The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector. Finalists present on Tuesday at the ICCA Congress and the winner is chosen by judges and delegates on a 50:50 basis. The winner is announced at the Closing session of the Congress (Wednesday). Submission components consist of: innovation and creativity, research and rationale, return on investment, success in meeting the objectives and communication.

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Introduction
Patrick Delaney, Managing director, Ovation Global DMC
23 Oct. 2012 · 3:08 p.m.
ICCA Best Marketing Award sponsored by Bedouk
Simone Sfeir, Director of sales of Bedouk
23 Oct. 2012 · 3:11 p.m.
Overview
Patrick Delaney, Managing director, Ovation Global DMC
23 Oct. 2012 · 3:15 p.m.
MEET TAIWAN
Sin Chen, Clare Wang, Taiwan
23 Oct. 2012 · 3:21 p.m.
Kuala Lumpur Convention Centre
Peter Brokenshire, Kuzaimah Idris, Angeline Lue, Kuala Lumpur
23 Oct. 2012 · 3:35 p.m.
Artion Conferences and Events
Valentini Amarantidou, Artion
23 Oct. 2012 · 3:52 p.m.
Netherlands Board of Tourism & Conventions
Eric Bakermans, Marketing Manager Meetings & Conventions
23 Oct. 2012 · 4:05 p.m.
The Vote
Patrick Delaney, Managing director, Ovation Global DMC
23 Oct. 2012 · 4:17 p.m.