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Best Marketing Award
Tuesday, Nov. 13, 2018 · 9:08 a.m. · 01h 01m 45s
Presented by Patrick Delaney, Managing Partner, SoolNua. The finalists for this year's competition are: 1. Rory Archibald - VisitScotland Business Events 2. Igor Kovacevic - Serbia Convention Bureau 3. Tadeja Pivc-Coudyser and Bas Schot - The Hague Convention Bureau
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good morning it yeah good morning to buy
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let's try this i've got over it so why why you to get participated good morning a cat
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good morning to buy
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it's not that ad theory
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my name is patrick the rainy i'm managing partner of sooner what and i have
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been distinct pleasure an order of being the and see for this morning session
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and being chairman of the board of george's far out this competition
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i mean i see so many view here and looking so bright i don't know about you but i had a great
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time last night not allowed to find ours but our sponsors cat media steve and martin luther would write five
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i was kind of in the groove that so i have to tell you that it's kind of
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you know i think you know something actually not a bad dancer at all that's moving around
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i 'cause i can still hear the music in my ear when i work group but i
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also have to say i hear those words of my children who said you know that
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the dance you gotta move the top part of your body and the bottom part of your body in some kind of logical thing to
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patients all apologies for all those i slowdown variety great time anyway
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so thank you for that and i'd like to of course
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congratulate are winning team from last like the middle east shafted
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did they really did really really that are you know
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and i hope you will allow me just a moment to say a few
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words about the second the high because
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i've stored here year after year
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hoping that one day the u. k. r. chapter would be like you would
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be the winners and the sheer report force class there on emirates
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we put the team in the bores first seven days intensive training with a sports
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psychologist i think we should put that sports psychologist with some of them but
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but they did very well and i just want to put a public warning to all the chapters around the world
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we're coming to get you next to one of these days we'll be there so so thank you again and congratulate
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actually i think we're really motivated by the fact that we have the owner of having
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teachers are the next years four years presents coming from a chapter i think the real motivation
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was james reese is so james i know you're president of all of us
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no matter where we are what chapter we are but we're owner and
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with with with great gratitude that you came from u. k. aren't episode base in general
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now we couldn't have this morning's um session without the gender
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sponsorship of the meeting show so i'd like at this
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moment for you to join me and welcoming david chapel with
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the group events director from the meetings outdated please
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thank you bye stated that's glorious thing your remote so uh ladies and gentleman like a project my name
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is uh that a chapel and uh oh yeah the group event director for the beating show
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once again thank you for everybody i thought being hated i to
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celebrate and reward these amazing campaigns for about three finalists
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the mixing show it's a proud supposed to appear cut backs marketing award
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so congratulations to have three file it's it was a hold contests and good luck to you with your presentation
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not to fall back on to the stage and did like you with their
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stories i'm going to take a few moments to tell you hours
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from out but in two thousand and twelve to what you can expect
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that the twenty nineteen show in london into the next year
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no i'm twenty twelve we had an idea i had an idea about making i'm building a
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home but the u. k. impound and you kate our town meetings and events in history
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and after some hot working many hours in june twenty thirty my colleagues
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open the doors to you for our first show possible what
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possible what about twenty eighteen and we are proud of the achievements you see behind me but not you know i mean that's good
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there we go
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these are two buttons you know and we're proud of the city but you say
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we have seventeen half thousand visitors we go up to twelve hundred stance
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we welcomed a three and a half thousand exhibit is the event the thing that we must
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to a proud of is that six thousand six hundred seventy or sixty sixty thousand appointments
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however
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we do not
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however we do not and we will not forget out twenty nineteen event is also
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you all's you know it is it on your trust you place the mouse
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this after always you'll industry
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where your partnership with your friendship and the community in which we exist is the heart of everything that we do
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these are y'all events
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where the imagination the creativity of your customers and your internal
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teens brings your destinations in your pen used to live
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beating delegates feeling inspired with last thing experiences
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and to be successful you need to focus on your cost of those and i will entries know about that
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but ah twenty nineteen it continues to be our focus
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and our focus is you are not yesterday it was here yesterday morning yeah okay
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so we've lost a big perjury that we often think and green beak
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we often think powell and dream probably would cost to burrow our ideas
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and we were off to be creative but fuck out train to continue into
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flowers and twenty eighty we knew that we had to be boat
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but those who would that uh twenty eighteen show earlier this year
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you know we were we were both our event our tree shone
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brighter than it ever had done for the last six
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years ladies and gentleman a backup we get like say it
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out exhibiting supplies and we delighted out visiting bias
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so as we approach the twenty ninth either but we continue to listen to that made about
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bias and the nature of you to supply community and speech read a little bit more
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we are now more committed and passionate but ever to grow and the lever an event that
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we can continue to be proud off and you can be proud to be apart top
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and it's part of this journey a new brand values
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is the embodiment of this listening and delivering people's
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i'm delighted to reveal to you than you brenda proposition of the seventh meeting show which places you
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your changes your brain use your customers and your destinations at the heart of the u. k.
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meetings industry in front of thousands of u. k. inbound u. k. out down between bias
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huh
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oh but i it can members our focus will always be
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on you it will always be on your customers
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we will contain we will continue to to liked our activities
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and we will install i those visitors retained are bent
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the twenty ninth innovative it's already shaping up to be our
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best and our focus is all about delivering view mall
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ball by yes well once one big sayings and more networking opportunities
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and if you have not seen the that before you can now see the event action
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uh_huh
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everybody
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thank you
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the anything
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menu
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does nothing
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yeah
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the variance of a meeting and chatting
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building where nathan contact when three you huh it's the the man
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there was a really good job was to the other branches of
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science so maybe in exhibit is so many internet why
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president more new pliers and even the new again with our existing why missus well uh_huh
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the thing is right mix everything you've been visible as from agency who has those yet
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uh_huh
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i really like the worst there's always
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ah
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yeah the thing
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both home and then you have those
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mm
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i made is dead in the backup we we are leaving out three at the b. t. shirt are invited to calm
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i'm biting to visit i'm biting to exhibit to in june twenty
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ninety and if you do come to visit an exhibit
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see and oh i hope you feel your business trees to thank you very much
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hi to like you
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very important but the clicker back keeper wildly about fact
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so
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it could that's marking words really important
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and it's unique in many ways
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would one way in particular is that you the audience
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have power of fifty percent of the votes so we want to make sure all of your voices are
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working and that you can vote so right around the room we have might it to comics
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work very very hard rich white do little test to make
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sure you are able to vote as you wish so
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if you turn on your devices now if you're devices i just
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starting first thing this morning and maybe a bit like myself
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are you a little bit slow to start so don't panic let
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let the ah load so goat you're a cat ah
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then go to the icon for voting
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if you click on that icon you should be led into the d. n. a. voting
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if anybody's having any difficulty does raise your hand
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we have the it could team who will come around and uh help you solve that problem is
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to people three if you could just two two or three at the beginning at the top
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really important that everybody can vote
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super i'm looking around i don't see any other than standing that's great
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just to white there are pardon me there's one lady two ladies
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three ladies is not an option i'm not looking for more people now just just do keep your hands off
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a lady in the frontier
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this lady in red
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right
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very important everybody can vote
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or you might use this opportunity if you like me to find your glasses because that
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normally is what i miss and i wanna go to vote i can't find the
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the offending article
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great okay good one more lady are you waving at me or you know you have a
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is the lady down here at the back
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sure one if you would mind
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super
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okay great run a little test so just to make sure everything is working one more it's a gentleman design
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and the lady
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okay great
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and the gentleman i think it to death i recognise them anyway that's for sure uh at the right hand side
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i think people just looking for attention is waving their hands appeared
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forgot everybody
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we're gonna go one and try that uh that test vote no
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because over here on the extreme left
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right
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so
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let's have a little test
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willie there your thank you
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and see how we we prepare these slides along time ago we just knew
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who was going to win so it's on their test question of course is which chapter one
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backpack dance last night with one billy's chapter two
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central european or none of the above
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and uh you should know the answer this one and we just make sure that everybody's
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device is working and we'll check that so far great we're ready to go
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so what we got in store for you this morning
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what's our promise that you've got all the promise
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is that you have a wonderful engaging stimulating
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presentations
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you learn to have
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one destination used digital marketing to share its expertise all over the world
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you learn about another destination
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that nature is not only the immediate impact of the conference
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but the impact the on the conference itself out in economic and social terms
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and you learn about the destination he uses its superpowers to write some of the
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great wrongs in the world the tail of cyber security
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i have no doubt if you listen to these presentations that you would take ideas you'll be stimulated
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you'll be able to take those innovations
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probably change to tweak them or maybe as we say in research and development reporting duplicates
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those ideas and use them in your own business is in your
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own destinations great and celebrate the impact that meetings have
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in all our world so about forty yeah about thirty percent variety
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of having your changes also wanted the if if i could
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take a moment just remind you what's the process so please
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excuse those we've been here before but every here we
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send out a request for submissions and it's like the say please take
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the opportunity of putting into submission with lots this year with more
00:18:02
the should we had last year keeps increasing the great thing about going to the trouble and it is a bit of trouble
00:18:08
i'm not gonna say it isn't up putting get a submission is
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it helps to bring your team together it had to focus
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on some of the great work you don't i more always involves i think i don't
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think there's anybody in this room who doesn't have to case made for more budget
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and when you put together to submission you've already got that work don't you can take in use
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it and show oh yes this is what our company though it's what i destination does
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so we asked for those emissions the command doesn't mean by mid september you plenty of time for next year
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and then the judges me and we go through in detail all of this additions
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and we select three that are gonna be here the congress to present in front of you and i said one of the great things
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the bad this competition is that you the audience get to vote fifty percent fifty percent to vote or in your power or
00:19:02
and then the winner will be announced when this you've got to turn up for the final session
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do not bother asking me at any stage even if i'm in the middle of a dance and i really am in the groove
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i will not tell you who want no no the georges will tell you to want
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so you must turn up under president will announce the winner so
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we move mon marlene
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while whether criteria i know you know do you just so we're all together on the same page
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the criteria were bat around innovation creativity hello did the finalists
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address the challenge in innovative creative way what was the
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research in rational was the logic behind their solution
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what was the return on investment 'cause we all have to shell return on investment
00:19:59
and have clearly with the objectives which were enunciated at the beginning of the product ugly with a man
00:20:07
and then finally because it's a live presentation how well with that presentation
00:20:12
communicated did you understand this did you feel it's impacted you
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understand that this in fact started in a logical point and went through until the end
00:20:25
thanks marlene
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so we're judging panel for judging panel and by the way it's one of these judges we all had the pleasure and the
00:20:34
and the uh and the challenge of winning this of work um we have don't will win from the halifax convention bureau
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we have david chapel from the meeting show our our sponsor we have my good south articulating from soon though
00:20:47
we have one jose garcia for marcello congress so are for the eyes and a great supporter
00:20:53
tracy how well from london and partners and unless last from flanders meeting
00:20:58
then for the acid judges this than i thought i asked who to please join me in thanking them for all the work
00:21:17
so your final us 'cause these are the real winners these are
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the people who've come through the process there who are recognised
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we have from visits cocking his is events rosie wrote roaring article
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rory could like the stand we have from the survey and convention bureau igor coverage
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your and from the hague convention bureau to j. i. pitch to say uh and ah shop
00:21:45
no that would be a lot of work flat paper are winners i went through all the standard because you know what it's like to say
00:22:05
thank you so much
00:22:07
it's yeah it's hard to put the presentation together with the standard we all make
00:22:11
presentations with the standard confront of your peers as well probably doubly difficult
00:22:16
so thank you so much for all the effort you made your eating everyone a winner
00:22:21
so let's go we're at that stage
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on a rotation which we've drawn on a random basis our first
00:22:31
presentation will be from visits cock and this is the vents
00:22:34
and rory article would make the presentation rory please join us and say
00:22:47
or
00:24:31
i have a a straight ideas as single id or has the possibility to change the world
00:24:39
that's the very foundation of budgets goblins forced digital campaign
00:24:44
specifically for that presses the face markets which last november twenty seventy
00:24:50
it's format is unique for our industry and it creates
00:24:53
a unifying voice from scotland to the world
00:24:59
we don't you know an ever changing landscape of increasing competition i may actually destinations
00:25:05
there is a trying to gauge association partners with new engagements and shared volumes
00:25:11
there is a time for scotland to transform its little message for a global audience
00:25:17
we all all the all destinations have hotels they have
00:25:20
conference answers to have airports have cultural identities
00:25:25
but we're sector academic credentials take precedence and made a decision making a decision making
00:25:34
we had the opportunity for collaboration and you id years as authority with a potential to
00:25:39
showcase presses a face as a tool for economic and social progress with scott let's
00:25:47
when you think of wages and you think of scotland you might try to draw them to the lock next
00:25:54
monster his garden the shores of law class for say jesus some see she still does to this day
00:26:00
you may find double graph a losing castles which lets our landscape and an incredible rich history
00:26:07
or you might might even goldstein cheeky we start for her i guess poodles highlands of scotland
00:26:12
and if you grab them you make such a let's just deal for the entire family
00:26:17
that's not absolutely correct these legends and many more are just one of the
00:26:22
reason why scotland bill 'cause millions of visitors each and every year
00:26:27
however what we talk about presses a face and we talk
00:26:30
about wages we're referencing legends such as file can be
00:26:34
a robot built by nasa and in programs and of a lot and it's about a centre for both sets
00:26:41
we reference in lately such as dolly the sheep the world for school mammal from the laws and and shit
00:26:47
we're talking about like changing legends such as i am an ipod standard developed in the city are thirteen
00:26:54
how many destinations be clean centuries of innovation five universities and what else talk to
00:27:00
functions you can janus either pioneers that it has helped change the world
00:27:06
scotland con energy capital of europe europe's largest informatics
00:27:10
inter europe's mart largest manufacturer of small
00:27:14
satellites and all the v. a. d. design museum outside of london all coastal and
00:27:21
since uh don't want to scorch the weight and then it's it's got actually has helped shape the modern world
00:27:27
it really hearts
00:27:30
we all the legends offers associations platform to engage
00:27:35
responses expertise misfortunes research with scorsese knowledge
00:27:44
wages to twenty four months campy within that twenty four months we actual casing to the
00:27:50
power of social media twelve of scotland and
00:27:54
the bottles most important and exciting sectors
00:27:58
each of those sectors it's highlighted explicitly i'm consecutively track to montpelier it
00:28:05
with uh not two months ever cities either regions have the opportunity
00:28:09
and dedicated weeks just showcase their sector straights using their own
00:28:14
voice the whole branding their own style but united states what
00:28:18
one message scotland we like to years become like shit
00:28:25
other products alone should be held eight workshops as a nation we revealed latest over a hundred
00:28:32
and fifty basis of age professionals universities research as
00:28:36
you choose knowledge status and government agencies
00:28:39
lashes o. t. to articles blog and veggie was be to just and
00:28:44
shortened social midi out to the world from all across scotland
00:28:48
including just the scottish association resigns open university staff lighting
00:28:54
glasgow the or like gas innovation stage i
00:28:56
haven't seen that you're depressed you the highlands and islands e. and and the highlands funny enough
00:29:03
are for convention bureau cities of edinburgh aberdeen
00:29:07
don t. i. glasgow rallied their members
00:29:11
actually just rolled and powerful voice for each sector through out the legions movement
00:29:19
to twelve months and half we do we are we
00:29:23
have a meeting and part with the campaign lights we have never been before i've
00:29:28
made in part to make you just to station about on a new level
00:29:32
have a unified business the phase industry in scotland to speak with one voice to the world
00:29:38
absolutely over seventy organisations have been engaged with wages since we began
00:29:44
which is is all taken over two hundred pieces of quantity be actually gesture
00:29:48
beauty and published through social media showcase install just expertise to the world
00:29:54
over seventy eight articles featured wages have been published internationally giving us
00:30:00
over twenty two point six million global p. r. reach
00:30:04
our house track ideas become legend as a chain sixty million
00:30:08
impressions is the lord's not as of last week
00:30:11
agent patient exchange rate you throw tonic means only as zero p. commotion goes into this country
00:30:18
two point three million euros what the economic benefit as being conformed for scotland
00:30:24
more excitedly there's ten point six million euros what's the potential economic
00:30:29
benefit beacon for it be generated the last twelve months
00:30:35
all of this is be achieved with an approximate tramping
00:30:39
stains from scotland of just over two thousand euros
00:30:44
wages was designed to be a collaborative campaign a campaign of low cost high and pat
00:30:52
any presence of its organisation you depressed t. v. c. s. page which
00:30:56
goldstein start enjoying the campy without having to worry about marketing project
00:31:01
we've utilise the team within budget stolen bases of a it's itself to create our own content to
00:31:06
control our own salsa midi out to conduct our own research but i use external agencies
00:31:14
their stats figures are all willing to tended to play an
00:31:17
important parts and allegiance to any latency is more
00:31:21
ladies originated sporty spice interface and she like never before
00:31:26
cities and regions like initiating each other's ponce despotic government isn't active corn speech and gesture feature
00:31:36
and it goes even farther and september twenty eighty like
00:31:41
just point speech establishment of phonetic scotland fortnight
00:31:45
i festival of competencies hands me tops but to place a frost auckland posted or fair
00:31:51
to face and fight different cities welcome in order to know half frozen delegates
00:31:56
latest legacy is that dissipates as nobody i is i become an
00:32:00
annual conference with twenty ninety planning and groove already under way
00:32:06
trait eighteen is also you have young people unfortunate category i can no longer see i fly to
00:32:12
but legends just plain is part of what your competition define spotters young relations
00:32:17
you've contributed substantially to the any state to highlight in the campaign
00:32:23
when there's going to be a nice next week our one year later on diversity
00:32:28
and they are what will feature a campaign in twenty nineteen
00:32:34
which is a student at the harbour of partnership in every industry over stains actually exciting results
00:32:42
later special wouldn't that collaboration our industry trade cover for connections
00:32:47
and a strong unified voice for persons the face
00:32:52
mm wages as more than a campy
00:32:57
makes changes voltage nodded
00:33:00
it has a huge association models what an entirely new level it is racing lasting deletions
00:33:08
later still facing on file collaboration partnership engaged option
00:33:14
knowledge of one
00:33:15
later so he's never what
00:33:18
and importance of having shared volumes
00:33:21
this is a faint smile he to economic and social full grace basis of names
00:33:28
great ideas to change what
00:33:31
spotlight and your ideas become light
00:33:35
thank you i come
00:33:51
i like your e.
00:33:56
our next presentation will be from the serbian convention bureau and i'd like
00:34:01
to ask you to welcome on stage the igor about that much
00:34:11
i
00:34:13
patrick record
00:34:24
do your friends do collects uh it might be a chance integrated which we
00:34:28
could be here to to take a little bit what we do
00:34:31
uh uh back home and the uh i really believe in this project
00:34:35
because i was a warlike for can uses all and uh
00:34:38
kind of situations as it is not going to an adult twenty twenty five but this little story about boss at the beginning
00:34:45
this is the working philosophy and i'm pretty sure that you match work if it was a few of every direction that will
00:34:51
uh what we did is a beer or is that we actually looking up
00:34:55
did you can only too bad effects all of our meetings intimates
00:34:58
why we do that because politicians only understand figures
00:35:03
and that is the reason why being the last few years a report you forty five confirmed events or serbia
00:35:10
generated over one hundred thousand over nice in the revenue of around forty five million euros in new ones yet
00:35:17
are we term investment is seventy six meaning that for one euro uh
00:35:21
i spent from a budget irons seventy six for my this image
00:35:25
but all the parties said budgets are important i really think that they're not import
00:35:29
and for all those bureaus it if i didn't pick up behind lack
00:35:33
of resources schumann of financial for dan you just an excuse
00:35:38
this why are real perspective and things and what we do
00:35:41
with the bureau is actually to look beyond economic effects
00:35:45
why because you want to compile a local societies increase easier
00:35:50
to pass into become part of financial international network
00:35:55
therefore the c. meetings in advance industry as a platform of the knowledge bases side
00:35:59
in the only they how we can actually from all our intellectual capital what is or twenty of us
00:36:07
because it would be part of the role in order to host a large event will eventually t. k.'s an option
00:36:12
to buy you become number one role in norman can take it off from you what is the budget
00:36:18
please put dishes you mean about it you know all we need is the skills knowledge in education to stop
00:36:25
latched onto her beating for the happy monday what is a payment it's the rule of law just even
00:36:28
for the b. t. person to be used you want to be with the producer john is
00:36:32
okay and the yeah the dependencies on eight and a half thousand people
00:36:37
so you tend to go up to ten thousand people and so on so on and are all
00:36:42
to the racial bee keepers is one of your this in the role celebrating or one century
00:36:46
in his of you already incorporating began for eleven years now and
00:36:50
i i believe of the twenty twenty five you also cooperate
00:36:54
but it does not support it is important to me two thousand seventeen be decided to be a problem on the uh
00:37:00
the whole weekend was set for you probably two
00:37:03
thousand seventeen ease double tunable congress fireman's period
00:37:08
you will say now why only five months because the board talk a little bit more time to prove
00:37:14
all taint eight so they can actually pushy to promoting the b. dot
00:37:18
com so we have five of five months when the time
00:37:21
promote the b. and uh we had a great competing this nation's
00:37:24
all of them are here now denmark russia and uh slovenian
00:37:29
so the the the strategy and the uh the shot that you're beating with
00:37:33
this okay you want to promote the bead in between the lines
00:37:36
but our focus is not the beat itself it's not to the event
00:37:40
itself you want to use this beating time of finance period
00:37:45
actually if you create a legacy for our b. q. b. keep good meetings should be uh
00:37:50
any in the rule because people actually do not understand how important these in honey are for
00:37:55
the role is the first thing in the second you the positions should be easily either
00:38:00
in producing canning top quality funny products in the region and in
00:38:04
the ruled so we put improve hopes not to be it
00:38:08
not the band aid and help doesn't people but you want to help our
00:38:11
local society without any resources to be there when the rule not
00:38:16
so we went for a innovative you two phase look i know solution it is not only the solution ever speaks about the
00:38:22
social media but the reason why we we decide for it is because it's you wanted to be can actually afford
00:38:27
but we have three very important pillars how we want to use distortion media or the phase but the first one is storytelling
00:38:34
so uh uh is uh not using the boring stupid facts
00:38:37
you store effects blah blah then for storing telling you
00:38:41
went to the experience in to show people live honey a hundred products import especially why are importance trivia
00:38:47
the inventor side leading concept it means that you want to post in the comments in
00:38:51
the pictures to show all how it is easy to love honey to use johnny
00:38:56
et cetera and finally we want to use this is apart from afar society to educate people
00:39:03
to educate ensures the end users and professionals about the honey especially about the county surveyor
00:39:11
so every time you do marketing campaign you need to shave balls and is just another goals you put it
00:39:16
oh and they're pretty obvious symbols because you put into really high because we
00:39:19
always give the best looking what uh we want from our company's bought
00:39:24
these are not important is point of time second goal is more important they have nothing to do with events not
00:39:30
to do with the commission do that only related to the local society in a local field of honey produce
00:39:36
so you want to increase the county price for the wholesalers or for the professional buyers
00:39:42
for the international and buyers you want to create demand onto for those should be a local and users because
00:39:48
should be as actually do not understand why it's important to have a war to produce rather honey
00:39:53
not to buy it in the supermarket because the supermarket cheap but it's very funny
00:39:57
you don't but in finally want increase the number of open society members
00:40:03
what is implementation of the heart distortion a guide for technical reasons you know if
00:40:08
you should post you can do whatever he needs to do i know
00:40:12
uh every pages of the knots on the amount of five hundred euros remus but the entire creation of
00:40:17
the crew of content events from my office and from the office of the locals as such
00:40:23
used predefined pillars storytelling go slightly means on the
00:40:28
all these use real time for posting pictures
00:40:31
no matter they're not hire the raw resolution doesn't matter as long as they're real and authentic get
00:40:38
and finally we try to use funny stories because people like to know is socially
00:40:42
gaze you with your spare time you don't want to be bothered with some
00:40:46
you know very concrete and the things you want to have fun and so on so we went for funny concept
00:40:52
then abused you're targeting show up a module that you you put his apply for the congress and zones on
00:40:57
so he started first targeting all her register the primordial national members around the
00:41:02
globe actually europe asia and latin america integrated should twenty kilometres around headquarters
00:41:08
then how do you don't approach the of you actually narrowed down the alert you're targeting
00:41:13
and you're going to come to start anew stumble the only tardy pops into some good first very simple
00:41:18
because most of the hotels are there and basically most of the voting delegates will be there
00:41:22
and then a day before the congress oh actually voting and and they have the whole thing
00:41:27
the targeting only international commerce entering you stumble and uh hilton isn't have what hotel because everyone is there
00:41:34
that was the concept so this is just a little bit about the content maybe we don't have a much time
00:41:39
oh the support from the prime minister oh really real uh would be
00:41:44
fives is you can scenes sure because important reason more fees
00:41:47
these guys you've seen pictures user doctor and he actually uses a honey honey products in treating
00:41:52
the other patients but this is not about the content it's actually about the results
00:41:58
but uh the final results especially we helped local society to become internationally recognised
00:42:04
towards the lot wholesalers because ninety five percent of the con is really easy sporty
00:42:10
what we want to hear the even harder a percentage but on the higher prices
00:42:16
alright then we have been to share the knowledge into educate both professional users in
00:42:22
in users about why honey is important and why the hundred products import
00:42:28
and then the between lines we wanted to promote the beach so would be seated by the founders also the following
00:42:36
oh it's okay we want it to replace which again great experience for me it's
00:42:40
wider beating again in twenty third put twenty five something with that in mind
00:42:45
and then you want to congratulate all competing these nations denmark's within ya
00:42:50
and especially to rush on the difference in what they want to be in you have the great comics
00:42:55
but remember this presentation is not about the beating is about what th sheet a fireman's period during
00:43:02
the bidding process is that the targets in the first call him and these are the results
00:43:08
you can see the figures are much much much more hire him any real now on average at least double the
00:43:15
amount for example bottle reach we put as a goal was one hundred thousand user users it yeah and
00:43:21
uh just a little bit all four hundred thousand users why not because
00:43:26
bill level or set a goal well no it was pretty hot
00:43:30
but because we actually there are best equipped the content you to drive traffic to the phase pitch it to
00:43:36
drive traffic role open society so they can actually for the good he knew what to do the best
00:43:42
uh did you manage to increase the price for the international market no we didn't
00:43:47
but on the other side it's the status quo i didn't decrease which is also very important
00:43:53
but did you manage to increase the number of um of demand a local
00:43:57
market yes you'd you'd demanding only finance role for seventy five percent
00:44:03
and the increase the number of local members for free percentages around two hundred
00:44:08
and something so does it reveal results but about various euros you that's the real around one thousand euros
00:44:14
oh only a low revenue generated from the demand
00:44:19
on local market was forty seven thousand
00:44:22
for the end you well and the the keepers of us more
00:44:25
bee keepers actually a more money because to sell more honey
00:44:29
uh results we shun feasible are automatically get of around eight thousand and you paid for twenty euros
00:44:35
it will be created the revenue of fifty five thousand euros for the will also side
00:44:41
and finally the total r. i. z. a. g. form meaning for the every year we spend in r. o. being
00:44:47
you and forty eight for a of this nation and for us to such thank you very much for them
00:45:03
i
00:45:06
thank you eager and now for our final presentation will be from the a convention bureau
00:45:13
the j. active age could say or and ah short sorry about those pronunciation relief
00:45:22
yeah
00:45:28
thank you
00:45:35
yeah am thanks for many they're members of the jury welcome to
00:45:40
our presentation standing next we gain six thing you know
00:45:45
where we do any taken back start stop wait wait i
00:45:49
can't do this i am having affairs use crisis
00:45:53
oh last that's not all that can we talk after the presentation and there
00:45:59
is a really nice most of us will have so many issues to
00:46:04
global warming human whites for the crimes name it's in our standing
00:46:10
affordable this people talking about destination marketing exactly passed in front
00:46:16
of these he well he tool okay okay let me think when
00:46:22
i was a little boy one of becoming fan professional
00:46:26
make an impact to save the world yeah well you're not sending us right now
00:46:31
oh sure you just look at this other crimes of today the billions of dollars behind you tax
00:46:38
let me just a few months ago he says in new in the accounts have been hacked in phase book
00:46:45
google plus at the breach for seven months in a row
00:46:49
i think that's pretty style is right it's eleven eighteen
00:46:55
even just a someone it wellington profile replace but it sure oh
00:47:05
i mean what can one city do
00:47:09
that la da actually i didn't actually i think yeah he sang just a here are
00:47:16
the hank uh uh like your confidence i let it go
00:47:21
but how do we even start wow that's all all the world's problems to make a pack
00:47:27
like you need to do is find that work our house in an innovative way all right let me try
00:47:37
this so i guess several superpowers or seduce the watches
00:47:43
you used to be in charge of security
00:47:47
but the city appeasing justice it over a hundred and fifty
00:47:50
international institutions working on the better will for to morrow
00:47:55
uh we've got a pretty strong infrastructure oh yeah sure die localise maybe that was so i was
00:48:03
curious to see i am asked why i seem line how what they want to like he
00:48:11
oh well first of it which the i two of cyber
00:48:16
security permanently on the agenda of the international community
00:48:22
nations now think so i can be in fish you actually you in event
00:48:29
should in full of cross broad section of businesses institutions civil societies
00:48:37
she didn't speak it's i mean it's it's everyone's problem you know h. r. yes
00:48:45
and finally i think to the it's who put hey
00:48:49
globally recognised for his leadership in the field five
00:48:53
security among industry experts in event professionals alike
00:48:59
i ah actually before destination marketing is an l. c.
00:49:05
the to the ah could use a little
00:49:09
while now i don't see why don't you go yes
00:49:12
if you're eighteen and ask them how account superpowers
00:49:18
okay good good one but i think so
00:49:22
let's see we've got a couple of super heroes okay
00:49:27
we got for these events depiction fuel to delta
00:49:31
who could be the power of intelligence got the municipality is all roof negotiation
00:49:38
we've got the stakeholder which is an innovative whatever
00:49:43
couple of innovation i yep of o. b. what's bottle of influence
00:49:50
and of course herself eventual power to make it all happen
00:49:57
it's like medical cover under the worry all those superheroes have their own
00:50:04
objectives their own stakeholders i mean creative ideas databases tools all different
00:50:11
uh look at to work together with that wow that's a typical superhero problem is that right
00:50:17
i have one comment can eighty eight you will see it
00:50:25
in fact you see it chatter difference as in or going
00:50:29
to strengthen your emacs any age he's anything it's
00:50:35
regular meeting to align your bases they stick ask that again in
00:50:40
order to get ours said every success on its way
00:50:49
align your marketing effort forward as a united front end last last not least
00:50:56
he's probably say it was very um yeah k. k. says it is for
00:51:00
the greater good i suppose good but they're still a tiny little problem
00:51:07
we only have a limited budget i'm for real we don't ten months ago why am i not
00:51:15
surprise me any staff organ i think everything from that's right yes i think that uh oh
00:51:22
already thing existing cyber security gangs and unite them under the same
00:51:27
umbrella cell instead of one and i think money back
00:51:31
you would have said oh yeah exactly as you would provide
00:51:36
that or on a artistic nice networking and duration
00:51:41
anyway i've companies any features nice do you get it back from her down initiative
00:51:48
i see i see the from the yes several
00:51:53
days of cyber security events all all week
00:51:58
it's called the cyber security week
00:52:02
i see this dozens of events taking place in all over the week
00:52:08
thousands of participants coverage all over the world
00:52:13
i think yes fast x. axis when fashion capital for innovators
00:52:20
access to challenge for recruiters
00:52:24
and the
00:52:25
the competition thing that's been silent picks
00:52:33
thank you kate right i guess is what you get
00:52:42
uh_huh
00:52:59
uh_huh
00:53:04
uh_huh uh_huh
00:53:48
uh_huh
00:53:52
for
00:53:58
as you could see from this fill all our plans came to to thousands of them
00:54:03
we acceded ourselves uh talk it's the event was such a success that's the
00:54:09
annual international so i wish to to week turned into an annual events
00:54:14
this year's edition already to place had many of its own
00:54:18
successes we have new formats new initiatives use excesses
00:54:25
it's it's i think it's a guy hey he's no longer hiding in a play
00:54:32
the city has not only claim it's rifle as they say as a
00:54:35
leader in this industry able to contribute to this feel the elderly
00:54:41
me make a new initiate yes we inspire
00:54:45
at coming generations we create las
00:54:48
along different target groups about the city at that fighting side line
00:54:54
and yes thank me as he hank can go get a friends in
00:55:00
acting like our ways you can bring the range of three
00:55:05
great thank you so let's try something here about all of you to
00:55:11
stand if you had recently very bright eyed the actual work situation
00:55:17
come oh tennessee i'll i yeah alright i do
00:55:23
you don't know one had the right idea everyone is unimportant
00:55:30
okay good
00:55:32
thank you remain standing right standing and helpful once or still seated how one should stand up
00:55:40
if you feel empowered to make a difference to make an impact
00:55:44
you know to our meeting industry come off that please see
00:55:55
take a look around f. a. k. c. yeah eddie ah our can
00:56:01
make a trace anywhere else are using his our yeah now ah
00:56:18
oh
00:56:19
like about like it it yeah
00:56:24
so i wow three very different three very stimulating three very real presentations
00:56:32
places yeah please join of day and actually drive or well done
00:56:46
now is the time we have to vote on which entry
00:56:52
we're we're in the year two thousand and eighteen yes marketing awards
00:56:58
just going back to reminding everybody the criteria that we'd ask you
00:57:04
to use which is aligned to the criteria to good use
00:57:08
and that's about innovation and creativity of the projects
00:57:14
about the research the rationale behind how the process and the project was out um
00:57:21
outlined and put into praxis
00:57:24
was the clear
00:57:27
measurable return on investment
00:57:31
and how successful with the projects in meeting the stated objectives and of course finally
00:57:39
have with those projects communicated to you did you understand that did you feel the passion did you
00:57:44
understand the success and the impact they have because for no doubt interpretive had a major impact
00:57:51
so in terms of the voting methodology we designed the number to each one
00:57:56
of the finest number one for this it's gotten business in advance
00:58:01
number two for serbia convention bureau and number three the hague convention bureau
00:58:09
there are five questions relating to the criteria
00:58:12
for each question choose the number of your preferred winner
00:58:18
you can only select one winner per question
00:58:22
but you can have a different winner for each question
00:58:26
the voting will open now and will remain open until thirty seconds
00:58:32
after the last question is red soap that's very clear
00:58:37
good
00:58:39
so question number one will ask you to consider
00:58:42
put campaign with the most creative and the most innovative if
00:58:48
you believe it was this it's gotten business events
00:58:51
press one if you believe to preserve the convention bureau to and if you believe it was the hague convention bureau three
00:59:15
question number two
00:59:17
which campaign demonstrated the best quality of execution professionalism in how the marketing was carried out
00:59:24
can send system when if you believe it's got clint to serbia three they hate
00:59:42
question number three
00:59:45
print campaign achieved ambitious clearly define targets and objectives
00:59:52
one visits cochran presence in the bands to serve the convention bureau and three to have a convention bureau
01:00:05
question number four
01:00:07
which campaign demonstrated the best return on investment
01:00:12
one scotland to serbia three to hate
01:00:24
and our last and final question
01:00:27
which company which presentation communicated most effectively
01:00:33
one visits gotten cousins and events too zippy convention bureau three the hague convention bureau
01:00:39
i'm going to leave the voting open now for thirty seconds just
01:00:43
to make sure everybody's had time to place their votes
01:01:20
like completes the voting isn't jasmine thank you again for finals thank you again for
01:01:25
coming along for this morning session if you're like me you well you go wow we're gonna take all your idea of a
Conference Program
Opening ceremony
Nov. 11, 2018 · 1:03 p.m.
439 views
ICCA General Assembly
Nov. 11, 2018 · 4:41 p.m.
294 views
Monday morning wake up call
Nov. 12, 2018 · 9:09 a.m.
281 views
President’s Choice Session and Inspirational Woman Awards
Nov. 12, 2018 · 12:03 p.m.
179 views
Best Marketing Award
Nov. 13, 2018 · 9:08 a.m.
426 views
The Copenhagen Denmark Lecture
David Meade, Broadcaster and Speaker, David Meade LTD
Nov. 14, 2018 · 9:11 a.m.
1614 views
Closing Session
Nov. 14, 2018 · 12:07 p.m.
163 views
Next Destination, ICCA 2019: Houston, Texas, USA
Nov. 14, 2018 · 12:56 p.m.
1545 views
