Transcriptions
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into a a good so i could uh and so wanted to be
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here and learned a meeting uh amount in the one day
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i'm from uh that you could i use the word boundaries better so i'm from a different discipline
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so it's awesome to just just be out of my comfort zone and learn new things
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um so okay good i'm not i'm researcher at that the connectivity ladder trees look
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uh i i argue from interesting thing there are work with there are some of the thing that would be discussed maybe the panel
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but uh it this or maybe for the next three or four minutes let me i'll talk about something slightly different
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exactly but i mean i answer and share my uh personally a couple of course it drives would you
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okay um to before before phrase book i i have is
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neither a co founder ordinarily implying i therefore startups
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so uh two of them make money and two of them don't look so what i'm about to say
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might be a it is a fifty fifty chance it might be nonsense or or something of sense
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i wish i knew which really wasn't it but anyway uh so uh one of the things which are
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consistently estimate rather than today and maybe a previous given my interactions with the medical device work
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one of us out of sight i was involved was a medical device company so um is that uh okay uh maybe it might be it's
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easier digs a explain this one example right so i'm wearing um i
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think shoes and nice uh it's it's a good brand of shoes
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i imagine i mean you interview has their own personal brand of through their different factors
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they've got a a different material different colours they're customise probably very rare to your seat you probably spend a
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lot of time and getting the right shoes right and they work very them for you mostly right
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so uh in in most i think consumer a consumer devices now
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this is true we are we are we are the recipients are the beneficiaries
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often amazing a degree of not just technological innovation but
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design innovation in in user centred centre design where
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but the designer people like me are multiple you are
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a very very the talented uh industrial designers
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are able to deliver a missing value a really back big bang for your buck
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like for twenty bucks you get in a i'm getting i personally am overjoyed with massive shoes and i'm not sure really nice x. anyway
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so so what i mean to say that you messing with the good how
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this kind of a person evaluation customisation in france or medical devices
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i i'm i'm the question that is is uh i mean it's
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a part of the past bottles not not the artificially didn't
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discussion but the discussion prior to this which we had that in the daylight why why is this not the case
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a gender age race um and number of you know are there are uh are there other factor in
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why why can't we uh my can't redesign you know you much more than once personalise which
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for drugs and devices um that's my genders right number one right and let me maybe you a couple of quick examples of uh
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of uh uh experience from the different work from the do the design well in which i think are fairly straightforward way
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we managed to go past a challenge of of of of diversity
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right so this is a a good when i yeah this is the medical device that effort to install patch be
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it's uh yeah it was designed a to non invasive lee measure uh he will be
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i specifically for uh i mean yes training in in in the lower sore settings in the developing world
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so uh i don't know if many i mean if you're familiar with the with with that part of the south they share especially
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but uh uh iron deficiency an email is a huge problem for a maternal health and was invented
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just because uh it causes a meeting uh amount of uh complications pushbutton integrated
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i'm also a a developmental problems for for the try later on
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just because the mother a hot iron deficiency yeah and it's it's pretty high you prevented
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uh do during uh during pregnancy right so this isn't on another device to build it right now look
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at the probe look at look at the device at all of that they didn't have the word
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gender diversity not hadn't thought but it was obvious to us of course that it needed to uh the
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design for the specific user right so it is not just a few minutes south asian female
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so your average fingers i have a pigmentation like the little bit in
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a white man in that was available been because john base another
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as we all this was factored into the design process right from the zero right so i'm assuming you're not that all of this
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which is that understood not only by uh uh by by september of course much
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more probably in a bigger way by a big companies like these were brothers
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and i'd like to have that discussion is that why can't we do this innovative or devices interest uh i really much much much better
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at what do you notice obviously sweden descended from in the percentage
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of men who suffer from post button images these could be
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so that's the medical device guide a bicycle site i love bicycles sorry right discussion again
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something with the united it technically complicated a modern bicycles are pretty computer also
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customise like so is my friend christine on a bicycle but you built
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a call the building again relates an isolated bikes extra but
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even uh something which is a difficult to customise apparently
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like you know the all the human yeah man offers what is to find different sizes you find different variants
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uh and number of two options you can map so frame size john taylor about that
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uh okay that's my uh at the customisations given the the second small
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point and like to make is to do a study different emotion
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i would also co founder of the company quite i do to robot i don't particularly successful one might be removed some good things
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so um what what this is one of the product which we had uh which was a tele presence robot
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design for a children and their parents to interact like for example right now i'm here
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um and i've asked was i would love to periodically a sort of look in on my four year old sign in back to my
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and uh sort of label and generally you know a full around like uh like like although uh so
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i'd better presence robots had to that maybe you maybe should have actually got one of these or not yeah
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so anyway so i could this five zero what which moves around eleven i pad connecting beachheads up
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i have sort of hopefully give the user most presents right the uh uh have persistent enough
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i was just speaking to the person is not particularly complicated it's like semi autonomous it does
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a few things on its own but a lot of the the main purpose is communication
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anyway so even this a slightly primitive ish kind of device by today's standards
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i'm still needs to have some some characteristics of emotions that
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uh some something which is not just a machine
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uh of course being an engineer a lot of people might be more engineers really sort of on
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don't really internalise it but it was brought home to us uh and and there is a
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big part of it then um when one of the five year olds who was using this
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for the first time uh she actually quickly pointed out to us that it's a he
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and i said what what do you mean it's it's it's a machine it's it's like i've got to be used
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and whatnot and the logic of course was very simple for a five year old it has a blue heart
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okay so this cannot be then of course the emotional response to having of may robot whatever that means right
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uh i do it is very different to the benefit that the person really live excited about the the
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very much the dow dictated by this starting point that it's uh it's the main jet may gender
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it could be that in similar if it uh it's perceived as a female robot whatever again that means
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uh it it would have to these kind of node starts to enter the design how how can be sort of
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a think about trying to all this and test all this before uh we we really easy to use
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because some of the issue than and sort of passion about would love to uh discuss about them of course