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Very much and it's a it's a pleasure to
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be here in switzerland. And we actually
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grabber I'm I'm based in Berlin missing
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body last the twenty years. Uh to the
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yeah I CD best. But I I a think I can't
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really from a I I I first company three
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and yeah oh but I partly that I mean I
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I and get which is way too early. And
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but once you those two thousand I
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create a you can also see it's time
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three he asks I had to raise money two
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thousand it was fairly easy in Utah to
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it was a nightmare as a result I don't
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most of the entrepreneurs Europe it was
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the actually capitalism your and and a
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few US I managed to raise money by
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going to national very aggressively. Um
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any two thousand six we saw that
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company to to look at I stayed was
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talking about three years. Uh we will a
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company with thousand employees school
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maps here a company is an entity was
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also lies the control some of the of
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the German honestly about spike and I
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don't know BMW for three billion this
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year. And so in the last five years
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I've been active but the C first I
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invest in ten to twelve companies but
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here usually I'm first semester fifty
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five until five thousand I mean I
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worked very actively with with the
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founder I I see the ecosystem of all
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and and also seen the the job what we
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need these increasing in yeah it's all
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about this guy also actually you know
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and all the fact that software is
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transforming one we just we have the
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after not it's a lot of misconceptions
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about where we are cycle. And about
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what it means I personally convinced
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that we have very beginning of industry
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changing that and that's accordingly
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with the very beginning of what do
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these for no misconception for instance
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is that technology is there zero seven
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eight meeting that if a company has
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like this. It's at the cost of someone
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else. Uh I'd like to to make an example
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of my company when I raise money in two
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thousand one I I faced difficulty which
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was the fact that the market for for
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physical bass is right. It's more I
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want five million. And a lot of venture
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capitalist what was to be a billion a
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lot of businesses but we just please go
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away. And I is today industry in an
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advanced digital maps it actually six
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fifty and increase obviously if you
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wanna central call precise so it's very
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important what is that certain things
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that may seem small and actually a very
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knowledgeable. And they're not number
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of experience of of things that another
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one BAB and all the misconception is is
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not needed project in the future you
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know I was just two weeks ago had
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whatever of well a friend of mine just
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became a became head of argument. And
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it's very wrong to to look at it but
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like a like a attacking the taxi
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industry. And we do that it it's it's
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it it much further than that we will
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want to to treat transportation as
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utility. And that means see that means
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the course second argument one and that
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means mass transportation. So we're
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talking about a trillion dollar to it's
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interesting that some C D.'s in in in
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in your freezer resistance to what this
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type of innovation. And and again it's
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a question of zero sum I in in San
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Francisco just to to give one example
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when we will started the taxi industry
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was worth hundred fifty million they
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were was about forty percent market
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share does six seven billion revenue in
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San Francisco that means we have not
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just kind of Texas you have increased
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the market for this type of
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transportation when when you when you
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start the company is there's a lot of
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talk about destruction and sometimes it
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me it's me few is very difficult to
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disrupt in cubans. And I could relate
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bits my my experience with with Nokia a
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Nokia was formidable company probably
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the best one we had your it was very
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well managed. Um and then nonetheless
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during three years which I spend their
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those was like yours where the company
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you know for all practical purposes a
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fumble. And and and wipe out the what
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and had been getting evaluation an
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opportunity to become much larger
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player but yeah I did all but despite
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being led by smart people they didn't
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see it coming and I messed up meetings
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and that was the basic experience for
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myself while I was a Nokia our business
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model was we but I didn't see it coming
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in and I didn't feel like that's
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threat. And I try to summarise maybe
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with with hindsight what what not get
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it wrong and is very subjective you I
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think some of the first ones under
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underestimating software just because
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that particular company while the best
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in the world by fall at producing the
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type of how do we mates that they
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treated software as a second problem
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and and and I think that's something
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that you see repeating itself know I
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just at least it from the German car
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industry coming to together in one of
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the one accompanied Germany and they
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also are number one in hardware and
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it's also an optically software
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seriously. And second one is believing
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you on markets inside the large
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companies have core beliefs and one of
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the corporation but yeah with that
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people want touch and and this sounds
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ridiculous but indeed he I don't abuse.
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And and people he wants to touch it
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were you were you were shown that
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actually show and this is you don't
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equivalent to be again is the car
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industry is the car industry absolutely
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believe that people want to drive I
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guess the question as and we asked if
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you what what should movie instead of
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drawing but this is this is this is
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fundamental and and it's all but I just
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don't one is to be more technical is
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actually believe in a lot of companies
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believe that because they're really
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integrated and you want to channel
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these things are not gonna change this
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is defensible in this case was mobile
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rage. And it turns out that at women
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and and propose a completely deals to
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one so what what's what these teaches
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us is that even formidable companies
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that are very skills at what they do
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can be a and what also teaches us is
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that is a lot of for start ups. So also
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there is a silver lining in this which
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is that you know adventure as an
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entrepreneur one what should just go
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and and and go out it's vision and and
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of and oftentimes one realise what can
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five against gets constructs. So I
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personally think that you know this
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generation you are very lucky because
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you know we recordings talk about I
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mean I think that's the next twenty is
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going to be extraordinary just like
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maybe so let's take the last ten years
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have been and was your lots more
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changes in a lot more industries then
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in the last fifty and that means
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there's a reshaping a reshuffling of
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the of the of the industry any
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opportunity to build to be champions
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and I also believe that you're up which
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is you know in many ways behind you
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know these six times less venture
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capital purchase. P you're suggesting
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that the reason was or even chuck so
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there is clearly a problem it needs to
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be addressed is not enough money being
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invested in addition but nonetheless I
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think that a lot of strange that we can
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play all this it's always been a lot of
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IP in your there's always been a lot of
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diversity of I d.s. So all ingredients
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that is too great companies I to deny
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access to capital as actually made it
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easier than before mean if I compare I
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think really to silicon valley in that
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so that's fifty euros bitchy my
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company's bitchy companies I'm
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involved. And and the last two years
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honestly is the first time I felt that
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it would taking innovation coming out
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of Europe and coming out of rodents use
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we see sick or a enter any any union
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square has invested the last for
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investment in union square you know one
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of the best interest of the US the last
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for investment maybe where you're to
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companies that also in so so I think
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that that you know there is a is a a
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great constellation coming up where I
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believe that's companies out of Europe
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will be more successful in that
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attended before I personally seeking
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for I can even companies and I think
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there is a great opportunity combining
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great I with execution experience not
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typically something that that we have
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plenty of people who how to drive seems
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people know to how to drive online
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marketing so you know I'm looking for
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the best of both worlds you know
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combining some of these sometimes
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aggressive in a positive way mindset
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but I seen under corner in in in Berlin
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with with with research and IP that
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would otherwise not have been unlocked.
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So so tired of of qualities that's that
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one is this is looking for I I think
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that there is one there's one element
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that that is that is actually quite
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important the scalability of the of the
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business model you know I I I I I've
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seen open to entrepreneurs have great
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ideas but that happened with you know
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falls in how to skate. I mean you have
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to understand the the fundamental but
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you have to take a look of risk and
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it's it's only feasible if if in
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positive cases when things go well you
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have a thousand weeks in terms of of of
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revenue growth and maybe a hundred
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weeks in terms of value. So so if you
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don't need to project that type of
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future for your business then then then
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eventually having that it's probably
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not the right to for for for that for
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the company you you building and I and
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I think that's something that that
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needs to be done a internalised and and
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that that particular needs to what
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this. And other is is is international
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English no I think that it it's it's
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fundamentally wrong to think that we
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would be able to build a business in
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one corner of the room. And no one but
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you know from day one you have to
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benchmark and so with the best in china
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and the US and if necessary you have to
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go you have to face that where they are
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so so you know I I've I've seen quite a
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few examples whoa we're starting with
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the with in a protected environment
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like Switzerland is in some cases and I
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think it's a long story which I think
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it's it's it's important as order to go
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difficult markets from from one so the
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type of things that's that's I've been
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doing in the last what two euros
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digital digital have is is one is one
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yeah we have a very what we shall
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additional have means and how things
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are you lose you know it's come from
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Mimi is the Q representation account a
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company like Lou is headed woman a
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control their fertility there's
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accessible why within really that's the
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union square just invested. And make a
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go is that another type of company with
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looking at inefficiencies in the
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healthcare market. And medical is to
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group that whole thing poking don't
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call for become tools. And that's
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interesting is the company started
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building forty employees thirty
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nationalities active in twenty five
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countries how we investors of from
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India china and France and and to me
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this is a bit of a role model for what
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I'm trying to to realise another area
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which I think is very interesting is is
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is the future work future work is the
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reinvention enterprise enter entity
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that has been created to reduce
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transaction cost is being reinvented to
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digitisation you have slack you have
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then if it's and you have for instance
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marketplaces for for consultants you
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have market this is for freelance as a
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lot of companies will be built in and
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around the reshaping of the workplace
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I've been living in about it for twenty
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years now I I think that yeah it it's
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probably the best place to your to be a
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business today and you know if if if
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you if there is something that is
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feasible for your business. You know
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rather than going to silicon valley but
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it does become an intimate. I think
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going to silicon valley have that
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advantage but it's also a pressure
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cooker to the it's possible to come to
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thing to find access to investors to
00:16:56
find to find the last five or
00:16:59
international T you know every comes
00:17:02
different different strategies for the
00:17:04
company for instance can maybe get you
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high design examples of companies that
00:17:08
are based in Switzerland but that that
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I used to go clue it before I conclude
00:17:20
some things that's that I find
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interesting and that we are looking for
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so gonna be a next generation did you
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don't have both consumer. And
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parliament but also also fixing
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efficiencies de centralised encrypted
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web you know a lot of what has happened
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in the last ten years. And have led to
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re centralisation phase who who who and
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I think there's a lot opportunities in
00:17:57
recreating. So what so what was
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supposed to be good for a meeting
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localised community localise the use
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cases and I'm very interested in in
00:18:08
that piece is if I used to go to the
00:18:16
next generation of problems no I guess
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it all I apply to picture is is
00:18:23
something that is you know close to be
00:18:25
salt I'm not involving one company
00:18:28
because I actually bought the company
00:18:30
that was here initiated appears to and
00:18:34
has the world class the it's for image
00:18:37
recognition but I'm interested in what
00:18:39
can be done with silence or or video I
00:18:45
put that I I mean applying innovation
00:18:51
and started methodologies to industries
00:18:54
that have not yet be impacted by by
00:18:58
this deposition. And obviously this is
00:19:01
also an element of of impact that you
00:19:05
can have with the startup you did we
00:19:08
agriculture for her who's the useful.
00:19:11
But I find very interesting I and of
00:19:15
course the last one and stuff that we
00:19:19
on what you think about mean they still
00:19:22
have probably something three years ago
00:19:23
I had no idea of yeah it investment in
00:19:27
that space I I believe in discovery and
00:19:31
and in in looking for something one one
00:19:36
hasn't for that before so that's it you
00:19:39
don't actually know if if a way to to
00:19:42
to summarise I think you know the so
00:19:45
just users right in the sense that that
00:19:48
we we we we approaching venue wage
00:19:51
overture introduction. And and that
00:19:53
whatever is is out of university
00:19:56
policies is German C carrier. I think
00:20:00
to me it's it's it's it's a a way that
00:20:02
you have to go you have to go out and
00:20:05
and and and I create something you I
00:20:09
think that there is about of benefit
00:20:12
looking at feels that all this
00:20:14
harvested you know this to decision is
00:20:17
coming to is coming to to areas that
00:20:21
have haven't been fact that before. And
00:20:24
it's and it's it's probably a
00:20:26
prerequisite to think globally from
00:20:29
from they wanna and to reach a both to
00:20:33
international global markets and to
00:20:36
international investors with this I

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Conference Program

Welcome message
Hervé Lebret, Jordi Montserrat
21 April 2016 · 2:07 p.m.
208 views
Welcome message by SPECo
Raphaël Conz
21 April 2016 · 2:14 p.m.
Keynote: How to raise USD 15+ M
Christina Kehl, Co-founder Knip
21 April 2016 · 2:23 p.m.
153 views
Pitch Uepaa
Mathias Haussmann, CEO
21 April 2016 · 2:41 p.m.
3,061 views
Pitch Artmyn Technology
Alexandre, Co-founder
21 April 2016 · 2:44 p.m.
1,620 views
Pitch ShoeSize.me
21 April 2016 · 2:46 p.m.
1,400 views
Pitch Prodibi
Olivier, Co-founder
21 April 2016 · 2:48 p.m.
799 views
Pitch Embotech
Andreas
21 April 2016 · 2:50 p.m.
777 views
Pitch Sthar
21 April 2016 · 2:52 p.m.
636 views
Pitch Wingtra
21 April 2016 · 2:54 p.m.
1,481 views
Pitch Advanced Sport Instruments ASI
Julien
21 April 2016 · 2:56 p.m.
629 views
Vote for the Captain - Results
Jordi Montserrat
21 April 2016 · 3:04 p.m.
Level-up BKW startup initiative
Christine Weber, Startup Manager, BKW
21 April 2016 · 3:05 p.m.
Swisscom StartUp Challenge
21 April 2016 · 3:07 p.m.
Keynote: Investing in international markets
Christophe Maire, Atlantic Labs
21 April 2016 · 3:42 p.m.
101 views
Pitch Amphasys
21 April 2016 · 4:05 p.m.
800 views
Pitch Cellphmed
Nathaly, Co-founder
21 April 2016 · 4:08 p.m.
896 views
Pitch Intendo
Andrea Maesani, Co-founder and CEO
21 April 2016 · 4:10 p.m.
1,043 views
Pitch Interax
Martin Ostermaier
21 April 2016 · 4:12 p.m.
1,398 views
Pitch PB&B
21 April 2016 · 4:14 p.m.
Pitch Pharma Biome
Thomas
21 April 2016 · 4:18 p.m.
3,463 views
Pitch Sunbiosciense
21 April 2016 · 4:20 p.m.
1,109 views
Pitch Selmod
Philipp Knechtle, CEO
21 April 2016 · 4:22 p.m.
977 views
Vote for the Captain - Results
Jordi Montserrat
21 April 2016 · 4:28 p.m.
Topadur
Reto Naef, CEO
21 April 2016 · 4:29 p.m.
2,459 views
Roundtable
Panel
21 April 2016 · 4:32 p.m.

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