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hello hey it's great to be ah thank you for your patience i
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well i'm comes over i'm the you can system that was four years old first satellite isn't for visual advertising
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what next right
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advertising advertising our culture our consumer culture is based on advertising
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advertising is the greatest our form of the twentieth century
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because it combined three important things to what you combine technology commerce and culture
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the digital advertising market is taken over in two thousand
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sixteen we see that digital advertising overcame television advertising
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is now the leading source of advertising revenue for that market
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one of the most interesting things about this is the growth if we it
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it doesn't show it on this chart here uh from two thousand seven
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digital advertising was about forty three billion dollars and today it's two hundred
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and thirty billion dollars and it's gonna be it's gonna keep growing
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that's pretty interesting but one of the problems with this is this problem between
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the relationship of culture commerce and technology because as we've moved on wine
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what's happened is the break down of one of these elements not is culture
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um well we all think of cultures statues in museums and and uh and and for fine art and film
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what i'm talking about is value the value that we have when we trust each other in transactions
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the value that we have when we deliver were promised and even
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the value that we create when we deliver wonderful advertising
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we see now however is the this online uh it environment for ever did
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a lever tyson is really a mess it's a huge ah yes
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uh and it's full of intermediaries everybody's trying to
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grab something is full of fraud there's parts
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uh the people don't trust each other there's no wouldn't calculate how much money you earn from your ad spend
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uh it's really a o'clock quite difficult thing and and i don't
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really know it's gonna continue to grow the way it has
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because it's turning out to be something that but the participants of this market don't like
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it produces the pitch isn't that there's market are people advertisers and publishers are losing money
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they're they're losing money because what they're doing is being ripped off in a very intermediaries
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you're paying money to get a product with with a publisher's
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publisher's a pain and everything's being taken by parts
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and everything's being a a scrambled by this the very disorganised system so what we have here
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is a a a simple lovely pie chart of what an advertiser uh sells online
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a e. e. i never tries and tries to get ad impressions and with fifty
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percent was ad presence are beginning to lots of that is robots lays in
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german robots are watching your advertisement so loses his last one on it and for
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every dollar that i'm taxes spends all about i have a dollar value
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and and the inventories being lost by the body a body parts actually know what's being lost by ad blocker
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and more than a hundred and ten billion dollars of this ad economy is
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wasted well we have we have an opportunity for transparency in the watching
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we get is a free market is people who participate
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in the digital ever advertising market have an opportunity
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to the publishers the advisers and the users how this opportunity to intrude into new
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market this new market is based on transparency transparency delivers anti fraud builders
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efficiency and reputation that's really important workload delivering value to the people
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of work in this market like advertisers and publishers especially up here is
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has a four layers of an architecture that uh presents very
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simple system for users as well as ever tyson publishers to into
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into the supply chain there's an application where a downloadable half
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there is a a a a an architecture layer which is work uh publishers and advertisers
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to used to approve their stuff up other platforms on the board chain and
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there is a stable body layer which is really important part of the prepare a
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system because the scale ability is a problem for a lot lot chain product
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and it appears platform is getting ready to a
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marriage within ten billion ad impressions per day
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so we have the architecture layer here to hanover and finally there's the core layer which is a very clear that the d. a.
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l. and reputation there isn't system as more contract the benefits the
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benefit of this thing or or what are quite why
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we have a better to know that forever ties there's big high quality traffic
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never times there's data to the sellers to the shoulder add to real people and not box
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and have anti fraud systems that prevent hackers and people who trying to interrupt those streams
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with complete transparency in your buying which means of course that everybody knows who's who
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oh on the on the system and they can verify uh uh the transactions
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and of course a technology called technology cluster very well not develop no developer doctor publishers
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our want to also benefit tremendously from this secret
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system publishers have an opportunity to prove themselves
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on our time to market it can prove the ratings will will the populace ecosystem
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you can improve your rating how good you are how good your continuous how how much of a reliable partner you wore
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and better ratings better ratings you get from the transparency of the popular system
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the higher revenues to get are also but of course it's instant payments which
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cuts down on all costs or banking other transactions of course add
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daisy apps are coming releasing will help make synergy happen one of the
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art market finely probably the most exciting part of this whole project
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is the incorporation of the haynes user into the ad cycle it's really really
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important for me because now we get to take back some of what
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is the last in a lot were victims of of of a fraudulent
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advertising with tons of spam advertising uh people are stealing our data
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and we have all kinds of problems with connectivity these haven't tyson's a come on our
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our screens and i sold everything down a given away and they still are data
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it's too i got around asking that that's a shame but that's not that's not right
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but as part of the comparison because system known to have faster internet that i want to have privacy
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and in control of our data we also get compensated for ad impressions and sharing our data
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so this is really important here so users now can become part
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of began cycle of course there are competitors on this market
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did like uh the basic pension token ads okay teach a direct these
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are all great project we're really really interested these products as well
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but the only part of the solution these project next
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small small changes to existing system that is broken
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the main thing about appears is if it doesn't try to
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fix a broken system it creates a news system
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it's a whole new system as a whole because system as we call it it's more like an organic place
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where everybody could come together and and so we're where's advertiser where's and participate in the ad cycle
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and her and uh the same money appears is going to be run on i totally talking there is your receipt we can point
00:08:58
its token sales gonna go on a lot of the pretty the present to happen october twelfth
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uh they're actually for sale now for a party distribution this token
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will be used for the government government to the the system
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is talking multi use instant payments and for comedy users
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and resting on the the the the system we have a road now well we all have you ever years have road map
00:09:25
or oh that began in general uh john seventeen we got together just to to to consider how to do this
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we pull together and right now there's actually of functioning system functioning prototype that it's
00:09:36
working it's gonna be ones with the you you still you took it
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and that that prototype will be a stable and the telly took the money that we
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aren't we're going to use to build the system the bill can you use
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with the advertisers in the publishers and watching technology specialists
00:09:55
who are part of our core team we all know these people were we're from these injuries and that's why we
00:10:01
want to contribute back using is yes alright so it can be more questions can use after the shot

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Conference Program

Welcome and opening remarks
15 Sept. 2017 · 9:25 a.m.
446 views
Tokens Generation on the Blockchain
William Mougayar, General Partner, Virtual Capital Ventures
15 Sept. 2017 · 9:29 a.m.
146 views
Panel Discussion: Inside the Token Economy, moderated by David Wachsman
Alexander Bulkin, Ransu Salovaara, Dominic Zynis, John Quinn, Resp: Co-founder, CoinFund.io - CEO, TokenMarket - Co-founder, WINGS Foundation - Co-founder, Storj
15 Sept. 2017 · 9:54 a.m.
Swiss Finance in Transition
Olga Feldmeier, CEO, SMART VALOR
15 Sept. 2017 · 10:32 a.m.
102 views
Panel Discussion: IPO 2.0: How Blockchain is Disrupting Venture Capital and Investment Banking? Moderated by Marc Badertscher
Jamie Burke , Kenzi Wang, Eddy Travia, Richard Muirhead, Resp: Founder & CEO, Outlier Ventures - Managing Partner, Superbloom Capital - CEO, Coinsilium - General Partner, Open Ocean
15 Sept. 2017 · 11:19 a.m.
102 views
Panel Discussion: State of ICO Market – Cutting through the Hype, moderated by Daniel Haudenschild
Richard Kastelein, Daniel Zakrisson, Alexander Ivanov, Miko Matsumura, Resp: Co-founder, Cryptoassets Design Group - Co-founder, Cofound.it - CEO and founder, Waves Platform - Partner, Pantera Capital
15 Sept. 2017 · 11:54 a.m.
Fireside Chat: Investor Journey: from Bitcoin to VC. Moderated by Eric van der Kleij
Richard Moorhead, Olga Feldmeier, Charles Hoskinson, Resp: General Partner, Open Ocean - CEO, Smart Valor
15 Sept. 2017 · 1:42 p.m.
Pitch DomRaider
15 Sept. 2017 · 2:19 p.m.
Pitch Science
15 Sept. 2017 · 2:30 p.m.
Pitch Swapy / Credit Dreams
Edmilson Rodrigues, CEO
15 Sept. 2017 · 2:38 p.m.
Pitch Modex
15 Sept. 2017 · 2:45 p.m.
Pitch Etherisc
Stephan Karpischek
15 Sept. 2017 · 2:54 p.m.
Pitch RecordGram
15 Sept. 2017 · 3:02 p.m.
Pitch AION / NUCO
15 Sept. 2017 · 3:11 p.m.
Pitch BitBoost
15 Sept. 2017 · 4:14 p.m.
Pitch Sweetbridge
15 Sept. 2017 · 4:20 p.m.
Pitch Streamr
Henri Pihkala, CEO
15 Sept. 2017 · 4:29 p.m.
Pitch RightMesh
15 Sept. 2017 · 4:36 p.m.
Pitch Sun Exchange
15 Sept. 2017 · 4:44 p.m.
Pitch Papyrus
15 Sept. 2017 · 4:50 p.m.
PanelDiscussion ICO Best Practice, moderated by John Hacker
Nicolai Oster, Michael Terpin, Arie Y. Levy Cohen, Andreas Glarner, Resp: Head of ICO, Bitcoin Suisse - CEO, Transform Group - President, Blockhaus - Partner, MME Legal
15 Sept. 2017 · 5:03 p.m.
157 views
Investor Jury Announcement and Closing Remarks
Olga Feldmeier, CEO, SMART VALOR
15 Sept. 2017 · 5:50 p.m.

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