think we'll touch on this in the course of the the the next and a half but
00:29:39
do you have any concerns of that vision which was of a is a very strong vision
00:29:44
and so widely accepted even six months ago has been tarnished a bit in the last
00:29:48
few months of look good face but we look at cambridge analytic uh peoples
00:29:53
concerns about how much you lots of got tossed is growing yes i think there are in i guess
00:29:59
the second base that my niece like ulysses and taking collide into how they you you should be
00:30:05
at comforted by the fact they you know you signed up to back even though
00:30:08
it's easy to get it's the crap it's receiving a date sat and
00:30:12
i think his head at point it makes getting season has there to to
00:30:16
fall by the wayside and you have to give some days yeah
00:30:19
i'd i'd say at that nineteen would it be able to be rubber what did i think i think i can i expect anything else
00:30:25
there has to be all bad okay no well that's fair enough john can i just sausages we haven't really touched on it with
00:30:31
smart new state idea how do you look
00:30:35
best to um in haunts the experience
00:30:38
well for the fan necessarily not necessarily for the club for the sponsors and the partners of
00:30:43
the club because obviously they're putting their hands in the pockets they want about it
00:30:48
yeah i mean yeah clearly with technology you your operational um aspects of of all more improved
00:30:53
uh this is small buildings so you go again and that they can reacts to to to have uh the
00:30:58
people inside the the crowns of forming we'll talk now the other additional size you can cry additional inventory
00:31:04
the online like some response upon ships so you know the access to where is that other people wouldn't get
00:31:10
both in terms of the physical and also in terms of the digital is somewhere that little slogans are exploring
00:31:15
so i you know i think the single remote t. v. studios even within seconds ike writing
00:31:19
you know um the round content which they can give to the media people within that environment and and also
00:31:25
to the the the nameless and sponsorship um you know ponds i think you know the ability for them
00:31:31
it it's it's it's a fundamental and says when you're creating the inventory package that
00:31:34
they did you guys and i you know boxes sweets or naming let's opportunity
00:31:39
you can connect with the digital footprint as well and that's an interesting point even that
00:31:42
is interesting is that what what people want in terms of at the stadium
00:31:48
is changing i mean it's interesting back in england the talking
00:31:51
about standing there is again as a throwback it's of
00:31:54
look back to the features and it but but there are bigger groups you want to go as a group
00:31:59
and enjoyed their own group experience it you you building that in to
00:32:03
comply which is probably along the social media the way that they
00:32:06
don't use the you'd go with us on all the p. two or three of you know you getting groups of people going to
00:32:11
these the the to these events i mean it's great product for that so you know if you've got a small something table like
00:32:17
that title begin maybe there's a few tables after ten people that can get around that maybe is an opportunity to highlight table
00:32:23
so your pricing in real estate on the concourse that can actually be hired
00:32:27
or utilise by those those socially groups so it's not very different
00:32:31
very very transit the fact that um you know the product but even
00:32:35
this will like to that basic concerns where you will sit beverage
00:32:38
that's it because that's issue that's just sensible smart commonsense thinking rather than
00:32:42
necessarily smart technology you know a a modern isolation of of
00:32:48
of a technical opportunities i think is understanding how people want to use the state is an understanding that
00:32:54
the the the drive us to the people after that eyes and and that's you know that's why we spend a
00:32:59
lot on analysing these things okay like a good option yeah i'm gonna give you one last chance for uh
00:33:06
right we got a question then the middle or the key oh for goodness sake here at
00:33:12
um we talked about new building about new uh facilities we talked about spurs
00:33:18
um we have to wait for their workers huge organisation all different price club so many many levels probably go quite far
00:33:25
what are the possibilities for smaller clubs or organisations older
00:33:32
values true incorporates for technology um and what would be
00:33:37
the first apps if they want to start to
00:33:39
move in that direction if it's feasible okay thank you would like to take that one for him
00:33:46
one of us uh i'll start i think the venue i for i think there is always
00:33:52
when it comes to our modern icing anything there is a because to put in
00:34:00
versus the potential revenue you see that's normally how people look at these initiatives and i think
00:34:06
the uh these goals actually from the top to the bottom 'cause you see a lot of very rich
00:34:12
uh stadiums or other clubs will their stadium we don't do anything with technology because
00:34:18
actually down to their president or the top management not being tech savvy
00:34:22
which is the total opposite in the us where most of the
00:34:25
club owners i actually made a fortune in text so they're very tech
00:34:28
savvy so the investing back i think i probably the bottom line
00:34:32
in eighty percent of the cases basically down to that yeah at any level uh
00:34:37
i think the small venue the cheaper it is to to implement and also i think if we d.
00:34:43
with the arrival of new technologies like potentially five g. in
00:34:46
uh in the future you can bring firstly connectivity
00:34:50
but i think if we look at smart venue i would go away from surely looking at bringing
00:34:55
just a a signal to connect with the the internet i would say
00:34:59
you can have digital advertising uh so you can potentially promoter
00:35:04
the spirit more fruit here jerseys are the discount if you have too much inventory of the end of the
00:35:10
game of four balls you can see if you buy two beers or for you all but for free
00:35:14
uh so you can do all the things then you can have also i mean brenda
00:35:18
stadium with one sponsored and then another one and then changed out quite the
00:35:22
quite quickly which brings again potentially new revenue streams uh doesn't work for the
00:35:27
ideal way for model but can for club model of thingy works
00:35:29
very well and it goes back to uh what was said before thing
00:35:33
is the bland of how you can make physical things become a
00:35:37
become your average generators they are then using the us went with tears started to be a to be a um
00:35:44
more use them in like seven eight years ago i would say if i'm not mistaking in dates they they had a large screen
00:35:51
somewhere where they just put the treats of the people talking about that game and then
00:35:55
there were a lot of people staying there so they decided to in this
00:35:58
whole the to all the and that there was a there were two all the cars there that again it will it's just really was treated that costs you
00:36:05
basically zero to put in place and it gives them another the virginity for sponsorship to to bring your revenues in i think the
00:36:12
the cost to bring technology in is really i mean back to what the fans want in the realities of your
00:36:17
are you ready to invest in the same way are you ready to make a point it's better
00:36:21
i do i do to invest with technology i mean for for most people probably here
00:36:27
being able to be connected is a commodity it's not not it's not value added
00:36:31
value is just something normal like boy it would be unlike of being able
00:36:35
to buy a drink would be that's kind of the same it's just expected isn't anything to add on that yeah anyway i clearly you know it
00:36:41
the technology is continuous and tons of this improvement so years ago used to be that you'd
00:36:46
all your internet and such like would be three copper infrastructure then it goes to sort of cut six five that
00:36:51
and clearly when i'm moving to sort of mall clout based environment not clear cloudless environment is far easier for smaller club
00:36:58
to actually access and so i think this this accessibility technology will actually help
00:37:03
the smaller guys really tap into that that those sort of opportunities the revenue generation done that either historically didn't have
00:37:09
so you're not sticking came in a cousin miles of cable you action just that adapting to the clout
00:37:15
uh but i think you know the the way that people can since was gonna be different it's gonna be more of the
00:37:19
top all that kind of thing and again i think that's really fascinating for the smaller clubs 'cause drama can happen any
00:37:25
any level it doesn't have to be in a championship finally could could look at your local dial the and
00:37:31
so that really you know we need to be looking for opportunities to harvest that that that trauma
00:37:36
and then basically give that to people who want to enjoy it and amplify that experience for
00:37:40
everyone yeah the first would you get the last word as well i can privileged and
00:37:46
i don't just say x. and one comment i think any
00:37:51
enormously young inspection and from cross rates sports all the
00:37:56
right c. high tech connected stadiums and i gave a
00:37:59
if that many small pads are ready to even
00:38:03
i can see what it means to have it connected stadium aside from the fact that you don't
00:38:07
have to be happy with that text at the management team an authority for not that
00:38:12
i think they're a much smaller steps to be taken to whack
00:38:15
on hand dating technology can be an integrated any sporting environment
00:38:19
and i think that i said i think we need to think that i think extrapolating more than a friend eighty you had
00:38:24
i think the text and then chase that time is an extension of the way that time is can activate
00:38:31
even at a basic level is is a fast staff i think ten excitation
00:38:35
and and save actually kept if they want c. can go all
00:38:39
the way to obtain innovative and connect eighty three sixty degrees
00:38:43
i think it's not smaller steps to take and we need now rash to finish line
00:38:48
we got a workable they want to what we've we've sort of scratched the
00:38:51
surface in a way which is a bit frustrating but fantastic thank
00:38:54
you so much for your insights that um uh can i just saw
00:38:58
sorta put hands together then for clever drawn up or down there
00:39:05
craig start we've got our next feedback session actually in another couple of minutes

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Speech
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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