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um i'll introduce first of all bradbury
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right
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actually more errors
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specialised and she's well no if one another sector
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sure no we sure any actually say here in switzerland
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also or just wait was is the c. e. o. g.
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choose for the sports changes uh for for yourself
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i haven't had a chance to look at this so report that was uh distribute here by
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when the ocean or or more or friend or stick women from yours will be moderating the next the sports section
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which are your stay around for new it no doubt which is about where is for
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just going but in this is an amazing a figure about the sports fan base
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say the percentage of parents get started following sports within the last year
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and this uh ranges from twenty nine percent in the u. s. o. o.
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through thirty four percent u. k. thirty four percent perhaps thirty nine percent
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uh in japan in other words all the people that are following those that's so quickly they're they're coming on board
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the revenue figures for this sector of course are are astronomical we're talking about a billion dollars in and uh
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by twenty twenty something something along those lines of the other thing of course is so relevant for this
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so a gathering because we're here there with the capital was um is uh
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the fact that the world of traditional sports is taking on board
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the importance of of these four to the growing importance of the sports so you know the i. o. c. well last year
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said that a competitive e. sports could be considered sports activity uh we have
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a situation where the asian games this year is gonna have the sports
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uh has a uh demonstrations for them they plan to include these fortune the twenty
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twenty asian games of course the asian games as it is the uh
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the main component of the of the uh the with the world and and the traditions portable
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oh what we wanna do with this panel is just really get down
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to what in america they call it sort of one o. one
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he's more one on one with a sort of basis which is proceeding
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from the the assumption that people don't really know much about
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these project assistant and i'd like to start with a friend from
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logitech detail was i think a good place to start is
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why where is logic you have as large take it into the space because um
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you're not thought of as a as a as a new sports company but it's obviously something that's
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become important for you yeah um thought light text then really around the world of these
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words since nineteen ninety seven so it's been a a long journey for us but
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our our real interest uh i mean what kind of all aspects of human performance are really interesting to us
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uh as far as our gaining division goes there's no better place to see
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kind of the capabilities in in human performance and interview sports athletes then to be part
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of the space i mean helps us for everything from designing new products to
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to kind of understanding uh how the better connect to you know fans and and people out there
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on the market would be fair to say that you were the things that you manufacture or
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related e. sports people would you think of yourself yeah sports equipment that i absolutely yeah absolutely there's
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the the game in light of your to reproduce our uh i mean we we designed it specifically the
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needs a what any sports player is looking for and everything from the sensor textures to she
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uh we is everything that we're building is is really on a looking for ways to improve their performance
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so if we think of sports uh uh you sports within the context of traditional supporters people understand it
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if we think of equipment tennis rackets golf clubs keys or whatever with other sports professional sports
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your space is really kind of the point that side yeah yeah yes yes heavily word even with the equipment side of of
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these boards were the were providing the gear that you need to the can next you to the field of play
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the one of the the the big difference is of course well between these words
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and uh and traditional sports is the way that the the uh the
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sporty ownership of the of the sport work said and i
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this is one of the fundamental point either one us roof let's
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call it the the um i thought the legal structure
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the the the business structure of the way these pieces fit together shall absolutely
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sorry uh first of all east full word means that very much like in sport you
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have a lot of disciplines which other games imply salad than many different games
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um the nature of the games it's very different for example yeah fast has ensured has
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and we have multiplayer online panel or a bass um
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such as for example that would ah or in
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the complex and so it's very different but yeah ask about this talk chase how how death whack
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every game has basically it's i'm ecosystem work on it
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but structurally what it really means is you have the game probably share the islands
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the intellectual property related okay and they say don't tell yeah basically the monopoly
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and they decide how they license how that intellectual property to address decor
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hammond organ eyes yes class participating in now um competitions
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even then how to the tiny piece of the pie yeah you can
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either how they can participate in gains what the rules are
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i would um to see quite different approaches sign for
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example oh val is um uh well develop and
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publish out of counter strike which is a fast passing should have and what they actually do is
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i think in a way that line things fall a um tenement organising quite easily
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sell it that racket to see a lot of competition and many leaks and
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he was a cop can decide whether they want to participate need a or b. for example
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and in the collections which is published by right games it's very different
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they made very any on ideas that are the decision to ah
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there any kisses then they withdrew late talked about ham and they were
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nice everything themselves they keep that protects very close to the hot
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and and the result if that you have now i
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you basically have now leaks which see that eight
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these anywhere in the eighth here as you can imagine that's already quite mitchell for for useful
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side with the developed who broke and had developed economic structure round it
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so if we skip michael come back to a second that cut across your e. sports club
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um there are these different big games that are the popular games that we know about um
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uh we've heard with the wages is counter strike go to a number of others
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you as an e. sports club um how would you describe yourself sitting within this space
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if you could relate that to our traditional sports club might sit within sport
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so in in colour by the way i'm in the way we operate
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um easy not bad different from what we see interracial sports um
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for many reasons in terms of revenue generation uh things are
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pretty similar or so below the line a sponsorship deals
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merchandise in eh and you know in the future will be ticket sales
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i'm in of course player transfers so there's a player transferred period and things like that so
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what we see with the sports teams actually not that different from what was inspirational
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sports there's just one particular um a kind of viable here which is that
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unlike most traditional sports which are focus on a single sport we're multi disciplinary
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and potentially even we on multiple different brands in each of those discipline
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um so as a result you have um portfolio
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approach to the way you operate your teams
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that's a pretty much you know really simplified and the way we operate the business so if we
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use the parallel of a of a european uh multi sports club or slower will be true
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they were basketball team mm and watching football team of course you would have
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change within your cloth the plane different ball of ten is a little
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early and they or what but in your case you've got
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you got a camera striking yeah yeah that's like team league obliges rapidly
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first um so you know pretty much all the b. games in the market uh or most
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of the big games in the market we're a part of and and thankfully successful at
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so you could have a team that was doing well in counter strike and not such a good team illegal weapons
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for example there is a world in which there is possible this yeah but your
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top of everything of course the s. and l. playoffs michael first of all
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i carry on from that are you a specialist or you like acting of what's what
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sports did you play with um i do play counter strike bubble offencive and uh i'll
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play like a from how for twelve years i think since i began like um
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um on the first version of construct which was like one one five i think
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and um yeah um started playing with my brothers because the the showed me like uh
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what is this game and i was like okay uh it's pretty interesting because
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at the beginning we played in you you just when the player you know just
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like uh you play for yourself even join stuff and i really wanted
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like to to compete you know i want like to to to fight all
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the players but not like yeah it's or something like this just like
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real players you know and i begin with like a friends
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and we played like for fun on construct and them
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i just realised that there there's competition and scream actually
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so you can play against all those players and
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there are like organisation we can for you and they're like
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um i'm trying to to to get this um
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we should you play for them actually the the look for you and uh when i
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started playing in the room real likes with it's like more national here uh
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in a swiss organisation that was like a a revolution for me it was like
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okay apply for it or organ is organisation story and it's flight um
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i have like matches like um this week i have like three matches offer
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some matches and i have to like um be there be ready
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you have to practised before i have to be like and all this environment is like that was really interesting for me actually yeah
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so sorry so how long you been doing this for several years you
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said yeah i thought that would be the end and the um
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the how how much longer do you think it how long does the career of a of a new sports player last we do we do we know i mean 'cause you
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have to be very fast talking to um yeah i it's it's all about the rest
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like some like um construct will offencive so it's it's more like i think you
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you can play until you you thirty years i think and then the rest likes already know but
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we see players like uh in many organisations like uh um there's an organisation improves problems like
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all players you know and this spell risque there's still good at this game but when you see like
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fourteen fifteen sixteen years years all the players come in and they have
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like they're amazing you know they have so amazing reflexes and
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and yeah you just um considers itself a bit i'm all for
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this show just step back per second when you started you
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talked about starting to play and then you were playing with friends you know that means playing with friends online yep
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it i mean the thing to move with timit like just with friends for fun and we look from for matches
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to play but that was not like we represent an organisation you know that was just for fun
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and then an organisation can't wasn't okay guys you you play pretty well now you wanna play for
00:13:04
us and that that's pretty like it you know when you you make results and stuff
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they come to you want to say okay do you wanna play for us and uh we give
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you a contract and stuff and you signed a contract from you on the contract excellent
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so that was the first time for me so the organisation was which are chain right yeah right yeah that's that you're
00:13:24
still went no no okay so you you been transferred or you move to another table it's not about transfer because
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some thought that uh i'm i'm not a big player innovating to to be sports uh like the the the counter strike
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better isn't it was portals like just amusing like the the the best players from in the world you know
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so um it's not as does the same level you know rather better than
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us you know i've really talk like i'm more national bouts with okay
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right so the the um when you when you go to
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you talk about this international be i'm sorry multiplayer competition if we could just go back and i hope the audience is not
00:14:03
a word by this particular phase of things there are different types of game
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counter strike is a first person shooters yes i threw five on five
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if you have five against five under all first person shooters yes but then you have battle battle games
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we have elections yes about it it's been over a a multiplayer online ballerina
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five one five five info so uh what is what's the fundamental difference between those two
00:14:36
wow yeah uh what's the fundamental difference between football and tennis
00:14:42
um the uh i mean the perspective and the objectives of the game or are very different
00:14:48
uh i'm in in one of them it's almost it's like a a
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in counter strike your objective really used to stop one team from completing their object
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in uh in league of legends uh each team has a base
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and that this is the funded by towers and it's your teens objective to destroy the other team's base
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but the perspective is different first person shooter you're looking like this
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and then um oh but typically you have a a perspective like a nice symmetric view
00:15:22
of the battlefield so it's just it's it's kind of a fundamental difference set of skills and in movement
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right so and and within the um within the sectors within these games
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i'm sorry different types of games you have competing games correct
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yeah so i mean you have other first person shooter games you have other mobile games
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yeah the the the really big ones right now that i mean there's there's counter strike a which is i mean better around
00:15:52
for instance ninety eight what was released and you have like league
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of legends which is on its eight season uh don't
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uh which is been around for a long time as well if you take the earliest versions of that would uh
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and then over watch which is a really new with those are really
00:16:10
the biggest of the of the traditional used words that are
00:16:13
that are out there today there's other things like rapidly which are
00:16:17
you know to such a um easing different use port
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i mean the as and describe it flying cars and the football exactly so it is
00:16:27
possible for new ones to come to cover well yeah absolutely right so what what
00:16:31
what would happen if we're a small club like yours for example is if you've got
00:16:36
seven different teams are over so very teams you might decide that one game
00:16:43
it's maybe not as popular as it used to be or maybe you weren't
00:16:46
as good in that game and you decide to adopt another game possible
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um yeah that's the beauty of engaging our operations is a powerful in this case because
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you in many games you're making a bit it when the game is uh uh not that noun yet
00:17:02
that means the players of that game uh going to be cheaper generally so if you're part of the growth of that
00:17:08
game then all of a sudden you have really popular players for pretty cheap prize maybe for to your consideration
00:17:13
it does the good deal right but many of those deals if not the vast
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majority end up in a game that end up being not that relevant
00:17:20
and as a result you have a contract there was worth nothing so uh you know place and the
00:17:25
content you paid for pretty much nothing of value so what you do is you make bets
00:17:30
a betting again like little like it's it's a bit because again the ready
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that's very well it's gonna be watched by millions and millions of people
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so if you have a good team in that good game he's gonna good for you good for you and then you have other games
00:17:43
such as fortnight which is a new game uh it which mores call battery out which is pretty much
00:17:49
everybody against everybody only one guy stays alive right in
00:17:53
that game mode it's that'd be unpopular recently
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and those themes that got in early are now reaping the benefits of having been there
00:18:03
early and as a result they have you know want to three year configurations we
00:18:07
really popular players that is allowing them together business for almost universal for lower cost
00:18:13
then it should be right so basic question to you have to have a relationship as
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a team you have to have any kind of contractual relationship with the publisher
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it depends on the relationship wise that because even publisher
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decides that they are going to operate a lake
00:18:30
then you are bound to need to have an agreement in place with them but you the
00:18:34
publisher decides that they're hands off in regards to the creation of their own tournaments
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in a third party takes care of those then yeah as an organisation will simply so plain that
00:18:47
either party tournament and would like yes l. would be a third part for example itself
00:18:50
would play in in your tournament in e. s. l. we we need to have a contractual
00:18:55
obligation with lot of which is the owner of counter strike in this case right um
00:19:01
be yeah i just wanted to add that i think it's very important to understand that
00:19:06
it's very beneficial to invest into a range of games will suggest because the fan then
00:19:12
you create for your irene ryan it's very likely that i found what chase
00:19:18
qantas like for example but also watch like of legend side of the typical easy sports fan is
00:19:24
not very much like a sock only fact where at tennis and the fact it's very likely
00:19:29
at that these guys are into range of sites actually very beneficial to
00:19:34
um to dabble in every new game that's and i probably think
00:19:38
by the way uh with this particular panel especially if you have any
00:19:43
questions as we're going please raise up your hand there's one there
00:19:46
if this this one there and make a noise because we don't wanna miss it as we go past um
00:19:55
is that they they do that from helping every second so that the back yeah
00:20:01
he can feel very much i i thought was very interesting point you made before or for the management
00:20:07
as a team or is it keeps your we need to manage your portfolio of keen sure
00:20:13
and the question was how many pets we could where you saw how many times are you
00:20:18
faced with the decision point to specific games up pick up there or not that big
00:20:24
um well the let's just say that we have to say no ninety nine percent of
00:20:27
the time so every two weeks there's a an opportunity and there's a new publisher
00:20:32
really you know we're we're family members of for example the wally's pronunciation yes there's always a lot of
00:20:38
you know all first to know from publishers that create games that are not necessarily that known
00:20:43
for us to be part of their gains and we get paid for it and many
00:20:47
of those we have to say no to because we can't spread ourselves too thin
00:20:51
um eh in in and we have to focus on where we feel uh our f. or someone have the most amount of impact
00:20:59
so we face the decision of getting to this game or not getting into this game
00:21:03
almost every week i would say and if the result is a byproduct of
00:21:08
these being a completely open market i'm gonna use an analogy that
00:21:12
will help so football soccer will always be there because the
00:21:17
really the easiest sport in the world to play in there
00:21:20
is no one else communing with new traditional sport ideas
00:21:24
that will eventually take over full in terms of popularity is really complicated however here you have legal i guess which
00:21:30
is probably the most relevant game on the market but at the same time this goes on simultaneously there like
00:21:37
hundreds and hundreds of publishers and developers creating or wanting to create the next
00:21:42
the compliance as as a result you have an open market with lots of opportunity where every year you can you can
00:21:50
do it you know the the best game is going to like the change how many teams are going into this
00:21:55
but all seven right now we we had a twelve teams but we have
00:21:59
we felt it was maybe a bit too thin so uh we uh
00:22:05
maybe the uh i shorter range and having to be good if we are talking about the monopolist but
00:22:11
from what you're saying it means that the monopolies in principle or really only temporary monopolies because
00:22:18
those current binoculars might lose their positions caressed taste change i imagine this and and
00:22:25
i will i will uh service but i imagine this is as um uh
00:22:30
hollywood movie like you see a publisher is like a movie probably
00:22:35
user they wants to create the best possible movie and
00:22:38
break records but only one out of i don't know how many movies accomplished uh even with a great idea
00:22:44
um you know the you look at the c. and they managed to screw it up so
00:22:49
she is really hard to make it to make it be a as a as a game
00:22:53
publishers sort of say to leverage is only there when you already are the wiener
00:22:58
uh and they can redo them a 'cause colours for you so you can strike has been going for about twenty or twenty one something like that yeah it's
00:23:04
i mean that that's um doesn't really go to renew itself yeah there's been several
00:23:08
iterations of the gain some of them have been incredibly successful like the
00:23:12
the you know the i guess old school people look back and think about the
00:23:17
days of one point five and one point six know how amazing that was
00:23:21
but nobody really play the game for a while uh the competitive seen kind of died
00:23:26
and then they had a new version which i think is the fourth version
00:23:30
called global offencive and it suddenly became huge again i mean just soared as
00:23:34
these words so it's constantly carton room you know be reinventing itself
00:23:40
i i'm sorry sorry supplier do you ever look at new up like older versions
00:23:44
no no but i mean you gave you ever look at new things that are coming down
00:23:48
the wine to see if the review together just like phone more fire before i i
00:23:52
stay with construct because i lost the first person shooter and um uh play a us
00:23:57
mention mister rodriguez like fort knox this new game and it's it's pretty fun but
00:24:03
um as i said like they're now creating chains around this game but
00:24:08
yeah i personally don't really understand this because like this is a more
00:24:13
like that's all right like you said like you i'm just a
00:24:17
big in the game and the the last one standing is winning and they are that's a bit weird for me you know that
00:24:22
these kind of games are going to the sports you know that's good that's pretty good i think it's
00:24:27
a bit weird for me because um yeah it was mostly like counter strike week of questions and
00:24:34
recently like more over watch and stuff and this is like um more competitive to
00:24:39
instill that bar while doesn't have a team then divorced what is just one
00:24:43
what where well you don't have a team of four players and this kind of tingle all in the west one of the four yeah it's
00:24:49
less competitive i think that's all it's it's it's a difficult thing to
00:24:52
do it's difficult to be the um you know to observe it
00:24:57
simply because you have if you have a hundred different people running around in the game
00:25:02
right do observer find the story line with a hundred people it's really difficult
00:25:06
any sports is a lot like traditional sports the the
00:25:09
really good compelling fine game as a storyline
00:25:13
it's not just two teams that are happen together and somebody's forcible in yeah it
00:25:18
it's really you're thinking about the yeah would you choose playing somebody you're thinking about
00:25:22
the history of the you know when they've been playing this team or
00:25:26
you know that they've been having a great season is this underdog gonna be
00:25:30
the one to take them down and there's always a story enough red
00:25:34
and when you're in the game there's a story not read that really makes a compelling
00:25:38
we get into something that's that's hard to serve in hard to
00:25:41
find story it's just not is not as effective i mean
00:25:45
the the key for any of these words is that it's you know it's entertaining
00:25:49
it's fun and you were gonna say something yeah maybe it is i can i to make a point here with you and i i think that i like
00:25:57
call you sports fans and for them it's all about the computation and
00:26:02
and the more complex the game and the high at that
00:26:05
let's see four yeah i mean individuals scale the mall entertaining i
00:26:09
guess basically because you you can very easily differentiate between
00:26:14
very high school play yeah for example c. s. k. means you move freely
00:26:18
in the three d. right um and you have very complex static teeth
00:26:22
and of course somebody who will just start the game will never be able to actually you know magic
00:26:27
that you have a game like fortnight and to me it seems and i've tried to myself it's a lot of fun
00:26:32
again i want to be the last man standing you can just type in about four fifteen minutes
00:26:37
and then come out when the last two other guys find themselves insisted
00:26:41
i be the when i said i'm just saying you know it
00:26:44
the level of entertainment is quite different on the other hand denies some of these like
00:26:48
easy games that might be was easy to understand why did take into audience is
00:26:54
um now we talked a better team that we talked about watching we talked
00:26:58
about spectators and it's adorable well has something for people to follow hands
00:27:03
that happening knowledge twitch they're different platforms for that to happen on where's
00:27:08
the audience yes i mean most of the i mean if you
00:27:12
first well having the experience of being in one of the arenas
00:27:15
and actually feeling the passion of people that are screaming
00:27:18
and yelling and cheering is amazing it's it's you know it's awesome is being in any kind of major sporting event
00:27:24
but most of the people are watching on a twitch where you
00:27:28
two were some of the other streaming uh channels and mean
00:27:31
which is like the sky sports uh of uh of uh the sports
00:27:36
um you can watch pretty much everything it's all all broadcast there and
00:27:41
you'll have in you know huge events that are being shown across crossed
00:27:45
which you also have lots of streaming like carlos uh kicked is
00:27:49
career off you was a player and a stream or uh aunt which and so i
00:27:53
mean there's another kind of piece of these words there's a business model sorry
00:27:58
had a what is a streamer men so i strain imagine yes again used a straight a sports analogy imagine name are
00:28:04
goes out and uh with the ball and stars track does it by itself while talking to uh go pro
00:28:11
all life while people in the chatter speaking and just watching him that's literally what happens when you live stream
00:28:18
yourself uh you know that's what i did i was in the bedroom of my parents uh on
00:28:23
and i build my brand from zero to to what was called a big brand
00:28:27
i am just from from that room the showing people how i play the game and how i had fun with it
00:28:33
so it's it's it's a very unique way to be build your fan base
00:28:38
but um a way that no traditional sport ever get anywhere close to
00:28:43
because that level of engagement interaction with defence you some parallel
00:28:48
imagine engagement with fans which of course is what parameter all looking for
00:28:52
uh these days because you hear about it nonstop whether you're a big football for whether you're a
00:28:57
sport try to get a letter that off the ground um is easy words uh as
00:29:04
becoming rubber is it relevant in that competition for
00:29:08
sponsorship now or is it is it still
00:29:11
looking for rabbit from other writers here here's the beauty about sponsorship in the sports um
00:29:18
do is that you know the target audience you are yeah you engage in
00:29:23
which is the best thirty audience you can you can you can engage essentially sixteen twenty you
00:29:28
can say approximately i'll be tired and and that's essentially what every brand wants to reach
00:29:34
and you do that through traditional sports uh i did it with is that there's a lot of fifty five year old that
00:29:42
you don't want your we wanna catering to and um and and pay for uh
00:29:46
the you region and and here you're directly going for the for the
00:29:49
young audience that you're gonna be out that culture of loving your brand and
00:29:55
it the same way bobble the with twilight way back in the day
00:29:58
and and and and yeah make them love you've when they're young in their careers so
00:30:03
it's a it's it's an ever growing um source of
00:30:09
income for fourteen some players yeah that's the truth
00:30:13
and as time goes by and we find better and better ways to interact with fans
00:30:19
and then uh that that those packages it'll get get bigger and bigger so it's definitely
00:30:25
it one of the fastest growing revenue stream what sort of parameter interested indeed you
00:30:29
have conversations with the say the normal usual suspects of that consume you know
00:30:34
could drinks and and uh and uh of normal part of your you you
00:30:39
always wanna hear what products you always wanna carry into the liquid ran
00:30:43
straight into into the brands that people look up to as a matter of like let you take and and you two are partners and
00:30:50
we have one of the most remarkable partnerships actually in the industry as a matter of fact
00:30:54
um so but with that said you always wanna you know you you
00:30:57
cater to those brand that you find cool creating content around
00:31:01
the way i envision this in this actually i'm very very passionate about is
00:31:07
i it when we create content for a fan base east much
00:31:11
more original content much more engaging much more natural and organic
00:31:16
then the way you see a traditional t. v. traditional sports or
00:31:19
if really many of the for interchange we already know
00:31:23
and the people that apology to i wanna receive this email
00:31:27
from the uh uh sorry already and i wanted to
00:31:30
yeah give them a million dollars and that bad emails a radius button i don't know but i see that right none
00:31:36
of them i promise you there's not a single person there follows the two there will ever taken that you know
00:31:42
and that is because they grew in this culture in the d. tell culture of uh of of
00:31:48
all original content off you know i you expect the experiences and emotions where the brand
00:31:54
yeah so so you know in in in a way i feel very emotional about
00:31:58
catering to those people and and always having you know the the biggest thing we have is the creative team
00:32:04
there all the time thinking about what else can we do that is cool and how was
00:32:08
can we engage defence and make them feel happy able be not you do then
00:32:12
that's something you'll see iterations per that much maybe i can access my site
00:32:16
festival structurally what what you will he and went to interact with the sports people
00:32:21
sponsorship guy that makes one says basically that was high c. make again yeah and unite
00:32:26
and then you have no need to make spun say it's like i don't have any anything you could think off from
00:32:32
drank too on t. v. whatever and but what i really would like to recommend yeah
00:32:39
because i think there is a brilliant piece of content that just came out yesterday
00:32:43
and i'm face not with t. k. but not the brand called a t. s. hand
00:32:47
which is also big clark and eighty eight i clip add together with top to pat pat
00:32:53
it's an amazing piece of content it's thirty seconds the play is can i run around as um
00:32:59
i think i see the right is it's very fun how they interact and every e. sports fan
00:33:04
if this helps i don't have that it yeah you mind my reality it's already everywhere
00:33:09
so if you want to understand what type of content can have contests is talking about
00:33:14
just just watch things because you look at places like okay every kid well we'll find that's very cool
00:33:21
just casting over the audience again i do see question here
00:33:26
david he looks like you can catch
00:33:31
pretty cool i die from heights forced action i have a question
00:33:37
uh because of the fact is very different from something that will stop would like to add
00:33:44
is that the did you receive any yeah a proposal to acquire clock
00:33:49
for pro sports club or stop getting to do you know who
00:33:54
not the fifteen because if it's very low but you gotta legends team for football
00:34:01
and then engage to new types of fats format so the this is uh
00:34:06
a lot of top teams oh every top team eh use a it
00:34:10
has either raise money is raising money or will soon raise money
00:34:14
is like a non stop raising my eyebrows because salaries uh bobby now then no one wants
00:34:19
to still be relevant any of your one of the top five things in the world
00:34:23
then you want to remain there as a result you want to raise money and of course another it some of the conversations you have
00:34:29
are we traditional sport teens and agencies organisation in the right
00:34:34
and and and yes of course we we you know any top teeny
00:34:38
spores has gotten this conversation ready with many of iterations fourteenth
00:34:42
and the reason uh it it hasn't happened yet in a remote in a remarkable minor
00:34:47
use is there's a reason for that and and the reason to make charlie
00:34:52
i will say is because while right now there is a perception that we may
00:34:57
need then there is a reality that we don't and uh and and and
00:35:02
at this point in time if you asked me uh would you rather have a you know a partially with a sports
00:35:08
team and they have a lot of know how in terms of sales to get in and things like that
00:35:14
versus would you rather have a partnership with a a really forward thinking mediators see it i
00:35:21
would probably choose the second uh uh isn't just more in sync with the philosophy
00:35:26
with that i'm not saying that not traditional as a team sexist with the uh with the attribute but it's hard to find
00:35:35
here in the first row
00:35:40
uh_huh
00:35:43
i just building up onto comments i heard first about reflects being central to
00:35:48
weaning okay and second towards traditional sports that have a lot of other
00:35:54
what the matrix for training coaching performance access or you think there are
00:35:59
other stuff to learn from traditional sports uh bjorn reflects and
00:36:05
trading inspired by traditional sports or close i think you guys you you
00:36:10
have to act like it's a traditional sports sports actually because
00:36:14
there's another thing about when you are on the contracts in that same it's like you
00:36:19
have a coach you have a manager you have a someone who likes um
00:36:24
um who propose the match for you like uh did do the study the enemies and
00:36:30
stuff and it's more like all about preparation it's like sports i think you know
00:36:36
because when you go like um i don't know running or um when you would
00:36:42
what you do with sport any sport you just trained before you know and you you
00:36:45
have to train you have to be like a conscious you know that uh
00:36:49
um you have to put a lot of work in it's actually and
00:36:53
it's it's yeah it's it's exactly like sports you know you
00:36:56
have to be careful what you you some uh just let's get
00:36:59
you on the uh oh when do you start like um
00:37:03
when do you start like i'm just packed this thing on the day if
00:37:06
it's like a five p. m. a six it's really important you know
00:37:10
i think that's one question that comes up because we've heard a lot but this one here if i
00:37:14
could just yeah i'm just gonna interject something quickly which is which will get back to which is
00:37:20
the appetite for easy words and traditional sports because i think we've we're getting into position
00:37:25
with this idea that people playing sports of our sports don't have any interest in
00:37:29
uh you know the sports which of course is is is is not the case probably get this question here in the front but you could say you are
00:37:36
with because we must with this show i'm a i'm a member of the switches
00:37:40
sports federation and my question is uh quite simple it with talk about
00:37:45
an ecosystem and and they were out what all the division and also important
00:37:50
in sports professional sports so i know i'm a member of yes e.
00:37:55
in musical system or a portion is in the hand of p. p.
00:37:59
sure what are the walls of national federation like is busy
00:38:03
yeah that's a very good quite say yes i just to clarify i'm i'm basically the
00:38:07
legal counsel will take jamming e. sports federation which is ah i'll use p. d.
00:38:13
and um i would say there is a very important role for
00:38:17
these federations in in in how many aspects i think one
00:38:21
federation spring to get that this take all this off all you
00:38:25
sports basically and we just had and have the publish
00:38:28
a place a big balls so there are a lot of inherent conflicts actually when you look at the cases stands
00:38:34
can i would you can actually maybe resolve within half a direction i think it's also very
00:38:39
important to have representation of basically they societal
00:38:43
movement because this is not only entertainment
00:38:46
all the kids and and they say that time they they engage with the sports
00:38:50
they want to play maybe they want to try him and what well they say we get now when talking
00:38:56
now about grassroots they want them to clark's an island that exists in a very broadly already gemini
00:39:01
i'm gonna white you can actually think tickets to clubs and
00:39:05
bars clubs again i'll get nice in fact directions
00:39:08
i'm in love the i think it is very important to can have to just have a federation
00:39:15
that also talks with politics about it explains what we're actually doing what he's what it
00:39:21
for example that you sport is not only like of legends it's also
00:39:25
counter strike because and i sometimes i'm hearing um diagonally slide rely
00:39:30
playing games spike that shoe tastes are really a key i don't think we should engage with it but
00:39:36
when you get the sports factor people who are gonna when i think last they would say yes
00:39:42
first person shooter yes there at the very cool off you know
00:39:45
what he split is what i'm very passionate about it
00:39:49
and um i wanna play it and it also doesn't i'm i'm not playing it because
00:39:53
it's my like i'm playing it because it's such in depth strategic and then i'll
00:39:59
i'll take some i think this is and how what we may need it for and
00:40:03
then of course professionally thank you shane and i are trying to carry chase
00:40:08
actually identifying on the research lab well what makes a good usable display yeah you can have it's like
00:40:14
it's insane just to give you an idea yeah he's multiply yeah
00:40:18
they have reflex faith that they gave four hundred movement
00:40:22
it won't make that's more than a pianist or i take
00:40:24
attacks by um so the hand eye coordination is insane
00:40:29
it's a and and we i think on on a broader level it's it's very necessary that
00:40:34
we develop for everyone who wants to start the next idea age health environment also oh
00:40:40
teach kate's for example to be responsible and not by then i would twelve hours a day because in fact
00:40:46
i think probably can say planes sixteen hours a day well not necessarily make your pet apply yeah
00:40:52
with getting back to the other sports question um for for cross and and michael
00:40:58
um do you find your your pliers or your friends or your fans also fall
00:41:05
football or basketball or the mainstream sports as well as at a or
00:41:10
do you find the attention is been shifting away from us
00:41:15
you wanna do that um it there's of course overlap um
00:41:20
yeah the the only difference all the the only thing i
00:41:23
would mention though is that you spores use undeniably generational
00:41:28
um as a matter of fact i have a two year also right in my two year olds on may be a football fan
00:41:35
i hope with numbers on often does only thing without it like he maybe have little time
00:41:42
yeah but i and he may not like the sports but he will undeniably know what it's what it's
00:41:47
and that's the shift that is going to happen till the next you know
00:41:51
ten fifteen years yeah yeah generational shift in which each portals lonely
00:41:57
become more more relevant and yeah even the well it was still don't like it uh_huh it'll increasing
00:42:03
popularity the same way i i may not like boxing it or you have see whatever right
00:42:08
but michael do you have any time for sports or um for all the spots no frills
00:42:14
pause you know at all that watch on t. v. would you want to yeah
00:42:17
i i do watch bubbles but i'm not a big fan you know yeah because um
00:42:21
i really like found the atmosphere of a you know real stadium football stadium
00:42:25
when i match uh uh when i watch sorry i'm i'm a huge counter strike match you know
00:42:30
i i i feel like it's real sports for me you know because because yeah off get
00:42:35
must for because because of the people like a shouting in this the the um stuff
00:42:39
this is really really impressed in like two prefer watching this than a football match
00:42:44
yeah it's interesting to picking up when i was a while yet oh sorry
00:42:48
my dad is very laid back i mean no laid back sorry traditional right they traditional
00:42:53
he lost from roll one d. you know football and so on and i've watched with him a
00:42:59
lot of motor bike races informal i i watch a lot of sports and i remember
00:43:05
there was a a tournament what i was a player before i did that for many years
00:43:09
company in those tournaments i was complain because it's a big break it in that time
00:43:15
and he was watching that tournament i was in plain so he had no emotional attachment whatsoever with again
00:43:20
and he was jumping from the sofa i've never seen him down to this over with any facials board
00:43:26
and and and he i like asking that way that is just he he doesn't know why
00:43:30
but these it gains are so action packed that's something happening that special moment
00:43:36
the main react and just jam project just something he never did right
00:43:41
that's a bit before with with other people i know so i don't know why is that i think it
00:43:44
is the very nature of of each again is very action packed in in the two moments like those
00:43:52
another question here this time could you say where you're from a server
00:44:00
soccer stuff uh apologetic just broadened the scope with something we
00:44:05
discuss uh it's generational but what about the ah f.
00:44:11
your vision that on the bed up i think that's actually back games so what about them or we did you know what
00:44:17
is the general 'cause there is a tradition perception that there's a gender strong gender oh well uh orientation towards male
00:44:23
well male fans participants it's all yeah uh we have uh there i did that data and it
00:44:29
there is there more women uh plano watch and then we think that first
00:44:34
it's just that this is a phenomenon that is increasingly being more more accept that and as a result
00:44:40
wanted for some reason levels the you know the whole perception of how many one thing i watch increase
00:44:45
uh it but the truth is that there's a lot of like the the the level is is be higher than people think
00:44:52
it is not public for some reason maybe i can't think and uh that's a because i think that's a very important question
00:44:59
um some mikes gaze at the grassroots level is that you have mixed tapes my
00:45:03
people come to get that i i d. on a plate that it's international
00:45:07
i am not into the game it's very likely i pay together with many web is just how it is um
00:45:13
the reason i think what we can see this in competitive yet
00:45:18
it's just because the way it developed before it's just i i think you is just
00:45:23
an environmentalist not very attractive to be honest um to can i become a probably as a woman i offence that
00:45:30
it really meant like an alley staying in the basement for it's not like
00:45:33
that anymore but i'm just saying now that it's evolving it symbol
00:45:38
attractive environment but of course we have inherent problems just like in every sport buckeyes
00:45:43
you know the wide open eyes right now people have to get an houses they try to get a it's all like
00:45:48
it's like you know you don't have space for yourself when you think a mixed tape i work with seventeen
00:45:54
year olds that might create problems and i think we have to be honest about this and also out
00:45:58
and i maybe change our thinking what's that yeah i think it's the i mean
00:46:03
to me it's really important that it starts at the grass roots to
00:46:07
i mean gaining has to be inclusive the there's no gender gap there's no physical
00:46:12
um difference and has to be inclusive the the teams and organisations we
00:46:16
work with we we really try to push this is an issue
00:46:20
uh all the time we think that gaming is one of those things that
00:46:25
uh it it kind of zeroes out all barriers its ears elderly raise
00:46:30
gender or any more intuitions or whatever it's it's open and so we would love to see
00:46:35
gaining especially be one of those expressions of just uh open isn't world i guess
00:46:40
that's with the genius developers are probably hard workers trying to find the game
00:46:43
that that brings the female the female part of violation strongly out but you know what i think
00:46:49
there is a very important point to make and i think generally society gets very annoyed at
00:46:55
at an aspect of the and i am gonna gender
00:46:58
equality when can have one advantage gets pushed
00:47:02
too hard i think we must not forget that the e. sports it's about the computation
00:47:06
so we can i'm me actually help that is one to the probably top level i feel really bad
00:47:13
so i think we have to be very careful get i how we support tape and and that it's channel
00:47:19
into the space because in the end it's a competition and um yeah that's a very good point
00:47:25
i think we have time for one more question we're gonna stick your uh your schedule here
00:47:31
simply say where you're from my arms knowledgeable collier uh let's see our style um
00:47:38
i saw a long question also like this works like al sorry my early for or spend time is making computer games
00:47:44
i'm liking games like kills are on playstation the boss talk
00:47:47
a lot sicker olympics um all sorts of these guys
00:47:52
the last thirteen is open about working with sports operations
00:47:55
helping them correct additional stresses websites songs off saying
00:47:59
goings on of saying schools for construction i'm curious to know how to use a guy comes on
00:48:06
stole being a lot closer so twenty twenty two action games i think these thoughts will be a model school
00:48:13
so we're starting to see what comes together in the science twice so howard power struggles for at least for the
00:48:20
close over time
00:48:23
does anyone wanna wanna talk about uh the the directive or someone in particular uh oh oh well okay
00:48:31
maybe i can say i think they will write to get that some more than others just because i said i'm
00:48:37
i'm new to magically they fit attitude that bag you will see this already
00:48:41
with fever are and um and for twelve freight found how how me
00:48:47
in the end we will have i thing and makes of traditional
00:48:51
sports and the by then i'm in th with it in
00:48:53
the fee ha through it has a three d. divine things now but every taste and then you have the sports and
00:48:59
we already see this as a development and i'm i'm some e. sports and now
00:49:03
um i'm a sport presented at the olympic games as i think it's good that must've game or something
00:49:10
sorry i'm i think you will see them quite together that i think was side to
00:49:15
um we have to be on s. yeah that this isn't you think
00:49:19
it's in a a societal development and it will always be at
00:49:23
the different from how schools develop and industries say thank you there's
00:49:27
also that i. p. element because it to question the ownership
00:49:31
yeah who owns it and if it's it it you know it's that comes down to who owns the i. p. and okay
00:49:37
the weather's work benefits from that or not but that's a different question and maybe they can get to
00:49:42
in the next panel which is what's next any sports we haven't touched
00:49:45
on betting at all which of course is on everybody's mind now
00:49:49
with the uh the ruling mistakes but not only but of course the sports world is
00:49:54
one that a lot better companies or or circling around with uh their eyes
00:49:59
carefully looking at what they might be able to uh take out that
00:50:03
thank you very much for this panel we're gonna move into the next one uh

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Speech
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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