Player is loading...

Embed

Embed code

Transcriptions

Note: this content has been automatically generated.
00:00:00
uh hello we are money eighty in the bass which pay for the visually impaired
00:00:05
oh uh have you ever realised how many times a day to use morning uh maybe
00:00:10
you went through a grocery shopping you paid with a credit card that card
00:00:14
um maybe went to look fatter they you got uh the shoes couple coffee and you pay with my name
00:00:21
and you do it all the time and you don't even relies 'cause it's really easy isn't it
00:00:27
would you say that is so easy that you could do these which arise last name
00:00:33
it's more difficult then it looks like i'm but a blind person has strategies to do with that
00:00:39
um if you're using cash you can feel tactile marks on the banknote and to identify the
00:00:46
valley off this and banknotes all you know the valley and you can eat 'em correctly
00:00:53
um but in the us dollar you don't have any kind of indicator like
00:00:57
this and in the press even held the currency from the zoo
00:01:01
um your that's marks they fade away really quickly so that them all the nodes
00:01:06
for the same in the hand you can't tell which one is which
00:01:11
and and if your payments credit card well you can see the the valley that you're being charged for
00:01:18
'cause it's only written on the display of the credit card machine with no water access to it
00:01:23
and even and after goose neck shoes journey you have the receipt written on the paper
00:01:30
and you can't tell the the value can tell the product listing
00:01:34
because it's out there without any kind of indicator for you
00:01:39
well um so the the people with visual impairment they end
00:01:44
up having some dependence on orders to manipulate their money
00:01:49
they have all this an accessible information on their generate answer this problem is becoming even more presence
00:01:56
'cause uh the populations get older and uh it's more common to
00:02:00
have causes of usually apartment so our market is ever growing
00:02:06
then we are making the money id um it's a tool for
00:02:10
making the feeling part be the boss of their own money
00:02:14
we have um received the reading and the credit card machine display
00:02:19
reading as well um we have detection off goings and banknotes
00:02:24
and we send all this information to the user smart phone in for
00:02:29
someone who's blind that's really good 'cause they're smart phone has this
00:02:32
screen reader that takes all the information on the screen that backs and
00:02:37
out all the elements in translates to all your for him
00:02:41
so how it's really works well we have um these three scenarios the credit card
00:02:47
machine the banknotes and goings and the receipts that you get after a payment
00:02:55
you can point at them with your camera on the smart phone
00:02:59
the images are captured and sent to our and the blaring out worry things that we'll
00:03:05
do all the intensification necessary and give 'em the information to your smart phone
00:03:12
then the smart phone those all the job on reading it and sending to you through all you
00:03:19
um so far we have our own out were thing off um
00:03:24
the learning that has identification for the numbers even how currency
00:03:30
um and um i will show you how it's done
00:03:42
oh sorry
00:03:47
ha ha ha ha
00:03:56
how
00:04:02
i i
00:04:05
right
00:04:07
ah
00:04:09
well really cool um and just say and you can see that it's not that hard
00:04:15
for a blind person to use it you can just um take that deal
00:04:20
uh but it's right close to the camera very smart phone take it
00:04:24
take it a little bit off and then the magic happens
00:04:29
soul uh who are the persons that put one such a solution who are does market well
00:04:36
worldwide we have two hundred fifty three million people that have some kind of usually impairments
00:04:43
thirty six million of them i totally blind in two hundred seventeen are low vision
00:04:49
is a huge market spread around the world and and to address
00:04:54
that we will focus on smaller regions uh once the time
00:04:58
we will start on the metropolitan region of some paul went camping isn't as you on this off with
00:05:04
um and because there and the sea of some paul has in
00:05:10
um treat three times the population of martini wharf off i'm blind people
00:05:16
and well yeah and one half the population of geneva in
00:05:22
um no vision people so a lot of people concentrated in the same place
00:05:27
it's good for us for our traction yeah it in more than that
00:05:34
brazil has already some incentives is accessibility and there is a federal law
00:05:39
that incense vices actually enforces and that's a commercial and government
00:05:44
all places have some kind of flexibility to the um disability users
00:05:50
with it it's abilities um sold there is already um
00:05:55
ah atmosphere of thinking about accessibility off
00:05:59
i'm terry about this kind of solution so it's easier for us and to take or solution there
00:06:06
um we validated the desirability of our application with the users they
00:06:10
love it and and they are willing to pay for it
00:06:14
eighty six percent of the users with with the buyers with some kind of this ability
00:06:19
are willing to pay more to get a better experience out of their services
00:06:25
um and the size of this market these in brazil um six and a half million people that
00:06:31
has some kind of visual impairment uh off that
00:06:35
almost five million um have a regular income
00:06:40
and forty one dot seven percent almost forty percent um have
00:06:46
more than one minimum wage uh of income every month
00:06:50
and the minimum wage you use basically the cost of leave in brazil soul
00:06:54
they are able to have a smart phone to use the application
00:06:57
and they can actually on pay for dissolution so this is almost
00:07:02
a two million people that we can actually do your customers
00:07:08
well so recap real quick two hundred fifty three million people with visual impairments in the world
00:07:15
six and a half million are in brazil and chew needn't can actually be our
00:07:20
customers on this first station pursue in our business model is really simple
00:07:26
we went should charge a monthly fee of one friend for them for our continual services
00:07:33
and in the first year we went through a gets thirty users
00:07:38
um because we're focusing on the the region of some pollen can peanuts
00:07:43
that is ten percent of the population that could actually um pay for our product
00:07:49
and since we will be there doing the the traction promoting workshops and actually um
00:07:56
exposing your our solution there we are very secure that we can achieve that
00:08:01
and that will become a written you off to a thirty katie without any discount or
00:08:07
the v. but that's there has the commission from stories in this kind of painting
00:08:14
and or road map consists in um attacking
00:08:19
the some ball in computers reason first
00:08:22
then we will expand to uh that all the president territory where we can get a share of
00:08:28
five percent of these users that good a for a solution that these hundred k. users
00:08:34
and then we will begin our uh job should scout more opportunities
00:08:39
in another countries and expands to their uh we are
00:08:44
security we can uh move on and get at least three hundred
00:08:47
fifty users by the end off to two thousand twenty one
00:08:52
and is a good market of course there is competition we have some hardware solutions
00:08:58
that can do this kind of job off or reading paxton detecting objects
00:09:03
um like our camp that has a camera attaches to glasses
00:09:07
um so they can read things up identify objects but it's really really expensive
00:09:14
we have another apps that uh do that the action of make notes like
00:09:17
seen a i and they don't have any solution for the brazilian currency
00:09:22
um and they uh only to the the banknotes and the l. c. r. thing
00:09:28
um we also have solutions folks sold early on the our credit card machine like a voice
00:09:35
and we saw that that that that from the bank is also
00:09:40
good for them because after you do a payments you get
00:09:43
um i'm not occasion of how much you spend so uh it's more accessible but this information comes only after the
00:09:50
payment so if anything went wrong you have to do a retiring and it's really a pain to do that
00:09:58
well so what we have new these uh accessible
00:10:02
receipt after checkout we have these universal too
00:10:07
uh like a swiss knife we all the gadgets they're ready for you to use well you know that
00:10:13
and we have um isn't designed that we did alongside
00:10:17
these users so it's really a solution for them
00:10:22
um and talking numbers um on the first
00:10:26
yeah well the first time the zero to six models will have
00:10:31
uh some expenses on finishing the development of this product
00:10:37
uh and then we will um the sometime with no revenue but them with
00:10:43
our application on the store and getting the first customers who starts chewing
00:10:49
ah achieving the the break even and then we we can actually have some profit from from views on
00:10:58
so we are looking for some funding um it's a really lightweight solution so we have
00:11:04
uh at least thirty three thousand francs three thirty three t.'s the franks and show you the first
00:11:12
but the the the first version of the product and then um the war traction strategy
00:11:19
um these you find there's that's for twelve months and where we will and
00:11:24
be on some pollen computers metropolitan region in the first we're real haze
00:11:30
um one hundred five thousand francs from the subscription fees
00:11:36
to do this we uh need an amazing thing and likely we have it
00:11:42
oh and clara is our designer is doing a she's doing an amazing
00:11:46
job and getting to know the usually part in their needs
00:11:51
and she has experience in more by applications and eduardo use prospecting
00:11:56
the clients in doing all the the marketing scouting for us
00:12:01
my cello is working on the verification of the validation of the feats to
00:12:07
market of our solution if uh it's really is what or customers desire
00:12:13
and i am look us and i'm ahead of the pack development and the all the the action and the machine learning algorithms
00:12:22
we are all students on the apple developer academy where we have a lot of
00:12:26
i'm back round on the technical side of at development we are supported by the research is to
00:12:33
tell the router that is a big player on the that the conan technology in brazil
00:12:39
and we have all this shared knowledge and a business technology and design so
00:12:43
we can all work together you mean all aspects of for solution
00:12:48
and um during the i see it was a great time we met a
00:12:52
lot of cool people uh shared some cuter some dances and we also
00:12:59
had an amazing opportunity to review our solution on the value proposition
00:13:04
um we actually builds or solution from ground down to better attend our customers
00:13:12
and we have some insight on how to you to start that here what's the costs involved
00:13:17
and we actually did all our communication strategy in the usually brains to follow it

Share this talk: 


Conference program

Jérôme Vasamillet introduction
Jérôme Vasamillet, Program Director InnoPeaks
17 Sept. 2018 · 2:03 p.m.
119 views
BetterSkillz Pitch
Madan Raj Rajagopal
17 Sept. 2018 · 2:17 p.m.
BetterSkillz short demo
Madan Raj Rajagopal
17 Sept. 2018 · 2:30 p.m.
BetterSkillz Q&A
Madan Raj Rajagopal
17 Sept. 2018 · 2:30 p.m.
VERISWISS Pitch
Javier Gutiérrez Fernández
17 Sept. 2018 · 2:42 p.m.
VERISWISS Q&A
17 Sept. 2018 · 2:58 p.m.
MoneyID Pitch
Lucas Oliviera dos Santos
17 Sept. 2018 · 3:05 p.m.
MoneyID Q&A
Lucas Oliviera dos Santos
17 Sept. 2018 · 3:19 p.m.
Robos Pitch
Igor Pivovarov
17 Sept. 2018 · 3:30 p.m.
Robos Q&A
Igor Pivovarov
17 Sept. 2018 · 3:45 p.m.
Volt-Face Pitch
Nader Erfani
17 Sept. 2018 · 4:32 p.m.
Volt-Face Q&A
Nader Erfani
17 Sept. 2018 · 4:47 p.m.
LeukoCounter Pitch
Gabriel Minoru
17 Sept. 2018 · 4:53 p.m.
LeukoCounter Q&A
Gabriel Minoru
17 Sept. 2018 · 5:03 p.m.
TellTheHotel Pitch
Aldo Polledro
17 Sept. 2018 · 5:12 p.m.
TellTheHotel Q&A
Aldo Polledro
17 Sept. 2018 · 5:27 p.m.
Nicolas Loeillot, ceremony awards
Nicolas Loeillot, Groupe Mutuel CIO
17 Sept. 2018 · 6:28 p.m.
François Foglia, ceremony awards
François Foglia, Idiap Research Institute
17 Sept. 2018 · 6:34 p.m.

Recommended talks

Feeling Good
Benjamin Levy, Bootstrap Advisor
3 Sept. 2012 · 5:36 p.m.
Swissquote, en 26 ans, devenir leader par l’innovation et le marketing de contenu
Jan De Schepper, Head of Marketing, Swissquote
22 Nov. 2016 · 6:47 p.m.
645 views