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00:00:00
thank you very much to purpose of also b. c. to introduce um
00:00:05
i was perfect you want even our topic of today's portend digital or revolution
00:00:12
so i will briefly introduce the the to pick a social
00:00:17
media i speak up sport event as never before
00:00:21
for instance during the last three for work up fritz which the
00:00:26
i. s. figure ever nearly seven and what medium of sweets
00:00:33
and in e. r. is one officer route researcher was an allied this
00:00:38
imagine key topics this is a cover of is the last book
00:00:45
the tendency of increasing social media uh
00:00:49
using sport reflex original right evolution
00:00:54
today fifty percent of the war petition use the internet
00:01:02
social media have open new ways of consuming sport
00:01:07
entertainment including x. specially the initiate sharing
00:01:12
of experiences as you can see in this picture doing the final of the superbowl
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mobile devices that i've become the so the high of spectators
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immediate sharing as also become natural in amount of support parties user running application
00:01:33
and after a exact thing is just icing you share
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you your training statistics in footballs on social media
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between two thousand eleven in two thousand fourteen movie user
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have doubled and evolution is even much faster for for football fans
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what is actually interesting was football is the use of balls
00:02:01
new and traditional media channels to diffuse the operation
00:02:08
mobile phones in the sense of sunscreen are primarily used for direct comments
00:02:16
phase book and you two are the pressure channels waiver for different contents
00:02:23
his book for direct commands you to prove videos
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these two thousand ten
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sixteen wanting of z. thirty five olympic international federation
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shows that the biggest federation are not necessarily the leaders in social media engagement
00:02:47
if if i easily in fifth place and the
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international twenty situation is in the last place
00:02:57
social media and new technologies i've said or consequences for all daily life
00:03:04
four files as much as for updates and support organisation
00:03:10
the influence sports in at least seven areas
00:03:16
social me yeah we sit on screen
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big data that that did not so cool matrix set a matrix which are used
00:03:27
in professional sports but also come to fight self e. sports
00:03:35
also stallion connected to and also connected devices
00:03:41
what funding as sponsorship two point zero
00:03:47
but also e. governance in management communication
00:03:53
which
00:03:55
um
00:03:57
i rise the question of new jobs with e. competencies
00:04:05
the separations challenge spoke organisations as the after that too fast changing
00:04:11
and id taking college you call a environment digital conversion
00:04:17
re sync spot party sunspot events organisation
00:04:22
professional edition of fee sport what animals are
00:04:26
controlled by the international olympic spot movement
00:04:31
integrate the actual reality a new technology for new experiences
00:04:37
but always vision of sponsors on these digital platforms
00:04:45
the answer to this question off
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what can you don't we have the chance to welcome probably but ask you not speaker
00:04:56
approach presentation will be followed by the reactions of four experts
00:05:01
through the bait led by i can remember it
00:05:06
so many things to them and i wish you a frightful the bait on these dramatic for that

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Conference Program

Welcome
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 3:08 p.m.
294 views
Introduction to the Sport Future Rendez Vous 2017
François Bussy, Université de Lausanne
9 May 2017 · 3:09 p.m.
Sport and the digital revolution
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 3:13 p.m.
115 views
Introduction of the keynote speaker
Callum Murray, Sportcal
9 May 2017 · 3:18 p.m.
Keynote - 10 guiding principles: Preparing your sport for the future
Claude Ruibal, Infront Sports & Media
9 May 2017 · 3:22 p.m.
473 views
FIBA 3x3 in digital
Alex Sanchez, 3x3 managing director at FIBA
9 May 2017 · 4:04 p.m.
191 views
Interactive discussion led by C. Murray
Panel
9 May 2017 · 4:54 p.m.
Dissertations in 3 minutes
Emmanuel Bayle, Université de Lausanne
9 May 2017 · 6:19 p.m.
Can sport events be sustainable?
Olivier Mutter, UNIL-IDHEAP
9 May 2017 · 6:20 p.m.
149 views
Analyzing trail runners' psychological activity
Nadège Rochat, UNIL-ISSUL
9 May 2017 · 6:25 p.m.
104 views
Forensic Intelligence to Identify the Structure of Doping Markets
Alain Schopfer, UNIL-ESC
9 May 2017 · 6:29 p.m.
Running in simulated microgravity
Frederic Stucky, UNIL-ISSUL
9 May 2017 · 6:32 p.m.
Keynote - The Past and the Future of Sport and Olympic Games
Patrick K. Magyar, Interface Marketing AG President
9 May 2017 · 6:37 p.m.

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