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00:00:00
i don't know about you but i feel very energy eyes after listening to professor eunice
00:00:05
um and uh i'd like to start off by thanking be you organise in
00:00:09
particular and then a team of for putting together this great event
00:00:14
and also for putting 'em myself and uh uh then why uh uh the c. o.
00:00:19
okay tough we will join me shortly i'm off to professor you know send
00:00:24
you'll see what i'm saying that first one it's it's quite if i'm
00:00:28
a a nerve wracking to be off to him but we'll see
00:00:32
a connection between what he said and what i will say and i hope it becomes clear as i go through the presentation
00:00:38
so um as you can also see from my from the the slide of with behind me
00:00:43
um i'm representing um uh the sub to a foundation um and today i say
00:00:50
it'll be two of us all to send some of of us work
00:00:53
um so to really set the scene for them to talk about today i'd like to
00:00:59
she a whiff you'll remind you all one of the last big battery
00:01:04
has uh that was broken and how we can learn from those
00:01:08
and i'm gonna play in the last quarter of a mile of this amazing rhyme
00:01:13
and i went all over the phone 'cause i'd like to roger bannister himself
00:01:18
to talk to you about what he felt yeah yeah
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yeah i
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and as we all know um the well last uh roger bannister early on this year um
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and i'm using this example not only because of that but
00:03:00
also to try illustrate the importance of belief and
00:03:06
i want to put the mines in the the time all the nineteen fifties
00:03:11
with the state of the art of science was along the lines of what you see here
00:03:16
what you see here on the x. axis using um
00:03:20
the speed on the y. axis option uptake
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think of option uptake as the size of the engine and as
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the speed increases option uptake goes up and reaches a plateau
00:03:31
and you can see that but uh it's yeah it's about for the meters per minute of oxygen
00:03:37
it is considered especially in the night nineteen twenties that
00:03:40
humans could not utilise more oxygen than full meters
00:03:45
and if that was the case and that is what is the d. it's impossible to run a
00:03:50
four minute mile so the science was saying one thing that the advance to choose something else
00:03:58
and as we saw in that clap sir roger bannister runs the
00:04:02
mace in time and uh the four minute mile pace
00:04:06
and only a few weeks off two words on the twenty first june nineteen fifty four
00:04:12
he's main competitor john land the now also believes as
00:04:17
possible and also goes and breaks are yeah
00:04:20
they now believe this was possible and and the two of them race against each other in what is called the mile of the century
00:04:27
and i'm using this to illustrate to you the importance all with evenhanded would support
00:04:31
team bannister she what he believed use coach with the t. couldn't she
00:04:37
and also the supporting by the actions you contribute to the
00:04:40
perception each athlete has also with multiple performance potential
00:04:45
and this is the most amazing quotas roger bannister who talks
00:04:48
about the crucial thing is he's talking about his coach
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was well i think you can run a three fifty six mile if
00:04:56
you believe that are hoping that it certainly was helpful comment
00:05:00
and is it if you have the chance and you don't take it you made it ready for the rest of your life
00:05:06
and that is introducing the sub to barrier can we run an american in under two hours
00:05:13
what do we need to develop what do we need in the way to do that
00:05:17
and and i'm asking this question but obviously i'm asked this question because we know the on sunday on c. d.'s yes
00:05:25
and so the question is what can when will this happen and there's been a lot of
00:05:29
studies more research looking into this especially uh back in the early two thousand and ten
00:05:36
and if you extrapolate this line that you see this is the times over the years and i've put
00:05:41
on that slide the last full well records in re them if you can actually see that
00:05:46
and if you extrapolate that line it seems that if we left at each to their
00:05:51
own devices that break this battery yeah in the year two thousand and thirty five
00:05:58
but can we do something can be innovative to allow that to happen faster
00:06:03
and so we set up the the subject project whether website you can go to and and
00:06:07
and and and read more about that back in two thousand and four in fourteen
00:06:12
and we lost it in in utah so i'll uh i'm in the u. k. and
00:06:17
a present was the great tied together so last himself
00:06:20
who said as you can see here coaches
00:06:24
have to be tough and the athletes open minded and that's certainly going to be the case
00:06:31
well the last article events that happened subsequent to that obtains let into two teams this up
00:06:37
to mountain project and also the the nightly breaking to proctor that you may have heard
00:06:42
i see it as the this example yet you see the sumo wrestler and we're so the little boy over there
00:06:47
um but also i'm reminded of a story of little toys and okay you know we
00:06:52
will they be fall breaking to them will be the off the braking to
00:06:56
but we learned a lot from this amazing race also said not raise the maze in one
00:07:01
but was carried out on the sixth of mail last here and in case you been
00:07:05
living in a bubble and you haven't seen that let's see what happens oh
00:07:12
so you must enter could shot with a great athlete messes this up to know quite twenty six seconds
00:07:18
it was a range you can see him on the um in italy
00:07:23
and he almost didn't you can see he was on pace to do that with seven miles remaining
00:07:31
eventually falls off the pace he can see yeah
00:07:35
any time off
00:07:41
no no
00:07:47
yeah
00:07:48
right i'm self and says what you with the n. x.
00:08:01
it it was a volume and then on down to two or more
00:08:06
or less in and then have them okay okay to all right
00:08:14
so how are we gonna do this how what we need to do what do we innovate to do those
00:08:19
and we need to the way we've arranged the project the number of
00:08:22
scientific deliverables which i don't have time to develop in detail
00:08:26
um and that illustrates some of them one particular example for
00:08:30
today which relates to the technologies on the applications
00:08:34
and do this would be partnerships with you with industry and too excited partitions
00:08:39
which are helping us innovate is without the phone and whole while way
00:08:43
and uh yeah you can go online and and read more about what we did
00:08:48
but this slightly as summarise as one of my innovations i'm actually wearing the highway watch at the moment
00:08:54
and that you can see from this very briefly we get responses from the athlete
00:08:58
or indeed from the patient all from the the uh the recreational athlete
00:09:03
and through the ethernet patch three blue tooth uh um uh
00:09:07
provided information to the uh the the smart watch
00:09:10
and i can send the the data to us over to the user integrate
00:09:15
information from other sources like the g. i. s. where the database
00:09:20
and i would talking more about it than actually a brief demonstration of how
00:09:24
we can do that i should also mention we can we can
00:09:27
now implant sensors from um and here's an example of one the touch
00:09:31
of the um an adjustable one which is looking at what temperature
00:09:36
and because we only have twenty odd minutes to do those we can't do
00:09:39
a live demo we thought we'd replay it a small part of
00:09:43
a live demo we did together with um some apartments in munich only
00:09:48
a few weeks ago so let me show that to you now
00:09:52
according to everyone um we're yet to the we're thinking yeah an intern at two thousand four hundred meters attitude
00:10:00
one of the most famous most popular uh training places for long distance run us not
00:10:05
only for k. means also runs from all over the words that come in here
00:10:10
so it's it's just have the ethereal thing i say then assigning
00:10:17
perfect anderson's normally hours of two exits with training off so for the various
00:10:23
different plans real good training run later on to demonstrate your own room
00:10:28
seven to order for math so you're you're more about the details
00:10:32
in the features of that being the presentation to follow
00:10:36
we are planning around of particular with us with a geyser wrongs
00:10:40
forty five minutes we'll know it directly at the starting point
00:10:44
you go or going through it with a group out of
00:10:47
the rebates come back there anyway without the later on
00:10:53
so i think that would be enough time to see you for the features since you live trekking
00:10:58
and we're really excited about presenting that's something or trying to get the run is
00:11:04
ready good what is ready we directly after a few hours ready to start
00:11:11
well we're not gonna be back off a few hours but what we managed to do for the first time is live in munich
00:11:17
watch the athletes doing the training on that you can see on the
00:11:21
screen um and and relay that information live across the world
00:11:26
um and ah team in in spain in other parts of the globe will also watching life
00:11:32
a few weeks after that we get with him to the same thing it does it make my refund
00:11:36
um and here you see a one about one of the athletes and a pacemaker and you
00:11:40
can see the output from that just show you knew what we were able to achieve
00:11:45
so in addition to that that package also at the packages the whole idea this up the project and this is
00:11:51
really an integrated project trying to incorporate different components which are gonna be required when
00:11:56
we trying to break barriers and what dimension now by mechanics and wobbling
00:12:01
why is that gonna be important well we need to have a shoe that's compare that issue that its performance enhancing
00:12:07
um i should that's also intelligent can provide realtime information and together with
00:12:12
pete away and from dallas we all we are doing just that
00:12:16
and in this the bar to be able to quite amazing things uh we we non though
00:12:21
but optimising brown false application can reduce the option cost one one two three percent
00:12:26
and that can be really quite important as you can see it from the the third
00:12:30
going the horizontal um a force that you see here on the screen here
00:12:35
and an example of that in the real world if you have been watching the real olympics you would've seen something quite
00:12:41
amazing goal sold limber on the both the female of the
00:12:44
men's event all the same shoes this nike shoes
00:12:49
so she and actually um provide an unfair advantage
00:12:53
well we took issue and we took it to the clinic i we scanned
00:12:57
issue and that's what you find inside the shoe carbon fibre plate
00:13:01
and subsequent to the us nightly themselves published a research and i one body the details
00:13:07
and they they report a four percent enhancement which is the kind of thing that we
00:13:12
also calculating the board that you can actually achieved by developing an innovative shoe
00:13:17
so we've also went on to try and learn from must learn from what mike you've done
00:13:21
we also have the budget to work with um a an athlete that
00:13:24
competed for adidas so we also managed to learn from they
00:13:27
some to share you with some success we we know most protocols recording two thousand and seventeen to go
00:13:35
and the and now we try to do is actually can we learn from the very best of what is available up
00:13:40
to recently outlawed no on can we learn from and can we want from some of the base in the field
00:13:46
and we actually made the statement yesterday that we're going to lunch today out new
00:13:51
partner that's gonna help us develop this this shoe as you can see here
00:13:56
fastest the um most intelligent personalise environmental friendly we
00:14:02
had early on from phase one is about
00:14:04
you know having zero probably the mission will can i'll come back to that shortly
00:14:09
so without partners and i also want to link to press against presentation you can see what about what is at the end they
00:14:15
is that the rupees foundation we i'm hitting tomorrow meeting to can it about to me
00:14:19
to the to discuss how we can work together in order to do this
00:14:22
but this point one about what is the i. c. they skate up and i'd like to invite up um
00:14:28
been one um body any who'll just a shame somewhere new data with you at the marketing you get
00:14:35
thank you are nice and good morning everybody so yeah we're looking
00:14:39
at improving running but human locomotion in a general sense
00:14:44
but i like this quote from lord kelvin when that the temperature
00:14:48
measurements what if you can't measure it you can't improve it
00:14:53
right but how do we measure running at the moment
00:14:58
this is how it looks like running laboratory and what's wrong with that's
00:15:04
it's costly at least two hundred thousand euro dollars for such a system it need an operator
00:15:11
it's cumbersome for the athletes needs to needs to have an appointment need to go to a certain
00:15:15
facility and small and last but not least but maybe one of the worst thing is that
00:15:20
you need to use a treadmill during lab or a sitting so it's biased so some studies have shown that is between
00:15:26
ten to fifteen percent influencing your your data reading gate so
00:15:31
then sitting percent you are not the same guy anymore
00:15:35
so that's why we introduce and this is the first time we are showing that this is solar some exclusive use of
00:15:40
this week this is a motion lab on the cheap this is a really really tiny zero point two graham cheap
00:15:47
that can measure running in a simple and accurate way we call that fee zeroed in on the core
00:15:53
and eight has all the thing when it's the same thing the communication the processing on board
00:15:58
and and we used to know how and also projects from the medical industry in suisse
00:16:03
make sure we watch makers to achieve that so it's three
00:16:06
minutes visitation at its best also reducing its impact
00:16:11
and because we know the weight on the shoe requires more energy than a
00:16:15
weight such a restart only bad this is the key in this project
00:16:20
so this is sensing thoughts but then the question that i write a lot it's what you do we is that ah and
00:16:26
this is what the sound so would get rotate that anyone in this room can tell
00:16:30
well where is the contacts here it is is it good easy
00:16:34
that signal right you can not that's what you need algorithm
00:16:38
to go from rotate art precise metrics it's exactly what we're doing
00:16:42
and one of the big guy in running science it
00:16:46
today the game is about having the best agreed that we can produce that are the best algorithm will win
00:16:52
and it's what about eight minutes so the sensor placements
00:16:57
importance raised cannot tell much about running trunk is
00:17:01
hard to get precise so that's why we have select the feats to to get the best corrections
00:17:06
and and this is something we're working together with the local academic partner here e. p. f. l. and and
00:17:11
you know and that we are happy to test in the field in the real world we've set to
00:17:17
recently just a paper that was produced last week about how accurate
00:17:22
is that method and it's it's it's really nice results
00:17:26
so just to give you a glimpse of what we have seen the
00:17:29
feel the paper and preparation again but you have here different example
00:17:33
how base of show customers so people in the western world running and try new shoes
00:17:38
people can enough it's in the lab it hits trail aphids and very interesting he looking at these talents
00:17:45
so sticky it's in the bush uh in kenya and you can see that those guys actually have
00:17:50
a technique that is as good as the elites uh uh it it guy and way he owns
00:17:56
so the standard of sedentary people in you know world so that's quite interesting
00:18:01
and we hope to the british some really significant results uh later on
00:18:07
well i yes so i make it shots but this is today in two thousand eighteen how
00:18:14
we're measuring a marathon seven that appoints on he do analysis that can not be
00:18:20
right so this is where we're aiming at having very
00:18:23
granular at that's a points on every single strides
00:18:27
being able to extract you metrics like the view to without the numbers you resistance so a lab inside the shoe
00:18:33
right and this will give actionable metrics for coach for i feed
00:18:38
for the broadcast uh and for the shoemaker was obviously
00:18:42
does the person are well done on white we join set to as a start about the technology started bits
00:18:47
because we we embrace this entrepreneurial journey i know it's not about the final goal it's
00:18:52
it's about a process to go there to innovate and mixing science sports history
00:18:58
as far as we see it as a formula one of running the innovation they're trying they're that could later apply to the masts
00:19:05
and last but not least it's not another marketing push it's you know
00:19:09
here it's not about the bread is not about selling more shoe
00:19:12
it's ending at an ethical and detailed approach with true
00:19:16
scientific evidence we're challenging what we're finding is project
00:19:21
thank you thank you i'm i'm a button why an unknown running out of time
00:19:26
so just go straight to the announcement that we want to make today in
00:19:29
terms of well which is this mystery partner an example all the wife focal project
00:19:35
um as it had early on let's see which is this mystical partner
00:19:42
we recycle metal plastic paper like
00:19:49
oops we recycle metal plastic paper why can't we recycle seal to oh
00:19:58
first i catch that
00:20:03
one of those little
00:20:09
you can it
00:20:17
we make
00:20:21
that's
00:20:23
for
00:20:24
nah
00:20:28
great
00:20:34
yeah right
00:20:37
really smart people or real world
00:20:43
outside will turn
00:20:46
you were one way cementing might build a building out of
00:20:50
polymers like like polyester you could actually where likes me
00:20:56
here too
00:21:00
right
00:21:02
we're anyway or
00:21:05
right
00:21:09
yeah there are
00:21:11
wow or
00:21:13
we mean in your winters lines option
00:21:19
ah
00:21:40
okay so i'm using company yeah we wanna make this world a better place for
00:21:46
through the footprint thanks all
00:21:49
but if we can can
00:21:52
we can
00:21:57
the radiation residue martin is all about the shoe is one about
00:22:01
star athlete save one skin is a peculiar it's just issue

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Speech
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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