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00:00:00
to see your uh hello everyone
00:00:03
just a quick question who has already watched the olympic channel
00:00:09
uh i love this corner actually i don't want to talk that long although christoph
00:00:15
even haven't give me the time how to see how long i'm talking
00:00:18
but i want to give you some examples of uh what you can do actually
00:00:22
with an o. t. t. platform and how to engage better with fans
00:00:26
um there is an explosion actually of o. t. t. platforms and
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everyone tries to do streaming everyone tries to put something
00:00:33
on uh the web sites and putting content out so i thought i'll show
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you a little bit of contents it that we have put together
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with the olympic channel and there's some examples uh which uh will show
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you that you don't have to have always a huge effort
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you have to have a good archive and you have to have good creative editors to put things together
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and one thing we have put together was one of a junior added this before the channel was even
00:00:58
launch a little my story about the famous athlete calls out the back and his wife setup echo
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oh no no no no
00:01:14
oh no no no no no no
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oh i'm i'm
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simple example just to see you have a little bit of archive footage you put a little bit
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of graphics together and suddenly you're getting a piece of content that you can put out
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and uh one of the examples you see in the background the bit pictures from
00:01:55
the plan channel a winter games from our beauty shots that we have produced
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at the games you have always this example that it's multi sport people are not
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watching just one sport people watching difference borden switching from one to another
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this is the same idea that we have with the olympic channel when we say we don't
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want to make a sports channel just for one specific sport we wanna do multi sport
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and uh one to enhance people going from one spot to another by
00:02:21
doing this we needed to introduce this was some original programming
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so the team in madrid that produces the content is not always producing it sells with production companies around the globe
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producing content from different cultural aspects and putting that together
00:02:36
one of the series which just a one and where the awards recently is uh
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e. twenty five and identify is telling the stories about athletes
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a trans gender athletes so it's a series where really difficult topic
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comes into play and where the production howes vice try to put
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it in an aspect which is very engaging with the fans
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to watch t. v. identify it's a bit too long here at the end results
00:03:04
always six seven minutes but i have a thirty second straighter for you here
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i knew it before you worry
00:03:15
you do for years remember someone's liable for so the question is currently q. are there are ah
00:03:27
and
00:03:32
yeah yeah i why i am i at high
00:03:38
yeah yeah you wanna little channel dot com
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we got the feedback from one of the fathers to set before the topic was ready very hot in
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the us and people were reporting on it but after the series was published on the internet
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we actually that's the father saying we actually got much more
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engagement and actually get a completely different tone of voice
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so that people i'm just look more at the behind the scenes discussion
00:04:03
and this is something where we want to really put the athletes back into the focus and the we
00:04:08
invest a lot of money of the production budget that we have into these kind of original programming
00:04:13
and we had recently launched here the museum and the laws on the news your is which
00:04:17
is called file from home some athletes who qualified for the olympic games in jan channel
00:04:23
for the winter games but coming from exotic countries like i mean the the jamaican bob everyone knows but
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we had a nigerian and the jamaican bob in that can channel participating with women and the bob
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we had an indian a luge athletes and we had a figure skater from malaysia
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and uh therefore we decided to produce a series far from
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home with athletes observing them their way into the qualification
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until plan channel and uh it here is a little bit clip of the far from home
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uh_huh
00:05:06
paul
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oh yes i want to make a statement
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there's a new one ah
00:05:30
oh
00:05:32
ah well yeah you know how to solve it
00:06:04
no matter what university use yeah nobody will
00:06:10
so these are examples of original programming where we want to offer to the awfully
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it's a new way of uh telling their stories and therefore to the fans
00:06:19
a different approach so that they can follow the athletes on the stories not only
00:06:23
during the short period of the games itself but outside the games and follow
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one of the examples that we did last year we had the world game so the olympic channel
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is not only done to produce content for olympic summer sports olympic winter sports it's beyond that
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we actually trying to make it much broader bringing other sports in
00:06:44
the world games to place last year and browse laugh
00:06:47
and here's an example how we helped the games and ross left to reach
00:06:50
a much of draw the visibility and uh reaching much uh more audience
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the idea behind it was the olympic channel itself is not producing the holes
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broadcasting signal that was done by the older noises in a rose laugh
00:07:04
but they together with the spanish production company produced every day eight
00:07:08
to ten hours we pulled the signals into madrid we
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added common three and turn that signal into a ready to go production signal and ready to go error signal
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and then we returned that's twenty four seven channel back to browse laugh and the
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world games organisation could use it to give it to their rights holders
00:07:28
for the linear channels like the normal to rest a t. v. stations they reached about twenty eight million viewers
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and the third of that came for that twenty four seven show that we have put together for them
00:07:39
but it's not always these production it's actually the short production as well with the
00:07:42
angie cruz where we put small clips to the social media one source immediately
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reached for the half million and we had this uh for example
00:07:52
hundred fifteen source media clips around the world games thirty
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five on face broke and all the thirty five on face book reached as well the total of twenty eight maybe
00:08:02
here is one example of an an ex cons and auxiliary comes into
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the world games not directly related but in the well games
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there's a sport called fins swimming we put a little bit of michael phelps into it and uh uh the success was there
00:08:29
huh
00:08:50
yeah
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right now there is important uh to have a high level production like sometimes important if you just
00:09:00
had a camera crew you're running interviews and you put a get out for social media
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and then you can reach a lot as i said this clip alone managed to reach out to four and a half
00:09:09
million people if you want to watch the full clip seeing here that i have about twenty two seconds left
00:09:15
um i will leave it to you to call him big channel dot com and what you yourself
00:09:20
the last little clip that i would like to show you is of
00:09:23
course a famous athletes uh from the pan chan games and you
00:09:27
and uh a here is an example where the athletes i mean
00:09:31
after the game second channel we have five thousand clips ready
00:09:34
and we were showing them these five thousand clips as well on the olympic channel
00:09:38
they asked me can call in and that this video into his website
00:09:42
and this is the advantage where we say here is the whole of content specifically olympic content
00:09:47
and people athletes federations fantasies can take it embedded into their website
00:09:53
plates and a watch and uh this is a little bit
00:09:57
a kind of ten minutes uh x. course to what we have done the same as
00:10:02
the two years not yet fully previous relaunch gonna pick channel in august twenty sixteen
00:10:08
we have a pool of now more than thirteen thousand pieces of content on the platform
00:10:13
and uh i'm happy to engage in any discussion with uh someone here
00:10:18
would like to see indeed uh what can be done in that uh what uh

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Conference program

Welcome Words by David Eades
David Eades
15 May 2018 · 9:06 a.m.
Welcome Words by Philippe Leuba
Phillipe Leuba, Chef du Département de l'Economie et du Sport
15 May 2018 · 9:08 a.m.
Welcome Words by Grégoire Junod
Grégoire Junod
15 May 2018 · 9:13 a.m.
Welcome Words by Benoit Mariani
Benoit Mariani
15 May 2018 · 9:15 a.m.
Hacking the Future
Andy Walshe
15 May 2018 · 9:25 a.m.
Talkback Session: Smart Venues, Moderated by David Eades
Daniel Marion, John Rhodes, Claire Lewis
15 May 2018 · 10:18 a.m.
Talkback Session: Wearables and Data, Moderated by David Eades
Terho Lahtinen, Jean-Christophe Longchampt, Christophe Ramstein, Patrick Schoettker
15 May 2018 · 11:04 a.m.
Talkback Session: Fans and Data, Moderated by Rebecca Hopkins
Horesh Ben Shitrit, Pete Burns, David Lampitt, Clemens Schnellert
15 May 2018 · 11:46 a.m.
Interviews, Moderated by David Eades
Stéphane Guerry, Joey Tan, Olivier Glauser, Albert Mundet
15 May 2018 · 1:45 p.m.
Talkback Session: Machine Learning and AI, Moderated by Jay Stuart
Nicolas Chapart, Nicolas Déal, Johan Vounckx, Mehrsan Javan
15 May 2018 · 2:37 p.m.
Speech
Jochen Färber
15 May 2018 · 3:14 p.m.
Talkback Session: NextGen Video & Engagement, Moderated by Nicolas Henchoz
Christoph Heimes, Spencer Nolan, Pedro Presa, Alexandra Willis
15 May 2018 · 3:30 p.m.
Interview on Security
Earl Crane
15 May 2018 · 4:08 p.m.
Talkback Session: Cyber security and Digital Security, Moderated by Sébastien Kulling
Dang Duy, Thomas Shorrock, Jean-Pierre Hubaux, Simon Trudelle
15 May 2018 · 4:19 p.m.
Introduction of Day 2
David Eades
16 May 2018 · 9:35 a.m.
Social Business and Sport
Muhammad Yunus
16 May 2018 · 9:38 a.m.
Talkback Session: Designer Bodies - Yes or No? Moderated by David Eades
Roland Sigrist, Vincent Gremeaux, Carlos Canto Alvarez, Véronique Lugrin
16 May 2018 · 10:27 a.m.
Talkback Session: Designing for the Future, Moderated by Jay Stuart
Ali Russell, Emilio Risques, Véronique Michaud, Thilo Alex Brunner
16 May 2018 · 11:08 a.m.
Talkback Session: Protection through Innovation, Moderated by Mike Miller
Liam Mc Tiernan, Laurent Mekies, Eric Nauman, Martial Saugy, Mathieu Saubade
16 May 2018 · 12:04 p.m.
From Racing to the Road
Laurent Mekies
16 May 2018 · 1:32 p.m.
Talkback Session: Understanding the eSports Ecosystem, Moderated by Jay Stuart
Brent Barry, Anna Baumann, Julien Delalande, Michael Journot, Carlos "ocelote" Rodriguez Santiago
16 May 2018 · 2:05 p.m.
Talkback Session: What's next in eSports? Moderated by Lars Stegelmann
Brett Abarbanel, Stefan Kuerten, Jan Pommer, Federico Winer
16 May 2018 · 3:05 p.m.
Closing Words
David Eades
16 May 2018 · 4:06 p.m.

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