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ICCA Congress 2017 Day 3 - Shared Cities: Creative Momentum – how to re-imagine cities using a true sharing economy philosophy
Tuesday, Nov. 14, 2017 · 3:35 p.m. · 01h 12m 29s
Shared Cities: Creative Momentum – how to re-imagine cities using a true sharing economy philosophy Martin Barry is one of the leading figures in an ambitious four-year EU-funded programme in partnership with the Goethe-Institut and his organisation, reSITE, working across 2 countries to brings together cultural, architectural, city planning, and creative industry leaders with local communities, to define future visions and identify solutions and pathways for cities to utilize bottom-up models of sharing to become both livable and globally competitive. Involved cities are Belgrade, Berlin, Budapest, Bratislava, Katowice, Prague and Warsaw. Martin will explain how this project is exploiting the power of live events and sharing economy concepts, with intellectual capital and creativity as the main units of exchange and value. ICCA members from the participating cities will be invited to share their thoughts on what this means for their cities, and delegates from other cities will be able to explore how this concept might work for their destination, and how these ideas might be exploited to help make cities more competitive. This session has been awarded 1.25 CE credits. CMP-IS Domain F: Stakeholder Management Pellegrino Riccardi, Founder, Pellegrino Consulting Martin Barry, Founder & Chairman, reSITE
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they are welcome to this a session on shared cities
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uh my name is pedigree never caught a i'm going to be the moderator for this session here
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uh i just like to probably a little bit i give a little bit of practical
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information what we're gonna have no we're gonna have a presentation first of all
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a walmart somebody's gonna come a station presents we can have a little q. and a afterwards or
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thought i could we best to be cured a in addition to microphones in the audience
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i'm giving you the opportunity if you think the question during the presentation
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you can send your question to me why s. m. s. i thought that would be really easy
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way to do it so if you make a note to this number on the screen
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if you have any questions during the presentation which could remain anonymous you
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don't have to say who you are you don't want to
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or you could say who you are then you send the question to me via s. m. s.
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depending on how many questions we get during the session i'll pick the best
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one sites or a couple of those out when we get to body
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to ask all of them with a sentence we have uh be the easiest
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way to do it actually okay everybody made notes of the number
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text message simple text sorry where you are are you send me text there everybody setting latex leather
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yeah you from uh you from the netherlands plus thirty one that's you get it works at
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it works okay good let's kick off a am i yes i have a question for
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you it's a look next slide here how many of you have a drill
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how many of you own a drill fish for making out
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how much do you use that room
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mm how often you use the true i thought about how i haven't read a home uh i so far
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this year i really have to think also for this year of use that drove four hours in here
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and the war and and in here we got a size seven sixty hours
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so it you know kindest basically self explanatory i
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don't really use that drove very much um
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so look next one here the thing about it is that you don't really need the drill
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you just need a hole in the wall uh_huh and it's one of those things that we
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hardly ever use i've got a car at home is not as bad as the trio
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but my car sits in the garage a lot or whatever got a call that six unlike arouse a lot though
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right the reason bring this is because this is sort of
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the driving philosophy behind the shared ocean sharing a
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colour but you know how can we better make use of those resources we have today in the world
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there are approximately four billion people living in cities that's just over half the world's population
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uh we got the figures it but twenty fifty that population would have risen to six
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point five billion or more important sixty six percent of the what like twenty fifty
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two thirds of the world would be living in cities so obviously raises a number of challenges one
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of them is with so many people around we call continue to consume the way we do
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it also means that with so much concentration
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of urban people in the world
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we have the challenge of live ability uh_huh how do we keep those cities being livable
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it also means that was so much organisation cities will be competing against each other
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try to compete for the resources because sixty six of the popular world's population
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is also sixty six percent of the potential talent in the world living right the cities
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so this will call for fresh way of thinking uh a collaborative way of thinking the pull your
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resources and sharing as well as our next speaker is gonna touch on some of these subjects
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cities sharing a colour may live ability that when i first read about or speak it
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i was coming on stage thing that struck me was his journey they started life
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in new york now lives in prague he's a landscape architect to know runs an n. g. o.
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uh is the founder recycled restoration that explores the
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power of life events sharing economy concepts
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it's actually so really looking forward to this talk was of please give
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a warm welcome to is that martin barre the stages yours
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oh
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ah
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wow
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more
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ah
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or
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wow uh_huh okay thanks for that great introduction and whoever
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body and martin barre yeah this is a
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film that was just shown at the um los angeles film festival for newer present phones
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and it's a it's a film the really speaks to what we care about every side so i'm going to ask everyone to start by standing up
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around stand up sailor which other how many of you know each other before you
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came into this room if you don't say hello tell them where you're from
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and for my own art stay standing any should sit down and
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so and so you can answer yes to question the first
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without sitting down i wanna know however once from because we had a hard time understanding demographics of
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the room so uh let's start with the easy one raise your hand if you're from europe
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a lot of people here okay let's go to asia is from asia a couple of people the middle east
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no one africa a couple people wanted zero okay south america i know on and then north america
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a couple of people okay corner stay stay standing now the divisor park last
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weekend if you visit the park indicates your partner you can sit down
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no i want to okay a few people is the part great will make use of your city and what
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about today i had to get here the dreaded like if you're a bike you can sit down
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no cyclist to people okay gonna checker bikes outside
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did you drive now everyone still standing to taking over or taxi
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few people that's okay whoever's okay did you walk
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a lot of people walking probably stay nearby about a trainer public transit the rest you probably type trainer public
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transit some people didn't have violated you brush your teeth this morning if you did you can sit down
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all these issues that we just for talked about that we sat down for that we interacted with
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the parts of the city even brushing your teeth the water delivery systems
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infrastructure the gets into your home or your apartment or a hotel
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room me i generally take a bike today is a little too cold i was in a rush so i didn't take my bike
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a little bit of background about myself and i will get into some the core issues about what we care about including sharing
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my family's from here most wife i was born on this property in ireland
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we ended up here in new york that's where i spend most the better part of my thirty years
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um and so i want to get some space and spell reno said
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i i'd i'd transfer i migrated from from york into prague
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and ended up in this beautiful city i came here for nine months went back to new york
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in the meantime my non profit but i start i was doing well so i moved back your prague some bass full time in prague
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i'm a landscape architect and i care about cities in primarily i care
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about creating laudable cities ratings a city that we can really love
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pay attention to all the details of the things we like about everyday life in the
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city which for me includes public space in the public realm of the city
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everything outside your front door outside of work that's what i care about in cities
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and i care about shaping in implementing new kinds of projects new pilots
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you know in collaboration with other people across disciplines to create better cities three focus
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on pilots and initiatives i like to help c. d.'s and companies and corporations
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reach new and more agile markets and primarily
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reusing collaboration in order to enable cities
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never in order to enable cities to take best advantage what they have
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to attract new talent to attract new business and use design is the way to do
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that the designing a better more livable level city that's what i care about
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why cities city generate like seventy percent of global g. d. p. m.
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sixty percent of that comes from just six hundred urban centres are
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about sixty percent of all urban dwellers are going to be under the age of eighteen by twenty thirty
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well you know just told us really gets that we should know
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about twenty fifty almost seventy percent overall population live in cities
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a lot of those will be young people who to think about how to design a c. d. for the next generation
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rage fifty one percent of twenty five to thirty four year olds this in the us
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the fifty one percent more like a little bit within five k. about three miles from the c.
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b. d. that's the central business district people i think in my generation and thirty eight
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so everyone in my generation of all i think we wanna live in the heart
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of cities wanna look close to work what's gonna have a nice commute
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spend more time with their families and spend more time at the office it's generally and we want to spend more time in our neighbour it's so when we
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think about citizen developing cities designing them with think about how to create a
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nice environment for people a hundred percent of all college educated u. k.
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concord no one else they live in large and medium size cities every single one of what they wanna live in the heart of the city
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it's about the next generation this is my next generation hidden is five months old
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he's wearing a wrist band from our our conference in june so it was the youngest participant or event
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and i show him because really i decisions become very personal for me right it's a very personal topic
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it used to be that we talked about creating c. d.'s for the next generation that was very abstract it's the right thing to do but now it's very
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personal because in twenty twenty five there's only thirteen million more people would more children
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in two point three more households or we're gonna be having less kids
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but in in smaller that's family is some like or units
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different places to live different kinds apartment's really more
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poured in the future department of mid century twenty centuries not necessarily wanna be living in twenty fifty
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we need to think about not just the x. terra environment but also her redesign housing
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to make it more affordable and make it more efficient for the twenty first century family
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do we think about public space we try to find examples like in paris
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there's the global leader in putting the other public and private initiative
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to utilise open space as an economic and cultural driver
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the public space can be can not just the place for people to relax and enjoy
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but the really important cultural aspect of the city that attracts investment so
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we try to rethink public space what what i can mean
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for cities pairs are doing a great job new york in the last ten or fifteen years if you've been to new york
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you've probably seen a lot of urban transformation in new york city time square is one of those places that
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we look to is a good example time square used to be pretty awful when i was growing
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up not a place we want a bigger family uh_huh but now it's a completely different different situation in
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the first year the traffic was closed streets were
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close to to automobiles became primarily pedestrian space
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there's a hundred percent higher and seventy percent increase in retail revenue
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in the same here this is about four five years ago
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there's a two hundred percent increase in rents and that area which is usually a good thing for business but
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it also these kind of initiatives we also have to be careful of us are also studying this in presenting it
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therefore abilities becoming a major problem it's a large large cities and this is a problem
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from when you're generations especially when wages are not raising rising real estate values are
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you you said have a weight problem you start have with ability problems affordability something we're focusing on two thousand eighteen trying to
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figure out the most of the the best solutions for affordable housing in keeping series that informal rate for most people
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but also write a big market opportunity so just as an example about affordability in brooklyn where i
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spent at about ten years um fifty percent a rat race twenty two percent since nineteen ninety
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blames burger mike or community within broken this other rents race eighteen
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to twenty percent per year on average since two thousand eight
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that's a huge difference a lot of huge rent increase a lot of people can keep up with obviously salaries are increasing at the same rate uh_huh
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so c. d.'s and we focus on season walk ability to focus
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on affordability we focus on trying to keep places more livable
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and these are just abstract issues they will get a pedestrian cities who we think we talk about a
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lot about turning more public space uh for pedestrians if they think about is a very personal issue
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couples and which one part or commutes longer than forty five minutes before if percent more likely to
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have a divorce so it's a big deal i kinda hits on people can think about that
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and the around relationships i hope you're all together with your partners uh
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any fancy is not one where even the pour use carter rather
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one or even the rich use public transit is the uh board member of ours we get penny was definitely got a mayor
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uh talking about how cities need to be equitable right we need to provide better transportation options
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so people get the working at home in a more efficient way but in a
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city like new york or paris or london or even singapore public transit
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is is a thing that everybody uses not just for not just the rich
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it's one was a girl for the transportation of done properly uh_huh
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and we think like a society that grows great and uh when women or men plant
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trees reshape the never sit in so it's like a much uh we live by
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we talk about future generations not just hayden my son but his kits
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we really want to design for those people you in in thinking about cities is hard because you have to think twenty thirty forty years in advance
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which particularly now not many people used to be so i'll public space we love public
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space because it's a human story provides places were theatre for interactions between people
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it provides a the place or people meet 'em to negotiate you can be your part our public space
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uh any provides long term thinking like i just said twenty thirty forty
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years to central park an eighteen fifty and such a parking eighty
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fifty just give you example the kind of issues we talk about an
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eighteen fifty six thirteen million dollars in that time was spent
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to redevelop a central park at that time is a two hundred nine million dollar increase in real estate values so again it's
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not just about public space in great opportunities for for people thought
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about generating well for those around the public space but
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another example this kind of uh uh invested in public space that that then
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yield results in the private sector one point four billion was race
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deprive a flat to be in new york city to drop a high wine is the picture the highland has been the highlight any actually
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so how i was a public space project but it's become much more than that right it's become a place to meet
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it's also become a place that to invest around it's become a place to eat
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it's become a war that the biggest divorced uh draws in new york city
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the public space has a really large impact not just on the economy but also cultural life in tourism life
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so again we talk about city it's designs the design of the generational issue something we think long term
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we think about this the boom in city centre living as you do business opportunity
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and a quarter lab generally the catalyst lookup local economies by and i think like we we need partnerships
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a lot of things we talk about is collaboration and stuff been ski in your city economic
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development corporation talks about it this way it's best to look for areas with the private sector is
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proven to be particularly innovative or areas where government is perjury proven to be particularly skull eric
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those category a category good areas are right for partnership so we talk about
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partnering with the private sector and the public sector in the civic sector
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it's really good to find a partner that can make the project to make the uh sustainable
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right a lot of times public private partnership to use civic sector were n. g. o.s
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to have long term sustainability 'cause they care about what happens in that space usually
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they're more connected emotionally that space evermore human connection to it that that's important
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these kind of things that's another thing we talk about uh_huh i again another example from your city three hundred seventy million dollars in
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public investment in breckenridge park uh about generates about three point or
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a three point one nine dollars an an annual operations revenue
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is eighty five acres of parkland one thousand residential units is is one of the best developments in your city
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um and public space and residential development on the waterfront usually important
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uh back to highlight four point four million annual visitors
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and it has spurred three thirty three new construction projects so again public
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space the driver of many things including economy and we do
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these things to become human we do these things to provide connections
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particularly across public space because being human is the person relation
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then from taipei uh_huh just a tidbit i an actor i learned about the mare taipei this platform results
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also connection so is running on the platform of
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love and happiness is providing tax incentives to
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building owners to provide elevators in the building and why because older people the connection and when you're stuck
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in a uh an apartment isn't the time for your alternate is harder you're not as more while
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so your life span starts become shorter because you don can actually humans so buildings are now providing it at the current
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time providing incentives for to build elevator so people can get out of their apartments in back in the city streets
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in order to to go in order to see him relate other people for the very cities are very personal and they have to be
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and they're enabling we love c. d.'s regular enable us to do these things they inspire ideas c. d.'s
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are centres of innovation and their centres of innovation because we're close to other people good ideas
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we're close other people with good business opportunities good cultural opportunities
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and most importantly were closed other diverse cup cultures and we learn from that we learn a lot from it
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this is my personal map in two thousand sixteen about ten months of two thousand sixteen
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flying around the world in most of these places those fly because my my now wife to live in tokyo zero is meeting on
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business trips we found opportunities to enable we enable ourselves to to me only in places where we could actually do business
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so our map is very complicated relationship is even more complicated but we got
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married last year in cities all in technology allowed to do that
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mar technology modern infrastructure loud how not to get together
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we want to now shimmer with the taipei most recently where lisbon by saddam
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all these places we explore the opportunities the public space offered we explore the cultural into versus of the c. d.
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in cities allow that they allow relationships to happen right without cities relationship never would've happened that any
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york communicator for six years or seven years as friends when she was in tokyo in taipei
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i moved to probably connect in something like eight cease and ten
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months get married with a k. this is because the cities
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they're enabling uh_huh really in a lot on this statement by mike bloomberg the former new york city
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the need to be cool they need to be competitive i need to be in control
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generally re say focuses a lot on being cool we think cities need to beep colour plays the be better
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places to live we understand very clearly that the places that are cooler another nicer to live in
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the more competitive they're going to attract more talon and they're gonna retain more people in the city
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a more more cities need to be in control the it's a big inch in control their own destiny cities can't
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drifted to the future the need to sell their very directly and we know how that can be done
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so the organisation i stars an n. g. o. are
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focused primarily are modus operandi is collaborative crap collaboration
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we try to get all the parties they're thinking about c. d. design see planning together around one table
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in one room to think about the most collaborative unsustainable solutions
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or ideas can be shared in solutions can be shared
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in order to make more sustainable city so reset x. the catalyst for innovative action and
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for leadership were international platform to exchange ideas about making c. d.'s yes more livable
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more competitive and more easily and i hereby nice world all the things we talked about just now that's
00:23:04
our playground we focus on public space on infrastructure mobility we focus on the share economy how sharing
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is influencing the way in which we design and the way in which we live in cities
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so again our vision every side is also person of it and we we
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talk about the ability in love ability we talk about pilots in initiatives
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we're trying to help people reach more agile markets were trying to enable cities to do better
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these are the cities were working with we have projects in partners in prague
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amsterdam parse along a berlin belgrade brought us level two cache to budapest
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cut to the temple and london lisbon new york warsaw
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and we're developing a partnership allowable dowdy urban planning council so these are places where working
00:23:50
over the last five years and i should say reset was found that doesn't and you go with nothing but an idea and a couple volunteers
00:23:57
uh we have a pretty big team based here in prague we've done a hundred and twenty five advance more or less in the last five years
00:24:04
with about four hundred the world's best experts uh come for advances in our network
00:24:08
uh we've attracted more or less ten thousand delegates or advance in
00:24:12
it may come or experts come from about fifty countries
00:24:15
so is the best people in the world architecture planning politics investment in civic activism
00:24:22
some apart as we worked with that you probably know ever been be of y'all yeah which is a kind of global environmental services company
00:24:28
a philips uh the atlantic the media or media partner uh
00:24:32
the weight and also petr investments are local partner here
00:24:36
so again five and a half years more last uh we're presenting strategies are
00:24:40
presenting ideas for presenting projects were collaborating with top little thought leaders
00:24:45
on their designs and on innovative approaches to snaking cities better places to live in work
00:24:50
um we try to identify trends we try to identify solutions which often can come from very diverse places
00:24:57
so we share those trends in we share those solutions with their audiences via
00:25:01
media and the events uh and the uh uh partnerships in an advisory
00:25:06
uh and we try to help the cities uh sort of focus on civic innovation in order to improve
00:25:11
their their place and or two blues specific places within their cities and uh we think that reside
00:25:19
often times and even telegram was going to say yeah i'd like to introduce it
00:25:22
as as an event organisers or say non landscape architect a very sensitive about
00:25:26
that yeah we become very good at organising events uh uh i won't lie about
00:25:30
that but uh we we see reset is more of a a catalyst
00:25:35
right it's a place people come for ideas we advise c. d.'s we advise how the clients we in price exactly clients
00:25:42
um and we use the the the the big conference so we we do primarily it's a conference for twelve hundred people
00:25:48
more or less will probably be bigger this year uh but we do that to to sort of present the ideas into getting
00:25:54
it moving and that's just really a platform to get things moving to get people around one stage in altogether one place
00:26:00
it's often controversial to get everyone in one place right developers
00:26:03
don't often like activists right the developers always say
00:26:06
in the in the private sector always says what you have those con is presenting on the stage
00:26:11
you know and and then the the socialist or left to say why
00:26:14
you parser developers investors so nature people are more more used to
00:26:17
separating their ideas in living in bubbles we're trying to bring them together
00:26:21
with all the digital and physical platform to bring people together
00:26:25
and we see it as a wake allies local action local culture and local calming so we're doing a just
00:26:33
events for professionals we do lots of events for the public and and uh and sort of civic sector
00:26:38
this is again we organise for six hundred people about planning needs a new type of city a
00:26:43
lot for better immigration policies so with six enter people playing at fifteen different game boards
00:26:49
and you had to be if you were in private life or in your professional life you're an architect
00:26:54
then you weren't allowed to play the architect in the game you have to put yourself in someone else's shoes you have to be
00:26:58
an investor activist or fewer mare you had been architect you have
00:27:02
to think how some else would think when planning the city
00:27:05
this is one of the the this is the biggest get urban planning units everyone played here is like
00:27:10
but people are networks ages recap any los the mayor but go to settle down in one of the
00:27:15
world's best architects and engineers uh with the mouse you probably saw his library just presented um
00:27:23
and is done all the design platforms in china this is hang over
00:27:26
ink who's one of the global expert some water management climate change
00:27:31
mm car wise brought from your c. planning i'm sure a lot of men but actually we have a fifty
00:27:35
percent over speakers are women uh this is neat long designer of mike or housing in new york city
00:27:41
maybe so micro houses that are being built in your city is a new model for future living
00:27:45
i mean is what the author of that um michael coleman off of a architecture
00:27:50
critic many are times so ascii assassin or talks about immigration angles nation
00:27:56
calm university and again be mass so the the typical vendor reset has a sort of highly specific about cities
00:28:03
uh one core parading in all the aspects that are they're involved in city making particular in collaboration and sharing we organise
00:28:10
pipe private and public dinners events um we had about a
00:28:13
thousand people are recent dinner for celebrating a infrastructure
00:28:17
and we worked tirelessly decree one of a kind experiences for visitors
00:28:22
so who calms the the these uh activities mayors ministers developers architects
00:28:27
city counsellors economists entrepreneur is primarily from the tech sector
00:28:31
social innovators n. g. o.s from our sector a pride it's it's
00:28:36
it's a regular citizens people just care about the city
00:28:39
oh they're coming uh we have ecologists anthropologist engineers city planners
00:28:45
uh it's a makers you know people are inspired to build their steve by themselves
00:28:49
people starting cafes or or or temporary parks things like that those are kind of people are coming to our advance
00:28:57
it's quite a large that that quite a large group uh we attract people
00:29:00
from about thirty or forty countries at each event that we do uh_huh
00:29:05
and like i said the that people are coming mostly from across sectors which is very uncommon won lots of events right
00:29:10
we usually come from the same sector we hear from the same types of people were trying to cross breed that
00:29:16
i attended has grown we uh our first uh that was about four hundred people we've grown to over twelve hundred people
00:29:22
are are flexible than we have many small dance around this as well organisational growth is expanded quite a lot
00:29:29
every cypress together extraordinary first rate speakers as well as an amazing audience of people who love season we think it
00:29:36
we think like a movable city right we tried it in case everyone from different sectors
00:29:41
and is the maelstrom of human counters want brilliant and civic minded this is not me is edward later from a harvard university
00:29:46
economist um who wrote a book about sees recently is very high publish what do we do this in for whom
00:29:54
we're doing it because we wanna make impact all soft one cities to change the
00:29:58
way they think cease to change the way they act in building cities
00:30:03
uh and we want people carry the message you know we want people
00:30:06
be inspired to the events through the the activities to the media
00:30:10
so that they could they themselves can be in urban uh so if anyone goes home and talks about transportation
00:30:15
we talk about how was dangerous to cross the street you've just become an organised you've just become or urban
00:30:20
designer because you're talking about how bad the transportation was you identified a problem in the c. process
00:30:26
think everyone has a role play in redesign or city everyone has a role
00:30:29
play to communicate with their counsellors to communicate with their c. is
00:30:33
and private sector investors to tell them what they want right we can design around city we could we could have
00:30:38
a place uh in the decision making processes as well that's we're trying to do we're trying to inspire
00:30:43
or trying to provoke through our actions in public space or trying to disrupt where there's no furniture will build it to
00:30:51
anyone have an impact through uh like i said soft and hardy was see these things built in physical public space
00:30:57
we're doing it 'cause we want to make it change we're doing it because we
00:31:00
want to make c. d.s better better place for their children and their kids
00:31:05
and we think all aspects to c. d. need thought my time c. d.'s new thought as well a bit of
00:31:10
action after sun down is as vital as bike lanes in a smooth tram line this is from the model
00:31:16
night cities are really important to cities in the world now have nightmares amsterdam and london
00:31:22
is the near that's just responsible for social lacked activity in economic activity after
00:31:27
dark is incredibly important part to see that we don't really think about
00:31:31
so the night c. d.'s also important thing we're we're working on in can only from your time says
00:31:37
we need to build in that and smart environmentally
00:31:40
friendly equitable infrastructure we to provide everyone access
00:31:44
the infrastructure like mobility services sort trams and trains in order for them to get home in a
00:31:49
faster way to get to work in a faster way make their neighbour heard more livable
00:31:54
so the project they're working on our costs a six countries uh with eleven institutions
00:32:00
it's called shared c. d.'s creative momentum shared cities is primarily taking place in central and eastern europe
00:32:07
the countries you see here it's based in prague with the kind of nerve centre merlin the project
00:32:15
you're the partners it's led by resign my organisation we were focusing on the program the cultural aspects
00:32:22
and they get institute is focusing on kind of a minister in the project and also check
00:32:26
centres in both get institute in check centres between the two is something like three hundred
00:32:32
part or three hundred people or or or decisions in the network outside of this region around the world
00:32:38
uh so we reach a lot of uh we reach a lot of the landscape uh through the project through
00:32:42
those two partners uh_huh and we've got sixty five people working on this uh on on mostly cultural activities
00:32:50
the duration is up until two thousand twenty we have three hundred activities happening in events are taking place
00:32:57
each cities each of the city mostly free of answer the public we have one tonight actually
00:33:02
uh and user events or talk about all the things we present that
00:33:05
presented here about the share economy about mobility about public space
00:33:10
about how callous culture actions in cities yeah give people more access to make a decision making process
00:33:16
how the to inspire people and teach them how to be more involved in the process of making their own city
00:33:21
we're sharing ideas i think that's the most important aspect of what we do in with this product is doing
00:33:27
we're trying to identify solutions that are not just market driven right we all know the big companies involved the share economy which
00:33:33
they care being be in we were in a couple of big companies like that they're more market driven right there
00:33:39
providing a good service and that's why they're popular uh put the mostly market driven in private so we want to provide
00:33:45
it identify other solutions different ways in which you can make
00:33:48
furniture for public space for example not huge market potential
00:33:52
but allows people get involved initially um i think this is one of the core aspects of this project
00:33:57
is trying to identify these things were doing internet a major exhibition which starts in two thousand nineteen
00:34:02
this will travel starts in berlin will probably be in venice in
00:34:07
the water into north american probably asia we're doing through publication
00:34:11
in atlas yeah was would be about sharing is will benchmark sharing
00:34:15
in this region against sharing in other major cities like
00:34:19
soul san francisco london zoo three
00:34:22
the major ones are
00:34:27
uh there was no we're exposed to be there but up as part of this project is another big project we're working on call manifesto
00:34:33
manifest as a pop up space in the city of prague uh this is
00:34:37
kind of familiar box park maybe you're familiar with that from london
00:34:40
um manifest they'll be a hub of about twenty uh eateries so
00:34:45
kind as a nice restaurant concepts based in the region
00:34:49
the other kind of street food concept here the limited menu will
00:34:52
also have like four five local retailers selling mostly kind of
00:34:56
uh things that are new interesting from your from for tours you know interesting like locally
00:35:01
made products or some retail outlets so that clothing in in locally made designer goods
00:35:07
so many festival open in march two thousand eighteen right in the centre
00:35:11
prague so kind of bring a new kind of a market hall
00:35:14
a cultural activities mm right to the centre prague which is both for internationals and taurus
00:35:20
it's an abandoned site and former uh really are it's not being
00:35:24
used now would be a future construction project and we're trying
00:35:28
one of the things are reset tries to do is to try to allow people re imagine spaces in their city
00:35:33
so manifest all our people re imagine what could be there in the future uh initially it to your project which will move
00:35:39
then to prague six anywhere that we want to in the world i think so that's that's happening it's a very exciting
00:35:46
one of the things i'm working on really hard right now is reset lisbon uh we're opening a new
00:35:50
new events in lisbon on february twelfth and we have a ongoing meetings with the city of
00:35:55
lisbon to bring all the activities that we've done a hundred and twenty five activities here in prague
00:35:59
and start to move that platform to lisbon so we're starting their two thousand eighteen with february
00:36:05
we do another events in november two thousand eighteen a major event for several thousand people
00:36:10
and then we'll try to probe probably expand all of our to lose their two thousand nineteen so we're working with the mount museum
00:36:15
starting in february for that in the city was one after that
00:36:18
uh_huh so i think we can play this video typical experience
00:36:25
you can press play or
00:37:22
huh or so that's a classic resigned flagship
00:37:28
event about twelve hundred thirteen hundred people
00:37:31
all from different sectors to talk about citizen architecture also if there's anything i can leave you with a not probably
00:37:37
and a little bit sooner than than expected about them tell everyone i love questions but with faculty with anything
00:37:43
i think it's to be bold is to think about season i think about
00:37:47
the way in which we can improve our cities by attracting events
00:37:52
by attracting different types of businesses by by enabling citizens
00:37:56
to take care of their public space to be involved in the development
00:37:59
their c. to give access to people have good business ideas
00:38:03
to open up new types shops new types of cafe is new types of cultural spaces in your city
00:38:08
and to work with cultural organisations into work with culture to the catalyst economy make
00:38:13
a lot of your your from from a tourism bureaus or convention bureaus
00:38:17
in thinking about new ways in which you can kind of callous around cities uh and and and i think it's important
00:38:23
thing about why we're doing that that we can inspire cultural activity we can make people really love their place
00:38:29
so it's about being bold about using designed to be bold it's about being a
00:38:33
little bit crazy not afraid not being afraid to go beyond what we expect
00:38:39
not our choice we ask you what's yours um so that's it thank you uh_huh
00:38:48
okay i should also mention that uh uh we're going to have a lot to mention this we
00:38:54
have a great a custom designed to give to here um and i think anyone with a
00:38:58
polygonal might decide with the bass question although you're going to decide tie
00:39:02
with a recession whether got the gay press question so if
00:39:05
if the best guy show a custom design from a local designer
00:39:08
here prague a custom designed gets which i think we can
00:39:12
maybe hold the what's inside and so you open the keep if this is
00:39:15
a blocks just just every second of making lots of boats could
00:39:18
you get the slide back up where you've got these words cool competitive
00:39:22
uh in control a shift away back is that i know that
00:39:28
but it was the slide that really struck through
00:39:32
you and the word is to just get it get the slide of him yeah
00:39:35
this is from mike bloomberg mare feared for memory in your city uh_huh
00:39:41
uh_huh
00:39:44
the
00:39:47
oh there are the focus is a very powerful quoted said a lot really about what
00:39:52
your presentation that was about it before we we return to the audience here
00:39:57
was was the old this thing you've done concrete the boldest thing to resurface
00:40:03
them for prolog take produce example was the bold this thing you did
00:40:09
to cut a lot of these this city you get we're using good counsellors what was it was an example
00:40:15
yeah the well that i can answer that a couple ways uh we started in two thousand
00:40:19
a leaven more or less with nothing but an idea in a couple of volunteers
00:40:23
and we started because no one was talking about these issues
00:40:26
known was talking about public space or sustainable mobility
00:40:30
uh no was talking about smart cities like using technology to improve sees
00:40:34
so the boulders thing we did was disrupt you know windows support you know we we just sort of came on the scene
00:40:40
and one of the first things we did is we organise a major festival mostly in public
00:40:45
space with a conference which was about fourteen fifty people it's pretty small mostly for students
00:40:50
but the major action which attracted liked that douse the people that ten thousand people in the first year
00:40:55
was we we designed this pavilion maybe you saw it it's it's sort of a few slides back it's a huge bowl there
00:41:01
are three bubbles actually would fill this room um and they come out of the back in the nineteen seventies camper
00:41:06
so we found this camper from berlin that inflatable bubbled look at if you look on
00:41:10
the top looks like mickey mouse uh him inflated this this ball these bubbles in
00:41:14
public space at the national theatre and we held dozens of activities they're workshops we
00:41:20
we showed films are all sold out we had a sort of exhibition there
00:41:25
we did some dance competition in the public space is probably one of the bowls things we did their sort of
00:41:30
put our stamp on the scene to say like we're here we're gonna disrupt the process and we want
00:41:35
investors in in the city leaders to think about public space in anyway so is literally a a
00:41:41
these things wouldn't just never seen in those three areas before i
00:41:45
try so people will pause and say what is this
00:41:48
that's what's in it for them you say we want people to this what's in it for that why would they
00:41:53
joining them this movement vocal like decision makers and yeah what what
00:41:58
what what turns them along the way that fraser yeah sure
00:42:01
i mean i the k. i. presented in in the high line or a broken bridge parking you're just a couple of
00:42:06
examples a times square these are major to do something very simple
00:42:11
like in times square was done by the mayor bloomberg jets
00:42:14
icon the transportation commissioner is a sort of just said we're gonna stop traffic from coming through the streets on broadway
00:42:20
really close to a traffic and they painted history they painted blue and they put out
00:42:25
some like two dollar chairs for you know couple thousand shares for the for summer
00:42:29
this average gonna change people's perspective perspective and perception of the streets
00:42:33
were not just for cars is for people as well
00:42:36
and everyone hated that i mean everyone outside the planning architecture to be rethought like these people are crazy
00:42:42
you know i everyone knows you need cars for retail to survive well maybe in the
00:42:47
suburbs but non cities that that's not true actually cars don't spend money people do
00:42:51
so if you close treats the cars you also have a whole lot more people spending money in their shops
00:42:56
uh so the retail environment improved amassed a dramatically then also the retirements doing
00:43:01
better they didn't start to contribute to the times square redevelopment find
00:43:05
lots of private companies are paying in because they wanna better public space right they wanna nicer place for people to visit
00:43:10
so things like treason furniture are just nice to have they actually have huge
00:43:15
bottom line potential in implications on on business is was if your
00:43:20
changing the visuals but people sees can live yeah that's what
00:43:24
architecture is is a is very much about design
00:43:27
very much about the design people's environment okay let's this since the code into the um i don't
00:43:32
know who you are but we are gonna give you or the city or destination marketers
00:43:38
great to see that we got lots of city and desolation the market is that
00:43:43
how many of you work up with the news uh represent values
00:43:47
okay great uh um material working with meeting managers
00:43:52
and got a meeting management company so meeting
00:43:56
okay so basically what the product to the uh the city youth estimation marked as a and then
00:44:01
use because we got a question fuelled like you you can see the colours spread out here
00:44:05
if you choose but i could you see if you see someone sit on the road and looking lonely
00:44:10
groupie with what are like if they were looking at cool competitive control
00:44:15
based on what we've heard robots and it couldn't we just ask you to have a little round
00:44:20
discussion to what extent of the destinations or cities that you represent all the news
00:44:27
have a little talk about to what extent do you feel that you
00:44:30
are cool competitive i mean control is a control that was you
00:44:35
would not just drifting into the future we have a we have a platter with thinking about how we collaborate since right and cats
00:44:41
allies in these cities of this nation's yeah we don't drift into the future replanted okay so just just have a kind of a
00:44:47
a an open discussion get together as well you can see i can see the ones or not to get a group together
00:44:53
tell each other where you're from a bit idea to go to so where you don't know because what i'd
00:44:57
like to hear from you is different cities and destinations right sharing ideas to what extent are you cool
00:45:04
competitive and in control here from each other will give you a ten
00:45:09
minutes to talk about that before we take some few days
01:00:24
uh_huh
01:00:26
if uh huh huh
01:00:33
huh
01:00:37
yeah
01:00:55
huh huh
01:01:00
if you are
01:01:04
yeah
01:01:05
it's
01:01:09
okay
01:01:13
from from
01:01:17
alright there we go uh weeping circulating little bay um you got stock in a good way in this group here
01:01:25
was there anything interesting coming out in that group about him yeah i was uh i was surprised at that
01:01:30
i i wasn't sure how much people knew about some the topics i presented sort of very high level about the issues that we're focused on
01:01:36
and presented on a really beautiful way but this group actually identify that some of the issues that presented were problematic
01:01:43
like a lotta cities uh like amsterdam where i think many people come from or copenhagen or or london
01:01:49
um have been doing this sort of stuff putting bike lanes in encouraging cafes
01:01:53
and kind of creative uh centres and things and what that's done
01:01:56
is it's attractive everyone but it's also driven up the cost of living so i talked just for like one or two slide about affordability
01:02:03
and that's what the what we're talking about there's how how can the c. d.'s sort of
01:02:07
control this kind of stuff like it's it's clear i think from my perspective that c. d.'s are much better off today than
01:02:13
they were like ten twenty years ago but there's also problems that come along with that affordability is the biggest one so
01:02:20
the government needs to step in i think municipalities and then stay governments need
01:02:24
to step in and provide more controls on housing to for before ability
01:02:27
the cream or kind of a four because with the colours we have overheard in this group
01:02:31
valve from from you can also was talking exactly about this the the level of bureaucracy
01:02:36
it's so difficult to get through the new basically say what can we do
01:02:41
about that was about being control it's all it's a lot smarter governance
01:02:45
so uh i tend when you face with this what of bureaucracy will yeah i mean it's like the the
01:02:50
there's this seems to be no no good balance that like uh i i talked about one good example
01:02:55
in in vienna in in in via a has one of
01:02:58
the highest rates of government on housing municipality on housing
01:03:03
uh in the world and something like sixty sixty three percent of that housing is is rent controlled so
01:03:07
is it sort of middle class it's accessible to the middle class that's a good model i think
01:03:13
it's not difficult to get into a house uh the the market the private sector's doing fine
01:03:19
that all the market is fine but the government has some control of the cost of real estate i think that's really important
01:03:25
government bureaucracy is always a problem uh and i don't necessarily advocate for more more regulation i just think that
01:03:30
smarter regulation is definitely necessary the market is kind of gotten out of control in the season i think
01:03:37
regulating in this very smart way it's accessible and a large also
01:03:40
pain uh i know that paging suffered so much pay
01:03:43
in physical pain from the pollution that they're actually doing something about the yeah i live in all slow in norway
01:03:49
pain as well uh you know the kind of pushes people to
01:03:53
really do something about it um maybe it's good it's problematic
01:03:58
uh we have a i have a question looking rubber receive the question i think it's from a friend
01:04:03
is it in korea improving your when informants sometimes calls is gentrification
01:04:09
yeah he that is kind of what what you think about what can be that it does that as
01:04:14
i said like i i think if you look at the trends of the last twenty years
01:04:17
there's no question that the tide lifted all boats and cities like most
01:04:21
easier and better place and they were like twenty years ago
01:04:24
but jennifer occasions when one of the key issues there being be we talked about briefly in this group
01:04:29
uh has caused like over now i know when everyone first thought everybody was kind of cute
01:04:34
unlike oh it's great you can share flatten overnight like in two years or three years
01:04:38
developers are buying entire buildings innards are renting a flat out like hotels
01:04:43
with professional property managers and this is causing a huge problem is something we're focused on here
01:04:47
prodding also in in lisbon trying to help identify it solutions i can control justification
01:04:53
you want cease to improve the public spaces and just because the cause an adverse effect on housing prices are real surprises
01:05:00
or there's too many cafes doesn't mean you shouldn't do it but there should be some part kind of plan and if
01:05:04
like it that's where i get to like you need to sort of plan the future you can just drift there
01:05:08
um see to identify where the c. wants to be in sort of ten or fifteen years in
01:05:13
trying to push in that direction while creating some controls on on the cost of land
01:05:18
in in the in also the time you can't really control comes in like the that's not what i would advocate for
01:05:24
um but you need to kind of create a in a byron that's accessible to everybody
01:05:28
so you wanna encourage diversity encourage different types of businesses and you can
01:05:32
do that very simply through through proper zoning and proper planning
01:05:36
um but without control you can kind of get things a little bit out of hand like here in prague i would say is out of hand
01:05:41
listen is out of hand in terms of tourism in here the year b. b. economy so the
01:05:47
needs to be some kind of applying all slow wasn't of homes to back to the city
01:05:51
probably due process is crazy will it because it's too easy to buy a property
01:05:58
decorated cellular profit so the pro simple regulation invisible regulation does work
01:06:04
the person claims though you cannot sell the property for to use if you do that
01:06:09
you must keep abruptly otherwise you you you receive penalty for angel a higher interest
01:06:15
housing prices should only yeah near to the has a flat tax
01:06:19
fifty percent tax if you if you sell the property within three years original purchase
01:06:24
great we have any uh the option to just a couple of a stephanie for the question
01:06:29
for most of the you'd like to us as well over here great or even like so we
01:06:32
can we okay or you're you're a big lead with the big boys so that that
01:06:37
just give your mike and you can ah a little pull from you cancel
01:06:42
in england um in terms of international collaboration with all the cities but
01:06:48
for me um of a small city but how why what was the best roof receive
01:06:52
it does want to collaborate with another city um indeed disruptive we're not through the
01:06:58
bureaucratic you know little government channels put to get those conversations happening with c.
01:07:03
d.'s of comparable size and finding those cities that are out there that
01:07:07
uh there's a little bit of that with a lot in common with with my city rather than if you should either there's no kind of
01:07:13
during comparison between those yeah sure countryside and come to our flagship event
01:07:18
and we talk a lot about second cities not just sort of like the the major economic codes and and
01:07:23
world that we talk a lot about what's happening in smaller cities because often i find the cities like he from manchester
01:07:29
so it is that there are ah sorry newcastle sorry uh those
01:07:33
uh offencive i know a very often times will uh
01:07:38
people uh ins and sort of mid size smaller cities can move faster uh
01:07:42
because they don't have the you know they need to work harder
01:07:45
uh they need to do more sort of attract more people so um yeah
01:07:48
conservancy agree side i think of like these kind of answer or
01:07:51
set up for these kind of interactions to learn about what's happening out
01:07:55
there and there's lots of platforms to to read like a
01:07:58
you normally i'm not just plugging our media partner but the atlantic city lab
01:08:02
is is uh is one of the premier global publications on c. d.'s
01:08:07
um it's run by atlantic the north american magazine which is online platform called c. lab
01:08:12
and see eleven talks a lot about finishes in smaller cities um in particular either interested in sort of
01:08:18
bottom up initiatives that are not just from from the top down which i think is more
01:08:21
like your business development and economic development is coming mostly from small businesses as amused
01:08:27
something like ninety percent of the growth will come from that sector in c. represents a lot
01:08:30
of those kind of smaller projects that are helping so um that's an on line platform
01:08:35
um but i think just getting out to events like like what we do and not just ours but
01:08:40
others uh likes you can follow cities today is the c. d.'s today is the
01:08:46
online publication it puts out a a lot of events around the world um they promote
01:08:50
a lot of stuff and you can find out things in england or elsewhere
01:08:54
i'm avenue family view would raise your hand and say that you you come
01:08:59
from a cool city but nobody would describe the cities is cool
01:09:05
everybody persons around here at what about competitive or you competitive city
01:09:12
chorus
01:09:15
have you got any ideas they buy he can be more competitive that's what we're looking for how many we
01:09:19
would raise your hand and say that you're in control as a city you know where you're going
01:09:26
'cause that's what i heard actually group saying i don't know what anybody in control
01:09:30
yeah the does surprise me as well would you said it's as well
01:09:34
well i think the it's about uh we talked a little bit on stage of about uh it was things
01:09:39
we also do is branding we do see branding in in in branding for real estate development projects
01:09:43
and creating a brand for c. known really things about like what and and you can create a brand for your c. d.
01:09:49
just like we wanna be us eve innovation or we wanna be a city of culture
01:09:53
there should maybe there's more like three or four brands free see there's the local
01:09:56
brand what is your city mean to your local residents in how can they parted participate
01:10:01
um there's the international kind of investor brand how you tracked investment you see
01:10:05
there's a kind of tourism around like we want people to know about your c. in prague would you know up rock you come for a couple days
01:10:12
you have some cheap beer and you see the castle in the bridge even the bridges i think that that is on the logo of the
01:10:18
and so i you know is this the kind of brandy really want everyone to know about or do you want your your brand
01:10:23
then have some plan behind it bigger branches always have a plan it should just be a logo or sort of quick slogan
01:10:30
if you wanna be innovation see it means you have to have a startup font means you have to
01:10:33
have a good environment first for young people start businesses or all people to start new businesses
01:10:38
so you have to kind of follow up with a plan and that's what it means not being in control i think you have to
01:10:43
sort of like set the direction say with a big vision it's like twenty years from now we wanna be this kind of city
01:10:49
but we have to be adaptable because the market will change with sort of
01:10:52
be flexible to incorporate new types of businesses respond to their growth
01:10:56
um but at least we're gonna keep on the track we can just keep shifting every
01:10:59
cat time the mayor changes or which records the collaboration more rights yeah yeah
01:11:05
weaver that's how i'm afraid i'm going to let you pick the best me no that's your problem he to explain what it is for us
01:11:12
what is it okay this is a a into doesn't seventeen we worked
01:11:15
with a a pretty famous a graphic designer and and create designer
01:11:20
our branding and um we have a light bulb which is in the shape of a heart
01:11:25
so it's a three dimensional imprinted custom label um one of like two hundred
01:11:30
units and we're so we're also kind of using this fundraising uh
01:11:34
uh i don't merchandising so we're gonna give one away today so you have
01:11:38
a a custom design like building a house somewhere and i lost uh
01:11:43
if six of my light bulbs one of the last few weeks not these ones other
01:11:46
oneself actually need this um to best question maybe is should the audience choice um
01:11:52
what we think the best question was not like i was just for the products there's a there's a woman
01:11:58
over here i'm i'm a little bit biased who represents a believe cake ten is the right of the
01:12:05
'cause uh you're just going crazy passionate about your city so round of applause there for quite a
01:12:16
well that was okay all times when i'm forcing thanks everyone for joining us today think
Conference Program
ICCA Congress 2017 Day 1 - First Time Attendees Introduction Programme (1/2)
Nov. 12, 2017 · 9:24 a.m.
2827 views
ICCA Congress 2017 Day 1 - First Time Attendees Introduction Programme (2/2)
Nov. 12, 2017 · 11:07 a.m.
131 views
ICCA Congress 2017 Day 1 - Opening session
Nov. 12, 2017 · 1:05 p.m.
286 views
ICCA Congress 2017 Day 1 - General assembly
Nov. 12, 2017 · 4:37 p.m.
141 views
ICCA Congress 2017 Day 2 - Monday Morning Wake up Call
Nov. 13, 2017 · 9:14 a.m.
265 views
ICCA Congress 2017 Day 2 - Make changes not excuses
Nov. 13, 2017 · 10:47 a.m.
147 views
ICCA Congress 2017 Day 2 - President’s Choice Session: Collaborative Professionalism: The next knowledge frontier
Prof. Andrew Hargreaves, Brennan Chair in Education, Lynch School of Education
Nov. 13, 2017 · 12:22 p.m.
262 views
ICCA Congress 2017 Day 2 - Associations in the "Shark tank"
Nov. 13, 2017 · 2:42 p.m.
138 views
ICCA Congress 2017 Day 2 - “Predatory conferences” – A serious and disturbing danger to international associations and their meetings?
Nov. 13, 2017 · 4:33 p.m.
693 views
ICCA Congress 2017 Day 3 - Best Marketing Award
Nov. 14, 2017 · 9:06 a.m.
275 views
ICCA Congress 2017 Day 3 - Bridging the Culture Gap: insights and tools on how to communicate effectively across cultures
Pellegrino Riccardi, Founder, Pellegrino Consulting
Nov. 14, 2017 · 1:50 p.m.
208 views
ICCA Congress 2017 Day 3 - Shared Cities: Creative Momentum – how to re-imagine cities using a true sharing economy philosophy
Nov. 14, 2017 · 3:35 p.m.
102 views
ICCA Congress 2017 Day 4 - The Copenhagen Denmark Lecture - 13 questions
Nov. 15, 2017 · 9:04 a.m.
267 views
ICCA Congress 2017 Day 4 - The Disruptive Art Of Leadership
Miha Pogacnik, Managing Director, ECOCULTURE S.E.C.S.
Nov. 15, 2017 · 10:37 a.m.
134 views
ICCA Congress 2017 Day 4 - Closing Session
Nov. 15, 2017 · 12:08 p.m.
264 views
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