The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector. Finalists present on Tuesday at the ICCA Congress and the winner is chosen by judges and delegates on a 50:50 basis. The winner is announced at the Closing session of the Congress (Wednesday). Submission components consist of: innovation and creativity, research and rationale, return on investment, success in meeting the objectives and communication.