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The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
Tuesday, April 4, 2017 · 2:10 p.m. · 21m 10s
Future trends in the automotive industry, the mobility of the future, and their impact on materials development for the transportation industry.
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well thank you very much i forgive him if you're going to need to speak here um
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indeed we are going through quite some changes in the automotive industry so obviously um do you
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presentation i would show us focus a little more interiors
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all very briefly a show you what our
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company is and uh how we actually think that the uh into you can evolve however uh
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scenarios can always be a little bit a complex to define if you are we looking
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at all the u. d. unknown start the but we still have to look at
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so uh as i have been introduced my name is the need to for
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id do design studio uh for young farm automotive interiors young from
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is a company that uh has taken over johnson controls interiors in the past uh
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which has made us the biggest supplier for interior the components worldwide um
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basically um for those who are not aware of uh of young from where the company is
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uh situated on three continents europe asia the united states of america i would say
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and uh all the headquarters are located ensuring that the other the other two uh main
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uh areas of activity are annoys where we have our development centre for europe and
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a hole and much again in the united states which is to historic a base of johnson controls interiors
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and it's a fairly a lawn screw a thirty thousand and louise and um
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we are located in a more that hundred locations uh in
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the sense that we have our headquarters but of course
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uh as we are to one supplier we have a distributed
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our network that close to our customers who are basically
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a menu located just as i mentioned already in asia china uh europe and uh america
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or or a turnaround turnover is it and how billion dollars a so
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we have quite a quite a lot participation in this market to market is
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quite fragmented uh but we are the largest uh of this market
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what we would like to do actually is that you would like to uh
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to um
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contributes to what's the experience of of the user is so indeed uh we are talking about non
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once today and maybe the presentation at i'm going to show you is going to be
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slightly disconnected because it it's much more holistic level but i think that it can be very interesting actually
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to understand what the strangers in in the future are going to be uh in the sense that
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like if you look at what is happening
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inexperienced that the user is actually going through it has nothing to do with the product
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anymore so the pictures i'm showing here are just pictures that show what kind of
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object so what kind of ambiance is can actually trigger emotions so here you have
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a vehicle of course that is one of the subjects were talking about boats
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i'd like to actually uh mention what uh my andrew has said she
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said i have learned to people will forget what you said
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people will forget what you do it but people will never forget how you make them feel
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and this is actually the big change that you can experience in what product used to be in the past and what products are now
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in the sense that in the past products used to be and i can that you just look at
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and use whereas now the experience is integrated in the much much uh uh a greater environment
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so if you look at what the automotive well the world is going through um
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we are going to see really a lot of changes everybody's talking about alternative propulsion systems everybody's talking about
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autumn astride digitise ration it such a tram uh other
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things happy mention as well but basically uh
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it is is user that is everything that is what is actually conveying how our products are being designed in the future
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the senses are everything
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to certain extent it's relatively unimportant what the product is if the experience that to go through with this
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product is not satisfying the product will have a relatively the low impact on what people remember
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and experiences are the ones that are defining how we look at interiors um
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if you look at at and strive for the moment autonomous type
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has always been considered as being something that will remove
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the pleasure of what mobility is and the automotive industry is actually working on solutions and try and
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i'm trying to understand how they could convey the customers interested to the product in the future
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and we mentioned a lightweight silence et cetera to draw go through that later
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on and if i talk too much please let me know um
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the automotive industry is trying to understand actually what it is going to do in the future to target the interest of the user
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if you look at ah
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what we used to do in the past we used to use an object and i've choosing this because this is the worst
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corvettes uh housewives or women have to do in the past watching watching uh
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close that was really terrible i don't think anybody has a in this room
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experience that but it was one of the the the toughest things and
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i have using this pig i have choose this picture because actually if you look at
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what the machine used to be in the past the machine in the past used
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to be a device where you had strange it interact with with continuously you were not
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able to leave anything uh by itself otherwise it would just work and and
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if you look at the experience in interiors to a certain degree
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we need first to understand as well what is going to be what will be the user experience is going to be
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and this is where actually automotive industry is trying to in this town stand how it needs to transform
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the traditional way to look at
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mobility
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is actually
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to look at the at the travel itself and to drive itself
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the traditional context a lot of autumn mobility is not valid anymore
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because if you look at what the car used to be
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in the car driving used to be the pleasure i whereas
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in travelling it just experience that is going to be that the trend is going to be the experience and leisure
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this means that
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in the future evolution of ability solutions i'm talking about with the dissolution is
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because they don't talk about pickles and cars and the autumn or
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to the list is very interesting because it's a huge it's a huge market but it actually goes much
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further than that especially if you think that in the future maybe the autonomous that the automobile
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industry as we know it now will not exist anymore i know it's very radical and we still
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have thirty years to go ahead for that but i it would give you more time
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it will give you more space and it would give you more relaxation space more digital space
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it will give you more communication space so what you can see here is actually that the activities of the user are going to be
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completely different which means that interaction with the with the with the envelope
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with the cocoon that we're talking about what the mobility solution
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we'll focus on many other things that it doesn't focus yet to certain extent autonomous drive is already experienced by people want
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passengers and pickles and it's not necessarily the nice experience it's experience as well in countries where you have drivers
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and there you can already see to a certain extent how the
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environment is conditioning uh what you're going to go through
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the transformation actually is a transformation that is small transformation that
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goes to living space which means that of course
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there is going to be in a pet and appearance shift and autonomous and or in in interiors
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what is this new uh_huh uh_huh appear is going to be that is that is that that is the question to
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a certain extent if you look at what might happen in the future is that actually we will observer shift
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of what the object itself is at the moment it's a car we we move with its
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um i just make an example when the cell phone was invented and people would just
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using the cell phone to make calls now people uh use the cell phone to do a lot about that
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with that and i think that with the automotive industry this is going to happen as well and uh huh
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which of course is going to to have an influence about how the the products will be used in
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the ecosystem
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it says well in elements that that we should take in consideration because as i said before we were designing and
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engineering icons that we would use as such in their function whereas now these
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items and these icons are into in a are actually introduced in a
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system i just make an example if you look at i go back to the
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telephone if you look at the telephone it's just a black screen black rectangle
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so actually the product itself has become almost irrelevant but the ecosystem around it is what is going what
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is making a difference in the user product and an ability solutions would experience exactly the same thing
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yeah just because of the fact that actually the new generations of users are
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having a completely different approach about uh what the usage of a of a product is um
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the new generation of of or of potential users is actually
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not really interested in in in ownership or in uh
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in using a product as such as this property but more interested in the service or
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in in in uh the means that uh they can obtain by using the product
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if you look at for example how big are used to be designed in the past and the still design because we
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have which we are still uh working with the heritage you can see that you were focusing in one direction
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which means that basically if you're looking at products or if you're looking at an implementation of
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any kind of solution within within the vehicle you were focusing in the direction of travel
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what does this mean for the interior that means that
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all the themes and functions were basically relatively traditional
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and if you look at
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what is happening for a new architecture big or a new experience you can see that the focus
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is multi directional i think that this is very important because that means
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that actually the potential for products or materials being introducing vehicles
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is going to change is is going to increase ah and uh
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the potential of developing new applications will increase as the
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inside of a vehicle is going to be considered under all these angles you know very well that
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if you design a vehicle or if you don't know what i'll i'll i'll review let's but
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to design a vehicle actually you concentrate on everything that is in front of you so
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if you are looking at rio rio areas of the vehicles or ceiling or and
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door panels separate such ah you downgrade the materials in order to save costs this is going
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to this is going to change in the future for a very simple reason to um
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the attention of the user is going to be increased so i've only twenty minutes i believe i have already
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ten so i'll try to see how i can squeeze all this because it's a very interesting subject but basically
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the yeah the interaction is not going to be passive interaction anymore but
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it's going to be a an active uh an active product
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of a interaction this illustration here shows very well what what we mean by this even though of course the vehicle there
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is relatively could mention but this is on on purpose you can see that actually
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you have a much much more uh interesting environments to to be basically it
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what does interaction mean interaction can be physical and can be uh can be digital it can be
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a philosophical we can go into a lot of details what i
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would like to say here is that actually just interaction and
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the other to the t. v. and the yeah digitised isolation that we will go through
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a will lead to what we believe they can be implemented in multiple multifunctional services
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so why am i talking about multifunctional surfaces i'm talking about multifunctional stuff
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because actually at the moment in the automotive industry and generally speaking in industry
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and there is still this uh this uh concept of layering and uh
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i've i've walked through the exhibition i've seen all the layers
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and um the question of course now is to understand how are you going to give answers to the industry
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if you are working on with layers maybe you need to integrate functions or you need to do
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you need to make several years into one and that is actually the big
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challenge that we all go through even uh within our in our environment
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multifunctional service need connectivity
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a mean lightweight as well actually because if the monte fort multifunctional surface has multiple functions that
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means that you integrate several properties into one element which means that you would obviously yeah
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reduce the weight um which allows you to go through the architectures on
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the other hand to new architectures of course uh require as
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well that that you adaptable concepts to the simplification to this flexibility
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into the digit isolation that the that you can go through
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um i would say to a certain extent that if you look at
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the automotive industry ah the industry at the moment is holding
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into a direction which is probably going just to to to mean uh
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a complete the fragmentation of the way it is used to work at
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the moment you still have a lot of silos thinking that thinking
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and uh this side of thinking is said sit as as simply due
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to the architecture concept that the automotive industry has put together
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conceded timer for example has already started to completely change the way they are
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the working on products uh but the new um challengers like
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or ten slot and a fart a future are approaching all this kind of uh this kind
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of an environment in a completely different way just because the fact that first of all
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they do not need to base themselves on the heritage and because as
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well um they are coming from a completely different mindset and industry
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themes and function
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today interiors are mainly driven by interaction
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but to a certain extent they need to become adaptive as well and when i'm talking about at the end up that mess it doesn't mean
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necessarily physically that up as that and this and um i see a
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lot of possibilities actually to uh uh to develop properties in
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materials manuel materials have a lot of interesting uh properties like
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the fact that they don't really have a uh uh if i'm correct the model directional structure which gives more flexibility
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um it is it is well a man made material which means that um you do not need to um
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to use natural materials i know that natural materials are considered as
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being the summit in a in an interior of the vehicle
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but actually uh the problem with natural materials is that you cannot taylor them you cannot
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engineering to to your needs you always need to make compromises on natural materials um
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so in the future the experience will create the boundaries are and uh and your parents will go through
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a change definitely
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the autonomy to a certain degree is everything and uh if you look at it on a moralistic point to the office of
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point your looking at what the human being is a human being is actually always centred on
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itself and want actually to understand and one's actually get an environment that is tailored
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to to sell so autonomy can be taken a a as a mobility solution but can
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be taken as well as the way how somebody is relating to its environment
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the other thing of course is that in the future the fact of surprise is going
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to be more than ever essential in order to differentiate the products and um
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if you look at this picture actually i've taken this on purpose because this pictures is the pictures show them
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uh an interior that is maybe a little bit outdated but i think that it shows
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pretty well what's what the peeling often into you can be in the sense that
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we have been talking about silence silence is important comfort is important because we're going to
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have attended propulsion systems alternative proposal systems might be more silence then combustion engines which
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means that you would hear no rolling noises of because more or maybe in the
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future the vehicle is going to be the only place where you can actually
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relax and and disconnect the in very crowded countries very crowded city sometimes
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the car is the only place where you can really disconnect
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i mean i know a lot of people that actually listen to music in that because because at all it's a little bit challenge
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i have used yeah fluffy i have used this word is well uh let's uh let's uh over the top but basically if you
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if you if you think about uh what the basic needs of someone is that someone has it
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is we need to feel comfortable and to feel to feel good cool and and uh
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the silence that is connected to to these feelings is is this something that that
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will help people will help people to to experiment a different things and
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if i know needs to conclude how much time to have left uh if
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i need to conclude now uh i would like to say that
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what the biggest challenges and that's not only in the optimal that environment but generally speaking is that the
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industry has to understand how it is going to integrate itself into the ecosystem that is developing
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and the mindset of that people is changing radically especially if you're talking
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about people who think about a future developments uh engineering or
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anything connected to to uh to putting a project together
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and uh this mindset is actually a mindset that is
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much more collaborative and uh and connected so
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the future products in the automotive industry is a is a
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future which is not connected to one function only
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it is not connected to one property only or does not connected to one approach only
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the future actually in autumn in the automotive future is connected to internet into an interaction
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of uh of several items that need to function properly in order to uh satisfy uh
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expectations of the customer and i go back to the expectations of the customer
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the experience is the main driver of future mobility
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and to achieve this
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the interaction i will automatically with the product they're create this emotion and i
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talk a lot about collaborative uh talk about about interaction and lot about
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emotion because actually it is very challenging uh for a lot of the people
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that work in the industry to disconnect from uh from um this
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tunnel vision or from this side of thinking because the products used to
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people this way in the past nowadays products are integrated so
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it means that there is going to be revolution as well in the way that we work on products in the in general
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so this was a a small uh overview about how we see
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what the the automotive interior and automotive world can be and of course we're
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interior suppliers but if you have any questions understand i can definitely answer
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um what i would like to convey is that the industry to evolve and to
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be able as well to future the uh to to face the future challenges
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uh needs to completely reconsider its business model and its product portfolio in
Conference Program
Welcome note
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
April 4, 2017 · 2:06 p.m.
The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
April 4, 2017 · 2:10 p.m.
161 views
Q&A - The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
April 4, 2017 · 2:31 p.m.
An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
April 4, 2017 · 2:38 p.m.
Q&A - An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
April 4, 2017 · 2:58 p.m.
Lightweight Textile Automotive Floor Systems - recent developments and future needs
Dr James Taylor, R&D Manager, Autoneum
April 4, 2017 · 3 p.m.
Q&A - Lightweight Textile Automotive Floor Systems - recent developments and future needs
Dr James Taylor, R&D Manager, Autoneum
April 4, 2017 · 3:33 p.m.
The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
April 4, 2017 · 3:36 p.m.
Q&A - The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
April 4, 2017 · 3:54 p.m.
Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
April 4, 2017 · 3:59 p.m.
Q&A - Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
April 4, 2017 · 4:24 p.m.
Vote of thanks
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
April 4, 2017 · 4:25 p.m.
Introduction
Joerg Sievert, COO, Freudenberg Filtration Technologies
April 5, 2017 · 9:14 a.m.
Q&A - Air Pollution and Health: Challenges and Opportunities for Policy-makers, Citizens, and the Industry
Nino Künzli, Deputy Director Swiss Tropical and Public Health Institute
April 5, 2017 · 10:02 a.m.
Health care is more than medical care!
Prof. Dr. Sebastian Probst, DClinPrac, RN, Professor of tissue viability and wound care at the University of Applied Sciences Western Switzerland, Geneva, Switzerland
April 5, 2017 · 2:07 p.m.
Q&A - Health care is more than medical care!
Prof. Dr. Sebastian Probst, DClinPrac, RN, Professor of tissue viability and wound care at the University of Applied Sciences Western Switzerland, Geneva, Switzerland
April 5, 2017 · 2:29 p.m.
Introduction and coordination of the presentations
Daniele Cazzuffi, IGS Past President CESI SpA, Italy
April 6, 2017 · 2:06 p.m.
The contribution of geotextiles to the global sustainability agenda
Russell Jones, IGS President Golder Associates, UK
April 6, 2017 · 2:10 p.m.
The behavior of earthworks with geotextiles after several decades
Jean Pierre Gourc, UJF Grenoble, France
April 6, 2017 · 2:31 p.m.
Q&A - The behavior of earthworks with geotextiles after several decades
Jean Pierre Gourc, UJF Grenoble, France
April 6, 2017 · 2:51 p.m.
New Horizons for Nonwoven Applications in Geotextiles
Pete Stevens, Terram Solutions Sales Manager, Berry Global
April 6, 2017 · 3 p.m.
112 views
Evaluation of durability aspects of nonwoven geotextiles for protection of PVC geomembranes in dams, reservoirs and canals
Francesco Fontana, AssINGeo President, Italy
April 6, 2017 · 3:13 p.m.
Q&A Evaluation of durability aspects of nonwoven geotextiles for protection of PVC geomembranes in dams, reservoirs and canals
Francesco Fontana, AssINGeo President, Italy
April 6, 2017 · 3:27 p.m.
The role of nonwoven geotextiles in geosynthetics and key global markets and trends
George Papagiannis, Sales & Marketing Manager Thrace Nonwovens & Geosynthetics, Greece
April 6, 2017 · 3:30 p.m.
Q&A - The role of nonwoven geotextiles in geosynthetics and key global markets and trends
George Papagiannis, Sales & Marketing Manager Thrace Nonwovens & Geosynthetics, Greece
April 6, 2017 · 3:38 p.m.
Correct design and proper applications of geocomposite drainage systems for landfills capping
Piergiorgio Recalcati, Technical Director Tenax SpA, Italy
April 6, 2017 · 3:41 p.m.
Conclusions
Daniele Cazzuffi, IGS Past President CESI SpA, Italy
April 6, 2017 · 4:01 p.m.
Recommended talks
The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
April 4, 2017 · 2:10 p.m.
251 views
