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well i uh and i've been asked to do the presentation of what a three by three is doing with digital
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uh before starting with a shorter presentation yeah eh eh i would like to show you
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video the other one of a lot bigger during which is the other words
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eh i split uh what we do in digit dialling in to p. c. yeah and
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the the one of it and the other one i would explain in the presentation
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this is john he's a baller the lights up every local playground and his friends are the same three
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on three basketball is where the showcase their town it's fast paced and it's played virtually everywhere
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but three on three is never been officially recognised in this leaves john and millions of other
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players without access to games and tournaments that showcase their skills on a white or stage
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see but it's pretty three on three basketball into the spotlight
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for individual athletes like almost like m. play more
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korean all her all right
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ah ah stage here's how it works john creates a profile on three on three planned dot com
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here you can find official tournaments track is results to build his ranking
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to play on the world stage john needs to clean official tournaments found
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on the web site and answer is pick up the results
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using the free three on three mobile at the more it plays
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the further who go so anyone with the talent in dry
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can make it from the streets to the world stage three on three basketball is
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everywhere but now it's it's social and fur balls like john opportunity one lifetime
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go to three on three planet dot com register for free download the
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at and start building up your three on three world ranking
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but you can see these uh if it's a little with let them hurt the in the in
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the pit of presentation yeah it's about a connecting the likely the asian we've uh play yeah
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eh before i start to they would be doing digital um i would like to say you to think no
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eh um digital uh and it's it it like ski or snow shoes and we can make an example with this key
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i am just yet because uh you have two options yeah you got
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a you'll use key this key or or this kiosk is
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you know meaning that in in the second case you end up uh with next and no funding of this clears yeah
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and there's a little what happens with digital no uh i think we've understood from the previous uh
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presentation that the digital easier initiatives they any value at dot two digit don't try to make
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the best out of it or uh basically you will face no
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because uh i think that the well today's digital yeah
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a what uh and this goes back a again no i think uh a digital is on one hand at big opportunity
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but on the other hand is a big said no because you can see a lot of people speak about the digital
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and so that is a little off a a push to do digital not because people rely that they they
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don't do anything digitally we face the problem is that digital to sports yeah except the view of uh
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expert that had you know a and he's not the
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core business out of the federation genders why yeah
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it is a new terrain yeah a name and a lot of this the attached to it no uh
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obviously digital is a huge investment they can be wrong uh you can invest in the wrong thing
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you have the skills to control these investments you need external people but you don't know which other right um
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and i'm a consultant that will help you is not part of the business
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is something can be defended the need to acquire these uh uh knowledge
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so basically it is a it is from moderate problem
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and the solution yeah uh however no no here
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the issue is that everybody understands yeah that there's a need to recognising different output from the presentation
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that passivity is not really a choice yeah not forced to do something the problem is that uh you
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may do something that is wrong in this young was not not the not doing anything yeah
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how about this for for their over the the positive side no and i think uh a digital is also a lot about
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this into mediation yeah so you are talking directly to the fantastic uh uh the player
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to have a button to at the end this broadcast them i don't know
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thing variations on one hand uh we have a little uh at double drone
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or we need to develop their sport yeah and this is too great
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a bigger fan base it is open to play a bass and on the other hand you uh you you tend to
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pay the development that you need by having it be fun base people pay for the content that you intend invest
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interest part to make this board bigger yeah so at the end we need
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both yeah uh you need more players and also more fans yeah
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because the fans pay the betterment of the players yeah now here um
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the beauty of a digital is that uh you only the meeting men's
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anymore yeah so we've so we should it be a before yeah
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i am the fan uh and the content that you are often to the fans yeah you'll need
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t. v.s anymore yeah like you do need them but am but you can access then by other means yeah
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um we've seen before now also we in uh in in fee but we have a pretty aggressive
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digital uh contends that the g. with phase group with a instead i mean that
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was really the chinese equivalents because china is a another planet in this uh
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in digital and uh these had this also us but we're
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all quicker then uh maybe ten or twenty years ago
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yeah where we didn't have this means of directly contacting the fans yeah something that we have now yeah
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however these means to have a specific knowledge yeah how to contact these friends yeah
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and if they can be the pages happens the same the the the data we just show you eh is an application
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then we have the basically is in this in the mediation application because a few but contact
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directly at them with a white and a player white you're in passing them to
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play you know it's a little what we saw before no eh i'm the same way
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that we have all this uh applications yeah four runners or a bike of no
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i am we are using these application not to to be in touch with uh with the players like yeah
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i did this integration is also a a potential business no i think um
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one hand them a what we are trying to yeah is probably
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this of course is an affront course need to invest
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in all these new things and also in acquiring these new uh uh
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eh competencies that uh if asian does not have the um as it it to start
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because they know about this boarded the rules competition systems but they have no clue
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uh or or we don't have no clue yeah about a digital in general yeah
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and there's a however um digital team in my in in
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our opinions as a way of getting money now so
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you need to do it in up front investment but that um and like for
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example betting there was a mention briefly before yeah exploitation of hype you're right
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that should allow you to first to recoup the investment and second hopefully to make some money no
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a what we are doing it we as explained in the video
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goodly yeah eh yeah that they play yes you can see
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we can uh we all thought that player worldwide yeah the option
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of finding events what is an example of the obvious though
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yeah i was wounded in geneva switzerland to see what these what events out here in the idea it gave me
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and a bunch of events then i can pick up i'll one and i can directly
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of it just that that that phone or so we have a orson aggregate or
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of uh events yeah so the mm that platform allows you learn to
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find depends and that at the register to those events yeah
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so this is what we do on the page aside no yeah yeah and this is also but it really was explaining
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on the fan site uh also a place in content yeah yeah yeah and we and we are doing more or
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less what a business plan before yeah so we are in all so we have a on a production team
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we offer all the gains eh live streaming then we have a specific via
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the production job basically yeah yeah our different media assertion either channels
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uh i've dated uh on a daily basis and we offered
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between two to five new videos basically be they yeah
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some of them about up with the competition but a lot of also behind the scenes about the stars
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so basically um we're doing but uh it seems to be a perspective set and

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Conference program

Welcome
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 3:08 p.m.
276 views
Introduction to the Sport Future Rendez Vous 2017
François Bussy, Université de Lausanne
9 May 2017 · 3:09 p.m.
Sport and the digital revolution
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 3:13 p.m.
101 views
Introduction of the keynote speaker
Callum Murray, Sportcal
9 May 2017 · 3:18 p.m.
Keynote - 10 guiding principles: Preparing your sport for the future
Claude Ruibal, Infront Sports & Media
9 May 2017 · 3:22 p.m.
460 views
FIBA 3x3 in digital
Alex Sanchez, 3x3 managing director at FIBA
9 May 2017 · 4:04 p.m.
175 views
Interactive discussion led by C. Murray
Panel
9 May 2017 · 4:54 p.m.
Dissertations in 3 minutes
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 6:19 p.m.
Can sport events be sustainable?
Olivier Mutter, UNIL-IDHEAP
9 May 2017 · 6:20 p.m.
138 views
Analyzing trail runners' psychological activity
Nadège Rochat, UNIL-ISSUL
9 May 2017 · 6:25 p.m.
Forensic Intelligence to Identify the Structure of Doping Markets
Alain Schopfer, UNIL-ESC
9 May 2017 · 6:29 p.m.
Running in simulated microgravity
Frederic Stucky, UNIL-ISSUL
9 May 2017 · 6:32 p.m.
Keynote - The Past and the Future of Sport and Olympic Games
Patrick K. Magyar, Interface Marketing AG President
9 May 2017 · 6:37 p.m.

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