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MoneyID Pitch
Lucas Oliviera dos Santos
Monday, Sept. 17, 2018 · 3:05 p.m. · 13m 33s
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uh hello we are money eighty in the bass which pay for the visually impaired
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oh uh have you ever realised how many times a day to use morning uh maybe
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you went through a grocery shopping you paid with a credit card that card
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um maybe went to look fatter they you got uh the shoes couple coffee and you pay with my name
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and you do it all the time and you don't even relies 'cause it's really easy isn't it
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would you say that is so easy that you could do these which arise last name
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it's more difficult then it looks like i'm but a blind person has strategies to do with that
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um if you're using cash you can feel tactile marks on the banknote and to identify the
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valley off this and banknotes all you know the valley and you can eat 'em correctly
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um but in the us dollar you don't have any kind of indicator like
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this and in the press even held the currency from the zoo
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um your that's marks they fade away really quickly so that them all the nodes
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for the same in the hand you can't tell which one is which
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and and if your payments credit card well you can see the the valley that you're being charged for
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'cause it's only written on the display of the credit card machine with no water access to it
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and even and after goose neck shoes journey you have the receipt written on the paper
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and you can't tell the the value can tell the product listing
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because it's out there without any kind of indicator for you
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well um so the the people with visual impairment they end
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up having some dependence on orders to manipulate their money
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they have all this an accessible information on their generate answer this problem is becoming even more presence
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'cause uh the populations get older and uh it's more common to
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have causes of usually apartment so our market is ever growing
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then we are making the money id um it's a tool for
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making the feeling part be the boss of their own money
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we have um received the reading and the credit card machine display
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reading as well um we have detection off goings and banknotes
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and we send all this information to the user smart phone in for
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someone who's blind that's really good 'cause they're smart phone has this
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screen reader that takes all the information on the screen that backs and
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out all the elements in translates to all your for him
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so how it's really works well we have um these three scenarios the credit card
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machine the banknotes and goings and the receipts that you get after a payment
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you can point at them with your camera on the smart phone
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the images are captured and sent to our and the blaring out worry things that we'll
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do all the intensification necessary and give 'em the information to your smart phone
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then the smart phone those all the job on reading it and sending to you through all you
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um so far we have our own out were thing off um
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the learning that has identification for the numbers even how currency
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um and um i will show you how it's done
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oh sorry
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ha ha ha ha
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how
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i i
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right
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ah
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well really cool um and just say and you can see that it's not that hard
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for a blind person to use it you can just um take that deal
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uh but it's right close to the camera very smart phone take it
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take it a little bit off and then the magic happens
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soul uh who are the persons that put one such a solution who are does market well
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worldwide we have two hundred fifty three million people that have some kind of usually impairments
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thirty six million of them i totally blind in two hundred seventeen are low vision
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is a huge market spread around the world and and to address
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that we will focus on smaller regions uh once the time
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we will start on the metropolitan region of some paul went camping isn't as you on this off with
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um and because there and the sea of some paul has in
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um treat three times the population of martini wharf off i'm blind people
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and well yeah and one half the population of geneva in
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um no vision people so a lot of people concentrated in the same place
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it's good for us for our traction yeah it in more than that
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brazil has already some incentives is accessibility and there is a federal law
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that incense vices actually enforces and that's a commercial and government
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all places have some kind of flexibility to the um disability users
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with it it's abilities um sold there is already um
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ah atmosphere of thinking about accessibility off
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i'm terry about this kind of solution so it's easier for us and to take or solution there
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um we validated the desirability of our application with the users they
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love it and and they are willing to pay for it
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eighty six percent of the users with with the buyers with some kind of this ability
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are willing to pay more to get a better experience out of their services
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um and the size of this market these in brazil um six and a half million people that
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has some kind of visual impairment uh off that
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almost five million um have a regular income
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and forty one dot seven percent almost forty percent um have
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more than one minimum wage uh of income every month
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and the minimum wage you use basically the cost of leave in brazil soul
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they are able to have a smart phone to use the application
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and they can actually on pay for dissolution so this is almost
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a two million people that we can actually do your customers
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well so recap real quick two hundred fifty three million people with visual impairments in the world
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six and a half million are in brazil and chew needn't can actually be our
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customers on this first station pursue in our business model is really simple
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we went should charge a monthly fee of one friend for them for our continual services
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and in the first year we went through a gets thirty users
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um because we're focusing on the the region of some pollen can peanuts
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that is ten percent of the population that could actually um pay for our product
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and since we will be there doing the the traction promoting workshops and actually um
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exposing your our solution there we are very secure that we can achieve that
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and that will become a written you off to a thirty katie without any discount or
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the v. but that's there has the commission from stories in this kind of painting
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and or road map consists in um attacking
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the some ball in computers reason first
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then we will expand to uh that all the president territory where we can get a share of
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five percent of these users that good a for a solution that these hundred k. users
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and then we will begin our uh job should scout more opportunities
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in another countries and expands to their uh we are
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security we can uh move on and get at least three hundred
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fifty users by the end off to two thousand twenty one
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and is a good market of course there is competition we have some hardware solutions
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that can do this kind of job off or reading paxton detecting objects
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um like our camp that has a camera attaches to glasses
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um so they can read things up identify objects but it's really really expensive
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we have another apps that uh do that the action of make notes like
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seen a i and they don't have any solution for the brazilian currency
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um and they uh only to the the banknotes and the l. c. r. thing
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um we also have solutions folks sold early on the our credit card machine like a voice
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and we saw that that that that from the bank is also
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good for them because after you do a payments you get
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um i'm not occasion of how much you spend so uh it's more accessible but this information comes only after the
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payment so if anything went wrong you have to do a retiring and it's really a pain to do that
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well so what we have new these uh accessible
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receipt after checkout we have these universal too
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uh like a swiss knife we all the gadgets they're ready for you to use well you know that
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and we have um isn't designed that we did alongside
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these users so it's really a solution for them
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um and talking numbers um on the first
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yeah well the first time the zero to six models will have
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uh some expenses on finishing the development of this product
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uh and then we will um the sometime with no revenue but them with
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our application on the store and getting the first customers who starts chewing
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ah achieving the the break even and then we we can actually have some profit from from views on
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so we are looking for some funding um it's a really lightweight solution so we have
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uh at least thirty three thousand francs three thirty three t.'s the franks and show you the first
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but the the the first version of the product and then um the war traction strategy
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um these you find there's that's for twelve months and where we will and
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be on some pollen computers metropolitan region in the first we're real haze
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um one hundred five thousand francs from the subscription fees
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to do this we uh need an amazing thing and likely we have it
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oh and clara is our designer is doing a she's doing an amazing
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job and getting to know the usually part in their needs
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and she has experience in more by applications and eduardo use prospecting
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the clients in doing all the the marketing scouting for us
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my cello is working on the verification of the validation of the feats to
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market of our solution if uh it's really is what or customers desire
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and i am look us and i'm ahead of the pack development and the all the the action and the machine learning algorithms
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we are all students on the apple developer academy where we have a lot of
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i'm back round on the technical side of at development we are supported by the research is to
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tell the router that is a big player on the that the conan technology in brazil
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and we have all this shared knowledge and a business technology and design so
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we can all work together you mean all aspects of for solution
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and um during the i see it was a great time we met a
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lot of cool people uh shared some cuter some dances and we also
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had an amazing opportunity to review our solution on the value proposition
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um we actually builds or solution from ground down to better attend our customers
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and we have some insight on how to you to start that here what's the costs involved
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and we actually did all our communication strategy in the usually brains to follow it
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