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i don't know about you but i feel very energy eyes after listening to professor eunice
um and uh i'd like to start off by thanking be you organise in
particular and then a team of for putting together this great event
and also for putting 'em myself and uh uh then why uh uh the c. o.
okay tough we will join me shortly i'm off to professor you know send
you'll see what i'm saying that first one it's it's quite if i'm
a a nerve wracking to be off to him but we'll see
a connection between what he said and what i will say and i hope it becomes clear as i go through the presentation
so um as you can also see from my from the the slide of with behind me
um i'm representing um uh the sub to a foundation um and today i say
it'll be two of us all to send some of of us work
um so to really set the scene for them to talk about today i'd like to
she a whiff you'll remind you all one of the last big battery
has uh that was broken and how we can learn from those
and i'm gonna play in the last quarter of a mile of this amazing rhyme
and i went all over the phone 'cause i'd like to roger bannister himself
to talk to you about what he felt yeah yeah
yeah i
and as we all know um the well last uh roger bannister early on this year um
and i'm using this example not only because of that but
also to try illustrate the importance of belief and
i want to put the mines in the the time all the nineteen fifties
with the state of the art of science was along the lines of what you see here
what you see here on the x. axis using um
the speed on the y. axis option uptake
think of option uptake as the size of the engine and as
the speed increases option uptake goes up and reaches a plateau
and you can see that but uh it's yeah it's about for the meters per minute of oxygen
it is considered especially in the night nineteen twenties that
humans could not utilise more oxygen than full meters
and if that was the case and that is what is the d. it's impossible to run a
four minute mile so the science was saying one thing that the advance to choose something else
and as we saw in that clap sir roger bannister runs the
mace in time and uh the four minute mile pace
and only a few weeks off two words on the twenty first june nineteen fifty four
he's main competitor john land the now also believes as
possible and also goes and breaks are yeah
they now believe this was possible and and the two of them race against each other in what is called the mile of the century
and i'm using this to illustrate to you the importance all with evenhanded would support
team bannister she what he believed use coach with the t. couldn't she
and also the supporting by the actions you contribute to the
perception each athlete has also with multiple performance potential
and this is the most amazing quotas roger bannister who talks
about the crucial thing is he's talking about his coach
was well i think you can run a three fifty six mile if
you believe that are hoping that it certainly was helpful comment
and is it if you have the chance and you don't take it you made it ready for the rest of your life
and that is introducing the sub to barrier can we run an american in under two hours
what do we need to develop what do we need in the way to do that
and and i'm asking this question but obviously i'm asked this question because we know the on sunday on c. d.'s yes
and so the question is what can when will this happen and there's been a lot of
studies more research looking into this especially uh back in the early two thousand and ten
and if you extrapolate this line that you see this is the times over the years and i've put
on that slide the last full well records in re them if you can actually see that
and if you extrapolate that line it seems that if we left at each to their
own devices that break this battery yeah in the year two thousand and thirty five
but can we do something can be innovative to allow that to happen faster
and so we set up the the subject project whether website you can go to and and
and and and read more about that back in two thousand and four in fourteen
and we lost it in in utah so i'll uh i'm in the u. k. and
a present was the great tied together so last himself
who said as you can see here coaches
have to be tough and the athletes open minded and that's certainly going to be the case
well the last article events that happened subsequent to that obtains let into two teams this up
to mountain project and also the the nightly breaking to proctor that you may have heard
i see it as the this example yet you see the sumo wrestler and we're so the little boy over there
um but also i'm reminded of a story of little toys and okay you know we
will they be fall breaking to them will be the off the braking to
but we learned a lot from this amazing race also said not raise the maze in one
but was carried out on the sixth of mail last here and in case you been
living in a bubble and you haven't seen that let's see what happens oh
so you must enter could shot with a great athlete messes this up to know quite twenty six seconds
it was a range you can see him on the um in italy
and he almost didn't you can see he was on pace to do that with seven miles remaining
eventually falls off the pace he can see yeah
any time off
right i'm self and says what you with the n. x.
it it was a volume and then on down to two or more
or less in and then have them okay okay to all right
so how are we gonna do this how what we need to do what do we innovate to do those
and we need to the way we've arranged the project the number of
scientific deliverables which i don't have time to develop in detail
um and that illustrates some of them one particular example for
today which relates to the technologies on the applications
and do this would be partnerships with you with industry and too excited partitions
which are helping us innovate is without the phone and whole while way
and uh yeah you can go online and and read more about what we did
but this slightly as summarise as one of my innovations i'm actually wearing the highway watch at the moment
and that you can see from this very briefly we get responses from the athlete
or indeed from the patient all from the the uh the recreational athlete
and through the ethernet patch three blue tooth uh um uh
provided information to the uh the the smart watch
and i can send the the data to us over to the user integrate
information from other sources like the g. i. s. where the database
and i would talking more about it than actually a brief demonstration of how
we can do that i should also mention we can we can
now implant sensors from um and here's an example of one the touch
of the um an adjustable one which is looking at what temperature
and because we only have twenty odd minutes to do those we can't do
a live demo we thought we'd replay it a small part of
a live demo we did together with um some apartments in munich only
a few weeks ago so let me show that to you now
according to everyone um we're yet to the we're thinking yeah an intern at two thousand four hundred meters attitude
one of the most famous most popular uh training places for long distance run us not
only for k. means also runs from all over the words that come in here
so it's it's just have the ethereal thing i say then assigning
perfect anderson's normally hours of two exits with training off so for the various
different plans real good training run later on to demonstrate your own room
seven to order for math so you're you're more about the details
in the features of that being the presentation to follow
we are planning around of particular with us with a geyser wrongs
forty five minutes we'll know it directly at the starting point
you go or going through it with a group out of
the rebates come back there anyway without the later on
so i think that would be enough time to see you for the features since you live trekking
and we're really excited about presenting that's something or trying to get the run is
ready good what is ready we directly after a few hours ready to start
well we're not gonna be back off a few hours but what we managed to do for the first time is live in munich
watch the athletes doing the training on that you can see on the
screen um and and relay that information live across the world
um and ah team in in spain in other parts of the globe will also watching life
a few weeks after that we get with him to the same thing it does it make my refund
um and here you see a one about one of the athletes and a pacemaker and you
can see the output from that just show you knew what we were able to achieve
so in addition to that that package also at the packages the whole idea this up the project and this is
really an integrated project trying to incorporate different components which are gonna be required when
we trying to break barriers and what dimension now by mechanics and wobbling
why is that gonna be important well we need to have a shoe that's compare that issue that its performance enhancing
um i should that's also intelligent can provide realtime information and together with
pete away and from dallas we all we are doing just that
and in this the bar to be able to quite amazing things uh we we non though
but optimising brown false application can reduce the option cost one one two three percent
and that can be really quite important as you can see it from the the third
going the horizontal um a force that you see here on the screen here
and an example of that in the real world if you have been watching the real olympics you would've seen something quite
amazing goal sold limber on the both the female of the
men's event all the same shoes this nike shoes
so she and actually um provide an unfair advantage
well we took issue and we took it to the clinic i we scanned
issue and that's what you find inside the shoe carbon fibre plate
and subsequent to the us nightly themselves published a research and i one body the details
and they they report a four percent enhancement which is the kind of thing that we
also calculating the board that you can actually achieved by developing an innovative shoe
so we've also went on to try and learn from must learn from what mike you've done
we also have the budget to work with um a an athlete that
competed for adidas so we also managed to learn from they
some to share you with some success we we know most protocols recording two thousand and seventeen to go
and the and now we try to do is actually can we learn from the very best of what is available up
to recently outlawed no on can we learn from and can we want from some of the base in the field
and we actually made the statement yesterday that we're going to lunch today out new
partner that's gonna help us develop this this shoe as you can see here
fastest the um most intelligent personalise environmental friendly we
had early on from phase one is about
you know having zero probably the mission will can i'll come back to that shortly
so without partners and i also want to link to press against presentation you can see what about what is at the end they
is that the rupees foundation we i'm hitting tomorrow meeting to can it about to me
to the to discuss how we can work together in order to do this
but this point one about what is the i. c. they skate up and i'd like to invite up um
been one um body any who'll just a shame somewhere new data with you at the marketing you get
thank you are nice and good morning everybody so yeah we're looking
at improving running but human locomotion in a general sense
but i like this quote from lord kelvin when that the temperature
measurements what if you can't measure it you can't improve it
right but how do we measure running at the moment
this is how it looks like running laboratory and what's wrong with that's
it's costly at least two hundred thousand euro dollars for such a system it need an operator
it's cumbersome for the athletes needs to needs to have an appointment need to go to a certain
facility and small and last but not least but maybe one of the worst thing is that
you need to use a treadmill during lab or a sitting so it's biased so some studies have shown that is between
ten to fifteen percent influencing your your data reading gate so
then sitting percent you are not the same guy anymore
so that's why we introduce and this is the first time we are showing that this is solar some exclusive use of
this week this is a motion lab on the cheap this is a really really tiny zero point two graham cheap
that can measure running in a simple and accurate way we call that fee zeroed in on the core
and eight has all the thing when it's the same thing the communication the processing on board
and and we used to know how and also projects from the medical industry in suisse
make sure we watch makers to achieve that so it's three
minutes visitation at its best also reducing its impact
and because we know the weight on the shoe requires more energy than a
weight such a restart only bad this is the key in this project
so this is sensing thoughts but then the question that i write a lot it's what you do we is that ah and
this is what the sound so would get rotate that anyone in this room can tell
well where is the contacts here it is is it good easy
that signal right you can not that's what you need algorithm
to go from rotate art precise metrics it's exactly what we're doing
and one of the big guy in running science it
today the game is about having the best agreed that we can produce that are the best algorithm will win
and it's what about eight minutes so the sensor placements
importance raised cannot tell much about running trunk is
hard to get precise so that's why we have select the feats to to get the best corrections
and and this is something we're working together with the local academic partner here e. p. f. l. and and
you know and that we are happy to test in the field in the real world we've set to
recently just a paper that was produced last week about how accurate
is that method and it's it's it's really nice results
so just to give you a glimpse of what we have seen the
feel the paper and preparation again but you have here different example
how base of show customers so people in the western world running and try new shoes
people can enough it's in the lab it hits trail aphids and very interesting he looking at these talents
so sticky it's in the bush uh in kenya and you can see that those guys actually have
a technique that is as good as the elites uh uh it it guy and way he owns
so the standard of sedentary people in you know world so that's quite interesting
and we hope to the british some really significant results uh later on
well i yes so i make it shots but this is today in two thousand eighteen how
we're measuring a marathon seven that appoints on he do analysis that can not be
right so this is where we're aiming at having very
granular at that's a points on every single strides
being able to extract you metrics like the view to without the numbers you resistance so a lab inside the shoe
right and this will give actionable metrics for coach for i feed
for the broadcast uh and for the shoemaker was obviously
does the person are well done on white we join set to as a start about the technology started bits
because we we embrace this entrepreneurial journey i know it's not about the final goal it's
it's about a process to go there to innovate and mixing science sports history
as far as we see it as a formula one of running the innovation they're trying they're that could later apply to the masts
and last but not least it's not another marketing push it's you know
here it's not about the bread is not about selling more shoe
it's ending at an ethical and detailed approach with true
scientific evidence we're challenging what we're finding is project
thank you thank you i'm i'm a button why an unknown running out of time
so just go straight to the announcement that we want to make today in
terms of well which is this mystery partner an example all the wife focal project
um as it had early on let's see which is this mystical partner
we recycle metal plastic paper like
oops we recycle metal plastic paper why can't we recycle seal to oh
first i catch that
one of those little
you can it
we make
that's
yeah right
really smart people or real world
outside will turn
you were one way cementing might build a building out of
polymers like like polyester you could actually where likes me
here too
we're anyway or
yeah there are
wow or
we mean in your winters lines option
okay so i'm using company yeah we wanna make this world a better place for
through the footprint thanks all
but if we can can
we can
the radiation residue martin is all about the shoe is one about
star athlete save one skin is a peculiar it's just issue

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Speech
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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