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00:00:01
thank you for talking um and the two questions to be expected also visible to redirects
00:00:07
real one into real to redirects the like to come from euros locals so roll 'em
00:00:14
how do you handle so to dig in that store but um
00:00:17
you although he's uh and uh make a connection between the
00:00:22
i liked him main page and the one it got redirected tool boxes
00:00:27
uh for the most part we handled them in the same way so
00:00:31
what we try to differentiate with redirect is permanent and temporary redirect
00:00:36
in the sense that if you have a temporary redirect will try to index the page that's redirecting
00:00:42
so what were the reader comes from and of the promenade redirect we
00:00:45
take the the target of the redirect and we index that well
00:00:49
no it's not so much a matter of uh like there's this kind of disappear but we elected with this
00:00:54
year l. or this year i'll it it shows the same position and search is just a different your
00:01:01
but um the second one is um does a subdomain uh
00:01:06
had an impact on the connection between pages no ah
00:01:11
that's that's something we we sometimes hear a lot from from israel is is like you should do
00:01:17
folders or sub domains and from our point of view it's it's just a different euro
00:01:23
so sometimes sub domains make it easier for you to technically
00:01:26
handle it better uh so if you have different
00:01:30
a c. m. asses on different sub domains and that sometimes easier so if that works for you
00:01:35
then fine if you don't need to do that only to do whatever works for you
00:01:45
i agree questions as is the new one is there any books we can the yeah but they still because a lot of people
00:01:51
are sending a lot of that is it even though the choose one book which is cool was not even close that
00:01:58
that's always on the tools i know it's genius when gene that yeah up the book
00:02:04
i i don't know what what i would recommend there's a book because it's
00:02:12
i mean the their bunch of books out there by a by a really smart people and the uh
00:02:19
usually watch what i would look at more from from is your point
00:02:24
of view is to um probably look into something and marketing
00:02:28
type more uh so getting the the technical infrastructure right on
00:02:33
the website is something that doesn't take that much work
00:02:37
obviously you have to know what you're doing and you should test it with uh with tools like this
00:02:42
but once you've done that it's more a matter of doing marketing and understanding your users
00:02:47
understanding what they're searching for so that actually go to website so kind
00:02:51
of that basic step of being indexes is already really big step
00:02:56
and from there it's it's not so much you you like i don't know makes key words on a
00:03:01
page and then suddenly it ranks higher uh it's really more matter of of doing normal market
00:03:10
um i have a question about um one take things like that's
00:03:14
above the accessibility like real but so does it's mm shave
00:03:23
um we we don't take it into account so i i think it's it's good to do for
00:03:29
users of course uh but it's not something that
00:03:32
we explicitly look for uh we have
00:03:37
try to to take accessibility into account for search
00:03:41
but it's something that's really tricky because we
00:03:44
would like to bring that into account when we recognise that users actually want that
00:03:49
and if if the user doesn't actually need any of accessibility features and why should we change
00:03:54
a search results for that so that's kind of that aspect is is really hard
00:04:02
uh_huh um long time ago when when we had
00:04:07
wales semantic you wells mention h. m. l. m.s or discussion
00:04:11
usually i always thought that multiple language uh versions of
00:04:15
pages should be the same you well but with of
00:04:18
the different uh um interests or something something similar
00:04:24
is there any you support for that or is it really that
00:04:28
you should separate you wells for separate language it but yes
00:04:34
um ideally you would have separate urals first the different language versions
00:04:39
uh the performer practical point of view the problem is google bought usually crawls from the us
00:04:46
she crawls without any language chatter is uh so good about what probably only see the english version and
00:04:52
would never even noticed as a german or french version if you swap out the content automatic
00:04:58
so with separate your else we can probably german version the french version out of ourselves and see oh
00:05:03
there's german content french content and we can show to users were searching for content in that language
00:05:10
so that's something where if you do it automatically it's
00:05:15
almost too smart for for go but but it's also sometimes too
00:05:19
smart for use so i i noticed this a lot
00:05:22
um when when surgeon in switzerland i sometimes search in english or sometimes in german
00:05:28
and of the website automatically changes the content based on what it thinks that i want to see then
00:05:34
that can be confusing because i'm searching for english because i know the technical documentation is in english
00:05:40
and then the website shows me some automatically translated german version which i don't really understand
00:05:46
so that's that's the kind of thing where if if i can
00:05:51
look at the search results can say oh here's a parent
00:05:53
in the one in the german one and now click on the english one and then i'll see the english one that's
00:05:57
fine but if i click on the english one it shows me german one then i'd confuse and users tended to get
00:06:04
confused quickly and then we we have to take the blame
00:06:08
because users go well i went to google to search
00:06:11
and they sent me to this page it shows me something in a different language and i don't understand it
00:06:16
so it's something we we kind of take a as our fault and we we can't handle that you
00:06:25
and the question and then there is it's me see their descriptions into the weights
00:06:31
and then it is then thanks really important or do you try to compute
00:06:37
then when it's at our most okay and and this can instead
00:06:43
um yes and no uh yes
00:06:48
bad as i guess uh so we we show it the the
00:06:52
title at the description matter tags in in the search results
00:06:56
so that's something where where you can see that directly but for ranking we don't use it
00:07:02
so if someone searches for those words just because it's in the method tag doesn't doesn't help us
00:07:08
uh so the description is useful if you want to explain what your pages about
00:07:13
that's really useful for users but we we wouldn't use that for for ranking
00:07:18
ranking we would use the content on the page i try to understand the context of where this
00:07:23
page fits within your website like what the other links are saying about this page how
00:07:28
how is it related to other parts of the the website and use that for ranking
00:07:36
um how do you handle the when uh use also option one language um
00:07:40
the these you expect the results in a different language like uh
00:07:45
so turning the english and finding pages and german because the uh located in germany or whatever than the
00:07:52
is there some kind of automated translation more dictionary
00:07:56
falls same meaning works in different languages little
00:08:00
chances we lead to some some of that automatic
00:08:05
where we try to recognise synonyms automatically um this is really
00:08:11
common for example in german with with or not
00:08:14
or some people search within one loud or some people was like you your just to you without any allowed
00:08:20
and we recognise as different words we don't understand the meaning of those words
00:08:25
but we see these are different words but people use them interchangeably
00:08:30
uh so we try to understand that these are probably synonyms that we can treat in the same way
00:08:35
and sometimes that happens across languages as well where we understand well this
00:08:40
is probably a synonym but we don't do any automated translation
00:08:45
uh so we we've done some tests with that
00:08:50
a couple years back where we would show like automatically translate search results
00:08:55
i think in in india for example that's that's a bigger problem where people
00:09:00
sometimes search with translator rated words where they take something in
00:09:04
hindi and the right of using english words english letters
00:09:08
and a search like that and that's someplace where we we do try to do a little bit more
00:09:14
advanced to show the right version that people actually searching for even though they're not searching for that
00:09:25
any more questions
00:09:28
oh okay um thank you again for your talk time and then hope

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Conference program

Keynote
Jean-Baptiste Clion, Coordinator DevFest Switzerland
26 Nov. 2016 · 9:40 a.m.
197 views
How to convince organization to adopt a new technology
Daria Mühlethaler, Swisscom / Zürich, Switzerland
26 Nov. 2016 · 10:14 a.m.
116 views
Q&A - How to convince organization to adopt a new technology
Daria Mühlethaler, Swisscom / Zürich, Switzerland
26 Nov. 2016 · 10:38 a.m.
Animations for a better user experience
Lorica Claesson, Nordic Usability / Zürich, Switzerland
26 Nov. 2016 · 11:01 a.m.
121 views
Q&A - Animations for a better user experience
Lorica Claesson, Nordic Usability / Zürich, Switzerland
26 Nov. 2016 · 11:27 a.m.
Artificial Intelligence at Swisscom
Andreea Hossmann, Swisscom / Bern, Switzerland
26 Nov. 2016 · 1:01 p.m.
193 views
Q&A - Artificial Intelligence at Swisscom
Andreea Hossmann, Swisscom / Bern, Switzerland
26 Nov. 2016 · 1:29 p.m.
An introduction to TensorFlow
Mihaela Rosca, Google / London, England
26 Nov. 2016 · 2:01 p.m.
305 views
Q&A - An introduction to TensorFlow
Mihaela Rosca, Google
26 Nov. 2016 · 2:35 p.m.
Limbic system using Tensorflow
Gema Parreño Piqueras, Tetuan Valley / Madrid, Spain
26 Nov. 2016 · 3:31 p.m.
331 views
Q&A - Limbic system using Tensorflow
Gema Parreño Piqueras, Tetuan Valley / Madrid, Spain
26 Nov. 2016 · 4:04 p.m.
How Docker revolutionized the IT landscape
Vadim Bauer, 8gears AG / Zürich, Switzerland
26 Nov. 2016 · 4:32 p.m.
Closing Remarks
Jacques Supcik, Professeur, Filière Télécommunications, Institut iSIS, HEFr
26 Nov. 2016 · 5:11 p.m.
Rosie: clean use case framework
Jorge Barroso, Karumi / Madrid, Spain
27 Nov. 2016 · 10:05 a.m.
Q&A - Rosie: clean use case framework
Jorge Barroso, Karumi / Madrid, Spain
27 Nov. 2016 · 10:39 a.m.
The Firebase tier for your app
Matteo Bonifazi, Technogym / Cesena, Italy
27 Nov. 2016 · 10:49 a.m.
Q&A - The Firebase tier for your app
Matteo Bonifazi, Technogym / Cesena, Italy
27 Nov. 2016 · 11:32 a.m.
PERFMATTERS for Android
Hasan Hosgel, ImmobilienScout24 / Berlin, Germany
27 Nov. 2016 · 11:45 a.m.
Q&A - PERFMATTERS for Android
Hasan Hosgel, ImmobilienScout24 / Berlin, Germany
27 Nov. 2016 · 12:22 p.m.
Managing your online presence on Google Search
John Mueller, Google / Zürich, Switzerland
27 Nov. 2016 · 1:29 p.m.
Q&A - Managing your online presence on Google Search
John Mueller, Google / Zürich, Switzerland
27 Nov. 2016 · 2:02 p.m.
Design for Conversation
Henrik Vendelbo, The Digital Gap / Zurich, Switzerland
27 Nov. 2016 · 2:30 p.m.
Q&A - Design for Conversation
Henrik Vendelbo, The Digital Gap / Zurich, Switzerland
27 Nov. 2016 · 3:09 p.m.
Firebase with Angular 2 - the perfect match
Christoffer Noring, OVO Energy / London, England
27 Nov. 2016 · 4:05 p.m.
Q&A - Firebase with Angular 2 - the perfect match
Christoffer Noring, OVO Energy / London, England
27 Nov. 2016 · 4:33 p.m.
Wanna more fire? - Let's try polymerfire!
Sofiya Huts, JustAnswer / Lviv, Ukraine
27 Nov. 2016 · 5 p.m.
Q&A - Wanna more fire? - Let's try polymerfire!
Sofiya Huts, JustAnswer / Lviv, Ukraine
27 Nov. 2016 · 5:38 p.m.
Closing Remarks
Panel
27 Nov. 2016 · 5:44 p.m.