Embed code
thank you for talking um and the two questions to be expected also visible to redirects
real one into real to redirects the like to come from euros locals so roll 'em
how do you handle so to dig in that store but um
you although he's uh and uh make a connection between the
i liked him main page and the one it got redirected tool boxes
uh for the most part we handled them in the same way so
what we try to differentiate with redirect is permanent and temporary redirect
in the sense that if you have a temporary redirect will try to index the page that's redirecting
so what were the reader comes from and of the promenade redirect we
take the the target of the redirect and we index that well
no it's not so much a matter of uh like there's this kind of disappear but we elected with this
year l. or this year i'll it it shows the same position and search is just a different your
but um the second one is um does a subdomain uh
had an impact on the connection between pages no ah
that's that's something we we sometimes hear a lot from from israel is is like you should do
folders or sub domains and from our point of view it's it's just a different euro
so sometimes sub domains make it easier for you to technically
handle it better uh so if you have different
a c. m. asses on different sub domains and that sometimes easier so if that works for you
then fine if you don't need to do that only to do whatever works for you
i agree questions as is the new one is there any books we can the yeah but they still because a lot of people
are sending a lot of that is it even though the choose one book which is cool was not even close that
that's always on the tools i know it's genius when gene that yeah up the book
i i don't know what what i would recommend there's a book because it's
i mean the their bunch of books out there by a by a really smart people and the uh
usually watch what i would look at more from from is your point
of view is to um probably look into something and marketing
type more uh so getting the the technical infrastructure right on
the website is something that doesn't take that much work
obviously you have to know what you're doing and you should test it with uh with tools like this
but once you've done that it's more a matter of doing marketing and understanding your users
understanding what they're searching for so that actually go to website so kind
of that basic step of being indexes is already really big step
and from there it's it's not so much you you like i don't know makes key words on a
page and then suddenly it ranks higher uh it's really more matter of of doing normal market
um i have a question about um one take things like that's
above the accessibility like real but so does it's mm shave
um we we don't take it into account so i i think it's it's good to do for
users of course uh but it's not something that
we explicitly look for uh we have
try to to take accessibility into account for search
but it's something that's really tricky because we
would like to bring that into account when we recognise that users actually want that
and if if the user doesn't actually need any of accessibility features and why should we change
a search results for that so that's kind of that aspect is is really hard
uh_huh um long time ago when when we had
wales semantic you wells mention h. m. l. m.s or discussion
usually i always thought that multiple language uh versions of
pages should be the same you well but with of
the different uh um interests or something something similar
is there any you support for that or is it really that
you should separate you wells for separate language it but yes
um ideally you would have separate urals first the different language versions
uh the performer practical point of view the problem is google bought usually crawls from the us
she crawls without any language chatter is uh so good about what probably only see the english version and
would never even noticed as a german or french version if you swap out the content automatic
so with separate your else we can probably german version the french version out of ourselves and see oh
there's german content french content and we can show to users were searching for content in that language
so that's something where if you do it automatically it's
almost too smart for for go but but it's also sometimes too
smart for use so i i noticed this a lot
um when when surgeon in switzerland i sometimes search in english or sometimes in german
and of the website automatically changes the content based on what it thinks that i want to see then
that can be confusing because i'm searching for english because i know the technical documentation is in english
and then the website shows me some automatically translated german version which i don't really understand
so that's that's the kind of thing where if if i can
look at the search results can say oh here's a parent
in the one in the german one and now click on the english one and then i'll see the english one that's
fine but if i click on the english one it shows me german one then i'd confuse and users tended to get
confused quickly and then we we have to take the blame
because users go well i went to google to search
and they sent me to this page it shows me something in a different language and i don't understand it
so it's something we we kind of take a as our fault and we we can't handle that you
and the question and then there is it's me see their descriptions into the weights
and then it is then thanks really important or do you try to compute
then when it's at our most okay and and this can instead
um yes and no uh yes
bad as i guess uh so we we show it the the
title at the description matter tags in in the search results
so that's something where where you can see that directly but for ranking we don't use it
so if someone searches for those words just because it's in the method tag doesn't doesn't help us
uh so the description is useful if you want to explain what your pages about
that's really useful for users but we we wouldn't use that for for ranking
ranking we would use the content on the page i try to understand the context of where this
page fits within your website like what the other links are saying about this page how
how is it related to other parts of the the website and use that for ranking
um how do you handle the when uh use also option one language um
the these you expect the results in a different language like uh
so turning the english and finding pages and german because the uh located in germany or whatever than the
is there some kind of automated translation more dictionary
falls same meaning works in different languages little
chances we lead to some some of that automatic
where we try to recognise synonyms automatically um this is really
common for example in german with with or not
or some people search within one loud or some people was like you your just to you without any allowed
and we recognise as different words we don't understand the meaning of those words
but we see these are different words but people use them interchangeably
uh so we try to understand that these are probably synonyms that we can treat in the same way
and sometimes that happens across languages as well where we understand well this
is probably a synonym but we don't do any automated translation
uh so we we've done some tests with that
a couple years back where we would show like automatically translate search results
i think in in india for example that's that's a bigger problem where people
sometimes search with translator rated words where they take something in
hindi and the right of using english words english letters
and a search like that and that's someplace where we we do try to do a little bit more
advanced to show the right version that people actually searching for even though they're not searching for that
any more questions
oh okay um thank you again for your talk time and then hope
maybe see in the next x. that's that's the and or hopeless

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Conference program

Keynote
Jean-Baptiste Clion, Coordinator DevFest Switzerland
26 Nov. 2016 · 9:40 a.m.
How to convince organization to adopt a new technology
Daria Mühlethaler, Swisscom / Zürich, Switzerland
26 Nov. 2016 · 10:14 a.m.
Q&A - How to convince organization to adopt a new technology
Daria Mühlethaler, Swisscom / Zürich, Switzerland
26 Nov. 2016 · 10:38 a.m.
Animations for a better user experience
Lorica Claesson, Nordic Usability / Zürich, Switzerland
26 Nov. 2016 · 11:01 a.m.
Q&A - Animations for a better user experience
Lorica Claesson, Nordic Usability / Zürich, Switzerland
26 Nov. 2016 · 11:27 a.m.
Artificial Intelligence at Swisscom
Andreea Hossmann, Swisscom / Bern, Switzerland
26 Nov. 2016 · 1:01 p.m.
Q&A - Artificial Intelligence at Swisscom
Andreea Hossmann, Swisscom / Bern, Switzerland
26 Nov. 2016 · 1:29 p.m.
An introduction to TensorFlow
Mihaela Rosca, Google / London, England
26 Nov. 2016 · 2:01 p.m.
Q&A - An introduction to TensorFlow
Mihaela Rosca, Google
26 Nov. 2016 · 2:35 p.m.
Limbic system using Tensorflow
Gema Parreño Piqueras, Tetuan Valley / Madrid, Spain
26 Nov. 2016 · 3:31 p.m.
Q&A - Limbic system using Tensorflow
Gema Parreño Piqueras, Tetuan Valley / Madrid, Spain
26 Nov. 2016 · 4:04 p.m.
How Docker revolutionized the IT landscape
Vadim Bauer, 8gears AG / Zürich, Switzerland
26 Nov. 2016 · 4:32 p.m.
Closing Remarks
Jacques Supcik, Professeur, Filière Télécommunications, Institut iSIS, HEFr
26 Nov. 2016 · 5:11 p.m.
Rosie: clean use case framework
Jorge Barroso, Karumi / Madrid, Spain
27 Nov. 2016 · 10:05 a.m.
Q&A - Rosie: clean use case framework
Jorge Barroso, Karumi / Madrid, Spain
27 Nov. 2016 · 10:39 a.m.
The Firebase tier for your app
Matteo Bonifazi, Technogym / Cesena, Italy
27 Nov. 2016 · 10:49 a.m.
Q&A - The Firebase tier for your app
Matteo Bonifazi, Technogym / Cesena, Italy
27 Nov. 2016 · 11:32 a.m.
PERFMATTERS for Android
Hasan Hosgel, ImmobilienScout24 / Berlin, Germany
27 Nov. 2016 · 11:45 a.m.
Q&A - PERFMATTERS for Android
Hasan Hosgel, ImmobilienScout24 / Berlin, Germany
27 Nov. 2016 · 12:22 p.m.
Managing your online presence on Google Search
John Mueller, Google / Zürich, Switzerland
27 Nov. 2016 · 1:29 p.m.
Q&A - Managing your online presence on Google Search
John Mueller, Google / Zürich, Switzerland
27 Nov. 2016 · 2:02 p.m.
Design for Conversation
Henrik Vendelbo, The Digital Gap / Zurich, Switzerland
27 Nov. 2016 · 2:30 p.m.
Q&A - Design for Conversation
Henrik Vendelbo, The Digital Gap / Zurich, Switzerland
27 Nov. 2016 · 3:09 p.m.
Firebase with Angular 2 - the perfect match
Christoffer Noring, OVO Energy / London, England
27 Nov. 2016 · 4:05 p.m.
Q&A - Firebase with Angular 2 - the perfect match
Christoffer Noring, OVO Energy / London, England
27 Nov. 2016 · 4:33 p.m.
Wanna more fire? - Let's try polymerfire!
Sofiya Huts, JustAnswer / Lviv, Ukraine
27 Nov. 2016 · 5 p.m.
Q&A - Wanna more fire? - Let's try polymerfire!
Sofiya Huts, JustAnswer / Lviv, Ukraine
27 Nov. 2016 · 5:38 p.m.
Closing Remarks
Panel
27 Nov. 2016 · 5:44 p.m.