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Yelloh
Wednesday, Oct. 25, 2017 · 12:34 p.m. · 04m 21s
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a yellow we're developing the most natural form of
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communication between companies and their customers to collect
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feedback hi my name is five in and um one of the co founders of yellow
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the market research industry is worth forty billion dollars
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annually twenty percent which is now qualitative research
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the shows the rising demand that companies need to understand the customers not based on
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statistics and numbers or rather about the behaviours the drivers and the motivation
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the problem with existing formats to conduct qualitative research is that
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it's extremely expensive and time consuming for companies to do
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and the real reason for this is because of how inflexible and tedious it is for the respondents to give their answers
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our solution to this or video online surveys which gives both companies and respondents the
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flexibility of online survey while maintaining the quality of it in person interview
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the way it works is similar to online service they were companies input their questions
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share their link with their own respondents however now response can
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answer directly in the web browser using video format
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similarly to social me just today these videos think it allies for
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both keyword and sentiments analysis to give the researcher an overview
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of the data set and can move on with their business
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processes through this we're able to quantify the qualitative research
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by doing so we're entering the online survey industry which will
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be worth seven billion dollars annually by twenty twenty one
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with specific focus on the consumer goods industry as it's both the largest sector and it's also the
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sector that's closest to social media today meeting will be most comfortable with answering video format
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we're doing this with a monthly basis scripture based model uh start suffering a package and goes all the way to enterprise
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up to now we've had a number of different successes wouldn't part of this we start of factory
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we're we're able to test and validate two different business models with the number of high profile clients
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were able to use a learning to re brandon redevelop yellow to what it is today
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where we launched our beta just over a month ago with a over a hundred companies which were quite within a week
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with these companies we haven't been able to get their feedbacks in use their learning said about our product even for the now
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and so currently we're testing in four different protocols including a vent feedback restaurant feedback
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market research agencies and market research departments and we're doing this all in startup sound
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which is one of the most renowned excel programs in helsinki in finland
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uh the team that's made as possible on philip and myself woman and i we met in a in
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a university studying design management together where we gotta find june of the human centre design process
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and philip uh has a firm understanding of leading attacked him with more than ten years experience in london
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uh we're here today as we're looking for forty thousand francs by the end of this year which will
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help us to pack on the analytic sounds or existing product as was the complete market launch
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thank you very much to look forward to having to your questions and you
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guys need to give your feedback as well to a swiss startup
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days as they're using a system today thank you very much ha ha ha
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one two questions for party on
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okay ah okay
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he ah okay so i'm on all the untangle if i was there as a a little stand and from there
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you can access the question's sort away and then you can give j. p. c. back to see on the
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no questions okay i think then everything is clear ah there's one there please
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main competitors yeah so obviously it's online survey small one service in terms of
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process that we have the same difference there is that we're focused on quality research will are doing quantify what research
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um there's some examples of applications that do video online service as well
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but they're completely they're more focus on mobile order fee so they're
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they they require that you invite entire pool into your system
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before you can actually activate them so we you we have a
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much smoother a user experience um and a specific niche
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thank you very on i close here like you
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