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thank you very much to purpose of also b. c. to introduce um
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i was perfect you want even our topic of today's portend digital or revolution
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so i will briefly introduce the the to pick a social
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media i speak up sport event as never before
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for instance during the last three for work up fritz which the
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i. s. figure ever nearly seven and what medium of sweets
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and in e. r. is one officer route researcher was an allied this
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imagine key topics this is a cover of is the last book
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the tendency of increasing social media uh
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using sport reflex original right evolution
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today fifty percent of the war petition use the internet
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social media have open new ways of consuming sport
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entertainment including x. specially the initiate sharing
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of experiences as you can see in this picture doing the final of the superbowl
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mobile devices that i've become the so the high of spectators
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immediate sharing as also become natural in amount of support parties user running application
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and after a exact thing is just icing you share
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you your training statistics in footballs on social media
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between two thousand eleven in two thousand fourteen movie user
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have doubled and evolution is even much faster for for football fans
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what is actually interesting was football is the use of balls
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new and traditional media channels to diffuse the operation
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mobile phones in the sense of sunscreen are primarily used for direct comments
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phase book and you two are the pressure channels waiver for different contents
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his book for direct commands you to prove videos
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these two thousand ten
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sixteen wanting of z. thirty five olympic international federation
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shows that the biggest federation are not necessarily the leaders in social media engagement
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if if i easily in fifth place and the
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international twenty situation is in the last place
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social media and new technologies i've said or consequences for all daily life
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four files as much as for updates and support organisation
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the influence sports in at least seven areas
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social me yeah we sit on screen
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big data that that did not so cool matrix set a matrix which are used
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in professional sports but also come to fight self e. sports
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also stallion connected to and also connected devices
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what funding as sponsorship two point zero
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but also e. governance in management communication
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i rise the question of new jobs with e. competencies
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the separations challenge spoke organisations as the after that too fast changing
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and id taking college you call a environment digital conversion
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re sync spot party sunspot events organisation
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professional edition of fee sport what animals are
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controlled by the international olympic spot movement
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integrate the actual reality a new technology for new experiences
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but always vision of sponsors on these digital platforms
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the answer to this question off
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what can you don't we have the chance to welcome probably but ask you not speaker
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approach presentation will be followed by the reactions of four experts
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through the bait led by i can remember it
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so many things to them and i wish you a frightful the bait on these dramatic for that