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well thank you very much i forgive him if you're going to need to speak here um
indeed we are going through quite some changes in the automotive industry so obviously um do you
presentation i would show us focus a little more interiors
all very briefly a show you what our
company is and uh how we actually think that the uh into you can evolve however uh
scenarios can always be a little bit a complex to define if you are we looking
at all the u. d. unknown start the but we still have to look at
so uh as i have been introduced my name is the need to for
id do design studio uh for young farm automotive interiors young from
is a company that uh has taken over johnson controls interiors in the past uh
which has made us the biggest supplier for interior the components worldwide um
basically um for those who are not aware of uh of young from where the company is
uh situated on three continents europe asia the united states of america i would say
and uh all the headquarters are located ensuring that the other the other two uh main
uh areas of activity are annoys where we have our development centre for europe and
a hole and much again in the united states which is to historic a base of johnson controls interiors
and it's a fairly a lawn screw a thirty thousand and louise and um
we are located in a more that hundred locations uh in
the sense that we have our headquarters but of course
uh as we are to one supplier we have a distributed
our network that close to our customers who are basically
a menu located just as i mentioned already in asia china uh europe and uh america
or or a turnaround turnover is it and how billion dollars a so
we have quite a quite a lot participation in this market to market is
quite fragmented uh but we are the largest uh of this market
what we would like to do actually is that you would like to uh
contributes to what's the experience of of the user is so indeed uh we are talking about non
once today and maybe the presentation at i'm going to show you is going to be
slightly disconnected because it it's much more holistic level but i think that it can be very interesting actually
to understand what the strangers in in the future are going to be uh in the sense that
like if you look at what is happening
inexperienced that the user is actually going through it has nothing to do with the product
anymore so the pictures i'm showing here are just pictures that show what kind of
object so what kind of ambiance is can actually trigger emotions so here you have
a vehicle of course that is one of the subjects were talking about boats
i'd like to actually uh mention what uh my andrew has said she
said i have learned to people will forget what you said
people will forget what you do it but people will never forget how you make them feel
and this is actually the big change that you can experience in what product used to be in the past and what products are now
in the sense that in the past products used to be and i can that you just look at
and use whereas now the experience is integrated in the much much uh uh a greater environment
so if you look at what the automotive well the world is going through um
we are going to see really a lot of changes everybody's talking about alternative propulsion systems everybody's talking about
autumn astride digitise ration it such a tram uh other
things happy mention as well but basically uh
it is is user that is everything that is what is actually conveying how our products are being designed in the future
the senses are everything
to certain extent it's relatively unimportant what the product is if the experience that to go through with this
product is not satisfying the product will have a relatively the low impact on what people remember
and experiences are the ones that are defining how we look at interiors um
if you look at at and strive for the moment autonomous type
has always been considered as being something that will remove
the pleasure of what mobility is and the automotive industry is actually working on solutions and try and
i'm trying to understand how they could convey the customers interested to the product in the future
and we mentioned a lightweight silence et cetera to draw go through that later
on and if i talk too much please let me know um
the automotive industry is trying to understand actually what it is going to do in the future to target the interest of the user
if you look at ah
what we used to do in the past we used to use an object and i've choosing this because this is the worst
corvettes uh housewives or women have to do in the past watching watching uh
close that was really terrible i don't think anybody has a in this room
experience that but it was one of the the the toughest things and
i have using this pig i have choose this picture because actually if you look at
what the machine used to be in the past the machine in the past used
to be a device where you had strange it interact with with continuously you were not
able to leave anything uh by itself otherwise it would just work and and
if you look at the experience in interiors to a certain degree
we need first to understand as well what is going to be what will be the user experience is going to be
and this is where actually automotive industry is trying to in this town stand how it needs to transform
the traditional way to look at
is actually
to look at the at the travel itself and to drive itself
the traditional context a lot of autumn mobility is not valid anymore
because if you look at what the car used to be
in the car driving used to be the pleasure i whereas
in travelling it just experience that is going to be that the trend is going to be the experience and leisure
this means that
in the future evolution of ability solutions i'm talking about with the dissolution is
because they don't talk about pickles and cars and the autumn or
to the list is very interesting because it's a huge it's a huge market but it actually goes much
further than that especially if you think that in the future maybe the autonomous that the automobile
industry as we know it now will not exist anymore i know it's very radical and we still
have thirty years to go ahead for that but i it would give you more time
it will give you more space and it would give you more relaxation space more digital space
it will give you more communication space so what you can see here is actually that the activities of the user are going to be
completely different which means that interaction with the with the with the envelope
with the cocoon that we're talking about what the mobility solution
we'll focus on many other things that it doesn't focus yet to certain extent autonomous drive is already experienced by people want
passengers and pickles and it's not necessarily the nice experience it's experience as well in countries where you have drivers
and there you can already see to a certain extent how the
environment is conditioning uh what you're going to go through
the transformation actually is a transformation that is small transformation that
goes to living space which means that of course
there is going to be in a pet and appearance shift and autonomous and or in in interiors
what is this new uh_huh uh_huh appear is going to be that is that is that that is the question to
a certain extent if you look at what might happen in the future is that actually we will observer shift
of what the object itself is at the moment it's a car we we move with its
um i just make an example when the cell phone was invented and people would just
using the cell phone to make calls now people uh use the cell phone to do a lot about that
with that and i think that with the automotive industry this is going to happen as well and uh huh
which of course is going to to have an influence about how the the products will be used in
the ecosystem
it says well in elements that that we should take in consideration because as i said before we were designing and
engineering icons that we would use as such in their function whereas now these
items and these icons are into in a are actually introduced in a
system i just make an example if you look at i go back to the
telephone if you look at the telephone it's just a black screen black rectangle
so actually the product itself has become almost irrelevant but the ecosystem around it is what is going what
is making a difference in the user product and an ability solutions would experience exactly the same thing
yeah just because of the fact that actually the new generations of users are
having a completely different approach about uh what the usage of a of a product is um
the new generation of of or of potential users is actually
not really interested in in in ownership or in uh
in using a product as such as this property but more interested in the service or
in in in uh the means that uh they can obtain by using the product
if you look at for example how big are used to be designed in the past and the still design because we
have which we are still uh working with the heritage you can see that you were focusing in one direction
which means that basically if you're looking at products or if you're looking at an implementation of
any kind of solution within within the vehicle you were focusing in the direction of travel
what does this mean for the interior that means that
all the themes and functions were basically relatively traditional
and if you look at
what is happening for a new architecture big or a new experience you can see that the focus
is multi directional i think that this is very important because that means
that actually the potential for products or materials being introducing vehicles
is going to change is is going to increase ah and uh
the potential of developing new applications will increase as the
inside of a vehicle is going to be considered under all these angles you know very well that
if you design a vehicle or if you don't know what i'll i'll i'll review let's but
to design a vehicle actually you concentrate on everything that is in front of you so
if you are looking at rio rio areas of the vehicles or ceiling or and
door panels separate such ah you downgrade the materials in order to save costs this is going
to this is going to change in the future for a very simple reason to um
the attention of the user is going to be increased so i've only twenty minutes i believe i have already
ten so i'll try to see how i can squeeze all this because it's a very interesting subject but basically
the yeah the interaction is not going to be passive interaction anymore but
it's going to be a an active uh an active product
of a interaction this illustration here shows very well what what we mean by this even though of course the vehicle there
is relatively could mention but this is on on purpose you can see that actually
you have a much much more uh interesting environments to to be basically it
what does interaction mean interaction can be physical and can be uh can be digital it can be
a philosophical we can go into a lot of details what i
would like to say here is that actually just interaction and
the other to the t. v. and the yeah digitised isolation that we will go through
a will lead to what we believe they can be implemented in multiple multifunctional services
so why am i talking about multifunctional surfaces i'm talking about multifunctional stuff
because actually at the moment in the automotive industry and generally speaking in industry
and there is still this uh this uh concept of layering and uh
i've i've walked through the exhibition i've seen all the layers
and um the question of course now is to understand how are you going to give answers to the industry
if you are working on with layers maybe you need to integrate functions or you need to do
you need to make several years into one and that is actually the big
challenge that we all go through even uh within our in our environment
multifunctional service need connectivity
a mean lightweight as well actually because if the monte fort multifunctional surface has multiple functions that
means that you integrate several properties into one element which means that you would obviously yeah
reduce the weight um which allows you to go through the architectures on
the other hand to new architectures of course uh require as
well that that you adaptable concepts to the simplification to this flexibility
into the digit isolation that the that you can go through
um i would say to a certain extent that if you look at
the automotive industry ah the industry at the moment is holding
into a direction which is probably going just to to to mean uh
a complete the fragmentation of the way it is used to work at
the moment you still have a lot of silos thinking that thinking
and uh this side of thinking is said sit as as simply due
to the architecture concept that the automotive industry has put together
conceded timer for example has already started to completely change the way they are
the working on products uh but the new um challengers like
or ten slot and a fart a future are approaching all this kind of uh this kind
of an environment in a completely different way just because the fact that first of all
they do not need to base themselves on the heritage and because as
well um they are coming from a completely different mindset and industry
themes and function
today interiors are mainly driven by interaction
but to a certain extent they need to become adaptive as well and when i'm talking about at the end up that mess it doesn't mean
necessarily physically that up as that and this and um i see a
lot of possibilities actually to uh uh to develop properties in
materials manuel materials have a lot of interesting uh properties like
the fact that they don't really have a uh uh if i'm correct the model directional structure which gives more flexibility
um it is it is well a man made material which means that um you do not need to um
to use natural materials i know that natural materials are considered as
being the summit in a in an interior of the vehicle
but actually uh the problem with natural materials is that you cannot taylor them you cannot
engineering to to your needs you always need to make compromises on natural materials um
so in the future the experience will create the boundaries are and uh and your parents will go through
a change definitely
the autonomy to a certain degree is everything and uh if you look at it on a moralistic point to the office of
point your looking at what the human being is a human being is actually always centred on
itself and want actually to understand and one's actually get an environment that is tailored
to to sell so autonomy can be taken a a as a mobility solution but can
be taken as well as the way how somebody is relating to its environment
the other thing of course is that in the future the fact of surprise is going
to be more than ever essential in order to differentiate the products and um
if you look at this picture actually i've taken this on purpose because this pictures is the pictures show them
uh an interior that is maybe a little bit outdated but i think that it shows
pretty well what's what the peeling often into you can be in the sense that
we have been talking about silence silence is important comfort is important because we're going to
have attended propulsion systems alternative proposal systems might be more silence then combustion engines which
means that you would hear no rolling noises of because more or maybe in the
future the vehicle is going to be the only place where you can actually
relax and and disconnect the in very crowded countries very crowded city sometimes
the car is the only place where you can really disconnect
i mean i know a lot of people that actually listen to music in that because because at all it's a little bit challenge
i have used yeah fluffy i have used this word is well uh let's uh let's uh over the top but basically if you
if you if you think about uh what the basic needs of someone is that someone has it
is we need to feel comfortable and to feel to feel good cool and and uh
the silence that is connected to to these feelings is is this something that that
will help people will help people to to experiment a different things and
if i know needs to conclude how much time to have left uh if
i need to conclude now uh i would like to say that
what the biggest challenges and that's not only in the optimal that environment but generally speaking is that the
industry has to understand how it is going to integrate itself into the ecosystem that is developing
and the mindset of that people is changing radically especially if you're talking
about people who think about a future developments uh engineering or
anything connected to to uh to putting a project together
and uh this mindset is actually a mindset that is
much more collaborative and uh and connected so
the future products in the automotive industry is a is a
future which is not connected to one function only
it is not connected to one property only or does not connected to one approach only
the future actually in autumn in the automotive future is connected to internet into an interaction
of uh of several items that need to function properly in order to uh satisfy uh
expectations of the customer and i go back to the expectations of the customer
the experience is the main driver of future mobility
and to achieve this
the interaction i will automatically with the product they're create this emotion and i
talk a lot about collaborative uh talk about about interaction and lot about
emotion because actually it is very challenging uh for a lot of the people
that work in the industry to disconnect from uh from um this
tunnel vision or from this side of thinking because the products used to
people this way in the past nowadays products are integrated so
it means that there is going to be revolution as well in the way that we work on products in the in general
so this was a a small uh overview about how we see
what the the automotive interior and automotive world can be and of course we're
interior suppliers but if you have any questions understand i can definitely answer
um what i would like to convey is that the industry to evolve and to
be able as well to future the uh to to face the future challenges
uh needs to completely reconsider its business model and its product portfolio in

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Conference program

Welcome note
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
4 April 2017 · 2:06 p.m.
The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
4 April 2017 · 2:10 p.m.
Q&A - The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
4 April 2017 · 2:31 p.m.
An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
4 April 2017 · 2:38 p.m.
Q&A - An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
4 April 2017 · 2:58 p.m.
The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
4 April 2017 · 3:36 p.m.
Q&A - The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
4 April 2017 · 3:54 p.m.
Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
4 April 2017 · 3:59 p.m.
Q&A - Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
4 April 2017 · 4:24 p.m.
Vote of thanks
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
4 April 2017 · 4:25 p.m.

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