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that's fine that's fine job would yeah so first of all um can you welcomed invent a
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curricular uh he is a a a a board member of interest to the sports federation
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and he's president of this with e. sports federation
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cracks that you've already and that same i'd go drury about from in front porch media
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crime we have three than we should go
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uh who is general secretary of the f. a. o. i. which is the international aeronautics federation
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crap and how rash but i'm sure
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trip or who is a
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or b. director computer vision product
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that second spectrum crew
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curran finally uh you both met them a director three own freer people alex sanchez
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crow varied with before alright you're when you're um would just have a look
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at the results of the poll work that that we read earlier
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question was you remember willow mobile our on the mound viewing of board or
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take traditional when your t. v. viewing in the next ten years
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and the authors where uh there were sixty replies or fifty one who
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voted yes knowing who voted under that eighty five percent fifteen percent
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and i happen to know that one of those in the minority rights in
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there was that protect my d. r. is gonna be speaking cause a
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lighter but i thought you just quite interesting patrick for you to tell
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us why you said no that uh the microphone coming for you
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thank you column very nice way of being introduced
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uh because the question is are only if uh i have to answer that with the yes i would
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have to include football didn't here but it my vision
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i exclude football from sports in ten years
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right why uh the because because it will have moved completely into the
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bread and circuses area it is just going to be plain entertainment
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so um the if if you take that away the answer has to be no
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those of you who know believe they should leave before he speaks they okay thanks project
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uh_huh
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uh_huh
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uh_huh uh_huh
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thanks kevin um anyone else cause any reaction to the
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results of that whole i mean this is anyone
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surprised by by the cold you probably have to have a view on this i should think
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it's clearly a biased poll high inference to i think we should come to that but i mean well maybe on this it is
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in twenty twelve when i was a you to how we had roughly a
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hundred million watch hours a day of video content so hundred million hours
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a day watched on video ah new to worldwide and we set a goal
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for ourselves and twenty twelve that by twenty seventeen in five years
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we'll get to one billion hours a day of you are both video watched arm and i thought
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the time the kind one of those stretch quality like right now the boss is great
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we're never gonna get there oh i'm them we actually you to bed at a ah about sixty days
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ago there was a blog about it and they got uh the one billion watch hours a day
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but the more important thing to think about our as it relates to what you know what is
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one billion much are today mean in terms of total video viewing on t. v. per day
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ah then you start getting a perspective on this um i think the answer is yes is that
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our and obviously not everything much to new to the sports arts mostly
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about other stuff but the service boards a percentage of it
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but just the speeder growth that had over those five years arm t. v. on
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a global basis ah on a daily global basis as tenderly much hours a
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day system is the estimates became up uh so you did now represents ten
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percent of total t. v. viewing in terms of what hours per day
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you know that that they had that number in five years so you know by the time we get to the date there i think the real
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pretty high probability that you know in my view that there should be a dominant platform but again the day i just don't think then
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your t. v. o. exist anymore tall gonna be i piece i think for me the questions doesn't extend that phrase probably because i won't be
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linear t. v. that's called okay i wanted to just start by going
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round each of you in turn and asking a sort of
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in a fairly fundamental quite question i think uh in view of the
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subject of this session support in the digital revolution which is
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what single digital innovation is doing ways to change your world by and
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maybe we could start with you then sends on that one
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alright um first i hope i did start the right side of the of the churches that it's actually there
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that's so uh i i was actually get it sent the question look at before we came here
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so i could think about it because uh my first impulse was to save something very original like smart
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phones or video games or i don't know but i'm actually came to the conclusion that the most
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well single single most influential innovation digital was probably online
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streaming to have a video on the montague to
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have content or can be available from wherever you are to anyone who has a internet connection
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and in my case it specifically influenced my personal goal that i take
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up now that i actually got started by organising viewing parties for
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for e. sports tournaments which basically relied very heavily on having online
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streaming and the right now it's uh one of the core
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of the core parts you have the drive the sports industry that makes it could make it is because it is today
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which is uh the online streaming i mean basically everything everything signal minute consumed any sports is watched
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on on some big your platform like you to bike twitch or any other
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streaming platform so that's and it's going more more than this direction and
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as your question from uh whether there'll still be linear t. v.
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television um place directly in this direction that's i think uh
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when your television basically goes in to do well i think i should make the pain of uh with
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michael your try that but it will disappeared will transform
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or more to the demand service and uh
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pretty much e. sports the very important part there um so how does i mean i think for probably
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a for quite a few people in this room um or maybe and all the traditional sports
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i don't really know how easy sports work and how um how
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a a tournament is developed um how it comes to be
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strange to me that if i was wanting to set up and he's supposed to tournament and and and stream it
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how would i go by say well i guess that's the that's the beauty of
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digital innovation that basically anyone in this room could set up appointment right
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here and right now i could just go over to my bag and they don't know it was smart foaming smart phone ago in one of the
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dozens of online platforms we have nowadays and set up a tournament and
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say it starts this day in um anyone can register now from
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uh until seven days from now on that they will meet in an online journal maybe some sort
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of trapped in game or wherever and arranged matches so it's basically and it's usually free so
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anyone from anywhere concrete tormenting people meet online i mean obviously the games take place online anyway
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and the um the games itself off as a lot of possibilities to
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interacting to get in touch inform groups so there is um
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and that's that to how it happened so of course you don't you don't have all the only small
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formants which are organised by individuals like ourselves but you have the big tournaments um with
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thousands and thousands of live audience in the stadiums of millions of concurrent furious online
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and they um they basically set up professional t. v. set ups for producing their live streams ready
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uh have studios would have commentators would have cost there's what any of the in
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game footage where they have cameras filming the players as they play the games
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uh get reactions from the crowds and make a really nice so sports
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like production for departments and just renewed mostly for free as well
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on the internet than anyone can watch it so if it's mostly for free where the revenues coming from oh i don't know
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um i mean it's uh it let's let's mostly of um most
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of sponsoring nowadays uh i guess it's also a lot of
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love over to opportunities coming up in this area up a lot of money going to the sports these days is uh
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from uh from many well that sends a chance to get the foot into the door of the sports to see the the growth to see the numbers
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at which speed to get a bigger thing and they want to make sure that they
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are one of the first movers the deer deer when it's uh when it's like
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really picks off um other than that it's uh through the online
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streaming similar to to to you too bored to uh
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to to face before all the social need a lot of a lot of money
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comes from advertising so of course when you haven't live stream on a website
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it's usually free for the guys streams it but obviously there's some going to be some commercial break during the stream is going to
00:09:23
be advertising on the stream every here and there which generate some sort of revenue for the platform very stream it from
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and the share of that revenue is goes to do to produce of the content obviously
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but at the same time you have those big tournament organisers with their professional t.
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v. set up which will also develop into direction right to try to
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to sell the media right off their stream to potential other platforms i want to share it i mean for example in
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in uh cory um which is very famous uh very uh a very good
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example for the sports like the mecca of the sports they have
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t. v. stations on the near t. v. which are um specifically dedicated
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to broadcasting you sports tournaments and you also start to have
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single t. v. stations also in europe or the us that start to
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broadcast broadcast e. sports on their on their t. v. stations
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um but in those cases mostly they actually take devoted toward a broadcast
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which you get from the t. v. productions from the little tournaments
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okay thanks for instance i called what singled into digital innovation is doing this to change your well how
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i just think that it's kind of two things but it's the other for the liberation
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of our smart phone with a combined opportunity to have you know forty or
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five g. bandwidth with that third combined opportunity of having a all you can eat
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package that doesn't crash in terms of what it cost of watch video
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ah yeah that's pretty simple conceptions maybe the video haas conceptions
00:10:46
will be the mobile it's all primarily video consumption
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yeah you enable that there's jackets further enable you know everything i was
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talking about earlier happens so i think that's that's a key driver
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can you give us an exact as interest in the the new cycling
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series you were talking about um i imagine from what you say
00:11:03
that this was developed absolutely to to to take advantage of of of
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these new for forms of media and perhaps wouldn't exist without
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yeah i mean i it certainly makes it more interesting everybody we spend a lot of time
00:11:16
thinking about how to bring in adventure consumer and new and different way i mean
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the cycling about amateur is you've got a point of view camera on the buyer writers you
00:11:25
get their audio you get you know in a sense when they fall when there's a
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you know crash and the power town a lot of people fall it's a pretty dramatic view from that from that angle
00:11:34
um you get to feel like you're close to it you can feel their pain so the speaking on the lehigh
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mine's a cyclists i know what those things feel like on but yeah even even when we think about or
00:11:46
are the production route for the future world cup and trying to make it more interesting we have uh
00:11:51
uh twenty four camera re the covers uh out every every second of uh of
00:11:55
the world cup match and then we can within two minutes turn around
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if there's a colder exciting moment turn around uh looks a us between six and twelve camera view of that actual
00:12:04
happening which can make things really interesting allows consumers severed a deeper bite into what
00:12:10
happened there and allows us also take that clipper highlight and and stick
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it on our google search and one box i was talking to about a further promote and that people know what's going on so if you're
00:12:19
you know watching on t. v. or on a mobile device are you having to be on the move you can you can find it easily
00:12:24
okay thanks close uh says than single digital innovation that's changing your
00:12:30
well i think it's a bit difficult to say i mean they're they're right as sports federation there we are
00:12:35
the governing body for asp wants everything that's in this kind of this guy's our stadium
00:12:40
yeah the f. b. i. is existing since nineteen o. five for quite a long time but only in the last few years
00:12:47
yeah we see through digital innovation the possibility to really bring the
00:12:51
passports experience to the spectators on the ground and um that is true either
00:12:55
footage which you transmit from the aircraft uh from the pilot's perspective
00:13:00
i know through data transmission like for example in the repair is that when you see the pilots fly you
00:13:05
see the g. forces you see the speed you see the or did you would you have to view
00:13:09
in the pilots cockpit when he has crossed the finish line and say he gets
00:13:13
the resides directly if he's the getting into the next round or not
00:13:17
that was the existing ten years ago and um this is what we need to grasp as an opportunity
00:13:23
because traditionally our ass sports events i taking place in remote areas
00:13:28
um on nice very good if we have here it's in the middle of the national but uh you
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see something disappearing in the sky and coming back but you don't really know what's going on
00:13:37
so we can use all of that to really bring the the
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asp what's experience to the spectator but they also some challenges
00:13:43
with it because if you have a three sixty year degree
00:13:47
funding uh of of an aerobatic aeroplane in the cockpit
00:13:51
watch it while you're sitting on your chair you get sick very quickly and that's not what we really want because people were
00:13:57
not really like if so how can we how can we actually use it and um the second example where we
00:14:06
driving what's the interest into our sponsors for sure drawer missing because uh and that's something we had
00:14:12
way which is easy accessible you don't need to tune here straining to get a pilot's license
00:14:18
yeah actually you can do a simulator have flights uh you can use it on your on your computer you can plan
00:14:24
play drum racing simulations and you will actually know how to fly drawn in real life
00:14:29
so to do your training in the spots and then you can go on yeah on a future where
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there is still racing and you can slide but also it has the footage again from the drone
00:14:38
which gives the spectator the pilot's perspective because that's what he sees also
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and that's completely changing the view and the experience of our spots
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so apart from going to the airfield how how how do people watch your that's why do they go to see
00:14:55
oh i think we're still living behind the moon as they say in german and uh because we we
00:15:01
have issues to have interests into live coverage of all events because of the challenges i just mentioned
00:15:07
uh so we know before they've been asked huge success and big
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event we had was the word at games in dubai
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um where we had a complete stevie production and distribution globally and we're
00:15:17
still benefiting from it today because uh people still seated was and
00:15:22
in flight entertainment on on a transatlantic flights online to continental flights
00:15:27
it's still available on on the internet uh which it's still trying to promote it it's it's difficult to have
00:15:32
it life so it would maybe change with the drum racing that's yeah that's the way to go
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okay thanks says and i'm a whore irish um to uh the same question to you but you know
00:15:43
what single dating the digital innovation is doing this change uh well that perhaps before you address that
00:15:49
you could tell us a little bit about your company because perhaps not ever ever on those will you do
00:15:53
yeah so i would start with and so so what they think is good to the the religion i
00:15:59
sport is actually artificial intelligence so and this is basically what our company second spectrum tries to look
00:16:05
is to the religion i support true intelligence and this artificial intelligence what we called yeah
00:16:11
machine understanding machine vision my uh department computer vision is is a part of it
00:16:17
so what does it mean yeah um it's expected we have several product maybe the first product that we have
00:16:22
is the for the for the ration we're walking wouldn't be a we have a seven year contract
00:16:26
to be the fishy official tracking provide all wedding it fully automatic yeah
00:16:30
using cameras that we installed in each one of the uh stadiums
00:16:34
yeah of the n. b. a. this is a one part of artificial intelligence the second part
00:16:39
is not only the statistics that we're providing on the platform then be a
00:16:43
and and to the all the stuff because then he is um
00:16:48
providing a better tools for the coaches we have eighty percent of the and the coaches
00:16:51
that are using our and second product which is um giving get giving them
00:16:56
analysis of the team and all the operating um for two years back
00:17:01
and they can better prepare for the games they can show to the players exactly what uh where they where they did
00:17:07
uh what the what they did and how did it together with the videos for every action and this is a breakdown that
00:17:12
is done fully automatic um this is in the in the scale is something that we definitely need to go automatically
00:17:18
um the third product that we have is for broadcasters uh we would like to not only
00:17:22
defeat of the video we would like to comment that would uh additional information um
00:17:27
yeah i'm additional insights and for that we have tons of data that is coming to have twenty five from second uh all
00:17:34
the positional data all the events the files so that we can was and so on do you need to choose
00:17:39
which data you up your providing on on the television and we
00:17:43
have a product is called storyboard it is giving the commentators
00:17:47
um um all the um suggestions about what to present next and how to to the
00:17:53
and how to do the show much uh more appealing for the for the audience
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and the last thing that we're working on now is actually understanding of france
00:18:01
directly and providing this person a person as a sport for each person
00:18:07
independently so for this if we would like to do it for millions of people would like to do don't scale
00:18:11
we definitely need some kind of artificial intelligence to understand who is in uh i'm sitting uh behind the scene
00:18:18
the on the screen on which platform is is construe consuming it and what they would like to get out so this is basically all the
00:18:25
different product that we have in the company we're building heavily on this artificial intelligence to
00:18:31
provide an additional enhanced videos and contact for for the youth and because i'm
00:18:37
a business journalist i have to ask um this enhanced video is it simply to
00:18:42
enable the audience to better appreciate the sports or other revenue opportunities in it
00:18:49
well so differently um if your now uh watching a game and you don't understand it
00:18:55
so the first level is just understand how the game is that it is
00:18:58
being conducted and appreciated so we will uh walking with a with a valuable traditional
00:19:04
with a question for the version and this is uh something that you
00:19:07
to the novice people it's difficult to explain how difficult is what is so this is on the
00:19:12
on the low level the next level is okay if we understand the game as the coach
00:19:16
because we provide them some uh statistics and some recommendation can we provide
00:19:21
to the to the and uh making a more advanced fan
00:19:25
some more additional information that nobody you you would not get it on television so we can
00:19:30
personalise it on different levels of different contact and obviously we can with
00:19:34
that and who uh that through testing as well is that
00:19:38
uh uh an area so this is not something that we're working directly but we do how we are working with the
00:19:44
potato the betting awful so okay and um i likes um same question to you about
00:19:51
a single the digit in the judicial innovation that's doing this change your world
00:19:55
well i would shy yeah connectivity because activity allows trash too
00:20:01
to offer a nice demeaning uh to millions of fans that in
00:20:05
all the work without a b. k. from without budget now
00:20:09
it'll uh office also on tool for a beauty contents or that we're here yeah so people
00:20:15
can have florida for the sport not only getting depends but also for the year
00:20:20
and then they are connected it allows us to generate data yeah they
00:20:24
use afterward for for management purposes no shake the enticing connectivity
00:20:29
and i think all of them are very of touch connectivity in it we already know that
00:20:34
i think it's separate big game change yeah okay okay i'm insensitive can cut come back
00:20:40
to you so is anyone microphone so it's gonna have to travel back again um
00:20:46
so let's box said recently that the icy needs to study
00:20:49
e. sports to decide whether they are support um
00:20:53
my question is does it nasa and and what can traditional sports learn from
00:20:58
e. sports do you think well that's a question i never get
00:21:02
um well it's very unfortunate to hear the thomas but apparently is not a fan of us
00:21:07
well maybe not maybe it's wrong where babies not thought and the phantom it um i guess
00:21:13
honestly my personal opinion is that the question whether or not it's sports and doesn't matter too much um
00:21:20
i think uh even if it would be recognised the sport at some point the
00:21:24
controversy would remain for as long as you sports existed it's um basically
00:21:30
depends very much on your personal view on what makes a sport sporting mean each personalise of course you have the
00:21:36
you usually have the definition of a sport that all the
00:21:38
national olympic committees or national sports associations define and um
00:21:43
in most cases e. sports the doesn't fit tolls definition that involve um
00:21:48
excessive physical activity then again um i don't think that uh
00:21:54
it necessarily has in that e. sports requires recognition as a sport to grow i mean if you look at the sports today has
00:22:00
come all this way in such a short time without being recognised
00:22:06
and it will continue to exist it'll continue to grow even if it has doesn't have recognition i think
00:22:11
where recognition would be helpful is probably to speed up the process to you um
00:22:17
enable federations to establish structures that allow also young especially young people basically are the first ones to get in
00:22:23
touch with video games today it's just that it's just it's essential part of youth culture nowadays and
00:22:29
having sports uh recognition as a sport with facilitated for federations to create structures such as
00:22:34
local associations having a local club burke it can just go and find the team
00:22:38
really can play really learn how to compete we learned how to train
00:22:42
uh again which is very differently very good training is very different
00:22:45
to just playing video games and i guess that's something that
00:22:49
i'm federations like carl or swiss federation or the international federation still have to create a lot of awareness for that
00:22:55
the new sports athlete is not about trying to spend as much time playing video game
00:23:01
just like this but it actually about the way you played about the way
00:23:04
how you improve your game it's um when compared to the traditional sports
00:23:08
when someone treatment we happen to take it professional football player for example he's training is not just
00:23:13
going on the field employing as many matches it's possible usually have complimentary training such as
00:23:18
during the movements training the the reflexes improving is uh it's diet and things like
00:23:22
this to really get every last bit of performance out of the player
00:23:25
and it's very similar new sports infected those people like i said don't spend just as much time as possible playing the game but they look
00:23:32
the analyst against analyst your opponents ten lights especially their mistakes and see how we can improve them and
00:23:38
it also takes more more the direction of professional sports we also have complimentary physical workouts complimentary um
00:23:45
sports psychological trainings to actually cope with the pressure when you're playing in front of a
00:23:50
audience of thousands and thousands of people and you know there's millions other people watching it online so um
00:23:57
i guess that it's uh uh it doesn't really matter for development of these parts whether you recognise this is puerto
00:24:02
not it'll make things easier but it will definitely not stop the the pro from i. disease boats neither federation
00:24:10
so you need to federation for for many reasons i think you
00:24:14
have to day basically sports is let's say um owned
00:24:19
but to to put the tape to structures basically you have only one side
00:24:24
something that's very unique in the sports which you don't have any any other sports
00:24:27
is you basically have to give the publishers of the game you have uh
00:24:31
in the traditional sports where you have the federation's the federation usually is kind of the rights holder of
00:24:36
the sport that you're playing racing video games you have uh the developer of the game who's uh
00:24:41
who's the most the centre most interest of the developer obviously to get
00:24:45
more players to play the game to increase revenue three game
00:24:49
and the not necessarily to create any sort of structure that would allow more more
00:24:54
people to to uh get a organised in in in associations or whatever
00:25:00
i mean it would be probably their interest but it's just way too much work it would mean we too much
00:25:05
um manpower which you would have to have on the every nation on every region to establish
00:25:09
a to structure so that's that's why they're not drive there are going to drive does
00:25:13
this is the the formation federations and on the other hand you have the organise of the
00:25:17
really big torments the biggest tournament you have nowadays with a like a set of the millions of viewers
00:25:23
and they're of course also very corporate or not bother corporate stirred the profit driven so their revenue
00:25:28
comes from having a unique productive really polished product which as many people as possible want to watch and also
00:25:35
uh not necessarily the interest to create a structure people can get involved in for the same reason is the publisher wouldn't
00:25:40
want to do it okay great thanks of incense um says
00:25:44
um the um you touched on drone racing earlier what's
00:25:49
what role will trains drones play in the us in the future their sports your view
00:25:57
well that's a good question i i'm looking back at at at a spot switching matched um
00:26:05
she the founding me yeah off the f. b. i. at that time
00:26:08
gas ballooning was the most uh popular ah every nation activity
00:26:13
and the membership subscription was calculated according to the cubic meters of gas that the countries use
00:26:19
and then everything else can fixed wing flying a rotor craft and then narrow modelling
00:26:24
and see what the product lighting hang gliding and then came hot air ballooning
00:26:28
and so hot air ballooning people were perceived by the gas balloonists uh uh
00:26:32
to be jacks and they didn't want them to be incorporated and
00:26:37
yeah they didn't want to be associated with them and what happens now hot air ballooning is uh the sports in night and a half
00:26:43
yeah at craft and gas ballooning is a minority in each spot
00:26:47
which are takes place was long distance races and that's it
00:26:51
and uh i think the same might be happening with two marines who uh for our muslim community
00:26:57
maybe in the end we we have a drone maybe we have an unmanned aerial vehicles spots
00:27:04
markets it will just capture uh jones much more than anything else and
00:27:08
believe me than about twenty five additional distinct disciplines in our
00:27:11
modelling and say you will not know all of them but my
00:27:15
my assumption is it will fundamentally change an hour spots
00:27:19
actually in regard to this and and every response and they get a have to ask the same question else be
00:27:25
that incense white to the dreaded does trained racing needed federation
00:27:29
there are i know several uh leaks which uh
00:27:32
you have no direct links with who are doing very well well without
00:27:36
being link directly to use what why do they need their failing
00:27:40
well we're in contact with these people and i don't think they're running very well uh found
00:27:45
a large drawn reason community if you talk to the competitors they don't like it
00:27:49
because what you see at e. s. p. n. with the or drum isn't he cute name it's
00:27:54
it's a board and pilots uh uh with no qualifications keen with no what kept
00:27:58
ranking that they have worked themselves up through the ranks from the local events
00:28:03
regional events to a national event or events to qualify and that's in the long term not sustainable um so
00:28:09
we believe that's it's the needs you need a structure that's uh you need a structure and i think
00:28:16
i'm from uh from uh um development perspective
00:28:21
uh we have i'm dealing with drawn spots on a daily basis and we i mean
00:28:27
yeah you are too rigid
00:28:29
the federation's don't open themselves and for sure we're doing our uh things to open the national
00:28:35
federations they don't like it and i think it's a bit like three and three
00:28:39
and if we drive the development of john spots our national federation sometimes
00:28:45
the just complain and say we don't accept the way they were doing it but we we
00:28:49
see we need to open it but i'm telling these young a drone racing pilots also
00:28:54
it's nice that you are now found your organisation but in ten years time you
00:28:59
will have the same rules and regulations like any other federation because you need
00:29:04
you needs resources for example to publish and organise you events uh you need resources
00:29:09
to get recognition you need resources to get sponsorship and you don't get it
00:29:13
if you stay in this nuclear stage yeah where you hide the momentum and the second element i want to
00:29:18
say which is probably a bit the same any sports in any of the federation why do we need
00:29:23
in international sports federation i can tell you because then you have rules and regulations which i accepted on around the word
00:29:29
no matter where you go it's the same with three and three that is now a set of rules
00:29:34
for the event which is except that any than you follow its and then your mind the same
00:29:39
scheme of qualifying yourself of competing according to the same movies or you just need it but then it's not a
00:29:45
global movement and i think maybe you touched on this earlier but i would've thought drone racing has the
00:29:51
uh uh the possibility to become a any sports um uh uh that could be any sport
00:29:58
version of drag racing or are you speaking to i. e. sports publishers about that
00:30:03
yes we how can you tell us anymore and no not how yeah
00:30:08
okay interesting um our ash a a variety of um
00:30:14
what new developments do you think we can expect to see in in your field uh in the next few
00:30:19
years uh and what trends are you observing a a
00:30:23
sickly and so i guess player tracking that yeah
00:30:27
yes so i think that the plates making just a enabler to
00:30:30
get more information by a more insights about again um okay
00:30:35
this is one of the courting that we're doing right now but i don't think that this is the main thing
00:30:39
um because the meeting is is actually to understand the game so this is what we're trying to do and understand the viewer
00:30:46
um these out to below that we're working on extensively so without tracking the
00:30:52
players in or two but expand again to better trained them uh
00:30:55
to provide more insights before in the game in after to the viewers and this is the second when we need to understand that
00:31:03
that the viewers is what i thought that was the point i think that this is the meeting
00:31:08
that we are working on on many other people working on you know to to to get it to uh to the customers
00:31:15
the viewers um the fans would trust us and for the vision
00:31:19
use up little okay things which um i likes um
00:31:25
we've heard from you about three by three and how it's benefiting from digital innovations um
00:31:32
while technological challenges are you facing and i'd also an interested that
00:31:38
that the digital innovation you're talking about is being applied to three on three
00:31:42
is there any reason why it shouldn't be applied equally to traditional possible
00:31:47
yes okay but uh before uh allow me to yes to comment yes home it
00:31:51
yeah because uh about uh why you're flashed at the age yeah i think
00:31:58
huh i don't on on object yeah that's why i'll stick a a and i i think after twenty five yeah
00:32:04
is uh you want to go eh you cannot them you are yeah from cows she
00:32:10
was well yeah the first thing and then the other thing is even an attack
00:32:16
get together inconvenience yeah so if i like is that a neat altogether yeah
00:32:21
and jen forces but can you imagine if agents parts i think we should either fish yeah so you get the standard answer
00:32:28
when you definition yeah okay good okay your question handle so
00:32:31
uh on on so technical innovation to take the why
00:32:35
uh or is there really any reason why the kind of technological innovations you
00:32:38
were talking about on three on three couldn't be applied to traditional
00:32:42
you know obviously not no and uh i think we are taught uh and i know that um i found five projects i'm working
00:32:49
and implementing new stuff also sometimes related with artificial intelligence
00:32:54
no i think what we have heard about what
00:32:55
uh that doing within b. a. yeah i think it's a good example i you can apply yeah
00:33:01
eh activity intelligence any innovation to the televisions portable
00:33:06
and the only thing is and then you need to give some or you may have to change your
00:33:11
mindset and the way that you approach things and even your brushes yet to
00:33:16
be able to accept a technology innovation no english easy with a football
00:33:22
i have a a back and forth with using a innovation for the if if the
00:33:28
goal not accord and stuff like this know what even shy at the end
00:33:33
innovation is there you nash have to pick which one one and maybe the spotlight you to change
00:33:39
that way you busy yeah yeah so and that is where things get even more complex yeah
00:33:45
okay thanks to hold on to mike thought well we'll go back this way that this time um
00:33:49
i wanted to ask you about social media each of you and they
00:33:54
effect it's having on your business and also how can i think a lot of rights holders
00:34:00
are concerned but social media is just calls and no revenues
00:34:05
how can you make money i substation station media
00:34:09
with the a rectangle fade out our state yeah no yeah yeah probably
00:34:14
it as a way of uh or the initial way yeah
00:34:17
of uh making money at obsession media is if you have a big social
00:34:20
base yeah oh yeah a means of us to to follow you
00:34:24
it means yeah or the most easy where you stand to a
00:34:28
sponsorship and you know so um this is probably the
00:34:32
easiest back now so on to someone what we're doing with your life you know we are investing a lot yeah
00:34:39
in such an immediate because it takes as more time to get
00:34:42
into patiently yeah because yeah she can ingest additional yeah
00:34:48
zoe anything the innovative and that's not that rhyme well within with a with
00:34:54
a traditional yeah for the individual why why we are going yeah
00:34:58
yeah yeah and now we have escaping yeah from the problems
00:35:01
that yeah with traditional t. v. by growing social media
00:35:05
and uh and this allows us to get sponsorship and tooth problem of yeah
00:35:10
to uh the people are willing to pay for content yeah that annotation
00:35:14
a demand for our product yeah so right and i assume that
00:35:19
three on three is already creating its own style as and there are
00:35:24
you know people in a their players in that world who are becoming huge
00:35:28
names and i assume you're using station media to develop and accelerate that
00:35:34
yeah so it is not order without a status yeah so and if you
00:35:39
wanted to start an integrated yeah so it's just simple it is yeah
00:35:42
yes reckon the right now uh we have all and stuff like that we try to push yeah and to create
00:35:49
and um because it's the way you have tried to attract a tax that yeah and followers yeah and
00:35:55
i think uh this what was it before no uh fans don't follow sports yeah fan formal
00:36:01
follow off stacks see how many before the basketball on me before that michael jordan
00:36:07
in nineteen ninety two yeah so i think there's a big difference yeah
00:36:11
stashing part yeah and how do you go about creating a a three on three style
00:36:16
well the first thing you need to be able to be a good play yeah yeah so if there were a force
00:36:20
enjoy it if you don't have good players you are in the top yeah let's put it that way yeah
00:36:24
now there once you and i am these about putting more money on the table
00:36:29
trying to uh make the there's some attractive enough to attract a talent
00:36:34
and then once you have the stallions uses them and trying to make sure that you don't shame yeah and uh and
00:36:40
you great um social by someone think that this is what we have done yeah well we're trying to do
00:36:46
horatio um what participation media playing in in your world so i think those
00:36:51
are two things so one thing is with the the question to
00:36:54
ask to the audience is that we see that it's also media you don't watch the entire again you so you you watch a clip
00:37:01
and this is all the us so this is not in in the ah and um these videos they need to be well uh what
00:37:07
we need to create them was designed um we need to to provide all the inside that we can put inside these video
00:37:14
and with enhanced meant with uh with the right i'm a t. v. with the right
00:37:20
angle and so on so this is something that uh we're working on such
00:37:23
that the short clips that we have in this also maybe i would be a
00:37:27
viable people would like to watch them and would watch more than that
00:37:31
and then the second thing is that we are all the discusses upon personalisation this is obvious
00:37:36
and in this also negate you know exactly which person uh your your body's content
00:37:41
and these are to a big things that are influencing doesn't webbing on them
00:37:46
says and it's actually a good idea maybe two points and it's um one is the the
00:37:53
question if you if you go by a traditional t. v. you might have a
00:37:57
outreach to a certain number of of people but the social media allows
00:38:00
you to reach out to the individual and uh that you need
00:38:04
to be smart on to capture the attention and uh and i mean you have been asking why do we need a night
00:38:11
need to national federation because often they i mean they are supposed
00:38:15
to be our intermediaries and they're supposed to be transmitting
00:38:19
what we are doing to the n. w. m. m. s. and
00:38:21
we see that this is often not happening to sufficient extend
00:38:25
i mean we're doing lots of revolutionary things and we're releasing it doesn't arrive at our competitors
00:38:30
number or they go to the web championships are they come and make amends latency
00:38:35
where they haven't had uh the latest news it seems so that
00:38:38
is our opportunity to reach out to our community to our
00:38:43
ass sports people around the words and that's the the tool is awesome yeah there's no question about it and i think
00:38:48
the uh it maybe it shouldn't be and primarily driven by the question what sort of revenue we can raise with that because i'm
00:38:54
convinced that will come because there is a value in the individual contacts in the in the database and build it up
00:39:00
but you're using it um or to communicate with compressed as that with
00:39:05
we went into sorry i said competitors but audience is for sure
00:39:08
the this then connected to that yeah okay interesting a cool
00:39:14
also i'm anti secession media's is incredibly powerful audience activator i
00:39:21
mean just the number of people on the face but
00:39:22
platform of you to platform i mean it just massive numbers of people spending a lot of time there
00:39:28
yeah the challenge for on any rights holder the ones on my right my left is like
00:39:33
how to get found out of people even know you're there a hundred people even discover you it's pretty hard
00:39:38
when there's lots and lots of noise on the platform to even get visibility but the other are
00:39:44
yeah i'm sure q. aggregated all of your interest to fans are consumers are there
00:39:48
in the millions is not just another hundreds of thousands of thousands but
00:39:52
the only need to be creative on how you get down on these platforms i mean
00:39:56
i'm going you're going to face but because you're with the community of like
00:39:59
minded people so you might not engage with any of the things you have there because my like minded fans may have no interest in what you do
00:40:05
so that could be a problem because space box not gonna drive that for you and i do too
00:40:10
that's probably more or are you spending time surfing around and looking at things and then unfortunately
00:40:14
the algorithm that's serving new things up here is gonna serve things the
00:40:19
view that you watched it before or summer do you watch
00:40:21
before so again you guys lose so unless the person specifically interested
00:40:25
in your thing and then then you went because frankly
00:40:28
i'm gonna find your things under you to platform enough finder things on baseball clap foreman yeah but
00:40:33
it's a weighted potentially get more fans but it's definitely monitors ration tool you know the down
00:40:39
it's a inefficiency tool to because they provide you basically all your c. d. and caught sight of every never
00:40:45
is covered by this platform so that's a great way to be efficient money do things but
00:40:49
yeah the down side is yeah with you have you know martin
00:40:52
marta like some face worry about a lot of subscribers on
00:40:56
you to be really don't get to know with those people and interact with them and goes back to my issue you've gotta have a personal
00:41:01
relationship with people both yourself of your sponsors and that's but this party
00:41:05
gotta find some way to take them from there to your own
00:41:08
okay things could have been sense i guess your e. sports wouldn't exist that's
00:41:13
actually the only yeah i mean this is where where to start
00:41:16
um so supposed immediate basically the thing about the sports is that anyone
00:41:21
who's in in both these boards anyone is interested in this uh
00:41:25
two ninety nine point nine percent probably digital native so they're they're on social midi onto it to their own face broke
00:41:31
uh we don't watch t. v. so if you weren't t. v. that wouldn't be any of any use i guess to reach those people most the time
00:41:37
the true the true beauty of the social midi otherwise think is that
00:41:41
it's real time did you as soon as there's new sports formant
00:41:44
summary going on you can really inform everyone is interested instantly about
00:41:48
the current score about what's up next what torment just started
00:41:52
um i just made this discovery myself recently there was a a big tormenting key a few weeks ago
00:41:58
and a phase because earlier this year started a partnership of the tournament organisers so
00:42:03
what happened is i like i'm i'm falling this this is sports team and face broke and i just
00:42:08
logged on feasible for like what you usually do just to check the fees what's what's going on
00:42:12
and on the top of the list all sons as well you're that team is currently playing in the key of major going to steam and
00:42:18
click here to just does the current store the current score just click on here to go straight to live stream and i was
00:42:23
was basically really amazed of this this platforms basically uh actively supports these ports in a way
00:42:29
now to actually get people to the platform where you can watch the stuff and um
00:42:34
because right to if you just put something on phase popcorn quitter itself that's not true value not really
00:42:40
valuable you have to find a way to get those people to actually end up on your stream
00:42:44
on your website uh on on your apple on whatever you have to to use to to promote your tool would
00:42:50
you use for for marketing your your sponsors investors are you have sponsored content that you present and um
00:42:57
the same thing of preterm i wasn't with the other day and completely you can now watch like streams from
00:43:01
the sports tournaments so they're parking if certain performances well am i going to to put your nose
00:43:06
well not everything about me obviously and ignores them any sports fan and so they basically show
00:43:11
on top with that doesn't atonement is going on click here to go on the stream
00:43:15
and um then again it's the the power of having a targeted marketing that you basically
00:43:20
can specifically specified who you want do you want to see your you advertising it put out there
00:43:26
and um well then again of course that the problem this primarily gives you some hits on your page maybe some like but not
00:43:31
necessarily the value you have to benefit from this by giving them on your page or somewhere else in some other channel
00:43:37
and um anyway that also some e. e. sports again wouldn't be there where it is
00:43:41
today similar as for the online streaming in cold just described user rights holder was
00:43:46
not that's not quite that or or at least the system uh the structure of
00:43:51
rights holders in in in sports or the different on on like from interest
00:43:55
course yeah i think i think a touch on this topic really briefly earlier that the um
00:43:59
so obviously you have the the companies that develop the games which are the
00:44:04
real t. i. p. holders of the games which are being played so
00:44:07
when it comes down to defining which tournament you want to play at all which which going to want to play tournament it basically
00:44:14
comes down that you have to ask them for permission obviously i'm impact is most the time as soon as you
00:44:19
torment as long as common doesn't exceed certain size of prize money participants usually you're good to go with the
00:44:25
even according to their terms and conditions are good to go to just do your own tournament as soon as
00:44:29
you start to give a certain amount of prize money obviously you have to start asking for permission because
00:44:34
a tournament having several hundred of thousands dollars prize money will attract
00:44:37
a certain audience and this case is told by people that
00:44:40
want to make sure that the product that you're producing the twenty producing a certain quality they want to make sure that
00:44:46
their game is only showing a certain quality of parliament so that's where it gets a little bit tricky and um
00:44:52
maybe that's not the reason why there by we need federations to come back to the original question that the
00:44:56
through federations it's possible to give some more of a leverage to to the people
00:45:01
actually consuming games the players the people watching it and um i guess
00:45:05
the vision way down the road would be that it's not necessary to ask
00:45:09
those game publishers anymore for device instead of the games are tournament
00:45:13
but but they actually want us to have your grandmother tournament okay uh old all the microphone will
00:45:18
come back around this way i get um i wanted to ask you about virtual reality
00:45:23
uh i'm not sure whether virtual reality is yet apart e. sports um i'll but what's
00:45:28
what's uh uh is what is that um potential for virtual reality in the schools
00:45:34
um even though you might expect me to have a good answer to this i don't i don't really know yet uh
00:45:39
what to think of it i think it does have some uh uh some potential on i guess especially when you're
00:45:45
facing the controversy again regarding but it's a sport or not since plucking physical activity i see some some potential to
00:45:51
have a combination of physical activity in the of a virtual of of the few sports
00:45:56
combined through a v. r. technologies prove b. r. titles um then again i'm not sure of
00:46:03
i don't really see the uh titles yep which could be played in the sports context
00:46:08
nonetheless it's obviously something that we're having a close eye on on the international level
00:46:13
um we've just been a we have a board meeting in korea a few weeks ago were actually
00:46:16
went to basically little started development company that is working on p. r. content and um
00:46:22
try to choose and showed us some older of two games are working on it's it's
00:46:26
amazing to to to step in those based in this space as a player
00:46:31
um ben again sports is also a lot of for you sports and sports in general is a lot
00:46:35
of a lot of uh also entertainment even if you if not everybody here agrees that sports uh
00:46:41
it's all entertainment um so in that sense to be the art nor
00:46:46
to be excess as successful it's also important that you can create
00:46:49
some uh entertaining experience for the audience is one so it's not only about if it's attractive to the player to player is boards
00:46:55
game but you also have a way to to make it attractive to the audience for to to watch it
00:47:00
okay uh coda uh i think you expressed some steps is all about
00:47:03
um uh the our earlier um can you expand on that um
00:47:09
yeah i'm just it's damn when you watch content today i usually mon interact
00:47:15
there or more more but look at the big screen they go back and your mobile device and that's
00:47:19
the heart of your lease watching nobly on headset you're kind of committed to being done in your little world
00:47:26
oh i love your gaming doing that i think that works pretty well but
00:47:28
if you're watching a live sporting event i think it's less efficient um
00:47:33
that being said we're most of our clients are actively pursuing a craving of the r.
00:47:38
v. life either content to see kind of what kind of object there is you're
00:47:42
providing a separate opportunity for sponsorship around that live feed me of separate from their broadcaster
00:47:47
offerings or to additive particular sports that are our interest in it you think
00:47:51
yeah i mean i'd i'd sort of generically say all of them but um there's a couple or working on but i just did it it'll come
00:47:57
operation but i can't speak about it publicly are but yeah it's it's
00:48:02
it seems to bid for my personal view it's our our um
00:48:06
yeah it could go the way of three d. t. v. i mean i'm not saying
00:48:09
that it's gonna just die i think there's there's certainly attributes around gaming but
00:48:13
i think this works really well are there surely some aspects of around sport you can kind of be a hundred around they can play around but you
00:48:19
wanna watch my cam you wanna see our but up just for me personally i
00:48:24
mean i just it just doesn't work as well for me but you know
00:48:27
i'm i'm an old guy and you know what i now so i will go to it makes me feel sick another what i've what i've tried it
00:48:33
um says than um uh i can imagine it could look pretty spectacular uh the our um
00:48:39
uh uh when it comes to as a sports uh uh even looking at it
00:48:43
yeah yes although i have a certain uh skip this isn't too
00:48:47
what's the virtual reality because i think in the end
00:48:50
people still want to have a yeah contacts a into into
00:48:53
action there directly and not you know to to you
00:48:57
that you know but like a second life i mean it it is somehow still existing but not really
00:49:02
it wasn't really the broom that everybody expected so maybe it's more about augmented reality i think
00:49:07
and we have seen example it's uh and i mean base jumping is not an actually i discipline it
00:49:12
will never become an f. b. i. discipline because it's just so damn dangerous but it's a long
00:49:16
other things these crazy people with wings youths that off line in the mountains between the ridges sends um
00:49:22
dangerous enough but we have seen and sky dome was when shooting isn't actually i disciplines we have championships in
00:49:29
wing sitting and we saw one of the local footage is also so they do competitions about distance and
00:49:34
and speed and so on but i'm hating cute sorry to interrupt you think might have to explain what wins it
00:49:39
when suit is the people would jump out of a plane and fly like a bat so
00:49:43
they have this huge which which gives them when like and capability to not just falling
00:49:49
down but actually fly forwards and then they have the parachutes for the landing in the
00:49:53
end and uh as i said we had seen that in the group of footage
00:49:58
and uh we have seen augmented reality examples where the the our pilots we actually have the
00:50:03
cool glasses and when they jump out of the plane with the wings you would
00:50:08
oh they see on the on the display a virtual reality landscape so they off
00:50:13
line in the mountains and they can use that for training to understand
00:50:16
how do i not to to the mountain yeah so what do i have to do in order
00:50:19
to be actually frank through the valley that i see on through the gap in there
00:50:24
mountain range so maybe that's an example and the other example is for drum racing again
00:50:29
we know their competitors there when someone sailor on the race track layout
00:50:34
yeah they re constructed on the computer um and then they put on the
00:50:37
covers and they sit in the living room and they use that
00:50:41
to virtually fly yeah they're drawn to the racetrack so maybe maybe it's usable for training purposes
00:50:47
but i don't really believe it enhances the spectator experience on the long time
00:50:52
and in a in a selfish way because you always need extra
00:50:55
devices and then it's difficult to get that done thanks for
00:50:59
a show you yourself working in the are we we're working on it as well so we we believe in it um
00:51:08
well you can and think about how sport was being broadcast
00:51:12
that so it was in papers and and radio
00:51:15
and then television with a single camera several cameras what people cannot video cameras
00:51:20
with the slow motions on so this is another media that we can uh consume the game
00:51:25
and we can invest into the game understand it better seats from the eyes of the
00:51:30
uh of the coach the eyes of for one of the players and so and so this is going
00:51:34
to be something that is different is going to be but i can certainly see it as
00:51:37
a training data that's already being used as a training it i think isn't it but but as
00:51:41
a sort of a mass um consumer products uh doesn't have a future do you think
00:51:47
the this is a good question so i think that um the this is something
00:51:50
that we need to test and obviously there would be some people that would
00:51:54
but maybe would like to see the interval game from a single
00:51:59
point of view yeah obviously from the from the seat
00:52:02
yeah in the stadium and we encourage it all from television for multiple cameras
00:52:06
or from uh the ah i i'll set so i would like to serve all of them
00:52:11
um by limiting more information on top of just the feet of the video
00:52:17
okay alex um what about um you and feed them three three on
00:52:21
three uh using virtual reality yeah sorry yeah considering it in the
00:52:26
got you know technology can do a lot of things yeah the issue
00:52:30
is that she makes sense no eh for your purposes no
00:52:35
it's an example yeah quotation some i'd much that would knock on for that we get in the fact that
00:52:42
the something is possible does not mean that you have to do yeah any fish fishing to do it
00:52:47
yes but uh send it years ago and that working but yes what was
00:52:52
inside much snow so a at that point a pension sport yeah
00:52:57
or the other sports i would envision it it would make sense for for i. e.
00:53:04
i mean it's i question yeah one of the yeah yeah and
00:53:09
the and i started she how the ah what enhance eh
00:53:15
the the expedient play so i think you might start a practical uh which i
00:53:25
okay good i think at this point to be really nice to um i open this up to the room and see if anyone
00:53:30
has any questions i'd like to ask uh a panel i think we've got a yes a young lady that with the microphone
00:53:36
so if you don't like to ask a question um please put your hand up and say are you on your your accent
00:53:44
any questions
00:53:47
yes
00:53:53
i thank you phil savage spoke with this um we've heard too interesting
00:53:58
examples of great comes and a a non proprietary platforms you cheap
00:54:04
um countries such media platforms for about the games were low cost uh games spend a
00:54:11
huge amounts of money developing the content in those environments is the act model okay
00:54:17
it says maybe maybe you could start with that one
00:54:21
what was the last with the up and what what model i'm sorry
00:54:28
um well i guess that's a pretty hard question for me to answer i guess lease for uh
00:54:35
for um well i'm all the all the sky like on the stand point that it's
00:54:39
important to you to get people to use a common up together rather having a
00:54:45
different federations different sports developing their own apps i guess that depends on the exact
00:54:49
application which are exact purpose someone wants to reach with a proprietary up um
00:54:56
so i guess it's not over at the there are some applications words to make sense i
00:54:59
mean it's for the other to the to the to the form only in the
00:55:04
three three basketball i guess it makes little sense very haven't at specifically to start appointment
00:55:10
when listing tournament to participate in parliament to track your ranking and so on
00:55:14
and uh i guess that's a purpose were it doesn't make sense of separate things for separate sports um
00:55:21
then again um i don't see why there should i i don't see the i think there's many applications which
00:55:28
probably are generic enough that he could applied you apply to all sorts of different sports anyway so uh
00:55:33
i have this general trend in all technology that you have more more generic platforms emerging
00:55:39
that basically serve the needs of a great many different uh applications so um
00:55:46
there again i probably would have to say yes maybe proprietary up h. does come to an end
00:55:52
called you a few on the proprietary ah i mean there's just a lot of friction many wanna download
00:55:58
it happening out of style only found any gotta find where it is on the phone and then
00:56:03
you you end up having thirty or forty actually use five or six of them are um so there's yeah it you're
00:56:10
really we're powerfully interested in a specific area that's a with the f. i. s. saturday march last year right
00:56:16
to really good tools happy i agree audience to deliver you know
00:56:20
while live content and my data to them are but yet
00:56:24
i think ultimately you need to have less friction around the the product so pride having
00:56:29
web enabled apps that you know are gonna interface and that way and then
00:56:32
you know the i spoke about the the google one box which is basically a web enabled that puts us basically
00:56:38
come to the top or search results it has live data lab results in there plus and embedded video
00:56:43
yet to super simple lap but it was a way for us it google to move be on
00:56:47
blue links which are kind of getting data to me we're getting sort of be
00:56:50
now by by face broke and whether another's with you know more relevancy
00:56:55
for the consumer the top end result so catch all about
00:56:58
discover billion relevancy for the user and yeah apps to
00:57:02
cause a lot of options i think finding ways to make it more uniformly accessible is the thing to do
00:57:08
but for the time being i'd still say you gotta have a now but
00:57:11
that's that's kind of off anyone else overview on the proprietor yeah
00:57:17
orange that okay okay um anymore quite questions please
00:57:29
um hum functional units to look of luzon um
00:57:34
these changes uh easy so you could rule changes and the old so
00:57:38
economical changes uh could you uh tell us about the straits on
00:57:44
traditions bold and you can um you've traditions boat because um
00:57:50
a lot of incomes are coming from a broadcasting m. t. v.'s
00:57:55
and uh watch will be the new economy come on who in the for the future
00:58:01
uh you mentioned for example the long ease that experience with from successful
00:58:07
did you bring some money choose to recycling teams or not and the
00:58:13
what's the future for that thank you yeah good questions right so the traditional a model of sports the
00:58:19
traditional uh revenue models sports um did you wanna start with that that long sure so arm
00:58:27
threat just from our support um it's a major the traditional model the
00:58:33
us in terms of our revenues derived through t. v. as
00:58:36
are and i think get what i was speaking about earlier you need to plan for the future and you need
00:58:40
to find alternative distribution streams and streams or your own streams to to start model dicing it's it's star
00:58:47
it'll be interesting how that involves what val on on that's definitely a um are
00:58:54
a new product so to speak in terms of nomad and put them in your band the first summer
00:59:00
and generally having won the race this year will have for next year ah
00:59:04
i think it's too early to tell but i think that mindset within
00:59:07
our organisation is uh this is our our health not a twelve month
00:59:12
but you're thirty six month view on how this of all semitic
00:59:15
of the world changing everything the way we think it's changing the yeah the should work but yeah you need to be you wanted to have
00:59:22
been take some risk are but you know conceptually as things of all
00:59:27
you know it's the n. f. l. and um english primarily
00:59:32
still gonna still drive a lot of money from t. v. r. but uh i
00:59:36
think they're your fine i think all those platforms as i pointed out
00:59:39
with the n. f. l. or also find their own direct to consumer opportunities
00:59:43
building their own assets are to prepare for alternative ways to model ties
00:59:51
seventy or the view on whether that traditional revenue model for sports is on the threat
00:59:58
well not not really but um because i think the the the it's
01:00:02
not really existing anymore anyhow is not uh the tradition forever
01:00:05
the city has already expanded into something completely different
01:00:09
when you have different revenues sauces and
01:00:12
classic sponsorship doesn't exist anymore because there is an expectation from your partner s. which is not
01:00:17
just pay the money and get logo exposure but you need to high quality
01:00:22
individually shaped partnership uh which benefits both parties uh to a sufficient extend
01:00:27
so i think there has a lot has changed maybe the danger
01:00:30
rather comes also from the host cities uh which might
01:00:34
not be able to finance the such events anymore big events that i think the change has already taken place
01:00:42
i would just like to add that um does some opportunities as well because now with the streaming technologies so not only the
01:00:48
hi and tournaments are getting being uh getting broadcast that so
01:00:53
all the tournaments on on every sport all only can be broadcast it to the fans and
01:00:58
even if it's um um college or high school and it's only for the parents
01:01:02
so this is existing right now it doesn't cost a lot and you can do like a very nice protest
01:01:08
and uh and yeah do it in a direct streaming yeah to to uh to allow a leak
01:01:13
support for this is an opportunity that we have right now that is automatic make
01:01:17
the market rising support we don't have only the high end unix but everyone
01:01:22
alex that fever you are benefiting i guess from
01:01:26
traditional uh revenues as well as from a
01:01:29
but but perhaps um a potential you revenues would you see the traditional model underneath right
01:01:39
or yeah yeah i'm there i've been hitting the the there's a model is on that's right
01:01:43
for about ten years now yeah and it's still there yeah for m. i. e.
01:01:48
even it in order it before yeah shit yes that's a that's not me
01:01:55
that that additional you yeah intonation income would disappear yeah the fact that a one although i know
01:02:02
that doesn't mean that the that this yeah yeah i know it does get a big
01:02:09
would that change eh means you need a new stage yeah
01:02:14
uh i i i mean it to get a good because if she is concerned yeah things
01:02:21
don't change that quickly and says you have a view on that one i i
01:02:28
well obviously i'm not obviously reasons another expert on traditional sports a marketing but um i do think
01:02:35
i i think i i'm uh i'm in my memo to people are by but i think
01:02:38
it's uh that's something we should look at as a threat it's more about them
01:02:42
going with the technological change going to for the change how people
01:02:47
consume sports nowadays where they want to they want to
01:02:49
watch on the mountain they have time not when it's broadcast on the regular t. v. station then again uh
01:02:55
i call them again the alex's also right that um the
01:02:58
roles fairly conservative so even linear t. v. something that
01:03:03
develops slowly to adjust to to new models i mean when you look at
01:03:08
that television stations today and the ten years ago now ten years ago basically had to turn on the t. v. at
01:03:14
that time in your program was on the now you have to be play functions and so on so i
01:03:18
guess there's some ways to to still to still use the
01:03:21
the traditional channels to market but the the traditional sports
01:03:25
and those channels all to do give 'em evolve of the technological changes then again i mean uh obviously
01:03:32
e. sports another problem to market itself without having the traditional sports marketing
01:03:37
uh uh channels and uh i guess there's lots of things that
01:03:41
traditional sports can probably learn from from the success that the sport has had in the past years
01:03:47
okay thanks very much any more questions it's one or the
01:03:53
could you raise your hand again please yeah thank you
01:03:58
uh thank you mark over sorry for must be sitting team uh just um you
01:04:03
are just the spacing different aspects that um what happened when uh we
01:04:09
try to manage to get i mean there's people is doing a kind of
01:04:13
a you sport but as well the kind of we veered pull racing
01:04:17
read the we were racing or even the apps for the sport can compare what ah um
01:04:24
fan can and can't do respect what are
01:04:28
top athlete and can make of the performance and um use that for a federation a
01:04:35
possibility to recruit new talents all people with
01:04:39
high schools and um uh use that
01:04:43
i'll wait to go you trying to email is the defining in the real sport
01:04:51
and and bring it to the sport it just out there you open question but it's just uh something that
01:04:56
came up in in my mind with all your your to keep yes i think um savings an interesting
01:05:03
a result wasn't as of a sport traditionally is quite
01:05:07
been quite hard to cover and a virtual
01:05:10
means uh make it much easier that's to cover them as being the case before it can
01:05:17
can't traditional ones virtual coverage be the uh the next
01:05:22
uh it was that your question are you
01:05:30
uh_huh so actually yeah
01:05:35
okay i'll i'll i'll i'll i'll i'll try to answer the question so actually that's a
01:05:39
direction where to do we experience a lot new sports david international federation that the
01:05:44
in terms of iterations talking to a lot of other international sports federations many sports federations
01:05:49
are interested in in promoting a sports simulations all the sport that they're standing for
01:05:55
the questions board the ratings board uh football simulation ends on obvious are you the obvious things
01:06:00
and of course you don't have the the question whether such a game falls into
01:06:04
the domain of uh so that's the fee for for example does i'm playing
01:06:08
the video game fee for fall into the main up the football federation doesn't fall into the domain
01:06:13
of the sports federations or that's the question i couldn't really answer here on the spot
01:06:17
um then again i think there is some some potential having such collaboration some obviously
01:06:22
the interest of many sports federations incorporating with t. v. sports federation is too
01:06:28
use the e. sports uh use the this does hype about the
01:06:32
sports to attract people to their sport basically have a
01:06:36
some sort of game component that their traditional sports events to make them more attractive to the young audience which they
01:06:42
currently i'm are afraid of losing to video games into the sports culture and um
01:06:48
on the other hand your another question from you was uh how can be uh is
01:06:52
there we to like have the people start to play something for fun flowing to
01:06:57
doing is bored more professionally well i guess that's probably true for every sport that
01:07:01
those the border between doing something for fun in doing it professionally is really
01:07:04
a floating any remain pretty much and everyone starts doing sport doesn't start
01:07:09
from the beginning of the ambition to become a professional but starts just for fun and
01:07:14
like develops more more passion for the sports and then slowly slides into being a professional athlete in that sport so um
01:07:21
i guess the corporations doing events together will of course get people involved in
01:07:27
new sports which i haven't tried before and might actually get them
01:07:30
you know to become professional players or professional athletes underscored specifically anyone else overview on yes is um
01:07:38
and i think it's a very a useful actually as a tool because you need a you in any sports there are
01:07:44
certain spirits and these kids you can identify which as you too good to be for example used in gaming
01:07:50
and uh you can with that attract a potential for um
01:07:55
uh practitioners of the spot at a later stage so for asp what's uh you could end and especially for drawings
01:08:01
for example uh you can just read usage to sunset so there isn't that's good three dimension and just
01:08:09
vices and so on and then you already have an entry
01:08:12
into this activity which might bring then finally somewhere to
01:08:16
have huge where they can fly it in reality and as you said exactly we need the leisure uh
01:08:22
a sports practitioners otherwise you don't get the each performance so we
01:08:26
need to look at that and we need to somehow captured
01:08:30
i just do that for this is obviously the
01:08:34
traditional sports football basketball they have um um
01:08:39
games excellent games where you see the visualisation the this is amazing you have the
01:08:45
treaty requisition of every player yeah we have scanners that scanning the place
01:08:49
we have the tactics of the team we need to analyse the tactics from the reward and put it into the game engine we can train
01:08:56
um and um and even as a family you can recognise all the players you can recognise the team you know
01:09:02
more or less how they're going to be you have in that you can watch the the real game life and see whether it's cause on a lot
01:09:08
and obviously there is a collaboration between these and game engine manufacturers and and every federation
01:09:15
i i yeah okay okay that's right at five minutes yeah oh right ah yes charlotte
01:09:29
oh it's coming
01:09:36
okay thanks
01:09:40
thank you very much and it wasn't the question must more reaction about the question from sixteen
01:09:44
we just found it's nice and they uh it's a doctoral stars titles league
01:09:50
so this with your trust bestselling where we want to make a
01:09:53
the ceiling and happens ways official t. two in a switch
01:09:58
on and and you know so uh of course uh the goal behind it's that ceiling is hard to reach a
01:10:05
old kind of population especially petition who don't have the money to
01:10:08
a seal it's quite expensive and with the e. sports
01:10:13
we try to reach people with video games to make them
01:10:17
understand to do the basics codes of stealing uh
01:10:20
how do i have what are the basic rules you need to know if you want to follow i get
01:10:25
so that's why there is again the name is if channel together and we are we will
01:10:29
organise and you knew that the first a championship of these came in uh september
01:10:34
this year so basically yes for sure that's nuts something where
01:10:39
you will never reach a future uh goods navigator
01:10:43
but there is some older spoke e. sports like i'm
01:10:46
drawn racing or a true um car rethink
01:10:51
where they use more and more of actual simulation to uh found new uh
01:10:56
talents um i guess i'm not to especially stuff to feel that
01:11:00
but in the past when you want to find a good driver you had to choose between the few one who had enough money
01:11:07
to be on coaching every weekend and wrote to have the parents to push them
01:11:11
to be a driver and with the right now with the new uh
01:11:15
a driver system who are closer and closer to to be up to the reality uh
01:11:19
you you can finds new tons and i guess the new generation of jump in
01:11:24
in a u. f. one andrew will come from the sport so that's an answer
01:11:29
okay so virtual sailing is a reality yeah i'm george on loop yet question
01:11:39
thank you very much longer sharply i'm i'm a little bit confused after is the big
01:11:44
because uh uh what is the sport really we we heard about the growing racing
01:11:49
we heard about the traditional sports like rick to free basketball or football
01:11:53
cycling enhancing the experience of players or or anything experience of or
01:11:59
fair and and we've worked also about uh gaining i would
01:12:04
call it rather than the sport maybe because it's
01:12:07
what is it's really see it shouldn't kill you could say also don't don't you think so
01:12:11
what easy spoke really for you this is all of this problem from racing too
01:12:17
gain or an easy easy to more we do set uh i'll i'll break it
01:12:22
okay well that was usual sports any so spent of players and fans experience
01:12:27
so uh maybe i'll try to break it down from the top to bottom so
01:12:32
based even so like in our community as we like to call
01:12:35
it we talk about gaming beginning is basically the entire
01:12:39
entire world of a video games that uh that involves uh of course the the place again to please e.
01:12:45
sports like a shooter games trade strategy games but it also gaining includes all sorts of mobile games
01:12:51
minesweeper card games the on which a virtual or role playing games all traditional things happen
01:12:57
all the on the on the p. c. but this is gaming does gaming
01:13:01
what uh when something the moment it something changes from gaining into e.
01:13:04
sports is basically as soon as you have a menu critter regulation
01:13:09
for for this game for for tournament format and people like him reason to
01:13:13
compete in the competitive formats to play the game so basically as soon
01:13:19
the very pragmatically approach to define you sports even if not everybody knew what would agree with me is to say as soon as you if you play it
01:13:25
the video game or a game on the electronic platform them all while p. c. or console
01:13:30
and you played in the competitive for the environment saying rules uh you have some
01:13:35
bracket if a letter evenly whatever that then it's then it's actually already sports
01:13:40
so uh then there's just there's all this elitist few uh that some people have that only specific
01:13:45
games that use board like specific shooter games or specific sports simulations um i personally tend to
01:13:51
i prefer to have a more open fee on what is what qualifies needs more than what doesn't
01:13:55
so uh if you start having sports simulations or if you have drawn racing um well i
01:14:00
guess i cannot one hundred percent lee answer the question whether disease puerto not um
01:14:06
since uh drawn rating obviously still involves a drone physical element which
01:14:11
is controlled it's not only on the digital platform um
01:14:15
then again person i think for example is the question if online poker qualifies the sporting there again i buy with the
01:14:20
notes on these boards because basically just a one to one copy of the game that exists physically and it's
01:14:25
the exact game but you played physically as when you played online or if you play virtually
01:14:32
well there's the competition but uh it's still poker right it's uh
01:14:38
and poke poke it than poker does have its own federation there's poke a federation for that
01:14:44
so uh well we can ask them whether it's news border not and does a maybe
01:14:49
one common i want to to react on it uh so i i guess i mean it's countries we get a
01:14:53
lot so you sports is just about shooting and about violence well i often like to respond to disable
01:15:00
then you would also have to say that football is about just randomly kicking a ball
01:15:05
which it's not it's basically the the meter which is behind you you
01:15:08
follow certain gold certain strategy by kicking the ball obviously and um
01:15:14
well i guess uh that's a controversy that will always have violence in video games is it morally is
01:15:20
morally okay or not but um i'll gladly disgusted you that over coffee later on it says that
01:15:28
yes on the drum racing i think uh the drawn racing in a as it is is
01:15:32
not any spot a drawer missing is then asked wants uh because you have the pilots
01:15:37
we have a drone that they fly physical admin to fly with a
01:15:40
remote control so that's taking place in a competition where you
01:15:44
are on a few it's of play with eight competitors and you
01:15:47
fly against each other and that's not mature reality or
01:15:50
yet taking place on the computer platform but if you have a drawer missing sooner data
01:15:55
we're sitting at the computer i'm paying it that would be something that i would perceive
01:15:59
as ease possibly gaming so that's i think how it makes sense to differentiated
01:16:05
okay thanks um maybe um if i can take the discussion of slightly different direction
01:16:11
and probably the final i'll final yeah yeah well i wanted to cover is
01:16:15
the stadium experience and and how digital
01:16:18
technology will transform stadium experience
01:16:22
um it says that you're holding mike for a a areas for exports doesn't exactly have a
01:16:28
stadium butts out for for spectator is how it's
01:16:32
a digital technology uh transforming their experience
01:16:36
yeah the the stadium is that this guy is almost a year and so it's not really
01:16:40
but we have asked what's in this day and in the meantime also the possibility you can do
01:16:44
especially with smaller with the models or withdraw once you can do anything in in uh
01:16:49
in a stadium and the we face technical challenges because that there that the
01:16:55
transmission the connection between the remote control and the device that is flown
01:17:00
you need to be very careful that in this setting it's not interfering with
01:17:02
each other so there are lots of challenges to implement its technically um
01:17:07
but we're getting into a new area who areas now with the what you can see outside with the freedom drawn spots
01:17:14
where they really have data transmission capabilities which i'm currently not existing
01:17:18
in our classic traditional spots so i'm confident it would somehow
01:17:23
and now for an enhancement of the spectator experience if you actually can
01:17:27
distribute the cart what's where you put your life on i guess smart phone in
01:17:32
and you can choose to have the pilot's perspective if you watch a
01:17:36
drawn raise for example but that's still in some way to go
01:17:39
and the other experience as a as i said with the and three sixty swimming
01:17:44
if you can really use stands there with a life data transmission from
01:17:47
the balloon that it's fine in a competition with eighty other balloons
01:17:51
and you can have the people on the grounds putting on the progress and watching it and actually having
01:17:55
the three sixty degree experience looking up and down and having the feeding your idea that should be
01:18:02
also possibility but we understand by talking to the uh to
01:18:06
the providers who can technically do it's i'm already
01:18:09
but there are some challenges because for data transmission on long distances you need more by networks that
01:18:15
are capable of doing it it's not yet there maybe with a five g. would work on
01:18:19
or your needs a satellite data transmission which is do not really affordable eyelashes k. so it's the
01:18:25
way to go for a show you working on technology that is transforming the spectator experience in
01:18:31
stadium so we had um some uh pilots and studies as well uh what i would like
01:18:37
to say is that the studies are extremely important for this population for the governing bodies
01:18:42
and for the fans it in because if you're watching the game yeah i'm on
01:18:46
television all your mobile phone or whatever platform you would like to see them
01:18:51
tens of thousands of audience cheering for your for your team and this is something that is uh i don't think that we
01:18:57
would like to replace it so we would like the audience to come to the study wasn't just see the again
01:19:02
and then we just see how we're going to provide them some yeah intense information during yeah being in
01:19:08
the study so obviously to experience the for the being with the families because of what the spectators
01:19:14
but each person of them is all i am is holding a small computer with the screen
01:19:20
and we can provide some additional information for the team all for that for them
01:19:25
yeah but about the uh especially in the act that was that was
01:19:29
the right now i'm too and then uh who to bring back
01:19:34
the spectators to the stadiums you know to enhance not only the experience
01:19:38
but all the meals of the people of outside of this uh of these studies so
01:19:42
i think that this is very important ah exceeding anything to enhance the spectator
01:19:47
since think with a i would agree that a decision
01:19:50
when no yeah because um if the sport
01:19:54
in the stadium i think so if i think if you're watching it oh you actually
01:20:01
okay so experience inside is a a very specific audience it is different the
01:20:09
online x. p. yeah for example uh get it at the groups
01:20:14
that that profile of that it is watching on site
01:20:18
it for and then the is it the at watching
01:20:23
so the it's more interesting shit hit the fan watching and individual like age it
01:20:31
yeah so and it is yeah for us and look back at the stadium
01:20:37
because it is it even experience that's why we invest in technology
01:20:42
on site to be able to which that expedient yeah
01:20:45
for example um we have now eh it's tough to something as simple as
01:20:52
eh a playoff and nice action yeah on the big screen i think most of the sporting doing this to the dishes
01:20:58
your technology if i may say show but uh you can start from there
01:21:03
and they're playing a difficult situation of asia allowing that dictate that
01:21:08
the b. f. any yeah eh and information about uh okay yeah so him
01:21:15
allowing such a need yet to be on the things i think they asked that thing
01:21:21
we can encourage expedient say so for us i think
01:21:25
the shift key okay thanks likes um close um
01:21:30
you working on the stadium experience so i think a lot of people already said
01:21:36
i'm kind of a um but i would say two but i may wanna
01:21:39
one amplify the stadium extra to make it fun to be there and you wanna be able to um
01:21:44
interact i mean there's just simple things like with g. p. s. location now you can
01:21:49
you know make uh access to live stream available to anyone to the state
01:21:53
they are and they can actually them get to live stream are there's all sorts of functionality should just make it more of
01:22:00
how often to be in the stadium in terms of no
01:22:03
i'm getting flute getting content getting other things um merchandise
01:22:09
just as he did you can order right off the rap are um i think
01:22:13
it's really important to start you saw for the bandwidth issue in terms of
01:22:16
being able to have all the functionality within now closed environment when you have you
01:22:20
know fifty or a hundred thousand people yeah i think there's there's a
01:22:24
lot of good value in doing that are doing that because i think you wanna
01:22:28
yeah increase the value of coming to live uh that that it's still i
01:22:31
think there's i think there's still a cool factor of the fact that you're
01:22:34
there but i think you now with virtual reality and are there are
01:22:39
yeah multiple t. v. screens and you're you're here i've had in your mobile device you get
01:22:44
a pretty good experience in your home ah here we did a lot of short assured
01:22:48
viewing test and we're ready to go to school hangouts where you could watch uh the
01:22:52
map with all your friends from all around the world yeah there's just lots of
01:22:55
functionality now in the home that makes it pretty exciting and yeah you can almost have a shared experience there so
01:23:01
i think it's an important thing to to continue to focus on actually doing that
01:23:05
with our clients okay and then sense i mean if i was um
01:23:11
rolling up to any sports events i can imagine that i might
01:23:14
see some people hunched over screen in the distance i i
01:23:17
presume that you're doing more than that to try and make the that it's an uh an attractive experience for them
01:23:23
well it's the same as another sports is an entirely different experience to explain to to go to
01:23:28
a two stage emma that sold out of tens of thousands and cheering fans and uh
01:23:34
i mean yeah of course you have uh yeah the the stage of a a few computers is that people
01:23:38
sitting in front of computers but i guess in contrast to to traditional sporty actually have the actual sport
01:23:42
foot to the in game footage as well you see the same stream is people see from home but you
01:23:46
get additional e. d. d. d. all the emotion the the electric atmosphere to have in the stadium
01:23:52
and uh it's in i mean i can recommend it to anyone to actually visit me sports competition at some point
01:23:59
pretty amazing experience um so for the same reason is traditional sports that don't
01:24:04
can can really add anything how the traditional sports stadium experience could be
01:24:09
could be improved in these boards i think the question should be rather how
01:24:13
do we get how do we encourage more people to go to those
01:24:16
events into stadium because out we convinced and that this is a unique experience
01:24:21
in the really should if they have to chance go and watch
01:24:24
uh any sports is these boards or something else should go and watching the sports
01:24:28
stadium or sports stadium and a camp experience that that that kind of audience
01:24:34
okay i think way only takes the experience he sportswear cells

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Conference program

Welcome
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 3:08 p.m.
283 views
Introduction to the Sport Future Rendez Vous 2017
François Bussy, Université de Lausanne
9 May 2017 · 3:09 p.m.
Sport and the digital revolution
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 3:13 p.m.
105 views
Introduction of the keynote speaker
Callum Murray, Sportcal
9 May 2017 · 3:18 p.m.
Keynote - 10 guiding principles: Preparing your sport for the future
Claude Ruibal, Infront Sports & Media
9 May 2017 · 3:22 p.m.
467 views
FIBA 3x3 in digital
Alex Sanchez, 3x3 managing director at FIBA
9 May 2017 · 4:04 p.m.
176 views
Interactive discussion led by C. Murray
Panel
9 May 2017 · 4:54 p.m.
Dissertations in 3 minutes
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 6:19 p.m.
Can sport events be sustainable?
Olivier Mutter, UNIL-IDHEAP
9 May 2017 · 6:20 p.m.
145 views
Analyzing trail runners' psychological activity
Nadège Rochat, UNIL-ISSUL
9 May 2017 · 6:25 p.m.
Forensic Intelligence to Identify the Structure of Doping Markets
Alain Schopfer, UNIL-ESC
9 May 2017 · 6:29 p.m.
Running in simulated microgravity
Frederic Stucky, UNIL-ISSUL
9 May 2017 · 6:32 p.m.
Keynote - The Past and the Future of Sport and Olympic Games
Patrick K. Magyar, Interface Marketing AG President
9 May 2017 · 6:37 p.m.

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