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00:00:01
uh_huh
00:00:03
alright tell us that sell thank you very much for him here and today i'm going to talk about
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ah topic rejects lakeside sellouts new technologies uh but it excites me
00:00:14
even more if people to adopt it and use it
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and uh in my experience that it's a it's something you can just afraid and eloquence uh about each other
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and uh so uh let's start first i'd like to introduce myself and turned it about you
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so uh the embodiment of college uh it's my basically linking profile
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to see um i started to the university of zurich
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and they started business administration so i am not an engineer or developer
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um but i have to complete my studies i um worked for cisco ever
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passes come for some time and uh uh says come is actually a
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big organisation and it's a technology company so i really had the that
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uh uh you learned about um i was doing something artificial intelligence
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uh but also we have a really different topics like virtual reality saving
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ages drones reveals wrote a very uh look at blocked chainsaw there's
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a lot going on uh and uh for me it's not like you know being business developer and uh come from business side
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you always in data through technology centre i love to um that's what it's o. o. looking
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at a a lincoln accounts place uh connect engage if you have questions afterwards or later
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ah in my um private time i have a child
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lock cultural factors that state and that's basically
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what uh it's all my uh free time so it's like travel and taking photographs and
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a publishing so it's on um the shot is something what i believe you so i believe in
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chat boards powered by artificial technology and i believe that this one of the next big things
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that's from my side now i would actually like to know a
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bit about yourself cool if you are developers is they had
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alright who if you are maybe from more business fine
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oh oh i found five a cool oh alright so awful antiques
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hopefully everybody cool let's get started sell uh speaking about big
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organisation sorry for the quality but it's i mean that's
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basically what i found in a good and uh um yeah that's basically describes very good what's
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going on in the conversation we have a lot of people and a lot of um
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different departments who deal is completely different topics that have ah like um i dunno i
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see and infrastructure department have cells department have marketing h. or whatever you call it
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and of course not all people know everything about technologies or
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software development or or or yeah related topics thought
00:03:00
of people x. and you can basically converts there's something is new technology you have free to explain oddities
00:03:07
so it's different like a lake box and for me i had my experience uh for example reese eh a guys
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so for some time i uh did is it a lot and for a guy program
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and uh uh for me that the the first batch point is excellent okay can you please tell me
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what eight guys are and it was not that easy because i just really wanted to see it
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and it was for developers really difficult to explain to me as a business person what is it
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but if you can't really say in the con showcase what it
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is you can sell it and you can't make people out
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so i'm in the big organisation it's really ah all
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about making other understand what you're actually talking about
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ah it's got the next one so this is quite a a fellow small there's about innovation adoption
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it's a also oh open through for technology adoption and if you see
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it it's it's it's some rotors it's bell curve um yeah
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you start incinerators oh these are people who um for a few
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they like to try new things they're easy to you know to
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she learned not to try something out that's fine but there are very few then you got a
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they're letup there's gays are mostly people who work dissenters
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who think yeah there might be something to eat
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so let's try it i would also maybe be need to answer it
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tell later or gaming position in this uh in this field
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take another get that and that and there's something which is call
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which is called the cost so that's basically a huge gap
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uh before equal two of them are the majority and literature
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to basically you cons to adoption of new technology
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about these two blocks are really idyllic mentor to blow then it can more they say you made it
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but i'm not a i'm not just and you sport because it
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can really stop here and it's very true for high tech
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it stops just in their interface and then you maybe wait another ten years c. of the market the populations are different
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um it's good next and so i would like to tell us something
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about my experience with this gaps there are a lot of
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and uh it starts for example this communications so um when
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i see people talk to businesspeople my server set
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uh based thing they talk about the same but they're completely different languages they're completely different approach out to start
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and if you as a foremost if you are a deaf people if
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you want to explain something and you really need to because you
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need botch it because you need a resources because you wanted to people
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to use it uh so just just think about that communication
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so of what i've seen no people fright is start like
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oh they show slide for example and that there is kind of for architecture
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all kind of technology blocks and they are you yeah they start speaking about it
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they're really excited and they're they're not people from tech the companies and the standard and everyone is happy
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but uh if you're from the business purposes perspective in this meeting casey there anything
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okay what exactly is good for and what are they talking about and what they really have it there a lot of questions
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and you just don't don't get it so then you start asking oh questions after they actually
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met their presentation and it's wrong because this point you me so basically what he's
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about so i'll of it's real importance to understand where
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to start when you talk to specific groups
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so if you walk to if you talk to a few stakeholders never to management
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it's a different than talking to test people and it's completely different then talking to why
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to guys that basically just thing what's for them here in this technology what saying
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a sense people maybe they wanted to to sell products quickly management what tool
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make money or reduce cost so stars does the thing about this terms
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um that we have assumptions uh some sense is something which we can't because so
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well if you think if we if we talk about something uh anti we kind of think that you understand each other
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but uh actually it really a completely off of understanding
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and so i would say example is so
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oh wow if i am a manager at wait for products a developer and all product
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manager and they're wants to give some kind of feature a product in development
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i have the idea that i just the final features and
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what about ah and that i just give it all
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and developers they caught something and then you get to get exactly back
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what i want and i also learned that on the development side
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people want to understand the problem and it basically help solving this problem
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not just getting not just getting all these you know define slides and than relievers like
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goats but uh basically think about it so what's it in uh what i was
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told him and maybe there is a better approach to sort of it
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but uh so there is something about uh what people also not aware of each other
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and uh one small expectations so example for this one
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um i to people wouldn't expect business people to very precise
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and what they want and what the problems are
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and um then it's just that doesn't happen because if you from the business
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perspective of our market perspective start uh start thinking about solving the problem
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you just you just really the beginning to kind of get a huge a friendship opportunities
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you don't know exactly it uh with the people wanted so customers want it
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or would be what would be the good solution for it to start exploring that you wanted to go
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to the development and say hey i can think about solution an application or something like that and
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these people are just not say though to tell exactly in the beginning
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how to work so please be patient and that's an exploration
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face the survey and it'll get better but just don't get frustrated
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in the beginning it needs time to in starters business
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um something about technology so that two different approach how do narration
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how do you adopt technology first it's a capability push
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so basically what you do you've got a fancy technology eh it just hype to like a lot
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i tried something out to develop something and you want people to adopt it so that basically what we are talking about now
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ah but you don't know if people really needed so you have to have to figure out and
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the other one gets opportunity pulls it's like problem solving generation so uh you've figured out
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there's a problem on it on the market and then you think how today sit which errors
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which technology should address it and uh uh so you develop it thought this one
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this on this is maurice keep this one is easier
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and the because here we basically no yeah so people wanted uh can we do it the way
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that they really like it that area adopted and here you have to find all the people
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yes people they're not always easy sometimes become just tell you
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no way i don't want and it doesn't matter how how
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happy about it about a solution it just doesn't work
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ah back to these so i just again i'm assuming the slides to tell you how to approach people here so if
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you start incinerator is ah they are probably um people a
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new team uh all people you know from your network
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so it can work with that um you can approach them and it's it's really important don't think that's because the if you
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oh they're not important they really important even if they're just excited about anything to get the success stories first
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so without success stories about some uh prove concepts they have nothing to
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show to to others ah then you go to a lot doctors
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fall a lot doctors i'd say oh the it that you say insert their
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dissenters so you have to also already of what's even for them
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maybe there is a a strategy that should be supported
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um this technology maybe you're selling it paid point
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it's always good by the way so uh if you told for example to management
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um uh they basically wants to things they want to um
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or creative in here and they want to decrease costs
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the thing about high technology helps with it and if you are solving pink point
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in the same the same on and then they really have good chances
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ah yes l. than going so parameter it's inflate muttered it it's really about silence
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repeating repeating repeating not many people things uh and it's really learning curve
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if you if you go out somewhere and you would you tell about the technology
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or you block about it or you end of of you know spread
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the word to do presentation and that's it's been scared yeah i already talked
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to them and uh they should know about it no they don't
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because uh you know people they have a lot of stuff to keep in mind they have a lot on their agenda
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um and you really have to make sure that it stays somewhere on the
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top of their mind and you don't do we just spent in advance
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you do it by repeating repeating and repeating and you
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do it by a communicates into different channels
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the don't just think that if you will probably something in internet or somewhere else then it's down
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try again and even um even if people you know subscribe to different channel at you
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and and suppress the same people it's even better because then they can flirt alright
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um technology adoption is a lot about ah chuckles sound so you
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can we can sing about it if you start something than
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well right in the beginning you have to figure out what's the value of a technology so of your product is
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um while doing that you produce some proof of concept you produce some success stories
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i thought you do a lot about uh your first maybe business and technology or vice versa and
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what happened often is that marketing is somewhere oh later so on the project and it's
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of uh the less parts and uh you think okay after i've
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gotta try telemarketing no i doesn't work you have to start
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um i think about the two that are like an if you have to start a marketing
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uh l. a. and it's not just a no one after a chart that it's really
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you do something than uh you spill over to another topic then you get
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results from the it then you update the not the topic so it's
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of really they can force and on this tray you just call or want to which assertion
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ah i would say think about marketing from the beginning how do you want to do it and
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uh think about business how we can um support someone and then reflected into your product
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and relate don't be afraid to talk to people so
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i'll talk to business people for example controlling controller
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can be your best friend because uh for someone from controlling can't help you create a business plan
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basically they can help you to translates what you want into the numbers that management understands yep
00:14:50
well let's go to the lessons learned itself what i wanted to hear dollars to it along
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um i now a lot of people are like really to uh for rock stars and anything i can do it
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because it's better i can concentrate or focus on something
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or yeah i just uh don't needs some dependencies
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just don't do it because if you start something you know it's like starting
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a company it will be a difficult yeah we'll get is even
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get disappointed some people would tell you know it doesn't work it into
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wanted i don't care and this this moments you need someone
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look and tell you not doesn't matter i i just talk to someone
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else and then excited and let's do it let's try again
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so it's always difficult it will probably die should do that don't don't
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ah the next time is allied mister to cheat and that's very good learning so if
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you do something especially for new technologies where it's very difficult to say um
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what did you do to your business so it's like when you don't know how
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i don't know how much because i don't really have something to compare
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uh saving costs well we never tried it's really so i don't i also don't know about it
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and uh then it can do a a cell business cases it's
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not on about shaving your business cases can supports different purposes
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maybe it's your bit in the future as a company and you don't really do revenue but to try something out
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maybe it um uh supports um oh your new strategy and it's really good one
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because uh the companies have initiatives and initiatives have budgets and if you
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somehow linked to to see new city for the strategy you can also get
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a piece of it and also resources and uh get the message right
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so uh this again told to talk to such people uh who can help
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you ask them for help and uh i really try to to uh
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to tell them peace in their language or ask them so like uh you
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can do teach and ask for their opinion and then improvement beach
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also the pair um different different um
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versions of hip each maybe it because sometimes you really have to the presentation then you need some slides and you need to spend
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in detail sometimes it just uh meet someone um over coffee or
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you meet someone in the elevator engine even elevator peach
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or someone is asking you what they're doing and then you just have to
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detail on you go with a doing it's not the moment too
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open your make or something else and show your presentation it should be like
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clear in one sentence what's about or what scene for another person
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well the adoption it's a change in mine said ending behaviour and it's a two q. on
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because um let's say you do a lot of different slicing so trying to
00:17:45
uh to change mindset that's what should you face to face um
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it i haven't see anyway around so basically been id difference lies
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in for um for our eight guys for it that program
00:17:59
hi here again still kind of new fifty board said and still meetings
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the killing myself instead of saying and then use letters and they really talk to them and
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before every meeting i basically screens what they're doing and how it yes can help them
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but doesn't that it was it return it was not about uh talking to our infrastructure guys
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is really about talking to product management intended and if you go this way
00:18:25
if you use a. p. i. c. can shorten your product a creation
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life cycle or you can gain additional revenue methods and so on so i'll
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just call in talks all of them it's it's not easy and
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it takes a lot but uh you can't really change the mindset that just
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a second some letters it's about people and the second one is
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not to forget its behaviour so speaking about behaviour viola used to do
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something and uh oh that's where this some training is needed so
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create some training seminars hackett towns whatever just get people that to try it
00:19:02
and to learn how to do it sports don't forget on of the ah i'll tool of
00:19:10
very important take away suffers a lot people had their teens they don't want to change
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and the second and it's about other people not about technology that about the first on maybe
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a um hearted yes it so people don't want to change but there's some people who'll
00:19:28
i don't want to change morning and found that don't want to change yes so it's easier
00:19:33
to obvious those o. r. bigger or more reeling to which adopted to try something new
00:19:39
in the big organisation there's obviously i'm younger people's younger people a
00:19:44
lot of is it to try something you know they are
00:19:48
i use it to uh to get excited for something uh go for those farms
00:19:53
and also go for those who just joint organisation so maybe then you this
00:19:59
because if we got someone who talks for works for 'em in ten
00:20:04
years in the company and always did the same re look for
00:20:08
ten years out yep just forget it they won't be your first success
00:20:12
story i get someone who is he on oahu is new
00:20:16
it doesn't matter for them if they if they learned this process another on it the starts um
00:20:22
uh using this technology or not them and for the second dog um people connectors people it's very
00:20:29
true if you get someone for um for all my team then can talk to the pierce
00:20:34
it want others to adopt it's they want to don't want to be alone so i'll enable it
00:20:39
and help them i don't know how you can do it uh in your organisation or
00:20:45
a new courses maybe you host family tops um maybe
00:20:50
you'll do some other grants but the chest
00:20:52
really talk to people get them connected them though everything yourself so because you can't
00:20:57
and uh it's important to get a first sound more on medical it's um uh
00:21:04
some people who support us so they will spread the word for you
00:21:08
and uh you should enable them maybe should create kind of influenza program or
00:21:13
creating just think about it make least of people who do you think
00:21:17
but like it and if we can ask to close maybe not i mean tops or go to to another team meetings
00:21:24
or uh uh just so happen you realise uh is creating some um some presentations to just get help
00:21:35
and oh maybe the most important torn here not sell you have to convert the technology into william
00:21:43
because technology it's really just another one there will be another one in one here
00:21:48
or maybe lace or maybe in two years each can sort of something better
00:21:53
and yeah well we will wants to develop ourselves who wants
00:21:56
to engage shoes better products we want to to advance
00:22:01
and uh it's really bad understand what's the value of this one and
00:22:05
to whom and then sell it hard because people don't just understand
00:22:10
what's great about it's only because you do or don't it because
00:22:14
your peers too so it's repeating it selling it it's communicating
00:22:19
and don't stop if you really believe in something just go for it
00:22:22
don't get disappointed maybe it will takes two or three years
00:22:27
in becoming a station to take its direction but if it's worse for
00:22:30
you then go still that's basically um that's it from my site

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Conference program

Keynote
Jean-Baptiste Clion, Coordinator DevFest Switzerland
26 Nov. 2016 · 9:40 a.m.
197 views
How to convince organization to adopt a new technology
Daria Mühlethaler, Swisscom / Zürich, Switzerland
26 Nov. 2016 · 10:14 a.m.
116 views
Q&A - How to convince organization to adopt a new technology
Daria Mühlethaler, Swisscom / Zürich, Switzerland
26 Nov. 2016 · 10:38 a.m.
Animations for a better user experience
Lorica Claesson, Nordic Usability / Zürich, Switzerland
26 Nov. 2016 · 11:01 a.m.
121 views
Q&A - Animations for a better user experience
Lorica Claesson, Nordic Usability / Zürich, Switzerland
26 Nov. 2016 · 11:27 a.m.
Artificial Intelligence at Swisscom
Andreea Hossmann, Swisscom / Bern, Switzerland
26 Nov. 2016 · 1:01 p.m.
193 views
Q&A - Artificial Intelligence at Swisscom
Andreea Hossmann, Swisscom / Bern, Switzerland
26 Nov. 2016 · 1:29 p.m.
An introduction to TensorFlow
Mihaela Rosca, Google / London, England
26 Nov. 2016 · 2:01 p.m.
305 views
Q&A - An introduction to TensorFlow
Mihaela Rosca, Google
26 Nov. 2016 · 2:35 p.m.
Limbic system using Tensorflow
Gema Parreño Piqueras, Tetuan Valley / Madrid, Spain
26 Nov. 2016 · 3:31 p.m.
331 views
Q&A - Limbic system using Tensorflow
Gema Parreño Piqueras, Tetuan Valley / Madrid, Spain
26 Nov. 2016 · 4:04 p.m.
How Docker revolutionized the IT landscape
Vadim Bauer, 8gears AG / Zürich, Switzerland
26 Nov. 2016 · 4:32 p.m.
Closing Remarks
Jacques Supcik, Professeur, Filière Télécommunications, Institut iSIS, HEFr
26 Nov. 2016 · 5:11 p.m.
Rosie: clean use case framework
Jorge Barroso, Karumi / Madrid, Spain
27 Nov. 2016 · 10:05 a.m.
Q&A - Rosie: clean use case framework
Jorge Barroso, Karumi / Madrid, Spain
27 Nov. 2016 · 10:39 a.m.
The Firebase tier for your app
Matteo Bonifazi, Technogym / Cesena, Italy
27 Nov. 2016 · 10:49 a.m.
Q&A - The Firebase tier for your app
Matteo Bonifazi, Technogym / Cesena, Italy
27 Nov. 2016 · 11:32 a.m.
PERFMATTERS for Android
Hasan Hosgel, ImmobilienScout24 / Berlin, Germany
27 Nov. 2016 · 11:45 a.m.
Q&A - PERFMATTERS for Android
Hasan Hosgel, ImmobilienScout24 / Berlin, Germany
27 Nov. 2016 · 12:22 p.m.
Managing your online presence on Google Search
John Mueller, Google / Zürich, Switzerland
27 Nov. 2016 · 1:29 p.m.
Q&A - Managing your online presence on Google Search
John Mueller, Google / Zürich, Switzerland
27 Nov. 2016 · 2:02 p.m.
Design for Conversation
Henrik Vendelbo, The Digital Gap / Zurich, Switzerland
27 Nov. 2016 · 2:30 p.m.
Q&A - Design for Conversation
Henrik Vendelbo, The Digital Gap / Zurich, Switzerland
27 Nov. 2016 · 3:09 p.m.
Firebase with Angular 2 - the perfect match
Christoffer Noring, OVO Energy / London, England
27 Nov. 2016 · 4:05 p.m.
Q&A - Firebase with Angular 2 - the perfect match
Christoffer Noring, OVO Energy / London, England
27 Nov. 2016 · 4:33 p.m.
Wanna more fire? - Let's try polymerfire!
Sofiya Huts, JustAnswer / Lviv, Ukraine
27 Nov. 2016 · 5 p.m.
Q&A - Wanna more fire? - Let's try polymerfire!
Sofiya Huts, JustAnswer / Lviv, Ukraine
27 Nov. 2016 · 5:38 p.m.
Closing Remarks
Panel
27 Nov. 2016 · 5:44 p.m.

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