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money if
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ah you can do better than that
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welcome to the feeling of big big terrains of course the
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fifty seventh annual because congress it is wonderful to
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things that many of you here this morning my name is tina around here you now tell me
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when you went to sleep last nice all the following
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with excitement ready with anticipation about what the eco congress might hold
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for you actually just sorry let me just ask handset
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let me just check with you last night when you fell asleep you
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with the overflowing with excitement and reading with anticipation where you're not
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that was lovely to review what about the rest of you where you with anticipation
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i'm so glad to hear you say that because when it fell asleep last night's feeling like that
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do you agree what might come out of this congress for you
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in other words did you think of the hot the experiences that you might huh
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in the next three days did you anticipate the opportunities that might come up that
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the possibilities that might come full with full you the connections you might make
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the people you might meet in fact the last time you even design to three
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start to your family and friends about it in the span of christ
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high tech world do we even talk about dreams anymore
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it's really interesting you know but the global would frequency index
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tells us that we don't talk about dreams as much as we used to
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would you believe that in twenty i see the word jury is dropped significantly
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in terms of how the cavalier in how often we brought it up do
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you wanna try to guess at the two whether that's that's it
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that's the the the words re in twenty i'd say i'll give you
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a clue that yeah that uh_huh de woods wanna take a guess
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do you ah
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florist disruption ah let me show you digital and disruption
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oh the tool the word summary even in twenty eight say take a look at these because
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digital and disruption told a whole lot more about and gets what's
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the would dream to get john live in twenty eighty
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so ask you when did you identify still dreaming
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you know it when to buy fit ass to become
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something pretty special from this very sleepy dusty fishy
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really just under forty years ago i knew exactly where i wanted
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to be and in fact ignite experienced so sweetly clear
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lead is injured by told the world that in these
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we will never settle for anything leaf than the splice
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they also say it but the race for excellence has no
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finish line and we know now that i absolutely minted
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because nothing for case you've put this scale of divided
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that nothing for pays you for the shield provider
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all this incredible city and as i say you have to have a dream
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in order for your dream to become a reality so let me ask you
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what is the one thing you would did to dream if in fact you knew
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you couldn't fire i think that the korea drains that you might just have like goals
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i think the company dreams if indeed that is your great
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passion think about is that really dreams that you
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well it's not to talk about in the family so often in the
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mall because i know everyone's like this c. line for not
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have a think about those big bold would h.'s
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courageous degree is what would you dated three
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in about thirty seconds from now i'm gonna ask you just stand and you're going to get a in your body to
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a slightly different direction and you can allow eyes with someone
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you have never done it before you can introduce yourself
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oh and you're going to have a conversation around these particular question
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what is the one thing i would be a touchscreen if i
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knew i could not fail and waited that dream come from
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preferably someone you've never met before almighty have someone you've never spoke to in about a week that would be fine to
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what would you do to dream and for all of this
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deep and meaningful conversation that you were about to have
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you're gonna be very open and transparent a real hot hot i'm gonna
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give you a whole ninety seconds alright this is deep in medieval
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are you ready you can delegate yes please be on your face
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if we don't have anything and let's get ready to marry
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ah
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uh_huh
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eh
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uh there you go uh this
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there are lots of victory is going on
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let the draining continue for the last few seconds
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let the jury may continue for the last few seconds then take you off the if
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ladies and gentleman
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pretty funny drains out there is that a lot of people don't like no it up with belly laugh
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what is the one thing you would generate an account i think it's some of your responses
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and it's wonderful that you've now met apprentice new friends
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he got congress but guess what else you had done ladies and gentleman in the last
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two minutes you can allow this in the last thirty that you have helped half
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right if the word sorry in in the global would frequency in there when you get laws
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if we had done that i was determined to get that done ladies and gentleman
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this morning's get on stage speak on it and believed it rains i
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guess this beautiful backdrop of what i'd really aspire to do
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that will spark your imagination not just your intellect on the
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power of trains the physiology of dreams following them through
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how to take a good hard look at you would screens in order for them to become
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a reality that would challenge us to change our mind phase change i'll feel so
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in order to make sense of this great transformations that we currently going through
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out there if the speaker ladies and gentlemen has an
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incredible insights into the wonderful world of you'll brain
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he's decades of experience and research in the area of science
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involves mainly the biology of the brain and how
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it relates to the developments all your assignments
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change creativity and the motions of ladies and
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gentleman please hang on to your big
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had of dreams and people will equal welcome to if done if lyle backtrack
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of the lives of interpretation thank you you know so we
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ordered to dream big we have to be more creative
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but would anyone be more creative or is something that you have
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to bore would use a talent or use the scale
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so to the two thousand thirteen we are clear that we are in the same three of korea t. t. we listen to u.
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of m. party this entry of change i'm a patient to change
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um of course logic is very important but is that enough
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in order to make a difference as an organisation as a country
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as a person is if you remember you you have to be more creative logic is not enough
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i might not say that in five fifty hundred c. you also leaders around
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the war buddy truly believe dot colour t. v. these these people you
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meet to be more creative in order to be the future of and
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then we say in order to be depressed because gratuities right now
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so let's start defining gratuity because there's so many
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different visions of what is to be create
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for the spoke in order to be creative you need to phoenix you need to have an idea that is new
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and that idea has to our while you will create
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value to someone so novelty and create value
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grabbing the these in our brace i'm if you can transform that idea
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into a product into experience due process
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you become innovative so we biology we say
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that's creative are people about organisations
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countries are you know what if what is quite be seen white say
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so
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it is a dozen or uses keel
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who can be more creative
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we're both in fact for biologists great d. v. d. is valid yes some people they were born without
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they are created we don't know how in fact balance
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bit definition of that term for what your duties
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what science cannot explain we cannot explain why people are talented
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but what most of us we are not very creepy on the question is we improve our creativity
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even now that we're all there is something that you have to create when your child or you can improve
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your great beauty when you are older so i i like to think
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brace before you go to school as a glass of water
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because gets folds are very clear inclusive fluent
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this is why kids are spontaneously created and then something very bob hop into your life you go to school
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oh what they're good for also
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because if i have to define school i would differ even for
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rewards you school you learn to define to label up separate
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so all these glass of water become ice cubes your brain has a lot of ice cubes
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and each ice cube represent the category marketing few story geography
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computers are the most vegetables on that's not bad this
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is why we also with the sheets as if human beings
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because we start to create building a full potters
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each time that we open our mouth each time no we poke each time that we try to answer for question
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we talk about our experience our certainties our culture
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that's not about that make us very efficient
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but the big challenge these both rewards are the enemies of gratitude
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this is why it's so difficult to be greatly because we ought to break those buttons
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we have to local we have to try to thing something that these new concert them sometimes we have to
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say something totally different from our culture something that we don't know if it would work this is being created
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so some scholars they have very good or their lives
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try it one this them really talented people there are a lot of talented people but they have the standard of
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creativity and some scholars that big really all their life employed to understand those guys but be changed or war
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and they found out they have some similarities trying to find a perfect
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recipe but never work about people that they are very very greatly
00:14:02
they have some similarities for example instead of partying point
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of view the how views of the points
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and no research have shown us that use the more you about
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what duplicity of perspective be more clear to you are
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this is why when you get into an organisation and you try
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to understand creative teams they have people from very different backgrounds
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because moody blues before but both perspectives get you closer to to
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be created then they have found that these talented creative people
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they have been really a lot of their time in trying to mold themselves
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the more self awareness the more creative you are now there are a lot of papers on signs
00:14:53
showing you structural weakness these if you not we also for the you are more create
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another thing you scrape the people they work with a lot of energy
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you might you be gossipping to a lot of energy of course sometimes they're very prong maybe
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they're into baby doe's ideas then they have all done that they want a lot
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sometimes we think about very greedy people in the soul for our
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our thinking oh they worked several hours they work a
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lot so those guys that they are very greedy they work
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a lot what we have to do ass working more
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you might you messy ever argentina this is a very talented guy
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but if you still ought to train all everyday use which
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then they have found that created people big combining play with the simply
00:15:53
another very problem thing is to fink greedy people playing all the time of for the play
00:16:00
because play connect you with your creativity but you have to have a lot of the c. p. r. what's working
00:16:08
i'm finally um for me the most important thing is they want to be more creative
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intentional do want to be more agree to do want to change their into street wouldn't change
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their culture and of course is common sense if you like to do
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something if you want to something your brain will be free
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b. from billy now is not only common sense now we science
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the more you want something the more closer to good about
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so what about gas we're not talented maybe we will have this type of of being great
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you know but we have this people and this is very very big pretty him
00:16:51
no matter what age you are you can improve your critique
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there are thirty to forty years of experience science experience show weakness
00:17:01
but whatever you are if you want you can be more creative of course you have to train
00:17:07
is like belize is like chess is likely creme de sac skill you have to train in order to get but
00:17:16
so let me i have twenty years of experience dream
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or trying to prove crappy between different organisations a lot in america and let me because i
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don't have a lot of time let me give you a very small example how people
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don't do very well brainstorm means brainstorming is maybe the
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most sexy part of creativity haven't id also
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crazy ideas lets me to be there for an hour and try to have a hundred ideas
00:17:45
so it'd be nice they use when you get into a brainstorming session
00:17:51
most of the time people they want to get the idea let's have a
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great idea and these brainstorming sessions they have a great idea with
00:18:00
the firm idea idea that has to be new has to read value
00:18:05
people want to buy you'd pay for about and that's very difficult
00:18:11
it's very difficult to be created to have an idea that everyone will love it and it would be new
00:18:16
only with great values so don't waste your time due to your brainstorming trying to how the idea
00:18:24
the most important thing you a brainstorming real during
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the brainstorming used to having new wave yes
00:18:33
don't try to advise you hear it don't try to create value
00:18:38
just forced you're sort of push yours of incoming new ideas
00:18:43
no but he's the only characteristic that we're trying to get into a brainstorming mobility
00:18:50
and then of course as you go read here you combine that with one t. v.
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don't get the new ideas get two hundred new ideas five hundred
00:19:02
new ideas you know we're sessions one file also new ideas
00:19:07
don't try to get the idea try to get a lot of new ideas and i
00:19:13
i should do that if you have five hundred new ideas one of those it will be a great
00:19:20
so combining quantity we'd novelty and then you do my life
00:19:25
the more one p. p. you how the more chances of having a very good one and was we find one
00:19:34
of course then some scholars some scientists do try to understand more white people
00:19:40
trying to improve our great d. v. d. and there are some very much civil wars for example p. u. c. d.
00:19:46
in the school again school school the enemy of great d. v. d. in school
00:19:52
they told us to answer questions but they don't we don't teach us
00:19:58
to ask questions so we're very nice exercise when you want to be more creative use
00:20:05
don't try to find an answer try to fine fees to questions you have a
00:20:10
challenge don't go for the onset bubble for the solution go for more questions
00:20:17
and this is true when i say fifty is is it it to exercise get one week
00:20:22
and try to think fifty different question questions about your challenge you will see that
00:20:28
in question number thirty seven well that's pretty that's no you would find something
00:20:36
observation try to become an anthropologist off of your bit char h. c. v. on work were
00:20:44
ease of use is not easy but there something make some effort in order to
00:20:48
improve your observation of sort of your clients are we your culture observing your x. p.
00:20:54
you your process that will push that will improve your good d. v. d.
00:21:00
maybe the mother off the all the techniques i use concept problem we've tried
00:21:06
to combine trying to connect things that apparently they are not connected
00:21:13
in biology we say nothing to do what is news the combination
00:21:18
of all the things things that that that already exists
00:21:22
when you they are to connect things that are part of the data have connections and you've got a hundred times
00:21:29
tooth hundred by five hundred times you will find a connection that you say you would say well that's great
00:21:36
so was association is a very important important work that working most of
00:21:40
us we're used to people who every day with the same people
00:21:47
our life we are surrounded by the same people so try to good for their try to
00:21:52
to connect to talk with people are very different for you for example does is it a good example of this meeting here
00:21:59
but the the the thing different from you different culture different industry different about brown
00:22:04
maybe they have some ideas for you or the term push what you would you to put your ideas that work use
00:22:10
it very important war and of course try it if you don't try you will never know if it works
00:22:19
people have ideas on their very excited that's great but that they are afraid of try
00:22:25
what happen if the fashion
00:22:27
nothing but we have learned school that for you smile but
00:22:34
very nice very good if your for you've never met
00:22:38
so i can you talk about school apparently so we will biologist we
00:22:43
really you use that if you want to improve wherever you want
00:22:47
in your life no matter what age you are you have first
00:22:52
to believe that you can really use the most important verve
00:22:59
by which do you believe you can be more creative now don't right
00:23:05
you have to be why some of us believe you know we're self and some not
00:23:12
school um parts aren't sober you the only means of
00:23:18
beep one once once you really the yourself
00:23:22
you have to want it again if you don't want to be more creative white right you're wanted
00:23:29
and you have the correct this
00:23:32
how much i don't know no one calls a lot but why have to protest ten hours and she
00:23:38
or he spread the zoom five hours and she's getting better by myself because you will be for
00:23:45
your remote worst your before we would be for but you have to produce a lot so we can do it
00:23:54
but most of the time we can't because we are heated heated we
00:24:00
we we leave we don't we don't we get we believe
00:24:04
we can not be more created so there's this innovation is is the
00:24:09
body mean police is would you be able years of is not
00:24:12
your brain you still but you are not capable of is would
00:24:16
you believe oh they told you you can you can it's
00:24:20
but once you can now he did yourself and a lot of techniques
00:24:24
to that you have to go for a lot of possibilities novelty
00:24:31
i'm one thirty and hundred percent i can assure you that you would find a great idea
00:24:39
a novel idea it creatively the so you can dream be because really dirty these noted
00:24:47
that it is not just the dollar is just you and you can improve it
00:24:51
you have to believe you're sort of you want to want it or you have to read this a lot
00:24:57
i hope you enjoy that thank you very much for your pension figure
00:25:07
so i might have done a lot even done then
00:25:13
anyone that oh i thought maybe we can always for your facial
00:25:16
at two o'clock today talking about priming your brain for change
00:25:21
so that the wonderful two o'clock today ladies and gentlemen and you can catch as standing in action
00:25:27
now why don't warning about trains and our next guest speaker
00:25:34
if if you have a chance to speak to a little later
00:25:38
on i'll yeah i'll moans summary just do me a favour
00:25:42
don't talk to about small three it's it's not that she
00:25:47
doesn't like small dreams it's just that she doesn't well
00:25:51
she doesn't really really liked to small three it's you know it
00:25:56
she had incredible courage and determination to
00:25:59
follow through on him monumental goal
00:26:03
all thinking and launching an experiment into houses nice if she also plans to
00:26:10
be the very first as journals to fit foot on the national planets
00:26:15
so as you can get a small dream start really ah i'm not they're they're
00:26:20
not on her radar it's really the big dreams but she's more interested in
00:26:25
now that experiment that i was just telling you about is the study of proteins in t. n. r. a. if that can help
00:26:31
astronauts to little we'd still damage during lulls stint in how to
00:26:37
spice her award winning genes in spice experiment blasted off
00:26:42
from nasa's kennedy station a few months ago taking with that's not only only is trains
00:26:49
but also those of many astronauts and scientists around the world
00:26:55
to nice thing high it's sounds impressive doesn't that's yes
00:27:00
but he's which you don't know or perhaps about a
00:27:04
leah i'm on surrey she's just sixteen years of
00:27:08
age ladies and gentlemen please give her the elk
00:27:11
huge eagle welcome i'll yeah i'll i'm sorry
00:27:22
you have anything to do with my s. t. hi everyone i'm just
00:27:28
might be a little intimidating on the instance i'm just sixteen but
00:27:33
it seems that i got to do a lot of things and they're all very very exciting
00:27:38
and it all comes from a very small green than i had ever since i was a kid
00:27:45
and so as you can see in the pictures i was just a little
00:27:48
kid still a kid when i was around four or five years old
00:27:54
i would always good my fiddling fun got my parents and i would tell them i want to go to space i need
00:27:59
to go theme my italian family and they tell me um no and you're you're from earth and i say no
00:28:06
please call my eighteen family i need them right now itself
00:28:10
family my parents were thing over there they have to deal with that for around
00:28:15
five years and they had to convince me that i was a human
00:28:19
someone they had to go to the doctor and i think i had to get
00:28:23
like a an injection or something 'cause that was sick and so i
00:28:26
went there any thought okay you have this infection is that is that funny
00:28:30
and get infections and alienate if that uh no oh you're human
00:28:36
you have to get this objection if that now take me back
00:28:39
to my italian family i'm allergic to earth and so on
00:28:44
physically allowed to rely it then i'm human but then i
00:28:49
was really because i thought okay i'm human so now
00:28:53
what how do i go to space i left based on the bottom are that wanna see the flowers
00:28:58
not from earth and so i thought i'll i'll video of
00:29:03
the international three fish an astronaut aboard the international fifties
00:29:07
how they like float around in open it kind of peanut thin
00:29:12
and do crazy stuff like open a water bottle and it's
00:29:16
crazy because the toothpaste and so i want to try and i thought okay my tree with the become an astronaut
00:29:23
and then i realised there's those the features the house around great fat and
00:29:28
and then there was those privileges you felt like okay now what
00:29:32
and then a few years later thankfully they've started state agency here in the
00:29:36
u. e. in my dreams started to get bigger by the fact that
00:29:41
and so i created an experiment that thirty a protein called heat shock proteins these proteins
00:29:47
are made by the body to protect us from environmental heat and so for example
00:29:53
if you go outside and the by not particularly beef past you'd if um but if
00:29:58
you were to go outside and the by and the summer for example and it
00:30:01
would be really hot your body would make these proteins to protect you from the
00:30:05
heat and still since if these proteins protect us from the heat and environmental
00:30:11
things that are teachers for our bodies i wanted to see whether they protect us from the
00:30:16
environment and space that had a lot of radiation and micro gravity someone it fee
00:30:21
that and i wanted to see if we can study at different and
00:30:25
new being where astronauts it they don't have any past experiences
00:30:30
in this type of biology that they will be able to perform this experiment easily in in a short amount of time
00:30:37
and so ended the competition with that experiment and i won first place which with all of
00:30:42
them and it with the t. the fate competition it with the first international copy descent
00:30:46
ever come to the u. e. fran naphtha and many pieces are the national and bowling and
00:30:52
after it i was able to send my experiment internationals efficient because that this experiment
00:30:59
and after that expire after i won a competition um my cat got
00:31:05
call and said hey we want uh the idea then is that
00:31:10
who was they and if that well it's time as if she had the desired
00:31:15
crown prince wants me carry and i was like fight it but i was also released get because
00:31:24
i look up a lot our leaders and i was like okay what should i do
00:31:27
what should i talk about i even had like flash card that was looking
00:31:31
there don't okay so we'll talk about makes that that then i'll talk about my
00:31:34
age then i'll talk about it and i was so scared and so nervous
00:31:39
but then i went there and what i was talking to have i forgot i even had flashcards
00:31:44
'cause we were talking in with the conversation and it was so much fun i don't even feel
00:31:49
like i was talking to the crown prince he was still down or install humble that
00:31:54
he even invited me to a lot of more things just really i still
00:32:00
it was cool and if right now i would like to think he's my friend but you
00:32:06
know he's also a great inspiration we and i look up to have a lot because
00:32:12
he the true meaning of earlier and miniature meaning the latest someone with humble
00:32:18
trustworthy and someone who everyone a lot uh loves to work with and i'm sure
00:32:23
that if anyone gets the chance to meet him the thing the thing because
00:32:27
his humble nets and down to earth really brings you close to his heart and gives you some type of one
00:32:33
that really no one else can t. of other than your father and so it was an amazing experience
00:32:40
and there and come the great where i got to go to kennedy space centre and after that and i got to watch like
00:32:46
if they're meant a lot to the internationals if it and i'll tell you a little anecdote happened while i was in us
00:32:54
um i tire experiment was prepared at harvard university with my mentor at the time
00:32:59
with any care p. h. d. and so i was doing like spam and and when we're done we're packing it up and
00:33:05
all of the facts which was just across the law and so we went there and be given the boxing with that
00:33:11
okay so uh can you please but some try i've labels that it'll stay safe
00:33:17
anything okay it's dry ice so please right where this is
00:33:19
going specifically so if that okay specifically to florida
00:33:26
cape canaveral kennedy if they felt or if they faxed launch pad an international
00:33:33
a phase in and is that okay no calm down calm down
00:33:38
what are you like for to you and i said excuse me no i'm fifty
00:33:43
i've if feeling that older okay any that fill the theme they okay
00:33:48
and then if that no answer is that going to space
00:33:51
and he thought that my mentor with doing her p. h. d. at the time like that when men went to cambridge university
00:33:57
and actually the term after if that harvard and actually the winter p. h. d.
00:34:00
and if that actually seventeen 'cause you with my height and then is that
00:34:08
and then use that
00:34:09
okay look of standard to florida ascended the cape canaveral and you know with the military area
00:34:16
offended there but if it comes back it's not my problem here the enable be melted and that
00:34:22
sure or and thankfully it that each because it was on that rocket
00:34:29
and so when it was on that rocket i felt like my
00:34:33
literal they'd be with going to stiff because that worked
00:34:37
on that for it higher here and i was playing all of my time and effort literally i would have
00:34:43
'cause you know and if so i would have been feeding first call out have project
00:34:48
like science fair project that i have to do i had
00:34:52
it and the different exams for arabic english i
00:34:56
live my life like a normal high school student i like to think of myself as like a
00:35:01
biology superwoman because in the morning i go to school like
00:35:05
any normal high falls unit at night i do biology
00:35:08
i do experiment repairman experimental design talk to my mentor at
00:35:13
harvard and just prepare everything felt like superman but
00:35:18
not quite super more biology and so i'll i'll show you now the launch of the experiment
00:35:25
to get ready if it if you could like you'll hear it how really
00:35:31
terry it might sound and it was because the ground with
00:35:34
literally shaking at the launch pad and without them
00:35:41
uh_huh wait a week off
00:35:47
yeah
00:35:53
why are you so so it's for free to him
00:37:12
right away on my restaurant maybe with onboard the international space station
00:37:17
i want to let you know that i didn't finish perform u. p. e. r. your sample
00:37:22
wanted to personally gradually you for being the first international winner based on yeah
00:37:29
i hope you're very random here i don't want my third one yeah i'm especially the real
00:37:34
bad you're interested in by that and that's where my space journey also big yeah
00:37:40
and i hope you knew painting your resume in the ninth in order to read your bowl become interesting
00:37:46
we know that they have heard an innovation of young people like you are exploration of space will read even more
00:37:52
new and exciting my congratulations again only yeah let me three with ample so that you can get a man
00:38:17
who through no you know
00:38:20
i mean of of of the
00:38:26
three of three four
00:38:29
but
00:38:34
if
00:38:38
up
00:38:50
alright graduate early on
00:38:55
yeah that was pretty often
00:39:03
so we asked him at that you thought in that video was after
00:39:06
not picky with it and she even american astronaut or math or
00:39:10
actually is that the same exact thing that i've always wanted to do and i've always seen growing up you know with the
00:39:17
international space station videos where they'd fly through the international space station i
00:39:22
just thinking of something that i literally had in my hand
00:39:26
in her hand and be if aboard the international fifties and but
00:39:30
if him even feeling your butt off them and so on
00:39:34
think astronaut piggy with an for doing my experiment and it was it was a lot of fun
00:39:40
and i remembered that i think they um became the video came to me in the morning and i was
00:39:46
going to school and i was in the car and i was looking at the video on it
00:39:50
my mom striving and all that i don't like the room where you and and this is
00:39:57
that no that's not you that literally another one and i thought no that's like
00:40:03
and then she said well when he almost park but we're in the middle of the road they had to continue to drive
00:40:08
and when i went to school i remember showing all of my friends 'cause phones are a lot of schools so please
00:40:14
don't tell my principle i would pull out my formal and i would show my friend that would show them from from
00:40:20
like mike talking of like it's like video international space station
00:40:24
and they think when it's so cool funny to me
00:40:27
and everyone would look at it and assume that the teacher would walk path i
00:40:30
just turn it up in my pocket and act like nothing happened and
00:40:34
i don't do that but it was an important news and i had to show my friends because
00:40:40
this is not just my experiment experiment that i thought and it's not just experiment that is
00:40:46
how the animal stories experiment that is incorrect because
00:40:51
that experiment had a giant team that worked on it and actually you may not
00:40:57
necessarily be the one or the people that are actually involved in the
00:41:00
experiment but the people who have supported me and in any experiment supporters should
00:41:05
be counted as a contributor because supporter motivates us so my parents
00:41:11
are part of this experiment my friends are part of experiment my teachers
00:41:16
leaders you guys everyone is part of experiment it
00:41:21
experiment for humanity it's not just my experiment
00:41:26
okay so this picture maybe a little confusing but it's
00:41:31
basically the results for the experiment i can't explain
00:41:34
a lot but basically the the band they show us but they're this experiment worked or not
00:41:41
they so if no bands show then it would be that this experiment that work but since the
00:41:46
band that show and they showed a certain concentration of the any patent then that shows that
00:41:52
he chopped proteins actually did express its base and that we can detect that he chocolate is
00:41:58
being made in space by our body and this is the first step to a great
00:42:03
new type of exploration which is seeing whether our bodies can actually
00:42:09
live and thrive in space rather than here on earth and seeing whether if we actually
00:42:14
when they get to go to mars whether these astronauts can do their own
00:42:17
experiments by themselves because today if most of our experiment are being done
00:42:23
in space and adventure for analysis but in the future i want to change that i want to
00:42:28
make sure that astronauts can do their own experiment in space because we can just keep relying
00:42:33
on or even though it's a whole planet we need that some day be able to reach
00:42:37
mars and do our own experiment and be completely independent because we can't send something from
00:42:44
more resentment back to earth and the more the better than than maybe for the moon and doctor
00:42:49
it's too much of a lot of are already trying to convince people to put their money into sending humans to mars
00:42:56
rather than t. panic experiment back and forth and so this
00:43:00
is the third meeting experience for me of course and
00:43:03
for everyone around me my parents i hope they're out there and it was just an awesome experience and
00:43:10
it got me closer to do something that i've always wanted to do and as you can
00:43:15
see here and think with my mentor um we just recently graduated from her peach the
00:43:20
harvard and how we were looking at a slide
00:43:24
show about morris at nasa and well i
00:43:28
was looking at more of every time i feel anything that is red or orange
00:43:35
even blue or any other colour anything anytime i look at anything it reminds me of words
00:43:41
actuality neck dot think of different things because mars is really for me really
00:43:46
big dream and i hope one day to be able to go there
00:43:50
and if not i hope to inspire one day a person will be able to go there because
00:43:55
humanity shouldn't stop on or we shouldn't be limited we were lauren to create we
00:44:01
were weren't expand and to discover the universe so we should do that
00:44:07
yeah thank you
00:44:16
would you please congratulate i'll yeah
00:44:32
i don't know that year but don't you get the feeling that we will
00:44:36
be reading and hearing much more that i'll it uh in the future
00:44:40
and to remember we use all the first right here at the fifty seven
00:44:45
it could congress absolutely wonderful thank you so very very much for joining us you
00:44:50
know it ladies and gentleman there is a lot of work being done currently
00:44:56
around the science all three it's the patterns of happy
00:45:01
and fads rains and whether indeed these traps
00:45:05
actually you fluent i'll buy hey via little we're inspired by them so
00:45:09
we reach for the extraordinary human do extraordinary things in real life
00:45:14
to really reach for the stars that's what scientists the now trying to discover
00:45:19
but his wouldn't group of john than researches have recently found out that i believe they now
00:45:26
know although what big right three is look and
00:45:30
sound like they just got that it's
00:45:34
that when you have a big audacious courageous dream
00:45:39
it looks and sounds very similar why
00:45:42
we gonna do right now is we're going to replicate right lots of big
00:45:47
bold audacious courageous dreams looks and sounds like enough thought that might be just
00:45:53
like the one the audience might get a case of deja who
00:45:58
you might be able to identify with what this great big dream looks and sounds like surface like this is what
00:46:04
we need to do we need to get the line thing right so my lincoln we would use the
00:46:09
lights and it's it's been it's been official that the lighting must be at the darkness level of eighty five
00:46:16
points favour and that we get the lights down to eighty five point seven right here we go
00:46:21
that see it's perfect perfect lighting for the big bowl dream now the next thing you
00:46:28
may or may not know is that a great big summary has a rhythm
00:46:36
and it goes it's a bit like things if i join me
00:46:45
that's good the it keep the rhythm going and now he comes the melody
00:46:53
uh_huh and he um other during this
00:46:58
you know yeah have a look up above things in the dream
00:47:06
or
00:47:09
and found line uh no legend
00:47:14
four
00:47:15
right
00:47:20
take your dream one country
00:47:31
somehow or
00:47:34
some people like them out of my very very
00:47:38
thank you thank you for bringing the dreams back to have some people like
00:47:42
to really haven out during my what do you do to your during
00:47:55
that's right
00:48:09
sure you know ladies and gentleman now that you play it and you know remote frame and found lie
00:48:18
let me tell you a bit more than they had been in search of the
00:48:26
big beach re has so long without e. three let's have a look
00:48:33
where is that adrian can i had already here this is really important let
00:48:36
me get this a three maybe here i made i made a friend
00:48:40
very much i need is really really specifically that you can take it
00:48:45
and you wanna get rid of your dreams that's right that's right
00:48:51
alright just data has been looking brain drain for a long long time
00:48:59
she's my dream to become a reality in this very tough
00:49:06
fast price or mandating dave conflicts field working
00:49:12
environments that she is a fee follow
00:49:16
and i can play now and she's been absolutely passionate in finding that
00:49:22
extreme and really changing the workplace with the power of he
00:49:28
if the c. e. o. n. can kind of found a business called the input the business which now
00:49:35
is changing the policies and changing the direction of so many corporations
00:49:41
and what she's doing is helping to invade the power of empathy to change workplace culture
00:49:48
ladies and gentleman would you please welcome to the wonderful the little town ah here
00:49:56
yeah i haven't i haven't been in should you say values so that's
00:50:00
a good start if who i yeah it has happened to say
00:50:06
'kay never right uh yeah here we have the psycho fats in number
00:50:13
and harry hey handset that sharing and they say when you're home
00:50:18
huh not my hands and who hey has it that shape and fifty when you're at work
00:50:26
okay okay this is good and i wanted to
00:50:31
see a to this morning about empathy at
00:50:34
where and how you can show it to save your customers and your colleagues thank you thank you very much
00:50:42
and if you think about it everyone in this room we get
00:50:45
to spend the next fifty years of allied to whack
00:50:51
it is more time when we get to spend with our family is yet the
00:50:55
iranians are really one in ten of us ah actually engaged in our chops
00:51:01
why not fun may may i mean we just spent too much
00:51:04
time at work for it not to have deeper meaning
00:51:09
i'm worked for many of asking it's it's become a transaction
00:51:13
it's become a place that is not allowing people to feel that they belong
00:51:19
it's become a place the weight of and they say i'm why should we except face
00:51:25
i wanna put forward and not away this morning i wanna
00:51:30
show you how more traffic companies and make more money
00:51:34
have you can start to manage and measure and they say in your right companies
00:51:40
see what i call notches entity nudges small things that may come really big difference
00:51:46
and i'm gonna give you a model of how you can start to think about him i say
00:51:52
and it's very important that we don't separate at your custom is from your colleagues
00:51:57
because how you want antenna lay it just manifests itself extra you with your customers
00:52:05
and i might definition have and if they is the emotional impact that
00:52:11
the company has on its people i'm not talking about simply say
00:52:17
i'm talking about empathy in action packed some life i guess it's
00:52:21
not of that you feeling things are being done to you
00:52:26
it's a band you going out there and empower powering your teams to deliver change
00:52:33
and and when you walk out of there i would love you to see your own workplace to the land of an estate
00:52:40
that fast because it's the morning i'm gonna show you some examples where cooper
00:52:46
and fifty within nowhere and i mean no way to be saying
00:52:51
okay this guy he works with the guys in one morning and when he finds out he's been
00:52:58
made it done then is all of a sudden he can't log on taste which account
00:53:03
it's kinda like the corporate credit if they don't like text
00:53:08
here i thought when they fasten should use their
00:53:12
facial recognition stuff away didn't recognise black faces
00:53:17
'cause the people testing it white and asian and reflective of the silicon valley bias
00:53:25
and the only way if just imagine that you're reading young
00:53:29
aspiring career women you'll start changing images nails c.
00:53:33
i. of c. e. s. still frequency effects could use that that's what i was acting as c.
00:53:40
e. o. is online you can do this some cave go you say no no half didn't know now
00:53:44
after man why and and then the first one then that you see a see a bombay
00:53:51
say yes apparently ladies we need a ridiculous would drive in a tiny waist size
00:53:56
to smash the glass ceiling now you might be sitting there i think amy
00:54:02
sound walked easy to play me examples these
00:54:05
ion impacting behave yeah but that inconsequential
00:54:10
but just imagine if you deal with how you
00:54:14
worked for an an imperfect organisation the impact
00:54:18
that this can have this dress that this can affect us it really really significant
00:54:24
yeah i have to get off what makes an profit company 'cause it is easy it's kind i
00:54:30
wanted a survey and what is it really me what does it look like in a company
00:54:37
and i've looked at the most and i think companies in the well it and i've
00:54:40
identified seven key drivers of what makes it
00:54:44
company and traffic is things like empowerment
00:54:49
when you wake ah when you're in now um or when alexei goes off in the morning
00:54:53
do you you fail when you're walking do you feel empowered you can
00:54:58
actually make a difference to will make a difference that guy
00:55:03
authenticity how different is your higher to your work
00:55:08
to you what work needs therapy car
00:55:10
'cause companies are really missing now if you're not taking you for self to work
00:55:17
and belonging belonging is at the heart of an amp i think who can i say shit
00:55:22
it's the feeling that you know you tool that somebody actually is listening to you
00:55:28
that you feel i hate that you feel hot or something and the problem with the ah name i think
00:55:34
examples that i shared with you is what various screening whether it's the outcome within the product design
00:55:41
all the culture of the company they all screaming back you do not belong here
00:55:48
and and it's not just the in motion away benefits for company of big more
00:55:52
traffic so what i run in and the index in the harvard business review
00:55:57
and the top ten companies in two thousand and fifty they outperformed the boston marathon
00:56:03
traffic companies the top ten they outperform the boston ten by fifty percent
00:56:09
it really doesn't matter what way you cut the numbers by growth
00:56:12
by earnings by productivity more traffic companies they make more money
00:56:19
and i've been working in business for about twenty years and it's
00:56:24
in my experience it's easy now most business
00:56:29
leaders most c. uh is not psychopaths
00:56:34
when you get the old one not say actually a you've
00:56:37
got an perfect people who do an imperfect things
00:56:43
it is not about changing that people it's a now changing this test it
00:56:49
what i mean my sister and i mean the environment i
00:56:52
mean the corporate politics the corporate bullshit that goes on
00:56:57
it's about changing that phrase essays the policy is
00:57:01
it's about even changing the style of meetings
00:57:05
i can see in the meeting and tell you how web traffic that
00:57:08
companies by the way they up right so what i'm saying is
00:57:15
we it's not that people are in business on a traffic they become that way
00:57:21
and in order to become more i think we need to change the system
00:57:26
it is not about sending people on training courses it's
00:57:31
not about having a team hark in the morning
00:57:34
he sent to that it is at now and i'm gonna give
00:57:38
you some very chaise and examples of companies i've worked
00:57:42
in it's a very simple example is and it isn't that in theory is that it can be yeah right
00:57:48
so by the age of about twenty three our brains off what
00:57:53
an hour i. q. is prefixed doesn't we change that much
00:57:58
but i'll e. q. isn't malleable research is think about fifty percent of it is genetic
00:58:04
and hard wired but the other fifty percent of our empathy skills on uh
00:58:11
not technology i wanna talk a little bit about technology because all it promised is that
00:58:17
the market i say shall i believe it is fuelling the n. p. c. deficits
00:58:23
you know i love technology a i love technology fold of freedom it gives us
00:58:28
you know how we lay of and how we how we live our lives
00:58:33
but i have seen a different side to that and i see a different side i've got teenagers and their
00:58:39
mostly dictated s. grains in the y. place i've seen
00:58:43
technology take on a different side as well
00:58:46
how many times do you think the average adult now check staff and a day
00:58:53
ah i didn't they say we as in each an ass
00:58:59
quentin eighty will our that much and anyone else
00:59:06
seventy five plus fifty okay between eighty two and a hundred times
00:59:12
a day the average i don't know checks they're fine
00:59:16
what is the number one communication in uh in where at work
00:59:21
aim now even now in the most art and graphic
00:59:24
communication you ever had an argument every now
00:59:29
yes a stay late and the problem with him now is it helps us avoid conflict
00:59:35
it stops as practised thing r. m. with a and it stops as actively listening to other people
00:59:42
and i don't know if you will be going through digital transformations and i think for olivier
00:59:47
there is such an opportunity to tap into the fact that we are in motion the smarts
00:59:54
yesterday i also lacks that i said relax and i'm british any other parts in their house
01:00:00
yeah a if you offer a way still invited rex it hasn't happened yet
01:00:05
with with next j. there might be less of as an s. r.
01:00:10
i asked the next of a british what that what that was like
01:00:14
okay in to buy and 'cause that's obviously what i do
01:00:17
an l. x. it tells me what the weather is it's sunny and it's hot and she doesn't ask me how i feel
01:00:24
now the problem if you tell alexi broken your lag she will
01:00:28
tell you to bring nine nine nine michael j. okay
01:00:31
but you telex eve had a really bad guy she doesn't know what to do
01:00:37
if we want to build a culture of everything we need to build
01:00:40
a culture of motion pictures say across everything including not technology
01:00:47
and and you cannot manage some think unless you measure right
01:00:51
and i wanted to look at that measuring anything because we have a tool that matches and if they
01:00:57
and what it does is it measures how much is too fast is how much you
01:01:00
less than for example it measures how quickly you might jump to establish it
01:01:06
and it measures how you manage conflict you're managing
01:01:09
conflict demonstrating and these not about avoiding conflict
01:01:13
not be running a session late at at a dang which is about managing interesting conflict
01:01:20
'cause actually pass when you need job and fifty skills the mouse that we
01:01:23
can give you seem really practical tools and how to do that
01:01:27
and you need to if you really gonna do this you need to manage and fifty at company level
01:01:33
no i went with lots of organisations huge organisations and they'll tell me that
01:01:37
will lead people ha ha that measuring implementing gauging n. n. t. s.
01:01:42
customers that only stem match x. and they asked us that using surveys from fifty
01:01:48
is a guard they're asking the same all questions in the same away
01:01:54
i wanna give used and will for some more effective ways to measure and they say things like
01:02:02
the line copy any now b. c. say we
01:02:05
match at the number line copies irene apparently
01:02:09
because if you have a high number like copies pat employee you
01:02:13
have a culture this empowerment and a lack of transparency
01:02:17
we measure the amount of time senior people vices junior people speaking
01:02:21
meetings you don't want your senior people talking all the time
01:02:25
because then that you create a culture deference which is different to to a culture of innovation
01:02:31
and another measure we look at is what percentage of your time do you spend on corporate politics
01:02:37
'cause if you're spending your time of corporate politics you up assuming your own agenda no right the company
01:02:44
and it's these things these new matches that will give you a
01:02:47
much better indication of how am i think your company s.
01:02:51
right where you start i'm gonna show you some and examples
01:02:56
how do you start to sustain and they say
01:03:00
how do you even institution i think you might think that's the way back actually
01:03:06
we don't get to leave this room and suddenly become more and i think
01:03:10
it's not magically can assure that we need to start putting in
01:03:14
the same place to create a culture where entity can thrive
01:03:18
so what waxed how i could not taken from behavioural science i now can i chase
01:03:23
section and that when he came into microsoft is that right to key things
01:03:27
and fifteen impound that that the change didn't come from here it
01:03:31
came from the grass roots and the first thing we need to do is we confess thing i do when i went with the company
01:03:37
it's set up a series of entity and pass it is across the organisation who look at it delivered to change
01:03:44
yeah i mean it's not relevant and with the knowledge my at my son's school they wanted
01:03:49
to get more ways into the choir but quiet was very much seen as the bells
01:03:56
i setup we bands heyday cool the way parents and within
01:04:00
language they what oversubscribed wipe away m. type ways
01:04:05
so those are the sorts of things i mean quickly give you some examples we working for and one of the biggest bang senior
01:04:11
alright the organisation sickly the people in the bronx about the type that price essay that people
01:04:18
and it was really causing a lot of frustrations in approach to
01:04:21
what we say is we allowed him to break the process
01:04:25
we also one simple question which fundamentally change how the brought stuff operate it
01:04:31
and customer service what would you do if it was a member of your family would you get the same outcome
01:04:39
head of face again head or face it
01:04:42
implies superiority superior artery superiority and
01:04:47
if i can see my son's headmaster it means he's at the top
01:04:51
okay this is about sang actually what is the role of had a face it
01:04:57
is bad to pull the front line so we we named it supple hop
01:05:02
even frontline frontline is a minute sheet yeah it means last
01:05:06
night defendants who's the enemy the customer and this is
01:05:13
this is a this is an example of an entity i'm gonna have
01:05:16
to hurry up now because it might i rest i saying that
01:05:20
and one of our banks in in the u. k. they just kept saying story
01:05:24
really about it i think you can raise it that they just gets i realise or you feel this way
01:05:29
and if these nested out saying story it's about taking actually acknowledging
01:05:34
what's happening and working with someone to find a solution
01:05:37
and this is something we did any media company where we
01:05:40
put one of gratitude at least menus the next generation
01:05:45
so what we did was we got into the car witchcraft itchy amongst each other that and it's one of
01:05:49
gratitude they keep filling up and just saying thank you it's making a really big difference to the culture
01:05:55
and another thing try move away from him down fifty percent of your communication should not be on a mouse
01:06:00
so this is something we did this using face but what place
01:06:04
but a much more interactive thing with that conflict doesn't escalate
01:06:08
and difficult conversations we're gonna talk about conflicts stop to mean uh that three three
01:06:14
forty five i think and all this is like the most simple knowledge
01:06:18
whereas in meetings a lot of people had their fine now they have computers
01:06:23
it's really i mean i think to those people in the room is that what we did is
01:06:27
say simple is everybody if that's if you put it this is first that is business
01:06:31
put a pain posted know what your file your laptop it indicates everyone in the
01:06:36
room that you're waiting for dimple cool you're not just being a rate
01:06:41
uh this is if the meetings we did that meeting cards which this is for the d.
01:06:45
v. c. this one where they see i used to have a copy crack card
01:06:50
another one what's the elephant in the room by encouraging meetings
01:06:54
meetings if you change you meeting called chase the fastest week to changing the company coach at
01:07:00
at this is something we did for a an insurance company where all what
01:07:05
they didn't relies was actually hold and then with signing the checks
01:07:11
quite obvious that uh and and this is something we did this for a
01:07:15
school like just before gals are about to stop hurting yes and
01:07:19
makes technology still gent it and it can be very and apprehensive for uh you know
01:07:25
uh you know uh so we pets whites of inspirational woman on the screens
01:07:30
and the last things awful is we did for car company where we change the environments
01:07:37
and you can't really see that that we did ten everything matches when we change the environment of how you buy cars
01:07:43
'cause actually the sales process can be very an impasse thick
01:07:46
and that change that increased sales by twenty three percent
01:07:50
so it will all companies spend on these huge transformational programs
01:07:57
even know jeez i can have a far more powerful with facts
01:08:01
no it's not many days let's make a stitch re backed snake empathy work a reality
01:08:10
let us create experiences with technology in hot scenes documented
01:08:15
what we actually start and manage and measure and that way and we focused on these really small
01:08:21
things 'cause they make a difference to how we fail whether we feel like we belong
01:08:27
i mean if we have fifty years of work let's make it count
01:08:33
i pay me entity has the power to transform a working nights
01:08:37
and every day i wake up listen to the news and i think they have uh
01:08:41
have we needed more empathy then we need it now thank you so much
01:08:50
no not really that hot ladies and gentleman
01:08:54
we've only that one of the here and i know that we're all looking forward to
01:08:59
hearing you speak at three forty five today so thank you so very very much
01:09:05
ladies and gentlemen i trust that we have liked your appetite yes if
01:09:11
whet your appetite with what is about to come over the next three days here the ego congress what we want
01:09:17
you to do is we want this this morning wake up how to really be of reminder to dream big
01:09:24
let it be a reminder to enter giles and activate
01:09:28
your dreams because we have crafted speaker congress
01:09:33
to really inspired you to follow those streams and we also want to do one other thing we want you to
01:09:39
mark this direct marketing guys that the twelfth november twenty
01:09:43
eighteen as containing the you pressed the call button
01:09:48
on those old audacious courageous terrains you could tell like if you

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Conference program

Opening ceremony
11 Nov. 2018 · 1:03 p.m.
ICCA General Assembly
11 Nov. 2018 · 4:41 p.m.
Best Marketing Award
13 Nov. 2018 · 9:08 a.m.
The Copenhagen Denmark Lecture
David Meade, Broadcaster and Speaker, David Meade LTD
14 Nov. 2018 · 9:11 a.m.
Closing Session
14 Nov. 2018 · 12:07 p.m.

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