Embed code
there any any questions
i have one so uh you you mentioned uh on gets when you wear
passing a long to push could use a lot of layers layering
and actually that's a that's a model that most often are often on problem produces hat
and the question is now you you're expecting something more from then that how far
are they allowed to go and uh when do we start to go into competition
uh when would you say it's it's nice that you're presenting it to us on and when i you going to say
um somehow this is all core competency get you're not taking teletext
uh this is a very very interesting question because actually everyone in the industry is exactly
going through the stock process and i think that everybody to a certain degree
a a is afraid to go further than what it's competency
is but to give you an answer basically um
don't be afraid in the sense that of course to the evolution of your industry is going to depend on how courageous you are
how much you can invest because it's very risky business of course if you make a mistake it can be very expensive
um but it's risky as well because if you product is not right uh you may need
to a straw to complete factory but to go back to the ah and to
to to the risk of uh looking at the neighbours go on i think it's very
good because um you have a lot of industries in the past that need it
change in order to be a two to remain competitive and uh we are as young from our asked as
well to uh reconsider a lot of a lot of things we're working on we used to be
a system supplier knee until the eighties under johnson controls and then
the automotive industry has asked us to split down everything
to the last cent we still do that but they had in mind that they really wanted to control everything
and now we are asked to be assistant supplier again because the automotive industry is understanding that
plug suffocation of development scenarios on vehicles is getting so high that they can't master that anymore
the other thing is well is that actually if a product
offers a more value than uh it's basic uh it's
basic function it is always a plus i'll just make an
example i talked about natural and artificial materials um
we still considered natural materials are better than artificial materials but act
at the end if we're talking about how technology is is
into our lives natural materials all the worst ones because you can't taylor engineer them
it's nice to have a wooden florence nice to have a a brick wall but as soon as you start to put senses
in the wooden floor if you want to do so or or if you want to put light or temperature it's
uh you need actually to make a lot of compromises that you
wouldn't do with this annotation artificial material old i'll make another
example as we are talking about non movements no movements or materials
that can be deformed relatively easily can have structural capabilities
uh can be sound isolation uh isolating so why should they separate
these layers and maybe you can integrate that into one layer
uh we're talking about digitise asian or as i mention the presentation we're talking about um
the interaction with the user interacting with the user means that you have to have
sensitivity in the in the services you need to have reactivity in the services
and if you look at the way a four wheel manufactures for example are developing
their products they don't sell falls anymore they sell a substrate that integrates funk
i think that in your business this can be something that can be considered as well maybe not as
as far as foreign manufacturers are doing it but basically files are in my opinion
uh quite dangerous a dangerous competitors because they
are already much further into the integration so i'm talking
about automotive applications not on or about the application
have seen as well uh which are maybe more related more to the human use or two
isolation and um and that medical use but that's that's what i would say don't be afraid i mean
i always say don't be afraid because i don't need to invest but uh i would say that
thinking out of the box is really essential
as a last word i would say that maybe what i'm saying is really science fiction in the sense that uh
when we are looking at products from a design point of view we are looking at the end results and at the yeah
at the influence the product is going to have in the ecosystem uh maybe
uh if you are manufacturing products that are the basis of something else
you might be afraid to to go as far as that but i think that it it it would be actually a big advantage
oh yes thanks again dominic ah for

Share this talk: 


Conference program

Welcome note
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
4 avr. 2017 · 2:06 après-midi
The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
4 avr. 2017 · 2:10 après-midi
Q&A - The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
4 avr. 2017 · 2:31 après-midi
An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
4 avr. 2017 · 2:38 après-midi
Q&A - An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
4 avr. 2017 · 2:58 après-midi
Lightweight Textile Automotive Floor Systems - recent developments and future needs
Dr James Taylor, R&D Manager, Autoneum
4 avr. 2017 · 3 après-midi
Q&A - Lightweight Textile Automotive Floor Systems - recent developments and future needs
Dr James Taylor, R&D Manager, Autoneum
4 avr. 2017 · 3:33 après-midi
The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
4 avr. 2017 · 3:36 après-midi
Q&A - The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
4 avr. 2017 · 3:54 après-midi
Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
4 avr. 2017 · 3:59 après-midi
Q&A - Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
4 avr. 2017 · 4:24 après-midi
Vote of thanks
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
4 avr. 2017 · 4:25 après-midi