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we go to great rubber packet fortune magazine announced better social network
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the one that created social life streaming with millions of users already had a virtual economy
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with millions of dollars and payouts is going to be coming to
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grips are so it's my on or to represent and introduce
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id simon and purity kimono price
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thank you
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hi everyone my name is that the side men then this my calling jonathan sellout we're here
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to uh introduce our new projects products it's
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set the centralise ecosystem for video applications
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um we're mobile video guys we've been doing it uh for many years
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we practically as a david said invented a mobile live streaming in the us
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um and as you can see it has become a big market ever since we're very proud to um
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have a significant mine she yeah of that um okay so we have about forty million registered users
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our users spend about fifty minutes each day on the platform and uh
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we're seeing more and more brands and media companies who are bring in their content
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for the opportunity for audiences to participate interact with
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that i'm content in an interactive way
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the uh engagement that we talked about that fifty
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minutes translates into a a an exciting business
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uh and this is another thing that we were the first to
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do in two thousand fourteen we introduced the two sided market
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where consumers can buy into a virtual currency this is in game non crypt oh currency
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and use it to buy virtual goods give flowers and likes
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on this frame and then content creators can earn them
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and uh and earn on the network we
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are working within this intersection between video
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social gaming and micro transactions and you'll see in one
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of the slides ahead it's a very exciting intersection
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we're gonna take this experience we're gonna take this business we're gonna take this community of millions and we're
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gonna leverage it along with a new dimension and a new layer of crypt though and large chain
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uh in order to achieve an even bigger vision and bigger opportunity and that is she just dropped
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digital media so with that we're introducing props and i'm
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gonna hand it over to none of them next
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so props is uh to centralise digital media because system and there's only here to days pretty
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heavily concentrated with a couple of big players uh who all the most of it
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no that creates a couple problems wanders around distribution distribution of
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content is highly centralise just this week we saw
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you to take it down hundreds of thousands of hours of content that document
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to what happened syria uh_huh and he will be the situation where
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you know if you people can decide on how the collective memory of history looks
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like the second problem has to do with disproportionate distribution of value and this
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is a key point a couple companies of generated hundreds of billions of dollars in
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enterprise value but the people comprising these that works the creators the users
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the developers building on top of the all of them have
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received a very very small portion of the enterprise value
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but these networks have created in fact all that value flows or the vast majority of it flows to
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the founders of these networks and to the very early stage investors
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with props were trying to really we shape that and really created different type of economy and we
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think that by talking rising the digital media economy we can achieve greater does it play
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station of the distribution and we can much more equitably in proportionately distribute the value that is
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generated on a digital media network so for example when it if you take uh
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creators are influencing current digital media snapped at creators
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they've created in same value for snapped at but one snapped at i. p. o. d.
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for twenty five doesn't are stacy very very very little value out of that that's
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different when you wanna talk an economy with props a creator earning gets
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a strong personal stake in the network and its long term success taken media
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company distributing it's it's it's content on the current digital media incumbents there
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basically bound to distribute their based on the field logic that's
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defined to them and effectively their margins are squeezed
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in a token magically economy they can earning tokens and effectively become partners in that success
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so take every contributor in this network whether they're a user a content curator
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at content creator a developer building on top of these networks and every as well
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as the founders in the crypt enthusiast i tell the chum start these networks
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all these people can earn tokens and what that does is that it
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helps aligned the long term incentives of all of these people
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and it also helps create multiple other players within this network because
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every developers incentive i to build on top of it
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and the economy is by definition to centralise this means distribution because more centralise as well now
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here's how we come into play with the stay at the describe the community that we currently have
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and the type of economy we're currently running we are consumer
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products and we're gonna make this the first time that
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no yes of people in the you know community and outside of it will start enjoying
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on their mobile devices a consumer grade level experience on their phones
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they don't need to know anything about critical they don't need to be creeping through z. s. they don't understand anything about
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how the underlying economy works all they need to know is that they can create big h. anything case
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they can earn in tokens and those tokens actually come to them in a person to vacation
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at the end of the day if they've created value and and this can be very small
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micro transactions or if it's a big creator or big media companies can be the what's
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so this is gonna be the first time that for the masses on mobile you're gonna see meeting gauge meant
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you calling something like rip currency mining and and that's an exciting concept
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so we are going to do that with a token that's gonna be a news from day one
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this talk is gonna have a lot of utility in the network it's deeply integrated
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into all the experience work it's used for payments it's used for status
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signalling it's used for influence on how content is promoted its use for access
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the content and as we said it's used to compensate different so
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key stakeholders in this ecosystem now we know a lot about how to do this kind of thing because effectively to day
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we haven't not creep the token that powers all these functionalities by making it a group the token we can
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open the gates for any developer to build inside our platform outside our platform using this
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token and we opened the gates for all the different stakeholders that we mentioned earlier
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to be aligned around this same longterm a personal stake in
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this network and and participation the long term bad so
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actually before we get to that this talk was gonna be available from they want we've been working on this project for a year
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and the spoken this talk is gonna be used from day one in this new out cold rice
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so um rises the first mobile half on the props ecosystem it's
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a many to many video platform that is open for developers
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uh to create any kind of use case an experience they want and we're gonna look
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at some examples and look at a live demo in just a couple of minutes
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um so you know rapid development you get the access to the technology you don't have to build it
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you get access to the economic powers with the a
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two sided market and uh access to distribution
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on a day one and which shows live streaming is the first use case
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because it lends itself so well as you wanted to mention this is already a behaviour that's uh in the world
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and we are now uh bring it to decrypt upside the fact that as you
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can see it's an extremely a lucrative um a return there so we're
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not just bring it to millions of consumers um as importantly where bring it
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to thousands of influences these are you know consider you two birds
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uh with hundreds of thousands and sometimes um millions of followers
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who are already work uh earning and fee arts today
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and uh tomorrow they're gonna be earning in token which is gonna give them more
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than just a liquidity a better real a personal stake in the platform
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uh we're also bring in a a consumer grade wall at that is gonna be
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i'm serving not just the rise platform
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but any out and platform on
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the props uh ecosystem so we talked a little bit about developers
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um we wanna get to the demo and i wanna show you just a few examples
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of what developers can do here's a simple example karaoke everybody's live i'm driving
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my friend i'm dragging piece of content and we're participating in front of an audience
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on the left side uh we see watching together in this case linear content
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uh any m. t. v. show uh can be now watched uh with your friends on the uh right side
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um america's got count has been doing auditions on you now for the past three years for ever they
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wanted to have these two buttons on the screen now they can actually build it using the
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a. p. i. of this open a platform this one is a little bit of a working example
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um i don't know if you know this game mafia wars or a a werewolf um
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it's all the rage and china right now the top five apps are all werewolf out it's a social game
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how to use you plan parties need five to ten people to play it well if you're alone
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at home you can up late on mobile devices and china and it's a multi billion dollar
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a craze um and so our our chairman of the board asked me the other day is that i. d. can we do that
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on a rise with props and i said yes this is exactly an example where we don't need to go and
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raise five million dollars from the seas were giving developers the
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um infrastructure to do many to many the ability
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to decide what the logic in the room and the interaction will be the control over how the economy is gonna
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flow and how the rewards are gonna be stupid within their space that they develop our and the distribution
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on day one so let's jump into the demo and um
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there was gonna be about two minutes and afterwards uh we have just a couple slides to a wrap up
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it's so this is actually on for g. because
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uh the wife i i'm just before but
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not connect so this is a real um isn't real live a test here and let's
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see for real live test is gonna deliver a uh i'm gonna disconnected from the cable and
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i will uh try again here maybe my data plan doesn't work in a switzerland
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uh okay you know what we're gonna do we're gonna jump to the last a couple of slides
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and then uh we'll see if the demo loads um by then so let's go to the
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next slide right so we maybe we'll get a chance to look at rice either
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way it launches together with a token and this is the idea is that rises just
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wanna at within a good system what it's gonna do is build a very
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large user base we're gonna see that with millions of you know users and thousands of influence there's
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and these guys are gonna be holding wallets with props and then uh and
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what's gonna happen is that both users can participate arises was developers
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building extensions of the type we've seen earlier and media companies being able
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to deliver their linear content they're all they're earning it props but
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developers and other media companies can choose the greater all apps or their own platforms inside this ecosystem
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and every participant easy consistent receive props rewards as a proportion
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of uh the usage that they drive so ultimately we're gonna see eh
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fifty percent of props go to foundation that's responsible for this rewards engine it
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programmatically the rewards are distributed ultimately making their way into the different stakeholders
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yeah yeah and ultimately about seventy percent of the tokens are gonna be with the public over time
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we're also creating a um a nonprofit foundation as i said a you know itself for
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the company's transitioning it would be corp it fully committed to drive props upwards and
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that's basically the idea i wanted you can we see other than i think we have a live demo
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europe or are we just uh change the networks here uh so sebastian you wanna but on please
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so here i am a everybody's live let me uh go ahead and a drag us air on the screen i
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sarah has gotten good good let me go ahead and drag a make um a mike how's it going
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and uh let me go ahead and read a gretchen a gretchen
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has got an i. good good i'm gonna go ahead and give you some a
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virtual good here um and uh oh give sarah some goods as well
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and uh just so we see how fast this thing is and how real time
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there's a video technology is i'm gonna go ahead and read gretchen an hour
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and drag a gretchen a backend and you see it's all instantaneous everybody
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uh is live everybody in the audience is live every person that's watching uh whether
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it's thousands of our millions i'm candice why don't we go uh into
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oh i can be in the audience for second we can see how it is to watch a linear
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experience together so we'll see when the gretchen room um
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and you're um here we are so now
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i'm in the audience um whatever is loading up there that can
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be um you know a video that can be lives training
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let me go ahead and add some uh friends uh down here so that i can
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a chat with them by anna uh_huh i any i sarah
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how's it going so now i'm with my small group of friends again the idea is anybody can give anybody
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anybody can like anybody anybody can pay anybody and all of it is done through an in game
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our experience on this platform rise which has the flexibility to um
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um program any kind of logic of interaction whether it's a card game or other examples the way we look
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so um that that um we are really excited to watch this today
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a fortunate but there was a fortune article just an hour ago about the luncheon that
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we're unveiling it here uh and the most important thing for us is to um
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you know a call out to developers and content creators are to join the
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system obviously of there's a bunch of content creators already testing at
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uh and uh we want to spread the word because uh here we're not gonna
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take tax on your earnings you're gonna be a partner in that work uh
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from day one and uh we look forward to a supporting developers in creating
00:16:22
all these a terrific use cases that you can do on interactive video

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Conference Program

Welcome and opening remarks
15 Sept. 2017 · 9:25 a.m.
446 views
Tokens Generation on the Blockchain
William Mougayar, General Partner, Virtual Capital Ventures
15 Sept. 2017 · 9:29 a.m.
146 views
Panel Discussion: Inside the Token Economy, moderated by David Wachsman
Alexander Bulkin, Ransu Salovaara, Dominic Zynis, John Quinn, Resp: Co-founder, CoinFund.io - CEO, TokenMarket - Co-founder, WINGS Foundation - Co-founder, Storj
15 Sept. 2017 · 9:54 a.m.
Swiss Finance in Transition
Olga Feldmeier, CEO, SMART VALOR
15 Sept. 2017 · 10:32 a.m.
102 views
Panel Discussion: IPO 2.0: How Blockchain is Disrupting Venture Capital and Investment Banking? Moderated by Marc Badertscher
Jamie Burke , Kenzi Wang, Eddy Travia, Richard Muirhead, Resp: Founder & CEO, Outlier Ventures - Managing Partner, Superbloom Capital - CEO, Coinsilium - General Partner, Open Ocean
15 Sept. 2017 · 11:19 a.m.
102 views
Panel Discussion: State of ICO Market – Cutting through the Hype, moderated by Daniel Haudenschild
Richard Kastelein, Daniel Zakrisson, Alexander Ivanov, Miko Matsumura, Resp: Co-founder, Cryptoassets Design Group - Co-founder, Cofound.it - CEO and founder, Waves Platform - Partner, Pantera Capital
15 Sept. 2017 · 11:54 a.m.
Fireside Chat: Investor Journey: from Bitcoin to VC. Moderated by Eric van der Kleij
Richard Moorhead, Olga Feldmeier, Charles Hoskinson, Resp: General Partner, Open Ocean - CEO, Smart Valor
15 Sept. 2017 · 1:42 p.m.
Pitch DomRaider
15 Sept. 2017 · 2:19 p.m.
Pitch Science
15 Sept. 2017 · 2:30 p.m.
Pitch Swapy / Credit Dreams
Edmilson Rodrigues, CEO
15 Sept. 2017 · 2:38 p.m.
Pitch Modex
15 Sept. 2017 · 2:45 p.m.
Pitch Etherisc
Stephan Karpischek
15 Sept. 2017 · 2:54 p.m.
Pitch RecordGram
15 Sept. 2017 · 3:02 p.m.
Pitch AION / NUCO
15 Sept. 2017 · 3:11 p.m.
Pitch BitBoost
15 Sept. 2017 · 4:14 p.m.
Pitch Sweetbridge
15 Sept. 2017 · 4:20 p.m.
Pitch Streamr
Henri Pihkala, CEO
15 Sept. 2017 · 4:29 p.m.
Pitch RightMesh
15 Sept. 2017 · 4:36 p.m.
Pitch Sun Exchange
15 Sept. 2017 · 4:44 p.m.
Pitch Papyrus
15 Sept. 2017 · 4:50 p.m.
PanelDiscussion ICO Best Practice, moderated by John Hacker
Nicolai Oster, Michael Terpin, Arie Y. Levy Cohen, Andreas Glarner, Resp: Head of ICO, Bitcoin Suisse - CEO, Transform Group - President, Blockhaus - Partner, MME Legal
15 Sept. 2017 · 5:03 p.m.
157 views
Investor Jury Announcement and Closing Remarks
Olga Feldmeier, CEO, SMART VALOR
15 Sept. 2017 · 5:50 p.m.

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