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as a but i am not that crazy just people off the um it's a real
pleasure uh to be here today to share with the summer and so it's uh
i must think enter the spot thing for the opportunity he touches some the stuff would be looking out of the last few years
and most importantly i think ah listen learn from you as a
community because this is doable communities of experts across human factors
you know the space we we're trying to understand what it takes to be exceptional what you do these communities that really the sharing between these can use
really elevate everybody so you could hear a little bit from us today but we're more interesting listening to use the uh the next couple days
uh we live in extraordinary times i don't think that's an understatement by any means and with respect
to human factors i always like to reference the diagram beyond this from the sheer fact that
for the last three hundred four hundred thousand is this sort of process of growth and
development and it sort of re framing what humans cable of has happened organically
but i think most of you will agree things to the staggering influx
of technologies to look at understand what it takes to be exceptional
and the machines are i but no aggregate that died around those
systems and data sets to make meeting from all that information
for the first time in history humans are in a position to modify the progression of development
where i think we call in yeah well the evolution of evolution
the notion that to die with the understanding of what it takes to evolving growing up the
sun to reach the full capacity and the means by which we can achieve that
we're gonna try to get trajectory probably unknown to us right now but never before seen
in history i'll want to reflect on that as we go through this presentation
i wanna make it very clear i get to share with you some ideas and concepts
that represent the team i work with directly so there's uh if you could either
way you're gonna show what i hear the die but they're in the room out the back make sure you read these guys a wealth of experience in this place
but more importantly i have the opportunity to reflect upon our community and the work i share with you
to die is a example the hard if it's ever be isn't a passionate commitment understating the space
i'm just the messenger is uh well i'll make a little bit of fun one flew megabit enjoyable for you
um and ultimately hopefully some of this stuff will think a spark you to think a little bit differently
bet y'all will i maybe again sort of start to share much just fills in a different way
i want to reflect on sort of a little bit of the the background of where this is all coming from and i use
this model that demonstrates sort of how we tried aggregate all this information if i think about the community we uh represent
yes borders being domineering for most the marker in most of the information that we ship to the
to die you know i had the fortune of the use of working with exposed professional sports
and rebel i had ever thousand athletes yeah hundred sixty seven different sports
program so we just got to see so many exceptional people
in the sporting room a lot then we added in several thousand musicians are just design that's
people pushing the credit boundaries and then more recently people like uh you
split attack isn't it groups like this so all this information
we had a triangle guy to make sense of so what you see beyond us up the on is a conceptual model
it was a way for us to just say hi given all this
talent hacking we aggregate information or what it takes to be exceptional
that's a generic model doesn't make much sense when you just think about in context of the specific serviceable
but these models got very precise when it came down to save one program where you thinking about all
the different pieces together the sixes on that stage of it i just dresses as a bit
of an example fully show how we were thinking about human factors as and specialise it before this
so the next era i think you can go to recognise no one disagrees the skills critical
that help us a manifest impacted study using user training develop
that skill certain parent to the level of mastery
the physiological physical side of things the by physical sort of things all the
measurements and tools and techniques we developed i've used understand that space
and medical nutritional what stuff i think is powerful the still a lot of work to be done
but on a relative scale i think we've managed to a job along that curve pretty well
what really got a sick so i didn't of sort of last five ten years
with the other side of the curve the we start thinking about life skills
compassion empathy courage we think about creativity the best in the world
by definition redefine that sport was all or even in athletics
feeling attenuated do you start in a hundred meters of
figuring out a new way to defend against a very competitive opponent these are inherently type yeah creative capabilities
and even spirituality we anchored ourselves in for many years for us it wasn't about the religion it was a bat
what we stool with them very very top only performers with this notion of but they still
to something bigger than themselves are ways espousing to be more than who they were
and so through us and want to share with you did as a little bit of an example for bus side i wanna
start with that side where we look at creatively structurally life skills because we call that measuring what can't be measured
and relatively speaking i thought i'd we found every use their work focus more heavily on that
space because of the opportunity that revolve it's not quite affordable it's hard to measure
so i've inherently it's very difficult to start to develop the training upright programs that we needed
to do to take the very top people they filled up to that next level
so the set aside have a little bit of fun i'll show you quickly
this is part of my problem all that with this notion of us we recognise it
really tell in many of the field has the physical capabilities has the skill
probably doesn't in in particular cases the pact isn't preparations will fall through
but what we really got interested in with those moments in time when the decision points where it high stakes is high risk
we no matter how feel strong you are or how well you didn't offer that breakfast that morning
it all went out the window unless you could execute at that critical moment on
when everything was on the line in the world is watching so we just check this one out for little example domain
what i mean having created
our our
a little more
ah yeah i mean you might write the city so i love this
stuff because it shows us what people are capable of achieving
i really shuts up and all stuff person to serve capability better understanding about this stuff is really very fundamental
all the scientists and all the students in the room with all this data recognise this curve
but fundamentally this is what we're trying to adapt in trying to in these cases
but as i said earlier it's not highly quantifiable set training methods which i'll share with you next few minutes sort of match that state
obviously having everyone recognises that when you're not far up enough you not excited
enough performance is not of the thought of that as haas level
it's the role the coach in this particular case to come along give that positive and not give a bit of a push a bit of a job
it's also the role of the coach when things get too stressful when that person's too far out when they too anxious
catches that quite soft wood in a potentially bring that person back reset doesn't get some to
take if you press the wind up obviously back in the middle where we wanna be
yeah the challenge with trying to be in the middle here's that's not even optimal into
the training we need to do to get mixed results like when you saw previously
we need to start to make sure we're right on the very edge where we push that
person just past the point of fire since i've been away at the body adapts to
brain adapts the whole system counter x. and they develop the capabilities and tools to manage
themselves and that's tight when we do that we allow the person to shift happy
i think this is fundamental but i just want a referral but this is the basic mechanism we're trying to
my match to and trying to with respect to the training in preparation of the stop the performance
so i said oh yeah one of the biggest tools is getting a person to understand
at the very top of the guy who they are what they stand for
what's important to them
we have a fundamental saying better who you are been better watch you do
in the late frameworks when we're doing straddles for example i don't have any you you
from the with that program but felix at a couple challenges along the way
it was anchoring in cell phone back to that basic fundamental premise of what he stood for suppose
have we wanted to tell the stories in the future that really restating self allowed himself to re frame that training
so no matter what else you think about to die understanding who you are what you stand
for the bank at which all these other high level high risk performances take place
but fundamentally we need every frame equation as well while the basic premise as we
do with that training is teaching the people debris frame that for it
as a challenge if you woke up to any situation rennie challenge in front of you where you feel
like you don't have the skills settle the physical make up to step up to the plate
it's very easy to think of that as a as a threat as soon as you do in that particular case
the flight or fight since complex obviously takes in you start to not on but you
don't before the hot opportunity you have and then obviously the degree comes there
so getting a person just as a simple set understating who they are they re framing whatever they put out about to do
we not only gonna make a mistake but when i make a mistake it's an opportunity learn that's a fundamental permissible at training
but we can sit and talk about all die we need actually put it
in the practised the same another number one fee for most americans
no one fee for most americans i think it's global as well as public speaking
the public speaking we took that we spotted up with their friends it's a
decisive this taken a developer training evolution we put that on steroids
so in this particular case uh well class team of athletes and
young entrepreneurs are being brought up on stage to expose themselves
and why that they've never done before and this is what it looks like he's this let's exact strings lasting thing fine
like works fine you place in finding more triggers that emotion
and just push and push and push and then huh huh
no one of a problem ruling on learning drawn are showing
emotions law when her iranian job wiener on screen ah
all these ah and in in all these different things are falling that to me was why for our
i will
any at least five
and that's interesting
the kinetic an example is well class is one of the best in the world a big wave surfing and he felt
that challenge the to be far more difficult any of the times is better than the biggest waves in the well
not to say that they're not doing the physical stuff not to say they're not doing that that the
coach in the traditional training but the idea of bringing them up and into a place where
they've had no experience pushes into the far right of that curve allows us to give them the
tools to practised to bring themselves back their assessment versus assumption is another trick we use
in a lot it's a historically sort of evolutionary challenge at most humans have is
in absence of information they fill in the blanks with worst case scenario
so you should know worst and in any of these athletic endeavour sit with
training full we're trying to get the athlete to step back from
that assumption and start to take a basic assessment so every frame the threat is a chair at the channel for it as a challenge
then move into us position where they can then look at the information around
and take a mobile what's critical and make a decision versus just responding
to do that we have some other interesting training evolution this particular case
we've asked them to step up to a box full of snakes in you'll see the
rest of the evolution come for him ross he is not all that bad
you range you on many many case
getting ready
in new
mm slow movements
anyone hasn't
when i'm leaning down or handing handing
handing while i was wrong
mm i am handles name no nimrod
only animals here in town
owing coming in
on one one room
and again in the read write you the wall class travel lee we can get a tool box seventy running
outside everest but we just have a standing the we put a situation way she's jump to assumption
yeah she's come in she says nike things death if you walk in the quietly was the fundamental assessment
you could make number one we can't hurt them can we were not allowed to yeah bottle
two if you paid attention and you look carefully should say that obviously there'll
by was gonna stand device isolated actually by the three you could
even see if you pay close enough attention around them out there was
a loss elastic band full sun for not being the map
so you can see how these training revolutions are designed to bring them to a place where they
never been before it courses that flight or fight response and i have to navigate back
and this is about as good as we get this stuff because as i say that's very hard core for very hard to measure
but it does work it's affective and it's really powerful i'll show you why when we get through this phase where we've
gone through understanding really giving them a grounding affecting what they stand for every frame the for it as a challenge
we've told them to take strike of the information around them and pay attention to the right information
we end up in a situation where we get a response this is a
reaction and the fundamental difference here is i reaction has no direction
you're presented with the challenger when motion steak i ever knew just do whatever yeah the first age of them on
i responses calculated and use you towards the goal appropriate manner
of course we have a lot of fun with this and we want also great experiences for this talent already number one or two in the world
to connect to this idea and never forget it so this particular next evolution by being for a whole week of this type of training
i've been through a bunch of revolutions the look that different aspects of this framework and
this is the final day whether seeing them were in montana or in the woods
and we will uh basically giving them the world's worst lecture on hydration any you can see the
start of the other all border their brains i love the video speak to the rest
because i don't know the olympics i i've always been one anywhere away give uh
so we could train the better do this at a yeah fine from here
yeah i think it
that's the look where after all
ooh e. e. c. a.
oh and of course i never forget the experience because it was a lot of time
to get that close to a fifteen hundred pen grizzly for eight years so
these id is we had to start to get creative we had to start to think
differently that had a trade in this place 'cause there's no road map for us
one of the things we really recognise at the end of the day no matter how much work we did with these type of well class talent
is that humility was a key performance factor for the very best about humility in me in that
i don't wanna be best in the world what they did they very driven they're very passionate they love what they do
but he really in the context that they're always paying attention whenever
she knew too much and they're always read a little more
and it it was amazing to me how great across the spectrum of tell whistle that this characteristic
start showing through over and over again but have you tried it would be the question
we didn't quite figure that out but we saw examples when people kind of got a little ahead of
themselves in this next particular video you'll see a j. t. homes being they'll now all i got
he already done a successful job speed based off the side of this cliff but this was he decided because you've done it once
that he was good to go a second time i would say he wasn't being humble but just maybe hadn't
quite small through that as quickly lose you should so this is what happened on the second the tent
a star on great
and one overs little man i grabbed
her nice in one year
i see one ski oh but i don't see us that he couldn't
johnson one of his key works he's got stuff doesn't that's fine that's kinda not come off with that
yet about a two seconds maybe where you couldn't get off you know i'm i'm turned on this but the
inside your hearts like our fourth march thankfully he was
able to get caught him and stuff and
for our shooting voted for it yeah
so the idea of all these examples of just giving this morning is to show the show
hell we've been trying to think about that side of the equation with a we don't have good technical capability
would have technology to measure what we try to look at we don't have a great deal of
a road map in front of us to show what's been done before the space
but this stuff does working before the sciences freak at lead me to die
we do a staggering amount of work in the background just to look at what's really happening he
this is a us hierarchical correlation plot of all the parameters for my
soccer metric examples and that by physiology examples which are not
collect as much information as we potentially can around the people on
the go in these types of training to understand what's happening
it works we now works because the more we do it the better they get that and most
successful there on this ball with respect to the performance but we don't understand the underlying mechanisms
so there's been work i we use in use by ourselves and other groups trying
to pass this stuff out but we still haven't really cracked into the car
when we've even look at realise how powerful measurements functionally mar i have these
the athletes and and business people going through these training of allusions
we even see after right dies of the brain actually changes structure and
function as a consequence of this type of training in the asian
we always hidden side that experience was all once a lifetime or maybe even
change my life but we've never been out actually look at it
yeah this is not to say the status by any means conclusive at this point but it shows that it does have an impact
an exciting thing about where we are today is we now have some tools and swedes of tools to look at
the things that previously were just left out the the the sort of atlas in the environment the starter
so what i wanna say where a little bit more what we're looking at with respect
to the real silence of some of the evolution that we've we've been talking about
jump to the next slide the oh so fundamentally the biggest question i think
that's still out there inch in terms of human factors which are and
so when we're looking at working day to day with this type of talent is really getting a hot in a direct measurement of state
how was that person when i woke up to you on like even dial that same
when they woke up due on that given day hell i operating then in the
if we know where they are on that curve from a psycho physiological perspective if we know
from uh uh by physiological space you have fatigue i have prepared they are ready there
we can then adjust their training would deliver training of allusions in
such a way that has the greatest impact on those individuals
so this is still holy grail of what's what's remains to be answered
but thankfully as i said earlier the technology starting to get a
well the interesting ones we've been looking at this time size is anyone from the with some size lab in stanford
well this is summarised his work it's been a pretty powerful uh i
progression the last couple years but he has a basically molecular level
uh assessment tool now that in the market leader block and look at two hundred to three
hundred different parameters with that degree of like your accuracy that's on on the it off
is work pioneering as it is is being designed to look at pathogens
in design any anybody's for pathogens in in in in medicine but
he's yeah start to think about how this could pertain applied to performance so you could take the classical bark test
that we've been doing for years and now to get a degree fidelity that's on the other this place
he's one of them doesn't lead looking at this high in high level but apple analysis
the group from course there have been looking at our nutritional prior falling to use and
i have a level of precision with the understanding of had a look at somebody's
blob properties with respect to the nutrition dot that's unheard of with respect to what
we are but there's ten fifteen years ago when this test was originally developed
for nasa to look at today's stress it astronauts with a hundred and ten thousand the text
you can now get it done for thousandth that is and you can see the specific the
specific example we can get uh dances things like in the in the citric acid cycle
looking at buildup of certain compelled to reflect about nutrient deficiency in that particular person we
can precisely target that with them again still very early days in this stuff
that shows us the capability with respect to where we worked five
ten years ago i was nearly falling forward and expenditure right
so i can metrics i was always a bit of a critique of this yeah the q. would i sell for port
sort of idea of how to allies a person's psycho social behaviour psycho social well being
the last the user the option to spend time with people in the intelligence
community who are recruiting and looking at very specific types of individuals
to be recruited into these agencies to then go off and do sort of security intelligence work
and i have hyper fairly powerful said soccer metric tools
i tell you what you sit down with one of these individuals there's no hiding i pass your part pretty
quickly and carefully and again interesting enough what's the number one characterisation they looking for with respect to selection
a person's character
back to the softest thought of those equations are not interested in what you can and cannot do they expect you've
have that capability otherwise you would be in the room but they really trying
to pass the other what makes up that individual probably why you perspective
'cause if that's implies everything else can be built trying to paul what's interesting here is these uh but it's based on the
cost in the wall what they do big bounce again but i couldn't be more different with respect to the profiling
and they show just another train which were i think you're all very aware of is the precision performance construct
where where the point on their way it's feasible to actually look at an individual is too they um what they stand for from even that
soccer physiological perspective and target them very specifically with respect to what they need
some great stuff the same tosses been doing up in his lab in ah and honeywell
is really got six thought because one of the challenges you have if any of
your coaches you ask a nap later performer hell they doing otherwise going right
you know that where i've got it now laurie's
and in this particular case in his research you can see exactly what's happening this is a of flight simulator
exhibit exhibit a experiment where well class pilots of coming and
they've been asked to land a helicopter on the three
different conditions if you look at this love blue curve isn't easy condition obviously when it's on a lot out
there's a midi really heart condition and there's a very high condition and that's subjective reading is
exactly what i just spoke about when you awesome how hard was it what they say
i qualified to truly can actually from a statistic perspective see any difference between the response
so what are they doing they're basically saying that easy is is is stuff as a hard on the harder stuff is easy
which from a coaching perspective if you really try to get underneath what they need
in terms of what the training in preparation means is not very useful
but now thanks to some of the algorithm some work to do infirmary c. but e. g. basis
the machine can actually tell when they line even the die self
report otherwise on the second ticket curve up the you
can see that the actual machines able to pass out discriminate what's hot and what's easy with respect to this talent
so again we starting to peel back some of this stuff that's been challenging for
us in the coaching them i'm with respect understating what's stated persons in
what's been really interesting to watch in the last couple years in this is work that's come out of the defence department
us with respect to submarine teams of ah control teams on subs i gave you a for me with a space
will high class things not just individual the high performing teams in very simple to show great
a little coherence and harmony with respect to the brain patterns when they working in sync
so again we starting that you think about this all construct of what
makes a great team as nebulous is that research question is
we're starting to see these tools come together that allows the past the stuff that start to work against it
i get all at all this stuff is very early so i'm not saying any of this is proven directly yet but it shows us
i trained in the trajectory that's really exciting with respect to some the constructs with intro trying
e. sports this is that what happened last week a group of as such a set of us use research lab
i've actually now figured very accurately cognitive load of apply or in a very simple going we're
not talking liege illegal legend sport lot arrival what she was thinking we're talking pong
but i now have acted the capacity look at very specific formal markers in
the g. signal which as when they make the game more difficult
cognitive load in the brain goes out for the first time in an active since we have a
very discreet measure of load in the brain with respect to the learning and training empowerment
so we're looking to see how this stuff manifest itself obviously
informal complex situations but again very interesting exciting stuff
but all my stuff make you put the big all cap on the head which
is not very tractable so doppler last year and now it's this new program
which is getting a lot of traction with a looking at a system to look at
brain activity without any sense is actually in contact of physical contact with it
so from that perspective is we spike to other uh starting to understand the talent and what it takes to become
the very best version of use of the push the limits of whatever endeavour you're trying to achieve in
we're starting to get the tools and the opportunities to start to really passed this stuff up a movie stuff forward
which is exciting and we don't know where it's all gonna go in the next couple years but i think
was that all agree that we've got opportunity be in front of us that we've never had before
but again in those labs in the savings in in in the highly resource will you maybe
other do some of these things but what about just to start to make it practical
so again the other big massive train was saying is this shift
from invasive type of assessment to just general ubiquity sensing
and this is really exciting 'cause we're starting to shift pass the idea of going into a lab to get this assessment
but we're to be da real time yeah i i know there's a lot of social
and ethical considerations evil just gonna blaster that in considerable talk about that later
the where bowls or even implantable that's our new implantable last week as under the
skin measures thirty or forty different things from varying different degrees of accuracy
but just having these things only system real time twenty four seven provides an interesting data point
that's so i can metric self report analysis that i spoke to you earlier about
your digital footprint on on a line now is your probably way of watching the recent face book so the crisis
is they can actually pass out fairly high level soccer metric
and character evaluation based on your digital social for print
seven census talent selection for somebody athletic programs will again when you
look at those twenty thirty forty fifty million dollar athletes
describing the digital social profile can give you a very good assessment as to the
true character and that's another died of whether holes make that decision moving forward
and then i think into the stress analysis the facial recognition the voice analysis the people
i'm actually seeing the showing us that we can look at the person now
from a distance i start to pick up some of this amazing information about the performance and held makes it
what's interesting is that this used to be and i trained would you see most of
this stuff the built in the sporting or professional performance will be military government
but performances now train since put away that i've never seen before i
think it's really exciting because the resources being put into understanding how
people operate functions have much broader application this is the old school
in san francisco anywhere in the room from the with it
this is normal thought the school montessori very advanced very expensive as i understand
these are the kids in the class in going to the average class activities data dies as as you would expect
and he's the thirty to fifty analyst behind the wall looking at the body temperature the
the capacity for energy biking you start to see that these technologies for looking
away people style are being developed in the in the commercial sector
with the idea being you can add the leave it to the t. exactly what they need when
they need it in the appropriate way a little far beyond what we've done in the past
again very orwellian with respect to the sort of uh ethical consideration see as interesting as i
said to start to see how this stuff is manifesting itself in the broader context
one of the things in past elections we have now is that even if we had been buried
in the human performance well for the last twenty or thirty years think we've learned a lot
and individuals or even the teams understanding of what's out there with respect to the
science and research and and uh information around human factors is still very limited
but what's really exciting again is some of these technologies being developed was developed the security
are now that larry one individual they also look at global tightest sets anyone from a with the primer group out
of san francisco yet i just wrote a check to see if i'm boring the hell are you guys
um so what showing go in he seemed a jungle is a genius you worked in
the pentagon for many years allies in big data sets for the us government
we realise that there wasn't enough people to look at the information which i think we all agree so
we develop desire i platform that actually writes a briefly you on any given topic you choose
it's scrapes the web for every bit of information around that particular
topic and then the machine is you'll see he is writing
you've asked a question about crisp ah you say it's scaring
the data sets and that's automatically riding a brief
around the topics it
what's interesting or terrifying depending on your perspective is it it's about eighty five percent as accurate as a human
which i love this stuff because well i'm interested in serial most of passion or that you in
fact is somewhat left actually trying to wrong which is what about projects will work out
what you typed in nutrition for before which are insurance athletes what if you typed in training for young kids
and i would i would aggregate all that dire information around the world in such a way that makes sense to
new quickly start to piece it now that's not to say that humans are gonna be part of the equation
but it just will because this information out they are robust and prefer why is really a fantastic opportunity
which gives you the marks on his shoulder go off a presentation last week so the view view so
that every year i get out try scare the hell as us with the latest and greatest advancements
this one got me excited for the same reason is the previous example
we're starting to see the human machine interaction become very much
transparent apple and a with respect to help powerful machine is able to understand what it's doing
with respect you i get from the perspective of looking at all the dire out they
and understanding all the tire out they i think these tools are being built for other purposes really have
all spell although the example sulphur itself in this particular case on the the c. i. has demonstrating
the assistant then you google assistant which is the competitor the like stuff with from amazon
it's being asked to broke a hair appointment for person and a c. v. interaction so what you're actually saying
is the machine interacting with the person taking the booking
earlier versions around things done
ah uh_huh part of getting things done maybe new phone call
you may wanna know is who's good your maybe comment number in the middle of the we were even school uh_huh
you know we're working hard users whose moms who wanna uses to this is in a good mood
we rely on our numbers even in the us sixty percent
of small businesses don't have an online loses too
we are on
let's say you want to make your own tuesday buchanan you
what makes the call seamlessly will
so what you're going here actually calling real salon huh to schedule appointments for you
our armour i'm
we're we're
i i don't know if it's scary or not but the idea that these tools are now starting to become available
think of what opportunities we have an l. done mine again if we had access to this type
of technology in tools with respect to human full formants what could we do with it
any particular wanted reflect on its power i think one of the first applications and whether spaces
where working heavily in right now is the sports one it's a dominant lee cognitive performance
so we're having developed tools and techniques in this than mine that uh allowing us to look at the brain interaction
the brain as you saw earlier you know why that's never been done before too it's high stakes high pressure
it may not appear that way but as it's quickly becoming the norm one
sport the well the resources and money being poured into is staggering
so we're starting to see development of tools and technologies with respect to
this place that we haven't seen in other domains of human performance
and one thing that's really critical what's an amazing opportunity here is the idea that every
decision every movement you make in the sports and gaming is measured in recorded
so like being on the socket pigeon you tried s. s. using g. p. s. other techniques what's going on around the ball
the sports will every think it's precision is is so high that you can start to develop techniques and tools in this place
that you could then apply to all the walls and was romain to sport i try to find a a swiss cottage the
couldn't tell who was famous and he was and so i had ever for backed american coach where a position now given
the ability for us to look at human factors away we've never had before so
the machine is capability to understand this information we're getting a position where
we are getting to us that where the opportunity for truly artificial coaches is is is sort of present
this is again not to say we're gonna get rid of the human in the equation but if the machine can understand an individual thing better than you
if a machine can look at historically old applies in patterns of being in the last hundred using that
particular sport if a machine can then aggregate information
in in a powerfully coherent and actionable why
then i think in the next few years you'll start to see on the
sidelines the connections not just gonna be an assistant manager another manager you
start to see the machine will talk and in fact this is what happens typically in if one anyway so what and you may i ask
so we've got all this amazing technology i we've got the opportunity to look at
humans and performance uh why we've never been we've been unable to before
and we're in a position actually trying to the trajectory of air pollution that's a very huge responsibility
as sport is still in the dominant position to drive a lot of this fax sports role
in this place is the probably as i would ask the time to set the standard
the ethical and moral boundaries by which we do this in such a way that it doesn't do any harm
so we've been playing with this idea if if we had this capability beyond
the human performance in the traditional sense to can we apply to
recently we set down at the milk in a city no this conference either i stay side which i don't know if it's
true or not but there's a lot of money in the room i said this thirty five trillion capital in the room
they were using sports buys performance techniques to demonstrate the impact on people making the biggest
decisions in the world and moving the biggest amounts of capital on the war
so one from just a generating resources to keep improving our understanding of the space
fantastic but to show in the importance of beef human in the equation
so we don't get psyched for family caught up in the technology and so that we can
mobile eyes assets towards the problems that we see have a big impact is really critical
that's right the corporate well it's been done a lot and i'm not gonna but
but bore you with the details what about people solving the world's biggest challenges
what if we take our assets and and technologies that we used to
get a sock apply another ten million a year on the contract
what if we put the people who are solving some of the world's greatest
challenges in this particular example the we took all human performance techniques
and we set them down in front of a group of a young
social entrepreneurs in so where the people are trying to solve hunger
education poverty in this community and we put them through the same types of
programs that we wouldn't elite athlete and a perfect impact whisper frown
so people saw we our biggest challenges deserve access to this information as well
but most importantly i think us back to the full for this whole conversation
technology for technology's sake i don't think as much value with respect to human factors
the technology to understand how humans perform at the highest levels possible help people achieve their dreams
how they oh the complies challenges in front of them really is this staggering opportunity in front of us
and so when we think about all we've more from all this extra reach out over
all these using all the science and research is going and understanding peak performance
imagine if we could get it in the hands of every young performer in the world all over with this
this young individual he navigating this place by self what an impact we could have on the if we
got all this organised and see what's so good she with okay we turn that off a little
he was sue yes
now what's still over well
beep things you
you're wrong
as long twenty
i'll leave you with that all the very best over the next couple of
days i hope with all the fantastic course power intellectually in the room
that you uh i would never guys somebody's fantastic talks experiences and take some things um and think about the opportunity in

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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