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into a a good so i could uh and so wanted to be
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here and learned a meeting uh amount in the one day
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i'm from uh that you could i use the word boundaries better so i'm from a different discipline
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so it's awesome to just just be out of my comfort zone and learn new things
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um so okay good i'm not i'm researcher at that the connectivity ladder trees look
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uh i i argue from interesting thing there are work with there are some of the thing that would be discussed maybe the panel
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but uh it this or maybe for the next three or four minutes let me i'll talk about something slightly different
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exactly but i mean i answer and share my uh personally a couple of course it drives would you
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okay um to before before phrase book i i have is
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neither a co founder ordinarily implying i therefore startups
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so uh two of them make money and two of them don't look so what i'm about to say
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might be a it is a fifty fifty chance it might be nonsense or or something of sense
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i wish i knew which really wasn't it but anyway uh so uh one of the things which are
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consistently estimate rather than today and maybe a previous given my interactions with the medical device work
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one of us out of sight i was involved was a medical device company so um is that uh okay uh maybe it might be it's
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easier digs a explain this one example right so i'm wearing um i
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think shoes and nice uh it's it's a good brand of shoes
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i imagine i mean you interview has their own personal brand of through their different factors
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they've got a a different material different colours they're customise probably very rare to your seat you probably spend a
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lot of time and getting the right shoes right and they work very them for you mostly right
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so uh in in most i think consumer a consumer devices now
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this is true we are we are we are the recipients are the beneficiaries
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often amazing a degree of not just technological innovation but
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design innovation in in user centred centre design where
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but the designer people like me are multiple you are
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a very very the talented uh industrial designers
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are able to deliver a missing value a really back big bang for your buck
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like for twenty bucks you get in a i'm getting i personally am overjoyed with massive shoes and i'm not sure really nice x. anyway
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so so what i mean to say that you messing with the good how
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this kind of a person evaluation customisation in france or medical devices
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i i'm i'm the question that is is uh i mean it's
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a part of the past bottles not not the artificially didn't
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discussion but the discussion prior to this which we had that in the daylight why why is this not the case
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a gender age race um and number of you know are there are uh are there other factor in
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why why can't we uh my can't redesign you know you much more than once personalise which
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for drugs and devices um that's my genders right number one right and let me maybe you a couple of quick examples of uh
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of uh uh experience from the different work from the do the design well in which i think are fairly straightforward way
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we managed to go past a challenge of of of of diversity
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right so this is a a good when i yeah this is the medical device that effort to install patch be
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it's uh yeah it was designed a to non invasive lee measure uh he will be
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i specifically for uh i mean yes training in in in the lower sore settings in the developing world
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so uh i don't know if many i mean if you're familiar with the with with that part of the south they share especially
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but uh uh iron deficiency an email is a huge problem for a maternal health and was invented
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just because uh it causes a meeting uh amount of uh complications pushbutton integrated
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i'm also a a developmental problems for for the try later on
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just because the mother a hot iron deficiency yeah and it's it's pretty high you prevented
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uh do during uh during pregnancy right so this isn't on another device to build it right now look
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at the probe look at look at the device at all of that they didn't have the word
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gender diversity not hadn't thought but it was obvious to us of course that it needed to uh the
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design for the specific user right so it is not just a few minutes south asian female
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so your average fingers i have a pigmentation like the little bit in
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a white man in that was available been because john base another
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as we all this was factored into the design process right from the zero right so i'm assuming you're not that all of this
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which is that understood not only by uh uh by by september of course much
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more probably in a bigger way by a big companies like these were brothers
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and i'd like to have that discussion is that why can't we do this innovative or devices interest uh i really much much much better
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at what do you notice obviously sweden descended from in the percentage
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of men who suffer from post button images these could be
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so that's the medical device guide a bicycle site i love bicycles sorry right discussion again
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something with the united it technically complicated a modern bicycles are pretty computer also
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customise like so is my friend christine on a bicycle but you built
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a call the building again relates an isolated bikes extra but
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even uh something which is a difficult to customise apparently
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like you know the all the human yeah man offers what is to find different sizes you find different variants
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uh and number of two options you can map so frame size john taylor about that
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uh okay that's my uh at the customisations given the the second small
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point and like to make is to do a study different emotion
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i would also co founder of the company quite i do to robot i don't particularly successful one might be removed some good things
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so um what what this is one of the product which we had uh which was a tele presence robot
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design for a children and their parents to interact like for example right now i'm here
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um and i've asked was i would love to periodically a sort of look in on my four year old sign in back to my
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and uh sort of label and generally you know a full around like uh like like although uh so
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i'd better presence robots had to that maybe you maybe should have actually got one of these or not yeah
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so anyway so i could this five zero what which moves around eleven i pad connecting beachheads up
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i have sort of hopefully give the user most presents right the uh uh have persistent enough
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i was just speaking to the person is not particularly complicated it's like semi autonomous it does
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a few things on its own but a lot of the the main purpose is communication
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anyway so even this a slightly primitive ish kind of device by today's standards
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i'm still needs to have some some characteristics of emotions that
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uh some something which is not just a machine
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uh of course being an engineer a lot of people might be more engineers really sort of on
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don't really internalise it but it was brought home to us uh and and there is a
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big part of it then um when one of the five year olds who was using this
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for the first time uh she actually quickly pointed out to us that it's a he
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and i said what what do you mean it's it's it's a machine it's it's like i've got to be used
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and whatnot and the logic of course was very simple for a five year old it has a blue heart
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okay so this cannot be then of course the emotional response to having of may robot whatever that means right
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uh i do it is very different to the benefit that the person really live excited about the the
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very much the dow dictated by this starting point that it's uh it's the main jet may gender
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it could be that in similar if it uh it's perceived as a female robot whatever again that means
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uh it it would have to these kind of node starts to enter the design how how can be sort of
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a think about trying to all this and test all this before uh we we really easy to use
00:07:49
because some of the issue than and sort of passion about would love to uh discuss about them of course

Conference Program

Opening
Gautam Maitra, Founding Member, Women's Brain Project
Dec. 12, 2017 · 8:45 a.m.
168 views
Welcome Words
Maria Teresa Ferretti, President, Women's Brain Project
Dec. 12, 2017 · 8:48 a.m.
Welcome adress
Françoise Grossetête, member of the European Parliament
Dec. 12, 2017 · 8:55 a.m.
Presentation of the day
Sylvia Day, Forum host and WBP ambassador
Dec. 12, 2017 · 9:01 a.m.
Keynote
Khaliya
Dec. 12, 2017 · 9:04 a.m.
Introduction of Elena Becker-Barroso
Elena Becker-Barroso, Editor-in-Chief of The Lancet Neurology
Dec. 12, 2017 · 9:21 a.m.
230 views
Introduction of Gillian Einstein
Gillian Einstein, University of Toronto, Canada
Dec. 12, 2017 · 9:28 a.m.
Introduction of Else Charlotte Sandset
Else Charlotte Sandset, Oslo University Hospital, Norway
Dec. 12, 2017 · 9:39 a.m.
Introduction of Carol Brayne
Carol Brayne, University of Cambridge, UK
Dec. 12, 2017 · 9:44 a.m.
Introduction of Maria Teresa Ferretti
Maria Teresa Ferretti, President, Women's Brain Project
Dec. 12, 2017 · 9:52 a.m.
158 views
Introduction of Liisa Galea
Liisa Galea, University of British Columbia, Canada
Dec. 12, 2017 · 9:56 a.m.
Introduction of Lawrence Rajendran
Lawrence Rajendran
Dec. 12, 2017 · 10:03 a.m.
244 views
Introduction of Thorsten Buch
Thorsten Buch, Director, Institute of Laboratory Animal Science (LTK), University of Zurich, Switzerland
Dec. 12, 2017 · 10:08 a.m.
Introduction of Meryl Comer
Meryl Comer , President & CEO, Geoffrey Beene Foundation Alzheimer's Initiative
Dec. 12, 2017 · 10:59 a.m.
Introduction of Mary Mittelman
Mary Mittelman, New York University School of Medicine, US
Dec. 12, 2017 · 11:05 a.m.
Introduction of Angela Abela
Angela Abela , University of Malta, Malta
Dec. 12, 2017 · 11:13 a.m.
Introduction of Tania Dussey-Cavassini
Tania Dussey-Cavassini, Former Swiss Ambassador for Global Health, Switzerland
Dec. 12, 2017 · 11:20 a.m.
480 views
Introduction of Raj Long
Raj Long , Bill and Melinda Gates Foundation, Vice-Chair, World Dementia Council
Dec. 12, 2017 · 1:30 p.m.
200 views
Introduction of Antonella Santuccione Chadha
Antonella Santuccione Chadha , Swissmedic, Swiss Regulatory Agency, Switzerland
Dec. 12, 2017 · 1:32 p.m.
371 views
Introduction of Marsha B. Henderson
Marsha B. Henderson, Food and Drugs Administration, Office for Women's Health, US
Dec. 12, 2017 · 1:36 p.m.
Introduction of Maeve Cusack
Maeve Cusack, European Institute for Women's Health
Dec. 12, 2017 · 1:43 p.m.
Introduction of Hadine Joffe
Hadine Joffe, Harvard Medical School, US
Dec. 12, 2017 · 1:47 p.m.
Introduction of Maria Houtchens
Maria Houtchens, Harvard Medical School, US
Dec. 12, 2017 · 1:55 p.m.
Introduction of Valerie Bruemmer
Valerie Bruemmer, Senior Medical Advisor, Eli Lilly
Dec. 12, 2017 · 2:03 p.m.
Introduction of Malou Cristobal
Malou Cristobal, Polytrauma/ TBI / Vestibular Rehabilitation Program, New York Harbour
Dec. 12, 2017 · 2:08 p.m.
Wrap up of Panel Discussion 3
Raj Long , Bill and Melinda Gates Foundation, Vice-Chair, World Dementia Council
Dec. 12, 2017 · 3:23 p.m.
Presentation of Sofia, Robot
Sofia, Robot
Dec. 12, 2017 · 3:28 p.m.
Introduction of Nicoletta Iacobacci
Nicoletta Iacobacci , Singularity University Geneva
Dec. 12, 2017 · 3:32 p.m.
Introduction of Fabrizio Renzi
Fabrizio Renzi, Innovation and Technologies Director, IBM, Rome
Dec. 12, 2017 · 3:36 p.m.
Introduction of Joanna J. Bryson
Joanna J. Bryson , University of Bath, UK
Dec. 12, 2017 · 3:48 p.m.
Introduction of Myshkin Ingawale
Myshkin Ingawale, Facebook
Dec. 12, 2017 · 3:58 p.m.
Introduction of Kathryn Goetzke
Kathryn Goetzke, President, Chief Mood Officer & Founder, The Mood Factory, and Founder, iFred
Dec. 12, 2017 · 4:07 p.m.
Introduction of Nikolaos Mavridis
Nikolaos Mavridis , Interactive Robots and Media Labs, MIT, US
Dec. 12, 2017 · 4:13 p.m.
Keynote
Lynn Posluns , Women's Brain Health Initiative, Canada
Dec. 12, 2017 · 4:52 p.m.
Closing remarks
Mara Hank Moret
Dec. 12, 2017 · 5:12 p.m.
605 views
Thanks
Annemarie Schumacher Dimech
Dec. 12, 2017 · 5:16 p.m.
Closing song
Sylvia Day, Forum host and WBP ambassador
Dec. 12, 2017 · 5:23 p.m.