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well thank you very much i forgive him if you're going to need to speak here um
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indeed we are going through quite some changes in the automotive industry so obviously um do you
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presentation i would show us focus a little more interiors
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all very briefly a show you what our
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company is and uh how we actually think that the uh into you can evolve however uh
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scenarios can always be a little bit a complex to define if you are we looking
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at all the u. d. unknown start the but we still have to look at
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so uh as i have been introduced my name is the need to for
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id do design studio uh for young farm automotive interiors young from
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is a company that uh has taken over johnson controls interiors in the past uh
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which has made us the biggest supplier for interior the components worldwide um
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basically um for those who are not aware of uh of young from where the company is
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uh situated on three continents europe asia the united states of america i would say
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and uh all the headquarters are located ensuring that the other the other two uh main
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uh areas of activity are annoys where we have our development centre for europe and
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a hole and much again in the united states which is to historic a base of johnson controls interiors
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and it's a fairly a lawn screw a thirty thousand and louise and um
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we are located in a more that hundred locations uh in
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the sense that we have our headquarters but of course
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uh as we are to one supplier we have a distributed
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our network that close to our customers who are basically
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a menu located just as i mentioned already in asia china uh europe and uh america
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or or a turnaround turnover is it and how billion dollars a so
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we have quite a quite a lot participation in this market to market is
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quite fragmented uh but we are the largest uh of this market
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what we would like to do actually is that you would like to uh
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to um
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contributes to what's the experience of of the user is so indeed uh we are talking about non
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once today and maybe the presentation at i'm going to show you is going to be
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slightly disconnected because it it's much more holistic level but i think that it can be very interesting actually
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to understand what the strangers in in the future are going to be uh in the sense that
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like if you look at what is happening
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inexperienced that the user is actually going through it has nothing to do with the product
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anymore so the pictures i'm showing here are just pictures that show what kind of
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object so what kind of ambiance is can actually trigger emotions so here you have
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a vehicle of course that is one of the subjects were talking about boats
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i'd like to actually uh mention what uh my andrew has said she
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said i have learned to people will forget what you said
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people will forget what you do it but people will never forget how you make them feel
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and this is actually the big change that you can experience in what product used to be in the past and what products are now
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in the sense that in the past products used to be and i can that you just look at
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and use whereas now the experience is integrated in the much much uh uh a greater environment
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so if you look at what the automotive well the world is going through um
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we are going to see really a lot of changes everybody's talking about alternative propulsion systems everybody's talking about
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autumn astride digitise ration it such a tram uh other
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things happy mention as well but basically uh
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it is is user that is everything that is what is actually conveying how our products are being designed in the future
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the senses are everything
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to certain extent it's relatively unimportant what the product is if the experience that to go through with this
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product is not satisfying the product will have a relatively the low impact on what people remember
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and experiences are the ones that are defining how we look at interiors um
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if you look at at and strive for the moment autonomous type
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has always been considered as being something that will remove
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the pleasure of what mobility is and the automotive industry is actually working on solutions and try and
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i'm trying to understand how they could convey the customers interested to the product in the future
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and we mentioned a lightweight silence et cetera to draw go through that later
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on and if i talk too much please let me know um
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the automotive industry is trying to understand actually what it is going to do in the future to target the interest of the user
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if you look at ah
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what we used to do in the past we used to use an object and i've choosing this because this is the worst
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corvettes uh housewives or women have to do in the past watching watching uh
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close that was really terrible i don't think anybody has a in this room
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experience that but it was one of the the the toughest things and
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i have using this pig i have choose this picture because actually if you look at
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what the machine used to be in the past the machine in the past used
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to be a device where you had strange it interact with with continuously you were not
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able to leave anything uh by itself otherwise it would just work and and
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if you look at the experience in interiors to a certain degree
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we need first to understand as well what is going to be what will be the user experience is going to be
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and this is where actually automotive industry is trying to in this town stand how it needs to transform
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the traditional way to look at
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mobility
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is actually
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to look at the at the travel itself and to drive itself
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the traditional context a lot of autumn mobility is not valid anymore
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because if you look at what the car used to be
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in the car driving used to be the pleasure i whereas
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in travelling it just experience that is going to be that the trend is going to be the experience and leisure
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this means that
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in the future evolution of ability solutions i'm talking about with the dissolution is
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because they don't talk about pickles and cars and the autumn or
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to the list is very interesting because it's a huge it's a huge market but it actually goes much
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further than that especially if you think that in the future maybe the autonomous that the automobile
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industry as we know it now will not exist anymore i know it's very radical and we still
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have thirty years to go ahead for that but i it would give you more time
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it will give you more space and it would give you more relaxation space more digital space
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it will give you more communication space so what you can see here is actually that the activities of the user are going to be
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completely different which means that interaction with the with the with the envelope
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with the cocoon that we're talking about what the mobility solution
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we'll focus on many other things that it doesn't focus yet to certain extent autonomous drive is already experienced by people want
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passengers and pickles and it's not necessarily the nice experience it's experience as well in countries where you have drivers
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and there you can already see to a certain extent how the
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environment is conditioning uh what you're going to go through
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the transformation actually is a transformation that is small transformation that
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goes to living space which means that of course
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there is going to be in a pet and appearance shift and autonomous and or in in interiors
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what is this new uh_huh uh_huh appear is going to be that is that is that that is the question to
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a certain extent if you look at what might happen in the future is that actually we will observer shift
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of what the object itself is at the moment it's a car we we move with its
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um i just make an example when the cell phone was invented and people would just
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using the cell phone to make calls now people uh use the cell phone to do a lot about that
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with that and i think that with the automotive industry this is going to happen as well and uh huh
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which of course is going to to have an influence about how the the products will be used in
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the ecosystem
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it says well in elements that that we should take in consideration because as i said before we were designing and
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engineering icons that we would use as such in their function whereas now these
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items and these icons are into in a are actually introduced in a
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system i just make an example if you look at i go back to the
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telephone if you look at the telephone it's just a black screen black rectangle
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so actually the product itself has become almost irrelevant but the ecosystem around it is what is going what
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is making a difference in the user product and an ability solutions would experience exactly the same thing
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yeah just because of the fact that actually the new generations of users are
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having a completely different approach about uh what the usage of a of a product is um
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the new generation of of or of potential users is actually
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not really interested in in in ownership or in uh
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in using a product as such as this property but more interested in the service or
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in in in uh the means that uh they can obtain by using the product
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if you look at for example how big are used to be designed in the past and the still design because we
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have which we are still uh working with the heritage you can see that you were focusing in one direction
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which means that basically if you're looking at products or if you're looking at an implementation of
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any kind of solution within within the vehicle you were focusing in the direction of travel
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what does this mean for the interior that means that
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all the themes and functions were basically relatively traditional
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and if you look at
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what is happening for a new architecture big or a new experience you can see that the focus
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is multi directional i think that this is very important because that means
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that actually the potential for products or materials being introducing vehicles
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is going to change is is going to increase ah and uh
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the potential of developing new applications will increase as the
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inside of a vehicle is going to be considered under all these angles you know very well that
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if you design a vehicle or if you don't know what i'll i'll i'll review let's but
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to design a vehicle actually you concentrate on everything that is in front of you so
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if you are looking at rio rio areas of the vehicles or ceiling or and
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door panels separate such ah you downgrade the materials in order to save costs this is going
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to this is going to change in the future for a very simple reason to um
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the attention of the user is going to be increased so i've only twenty minutes i believe i have already
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ten so i'll try to see how i can squeeze all this because it's a very interesting subject but basically
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the yeah the interaction is not going to be passive interaction anymore but
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it's going to be a an active uh an active product
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of a interaction this illustration here shows very well what what we mean by this even though of course the vehicle there
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is relatively could mention but this is on on purpose you can see that actually
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you have a much much more uh interesting environments to to be basically it
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what does interaction mean interaction can be physical and can be uh can be digital it can be
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a philosophical we can go into a lot of details what i
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would like to say here is that actually just interaction and
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the other to the t. v. and the yeah digitised isolation that we will go through
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a will lead to what we believe they can be implemented in multiple multifunctional services
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so why am i talking about multifunctional surfaces i'm talking about multifunctional stuff
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because actually at the moment in the automotive industry and generally speaking in industry
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and there is still this uh this uh concept of layering and uh
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i've i've walked through the exhibition i've seen all the layers
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and um the question of course now is to understand how are you going to give answers to the industry
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if you are working on with layers maybe you need to integrate functions or you need to do
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you need to make several years into one and that is actually the big
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challenge that we all go through even uh within our in our environment
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multifunctional service need connectivity
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a mean lightweight as well actually because if the monte fort multifunctional surface has multiple functions that
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means that you integrate several properties into one element which means that you would obviously yeah
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reduce the weight um which allows you to go through the architectures on
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the other hand to new architectures of course uh require as
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well that that you adaptable concepts to the simplification to this flexibility
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into the digit isolation that the that you can go through
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um i would say to a certain extent that if you look at
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the automotive industry ah the industry at the moment is holding
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into a direction which is probably going just to to to mean uh
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a complete the fragmentation of the way it is used to work at
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the moment you still have a lot of silos thinking that thinking
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and uh this side of thinking is said sit as as simply due
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to the architecture concept that the automotive industry has put together
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conceded timer for example has already started to completely change the way they are
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the working on products uh but the new um challengers like
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or ten slot and a fart a future are approaching all this kind of uh this kind
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of an environment in a completely different way just because the fact that first of all
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they do not need to base themselves on the heritage and because as
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well um they are coming from a completely different mindset and industry
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themes and function
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today interiors are mainly driven by interaction
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but to a certain extent they need to become adaptive as well and when i'm talking about at the end up that mess it doesn't mean
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necessarily physically that up as that and this and um i see a
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lot of possibilities actually to uh uh to develop properties in
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materials manuel materials have a lot of interesting uh properties like
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the fact that they don't really have a uh uh if i'm correct the model directional structure which gives more flexibility
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um it is it is well a man made material which means that um you do not need to um
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to use natural materials i know that natural materials are considered as
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being the summit in a in an interior of the vehicle
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but actually uh the problem with natural materials is that you cannot taylor them you cannot
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engineering to to your needs you always need to make compromises on natural materials um
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so in the future the experience will create the boundaries are and uh and your parents will go through
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a change definitely
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the autonomy to a certain degree is everything and uh if you look at it on a moralistic point to the office of
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point your looking at what the human being is a human being is actually always centred on
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itself and want actually to understand and one's actually get an environment that is tailored
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to to sell so autonomy can be taken a a as a mobility solution but can
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be taken as well as the way how somebody is relating to its environment
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the other thing of course is that in the future the fact of surprise is going
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to be more than ever essential in order to differentiate the products and um
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if you look at this picture actually i've taken this on purpose because this pictures is the pictures show them
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uh an interior that is maybe a little bit outdated but i think that it shows
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pretty well what's what the peeling often into you can be in the sense that
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we have been talking about silence silence is important comfort is important because we're going to
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have attended propulsion systems alternative proposal systems might be more silence then combustion engines which
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means that you would hear no rolling noises of because more or maybe in the
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future the vehicle is going to be the only place where you can actually
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relax and and disconnect the in very crowded countries very crowded city sometimes
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the car is the only place where you can really disconnect
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i mean i know a lot of people that actually listen to music in that because because at all it's a little bit challenge
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i have used yeah fluffy i have used this word is well uh let's uh let's uh over the top but basically if you
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if you if you think about uh what the basic needs of someone is that someone has it
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is we need to feel comfortable and to feel to feel good cool and and uh
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the silence that is connected to to these feelings is is this something that that
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will help people will help people to to experiment a different things and
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if i know needs to conclude how much time to have left uh if
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i need to conclude now uh i would like to say that
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what the biggest challenges and that's not only in the optimal that environment but generally speaking is that the
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industry has to understand how it is going to integrate itself into the ecosystem that is developing
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and the mindset of that people is changing radically especially if you're talking
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about people who think about a future developments uh engineering or
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anything connected to to uh to putting a project together
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and uh this mindset is actually a mindset that is
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much more collaborative and uh and connected so
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the future products in the automotive industry is a is a
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future which is not connected to one function only
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it is not connected to one property only or does not connected to one approach only
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the future actually in autumn in the automotive future is connected to internet into an interaction
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of uh of several items that need to function properly in order to uh satisfy uh
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expectations of the customer and i go back to the expectations of the customer
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the experience is the main driver of future mobility
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and to achieve this
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the interaction i will automatically with the product they're create this emotion and i
00:20:00
talk a lot about collaborative uh talk about about interaction and lot about
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emotion because actually it is very challenging uh for a lot of the people
00:20:12
that work in the industry to disconnect from uh from um this
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tunnel vision or from this side of thinking because the products used to
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people this way in the past nowadays products are integrated so
00:20:26
it means that there is going to be revolution as well in the way that we work on products in the in general
00:20:34
so this was a a small uh overview about how we see
00:20:39
what the the automotive interior and automotive world can be and of course we're
00:20:44
interior suppliers but if you have any questions understand i can definitely answer
00:20:48
um what i would like to convey is that the industry to evolve and to
00:20:53
be able as well to future the uh to to face the future challenges
00:20:59
uh needs to completely reconsider its business model and its product portfolio in

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Conference Program

Welcome note
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
April 4, 2017 · 2:06 p.m.
103 views
The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
April 4, 2017 · 2:10 p.m.
249 views
Q&A - The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
April 4, 2017 · 2:31 p.m.
152 views
An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
April 4, 2017 · 2:38 p.m.
Q&A - An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
April 4, 2017 · 2:58 p.m.
Lightweight Textile Automotive Floor Systems - recent developments and future needs
Dr James Taylor, R&D Manager, Autoneum
April 4, 2017 · 3 p.m.
207 views
The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
April 4, 2017 · 3:36 p.m.
421 views
Q&A - The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
April 4, 2017 · 3:54 p.m.
137 views
Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
April 4, 2017 · 3:59 p.m.
170 views
Q&A - Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
April 4, 2017 · 4:24 p.m.
Vote of thanks
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
April 4, 2017 · 4:25 p.m.

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