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me here this afternoon um yes the tool with for a
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lot about the jewel ready uh since this morning
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have a genius yet and a lot of really nice session then yeah digital is a lot about the
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future about incredible growth about exponential curves and yes a
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social that work have to change our life
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um they way we stream video has also change our perception of sports immobile
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she which can change that you know there's also some other model fit more
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difficult uh topics liked references a are a blast as already devices
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um i like also for instance a and t. v. three d. um for the television
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was draw a bias on in the last player is last year um so
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the perspective are not always so perfect not always not exponential
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so i see a lot of in my work uh sports federation but not in
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the research project not in how we give off of the the new technology
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i had the chance to lead a allow pets uh e. p. f. l. so it's uh
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you're right e. d. f. l. that we're sitting in the design school a cal
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and we tried to define what is the use experts what other perception of user what makes me
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and just to prevent you and just start the discussion uh
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with what above about a a million yells uh we
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spoke a lot about um you know the new generation that will use this kind of uh of stuff that's
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here is here see some of the um receive project fronts that we're doing with a lot of archives
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with sports archive with also a culture archives yeah even moving so it's really train it you know
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that's you know what's the future for me ah in my daily work mostly it's
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this are the people who are making the future no i don't show us a picture of me then yes it's elderly
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people in why because working with and and work a lot
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with and also select work we have fantastic discoveries
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first a lot of people tell us that you know this will be solve one of
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the new generation born with a computer with a sore select work will be there
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and no one really it's it's kind of capacities with them it's
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another for finding something which is meaningful in their everyday life
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that one is meaningful how can test this and also they see
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huge diversity you know usually we think about elderly people by
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tony handicapped people uh making cookies uh on sundays
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no the first parents they're getting in the late sixties right now
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you have people who made may sixty eighth you so you have such a diverse
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you so that when you're able to convince them with a meaningful proposition
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you're able to address a wide range of people the side and it's a huge market
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any takes thing and so forth the other generation where when you work on the
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all the thought of that generation um that part one it's all that
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more difficult to get something which is what we call the clues
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so that was just to show that the discussion with are getting a bit out of the
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preconceived hide your about a perception and what could remake the cats in the future
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this afternoon will discuss about again digital media especially about
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the next generation of video and we'll look at this large sense and the fan engagements so we'll come
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back to this efficient fan engagement how we create a better link with the fan digit sports federation
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the um uh a sportsman and how we can bring in the active way our
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our fans not just watching yeah peacefully at home and for this i have
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they change you have a lot of really interesting people with me free but they're really
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nice the first is that the whole place that that co founder of my control
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that oh so bad oh you know when we speak about
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in the newspaper about the new deal um about
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he has of rights and any of them if uh uh and i give us a remote control uh
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uh when we speak about you know my ideals of pain and suffering some it is not the
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guy he's not doing this his thing yeah seems to the small stuff with remote location what
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he's getting more and more people right because he's really speaking with kind of a
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normal means to real people in real life and i think it's a very
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incredible actually that you work your running so just a few insights from you
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uh about what is really so exceptional in this next in the video for you
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thank you very much for the flooring for deviation to be here representing michael joe
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uh um that we go for them i could go back it's doesn't fourteen
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the a lot of people ask is what really it could you means the there's actually
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an hour movie that has a dog that as a see the name but to
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i'm good joe according to v. phase the first game that looks
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like football so see you mean speaking double the defeats
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the ended you it's a better ball it was like you and me going in game played in china
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when we created mike would show it was a time where there was a huge
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need to have a focus platform dedicated to football rights holders and then only
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uh i will challenge that a little bit today but um what's
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the what's so when we launched the age doesn't fourteen
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uh we were very very well receives a and we empower basically it football right shoulder so what's the exact federations
00:05:50
to live stream the and the generate on demand contents into their communities and build
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these around them uh i should go into the it to the slides rates
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the um the uh we were jealous of that speak of
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a specific to a social um the impacts that's to
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our company heads with the technology that we we developed one of our partners is the ocean everywhere confederation
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we did we broadcast it for the first time in because we're able to scale the
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the streaming of all matches of the chip is the get the really low cost
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we broadcast at all matches with four g. a a with some with mobile phones others with the streaming devices
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um and the we had a really massive impact across communities in the pacific so for the
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first time this is the the the example of a community in divine law too
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the their team were almost qualifying for the last sixteen of the the job is the
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but because of michael joanna where we did together with u. s. c. and the the technology we provided to them
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they were finally able to uh do a public viewing in the in a small village and find what to
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and for me this is priceless right this is why the the pie could
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joe to the more per ties the football streaming across the planets
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the for all right shoulders and the nowadays for really low cost you can
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really rich communities that's before we're not out there used to be
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it's it's thank you very much for the introduction page you so we can leave the slides for a little while
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um so the seconds a speaker uh without says a case that time
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a director of digital service production and sports solution at in front sports and media
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so before joining in front for sure in front is a great company he's
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doing a fantastic job but you must also know that he was
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you dudes had us ports in europe middle east and africa since you're fat
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fourteen what also for approval um in the framework of the i mean the games and future watching the chip
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and also before the microsoft so your there were basically all the big companies a lot of chaney so
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a lot has your insight in terms of the sports what kind of
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example you could we bring today to start this this discussion
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i'm hoping maybe um so what i was also bring an example of
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the accounting campaign that really excited me i thought of um
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one of apartments cool couple ninety based in the u. k. there um of an independent for me to business
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and we recently in in less than them and um they're actually i'm doing a lot of
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brand activation so the example i brought is the partnership with mentions united in mobile
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everyone knows where everyone is probably using what you get from a to b. and kind of the theme of that partnership was too
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basically freely ways a bring fans to manchester united because some of the fans
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globally measures slide claims to have six hundred fifty nine million fans globally
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i don't know where that number comes from but it's impressive um and they certainly people in bangalore india or
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in johannesburg or in san paolo or not really able to go to all try for every weekend
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so um pay pay pop up with people and they pay for what can we do to bring mentions united to than what can we do
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to bring those fans and even some would drive us from from all
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around the globe told transferred and also to bring some fan stories
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from fans in johannesburg and a bit crazy fan uh that they didn't portrayed on um
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that you know has been mentioned i spent thirty years all of his life
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but never been told try for that actually bringing those stories back
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to the whole market and bring it back to mentions united fans all
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around the world i thought was really really in innovative really interesting
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they use the content written that were fifteen hundred people globally to capture those fans stories and
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to to bring that to live so i thought was really impressive and if you
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probably will use you'd human face book you'll probably be able to find it online and and check out some of the videos they did
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that's why i think that was really the secret of this such a success i think it's i think it impressed me because
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this kind of combining very traditional activation of a sponsorship like
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for instance they would take dimensions united museum to india
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and and and build it up there so that people who've never been told
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traffic and experiences physical the physical manchester united is almost like a
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five to you experience of what mentions united would be if they would be in manchester but at the same time they also you know
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work with video work with with all kinds of digital activation had
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a virtual a virtual twelve fans go to through the stadium
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so they combined a lot of different things which for me you made up the really creative approach of the campaign
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okay now our what our he's one of the back of the stage and
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no and spencer he's a global head of media yes that's part
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so but working with numbers company has an incredible experience uh
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of they don't stray jeez a worldwide that one
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ah as a channel operator as the channel owner that why we like it's
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it's what i read uh on the different what five and also what i get it's me that your
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interest in the value chain i think you're eating a lot into this value chain i think
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it's in many cases recently see that it's a crucial question that
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is not always address uh in and all the initiatives cell
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well i can't hear an example of some very interesting stuff a good example okay thanks daphne never on
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uh it's i tickets anyway um and like you anything uh my example we might just visiting doubleclick
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so uh it is is an example of yet still that that graced rage because engagement but
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i think it's really really interesting kind of um piece of work say just
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a couple weeks ago um as it when the when the championship
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they uh they they portray it uh each the different players underscored and the staff
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uh and i projected images of where they but first let's play football
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so either case three i'll tolerate and more the academy is for a full kinda boring it
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was uh uh one of the belgian skills that you uh the first uh acceptable um
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and so they just into this uh this is a a small play focus
00:12:03
the warm but ultimately unknown cities paucity full group inflated and i that's
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elves in affiliation lots of different uh different filters and and the membership scheme there is citizens
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uh it's uh it's global citizenship uh the membership association holds on the uh the support
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club it's called citizens visit every global village side to side of belonging as if
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it it really neatly and say you know also that overalls time
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and and and that that most operandi around global village just
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uh that is nice personal touch the players as well they get fans in different why uh of the money
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um so you kind of have a successful season say really really push it by the players themselves
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um and yeah it's just a nice template not creative and it
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be it right now and yes that that strategy overall outside
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okay i think you're right so we spoke about fact engagement so that it's not always easy to get this a definition
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of what is really the fan engagements and how can relate this to you next generation video perhaps that's that
00:13:06
think about what is really for you guys the next generation video
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how and we can open the that the scope like traditional
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video but what would your visual content and how what will retrieve
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your ah they defend engagement in the next few years
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so i stopped or
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we'll we'll target i gave an x. t. is i mean well well
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fans already engaged i've you know we were already there and insensible
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within the it we would see in the future you can more the same so the idea of light contents trained three social through
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it's all platforms uh yeah the understanding of yeah the the the the the oranges where the l.
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well the one uh when they want it you know that will forever nine and um
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yeah i'd is like i you know all these lie available yet feel certain elements uh uh
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foundations but as long as it's it's personalise is uh in a sieve impact full
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then uh you know yeah that's that's how right sort of need to and
00:14:03
browns details to draw is that content strategy towards indigenous fan base
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i would just provoke oh that because if i follow you i need to invest in all this stuff
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but i don't have so much money as a sports federation so select chore
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to cover everything in a bad way or satanic some very strong choices
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i would say visible federation has that much money either uh yeah alternate uh
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yeah we would suggest that is is important to to do what you can in
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in the right way say look if it is around a contest tragic pays
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uh that's actually get a rhapsody rightful your face what kind of strategy and you know
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let the let the other platforms may take a long but it's all you can get really good in in that that
00:14:44
from the you really care about and you're gonna get your fans most effectively then it's like someone thing it's on
00:14:50
that's obviously listen learn from what other people are spending the results on and and then from that
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so that you're not spending the big bucks on so they the five years that happening in in change
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the other other rights holders so if we come back to more aggressive more what it's like to
00:15:05
next in video or something which is related to video what do you see
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the as if it's you driver in the future i use it
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i think spencer already eluded to the personalisation aspect which is i think very crucial because at the moment if you look
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at what some of the federation's or do we can also other let's say organisation institutions is full they're kind of
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all over the counter they they they upload to social median they put on digital
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platforms are is derivative of of a t. v. product so it's highlights or
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you know they have a they have a cruel inside in e. g. croon they just have a couple of back
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no behind the scenes footage that's nice but it's not really personal it's not really relate to bowl
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in most cases is not conversational live out because it's a derivative of a one
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sided kind of medium so um i think that's a problem in itself
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so if you wanna talk about next gen i feel that if i care about something very deeply over the over
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the course of the next year is in machine learning and i that will be so many advancements that actually
00:16:01
my counterpart the the media complain interacting with well actually hopefully understands why
00:16:06
really um what i deeply care about and then give me
00:16:08
the bits and pieces i'd i i actually care about instead of just flipping the channels
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'cause it at at the moment i think consumers are completely overwhelmed with constant
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they don't really what's what's relevant what's not what is relevant to then versus what's relevant for this that they were interact with
00:16:24
uh i think that technology will play a major role in personalisation i also feel that
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if you look at some of the some of the social media content the moment that you
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know institutions federations clubs and leagues use the user for brand activation unfortunately there also
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kind of user athletes and a lot of other people influences so none of the content right now was not commercial which i think
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is a problem in itself so i think the future will hopefully we'll reach a tipping point in over commercial isolation of constant
00:16:51
and go back to what's really authentic and what fans really care about because at the moment everyone seems to be an influenza
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and is trying to even if they have two thousand followers is trying to commercial lies that's
00:17:03
and from a content perspective i don't think that's really relevant to the fans but you have product placement and brands and
00:17:09
brent messages in every single video but unfortunately the tolerance for traditional advertising is almost zero from
00:17:15
lenny alls to their way to reach them is branded content so i i think
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finding the balance in the future will be very important as well say you bought speaks a about for sensation but does
00:17:25
that new legal framework in europe effect this a vision or
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is it just a some technical stuff scoop web
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like i mean it makes more difficult official but i guess uh the focus
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should be on your hands on your fans audiences segment them effectively
00:17:41
through the tools you have at your disposal a period zero m. system the you know the the unwitting see how from the magic
00:17:47
and it says maybe platforms i i'm really just understanding the batteries that you can seven
00:17:51
that as we talk about what the right content at the right time uh
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uh the right amount uh et cetera so that's that's really good if if i
00:17:59
can add to agree with with what what what what are then said
00:18:02
i really think that it's a content is being served not in the personalise matter you need
00:18:06
to use the the different platforms to serve the content in the right way um
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i also agree that uh that's to although i does the i agree it ice
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i still think that live is still a very important piece of contents
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um but how you creates an interactive environment around the lives what's missing now in
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sports no this is still very traditional the way you sort of the content
00:18:27
right and the the way the reason why i wanna say this is because the i really
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do not know or i cannot predict and actually i believe that in the future
00:18:36
the uh minor league game in the mouths might have more people watching it
00:18:40
that the then the words what gets me if you get in lisbon
00:18:43
it just depends on how you create an environment around experience basically i also
00:18:48
think that uh sports federations needs to start in this is not
00:18:51
um this is not speaking as a mike which is your intro father but speaking the uh is
00:18:57
a person though the opinion over the giving an overview what the better should should do
00:19:02
is they should as well open the doors to user generated contents in
00:19:05
the allowing these the new type of content to come into
00:19:09
they don't want friends and allow them to take control of the community
00:19:12
it could start from the the players themselves were from the in
00:19:16
a controlled environment but they need to evolve in that direction as well so this is a good topic because we so far
00:19:21
so i think what six years ago when the folding lot it's this big right sitting right around the world
00:19:26
uh aside to bring them and their uh their their um uh the series to
00:19:31
bring their own content from the bucks you change the whole relation between the
00:19:35
the the the fans and uh uh that the the sportsman and for instance the last two of
00:19:40
the race because they were really nice guy one was an italian cooking in the past and
00:19:44
is there any they have incredible they have better impact than
00:19:48
the guy one writes uh so the first one was also happy that means that it's expand a lot i
00:19:53
mean especially for the sponsors the impact which is good for everybody to in your case each want to
00:20:01
do you have this we chatted but you still have to create in a certain way
00:20:05
ah the content to have that something which is too messy ha ha you
00:20:09
it's at and that's the thing if you do it in a controlled environments the in in the focus market it's much easier to control
00:20:15
that then on applied for might face with where you have massive amounts of contents coming from everywhere um what i think is
00:20:21
we speaking about the type of entertainment sports that is the most emotional the interest in what in the world
00:20:27
and you have something very valuable then we're speaking about the data collection and a a lot in the back
00:20:33
uh we can collect emotional value over the friends that are watching the contents at least in our platform
00:20:38
uh and with right so there's a working together with companies like nielsen reprints um and these
00:20:43
valuable that uh is what needs to to be analysed to understand what the user wants
00:20:47
but most importantly i think we should let the user drive their own content by themselves because
00:20:52
that's why people relate so much to with influences on islam or face would because
00:20:57
they are few very close to the to the story that of that single
00:21:00
percent of that that individually target that is cooking and screaming and
00:21:03
we pass that it's such a so i think we should let the user drive that's already another source telling them what to do
00:21:09
so you use all speak about how we can observe the user it's important to understand he's ah
00:21:16
what he wants a worry he's needs but often if you just try to understand the user
00:21:22
user can always imagine extension of something that he already knows
00:21:26
it's we always say that we haven't been invented the electronic jacob about bob by
00:21:32
looking at the kennel ah so high high can you put the or
00:21:37
think about you know they are read next generation of innovation where you have
00:21:42
kind of disruptive ah technology or use coming yeah here we use
00:21:50
you've always because seems to be quite incremental if you just for or
00:21:53
is it valid even if it's a disruptive technology on it
00:21:58
yeah i guess it's a hard one to answer anyway um yeah there's there's also there's sayings i think um
00:22:04
uh and we thought said you know with uh we're gonna we would people of astronauts festivals rather new car uh you know i
00:22:11
think it's just side here if you need to have to think outside the box sometimes if it's about next generation stuff um
00:22:16
but yeah it's around as soon as the tech companies around fading fast because the norwegian
00:22:21
works as time um but i think it's going back to first principles understanding
00:22:25
you know also what your objectives from this is does attack this kind of next
00:22:30
generation it constantly the actual software hard when the light whatever it might be
00:22:34
um on sunday objectives was the business models are all out yes just said we kind of very clear from
00:22:40
um and yet if you can fell fast it's not what first time that's a bonus but it's expensive
00:22:45
to do that um i was just that's kind of standing there it's a kind of look at just
00:22:49
back to basics in terms of how you might rolled out you some some the people that shape
00:22:55
new media in terms of presence reach engagement these days take the n. b. a. is example
00:23:00
when i was a huge u. n. b. a. launch that channel on huge you um
00:23:06
i think three or four weeks off to use you as a side has gone up so they had channel number eight so we had
00:23:12
a channel count up from now there's like twenty five million channels on you to be n. b. a. runs channel number eight
00:23:18
so you can you can tell from that if you look at what the and dated
00:23:21
back then in two thousand and five until to day it wasn't fundamentally different
00:23:27
it's just you know between the let's say the thirteen years in between of course the iterative cause they scale that massively
00:23:34
because i think last year the produced three hundred fifty thousand online videos
00:23:38
which is massive right to use a i mushy learning to produce a lot more content they did do that two thousand five
00:23:44
but they still upload content that is trying to gauge the fan they're still trying out every week what
00:23:49
works best they do a. b. testing on different formats they customise the constant every single platform
00:23:55
yes they've scaled out but they fundamentally you what they did thirteen years ago which one to four
00:23:59
to talk to fans directly so it doesn't have to always be disruptive you have to be
00:24:04
you have to have a strategy and see it through and do it over a low long period of time it took them
00:24:09
three or four years to get to the first million subscribers on huge you it only took them another year to get the five million so
00:24:15
that as they as they actually progress they they hit that hockey stick growth and they
00:24:20
they actually had that breakthrough on social media and i think that right now there
00:24:24
for me the leading actually in terms of content strategy user engagement going direct to
00:24:28
consumer while option actually also doing and maintaining that their traditional media business
00:24:33
but they've done done that for thirteen years some people forget that they they think that all
00:24:37
the n. b. a. is on some really crazy stuff for the last two years
00:24:40
we have to keep up but actually they have a thirty here is advantage versus
00:24:44
a lot of other federations uh now waking up saying oh we need to
00:24:47
do something direct to consumer just to keep that in mind so sometimes things
00:24:51
take time and they need assistance in resilience and and dedication as well
00:24:57
so you speak about this idea of sustainability which is a really point
00:25:01
to get a return investments that how we can perhaps improve this
00:25:08
chance of having something sustainable when we see you know a lot of device that came out like t. v. three d. and other
00:25:14
is that yeah was plenty of investment and then that looked for perhaps we cannot predict and we cannot do anything that
00:25:22
but how can perhaps moved forward something which is what stable when
00:25:25
it just happened bounce that you have with several technologies
00:25:30
i i mean i can i i don't really have a strong opinion about the all i i think the art is just not
00:25:35
where will eventually what it will eventually become there's always this i think it's a carton of
00:25:41
thing right you're you're in research i got the hype cycle when i have this
00:25:45
is massive take up and people overestimate the impact in the short
00:25:49
term i think they all also often underestimate the impact
00:25:53
in the long term that's typically how a lot of people look at inventions and innovation the wrong way um
00:25:59
i feel that the r. a. are a lot of other technologies will will progress and they will play a
00:26:04
role as small as it becomes more in a certain more engaging the and for me personally um
00:26:10
i feel that everything that is not a share herbal experience in some way will
00:26:15
will not have a breakthrough and at what i mean by that is
00:26:20
if you look at social media and some of the content is being created you better talked about user generated content
00:26:26
but the fact that it works so well and it works very well also for writes all this is because people can create a cure rate
00:26:31
and she yeah content with others that other people will enjoy and then
00:26:35
it becomes a viral thing and it's kind of uh cheryl experience
00:26:39
if you wear b. r. glosses um you're kind of cut off of
00:26:43
the well the you don't experience anything with others at all
00:26:46
so for me that's kind of the limitation of the technology right now but it doesn't mean that the idea of you are
00:26:52
will not assist will be successful in some distant future some things will take time and then we'll
00:26:57
have to be integrated from a technology also from uh probably also from a user experience perspective
00:27:02
the pedal i i do you look at this all these innovations because ah you're off looking or
00:27:08
small uh our communities and at the same time you cannot say oh you're small communities
00:27:13
don't use these technologies that well how you yeah it's always accompany the um
00:27:18
are much more in favour of developing good software in the clouds
00:27:22
uh that's it's mass massively scalable we're not speaking was speaking about
00:27:25
federations that do not have the resources three buses that technologies
00:27:29
uh i have to admit that in a specific case we have few companies that are focusing their business model of
00:27:34
on having automatic cameras which is a type of hardware that is expensive for the moment is lowering the cost
00:27:40
it doesn't it doesn't necessarily mean that it was a failure uh what it did it was
00:27:44
uh it's not scalable definitely body drove the phrases michael joe to focus on developing
00:27:51
this type of technology you on the cloud with a i so we um
00:27:55
we just we would not a big believers in developing specific card where's
00:27:59
that would we rather use the the technologies out there from apple to to go or other providers some soon
00:28:06
uh and focus on developing uh uh basically what we are best uh a two week
00:28:10
which is something scalable for uh for our partners in for the consumers so that
00:28:16
i understand well that's that is and that's a big change or for the sports federation considering that
00:28:21
that encroach income outdated so packed for compared to the sports federation because that i just make check
00:28:26
when your government you'd you princess these tents on the revenues of the ah see ah
00:28:31
which is in terms of relation it's i mean it's really big that's something which is
00:28:35
really you know and at this area if you take the history of of sports
00:28:39
so all they put themselves in the factual situation you mean the federation's yeah
00:28:47
yeah well yes and no i think i i wouldn't it's kind of an apples and oranges thing my comparing the audio c. to
00:28:52
you too i think they're very fundamentally different businesses all fundamentally different
00:28:56
organisations with a very different you know target in mind
00:29:00
um and and and by the way the i think the olympic channel if you wanna
00:29:04
talk about the i. s. e. is is leveraging all those platforms to build
00:29:08
their audience is they're actually trying to to to use what's there have fish where
00:29:12
the fish are and and put that console platforms that really work well
00:29:15
at the same time the also trying to build their own properties and
00:29:18
and convinced as sponsors and the founding policy olympic channel that
00:29:22
their platform is an interesting platform for those brands to be active
00:29:26
to activate and to talk about them as well i'm
00:29:30
we'll see whether it works or not but i wouldn't necessarily say that that's a
00:29:33
fair comparison to make i think the i was he's not a technology company
00:29:37
um and uh you cheap is not a a sports federations so it's really hard to compare the two to be on the side in terms of
00:29:43
chain guy you lay still the balfour the sponsor of yeah well yeah i would i would say it depends on whether on the journey
00:29:48
so you know all the lips what is it about acquisition is a a
00:29:51
fan bases about engaging the sun visors about but it's as asian
00:29:54
i'm right with you probably won all three right that the role of different stages of the janine um like to some extent say
00:30:01
with a lot of clients yet that yes the country deposition face that there we strive now but now it's very much about this
00:30:06
kind of engagement pays a you know how how yeah well then that face how they engaging it must that somebody's most effectively
00:30:13
the human citations of syndicated kind of complete cycle mostly completely
00:30:17
right um and this very few that do not really effective i think i would also say n. b. a.
00:30:21
you know one best uh in the business in terms of a minutes silence of the occasion as well
00:30:27
which helps to see the cycle and crisper the you know that your circle around engagement ultimately
00:30:32
if i cannot really quickly just had a really quickly is that i i really believe that the solution
00:30:36
sits in the middle uh the i think there needs to be more than rubber ties markets
00:30:40
where you don't have these big that accompanies multiple lies in the the whole environment that's
00:30:43
why you have big discrepancies uh i agree uh with what was said here that
00:30:48
they basically uh their sees that it is the company but there are companies out there that could partner uh
00:30:54
with the federation's to build their digital solutions and i think the solutions each somewhere there and everywhere
00:31:01
how just current with the last topic very shortly because we're almost at the end
00:31:06
in the different example that i uh i listen to you i am in the presence of the real people how
00:31:12
we sure as with other people exam also brings some physical isolation gathering in in the as you said
00:31:18
so when i look at your picture i mean we see that there is a real combination between the
00:31:23
the next in video or audio content and the physical not the social gathering that physical
00:31:30
environments uh and all the um me at home with my own a device
00:31:35
how do you see this combination between the physical environment and uh what type of experience we could think about
00:31:41
i think it's it's a specific think about scores to acting when t. v. started if you look back in history or
00:31:46
study communication people would gather it want to listen to radio right when it happens to be a a program
00:31:52
then t. v. and they were watching super presents movies the only
00:31:56
thing that survive to public viewing sports right so it
00:31:59
i think digital is just increasing its to but they think he's their specific events that you do in the public viewing matter
00:32:06
the the most important thing is now you have the opportunity to be in the pockets of the consumer the whole day long
00:32:11
so then you can engage with the user in the more the emotional way when the when the matches live
00:32:16
and the biggest opportunities not in the public viewing it's on the small device that occur in our pockets so
00:32:21
how can we create content in a creative way in a scalable way as well because you cannot produce all the content
00:32:27
the that engages the user the what the twenty four hour basis if possible
00:32:32
yeah there there's some very cool examples in a ah we talked a little bit behind
00:32:36
the behind the the scenes about my hand to collapse and and the um
00:32:40
the paul come on go game where you actually interact somewhat with the physical well but you still use
00:32:45
the device you have a are you have you gain the file your environment i think that's
00:32:49
those things really cool my really engaging but at the same time you know i haven't seen really
00:32:54
sean examples in sport to be on is that that that take that idea one step further i
00:32:59
think some some right souls are experimenting with virtual stadiums was the one i mentioned mentions united
00:33:04
um and there's some cool examples but the actual experience of b.
00:33:09
either in a public viewing sport or be in the stadium having you know guys
00:33:13
next you having it be yeah that kinda cheryl experience as long as
00:33:17
you know you can't really synthesise that virtually you know and i still believe that were bit far
00:33:23
further away from that um i don't think it will be banned engaging to be honest
00:33:28
my personal been uh yeah i'd say i agree with the shared document you need to pace but is a
00:33:33
lot small different types of fans and just that you know we uh we've done some paper segmentation work
00:33:37
and yeah it it's definitely meaty a elements of it that is also a kind of gotten trend positive
00:33:42
so the evidence about the kind of the the the phantom the cost that the celebrity element
00:33:47
uh then you have the dates rex that's a very much and i will see you probably know all these here in the room as well like the
00:33:52
stats exactly that's very different about whether or not they're an avid sports fan
00:33:57
is that you know why they're in that interested in sports this place
00:34:00
uh and understanding there's different pace that that helps again for uh for the and stood
00:34:04
to attention commercials and but also talk to find in a different way different content
00:34:09
so i thank you very much and i probably their people here can see you later in the
00:34:15
crowd and running away something um i got for the next step i will just finish
00:34:21
one uh a slider it's about an initiative you can bring to the last slide place
00:34:29
if it's the last slide is coming you know if that's uh just to tell you
00:34:35
that we're just sitting here with a cotton ball and initiative here and uh
00:34:40
to bring the media industry and the sports federation uh together uh to have access to
00:34:47
she each uh it database of the trans what's going and we have about nineteen fans
00:34:51
and media rather well uh working with us uh for really go and fatigue innovation
00:34:56
well so setting a research um a partnership with all the
00:35:00
european projects so that the media industry and the sports
00:35:04
federation can be part of a research project and influence the outcome of this project in terms of use
00:35:09
you know also education a module that are accessed in fact
00:35:12
already in the industry and have also network of um
00:35:16
i have a different media labs that we already have bills are right now so people can access all the
00:35:21
starts coming that opting out and they're a bit easier to this new upcoming at people on our market
00:35:28
so i want to thank overmatched or you can contact me uh oh later if you will have what have some news about this initiative

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Speech
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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