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CE2 – circular economy entrepreneurs
Dominik Isler, CEO Swiss Economic Forum
Friday, Aug. 24, 2018 · 4:33 p.m. · 22m 42s
An initiative of the Swiss Economic Forum to boost sustainable entrepreneurs presented by Dominik Isler, CEO Swiss Economic Forum
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00:00:00
so good afternoon also on behalf of the swiss economic forum i'm actually very on or to be a why
00:00:07
this was economic form every year we organise about seven major conferences in the more than thirty smaller events
00:00:13
and i do know that those conferences that are other place
00:00:16
like here where the problems with also the opportunities arise
00:00:20
other ones the good ones so i'm happy to be review here and to share our
00:00:24
thoughts i'm also here with you because i believe that we share a common calls
00:00:32
as entrepreneurs and as companies or as people we have to take responsibility for the
00:00:37
future for plants in doing so we securing the future also for our children
00:00:44
so when starting two thousand ninety you know later to
00:00:47
suisse economic form will be launching a new platform
00:00:51
that will effectively support circle economy in switzerland and also give for momentum to circular economy
00:00:58
we call it so click on any entrepreneurs c. two and the headline is shaping
00:01:02
the future of pieces together i'm here today review to briefly present initiative
00:01:08
the roots of the project and also to receive you feedback and i'm
00:01:12
looking for discussion at the end so in our view sustainability
00:01:19
climate change and also circular can only face certain challenges
00:01:23
and this also in july a federal council laurie
00:01:26
toward spoken why the first problems we have in switzerland in reaching to a twenty thirty goals
00:01:33
if the implementation to realisations you also mentioned
00:01:37
that innovation and entrepreneurship are very important
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so the topic is more present than ever and innovation entrepreneurship play a big role
00:01:48
so i know you sustainability to make the challenge of our time innovation a new technical solution
00:01:54
can be developed at that university and they are developed that universities but at the end
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they need to be implemented by business empire yes amazing day to day
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operations so regarding circular economy and sustainability the gap between knowledge
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and action has to be close and the main question my view our first do we how do
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we change the habits of the people and of the businessman how do we change their mindsets
00:02:23
and how do we uh build up momentum for circular economy in switzerland
00:02:30
so i'll international companies actually all ready to kinda shitty phone started some
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uh projects um implementing circle economists several years ago
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but now is the time for suisse entrepreneurs and see sesame
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is to react and start rethinking the basis models
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they're already various initiatives also to bring together circular
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economy activists and ideas and projects like um
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uh impact top and others but in my view there hasn't been a lift
00:02:58
off yet so they need some power the idea need some power
00:03:04
and here it is maybe where our organisation can make a difference and you
00:03:08
want to make it different and help it to two plus some
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so this this economic forum has a mission to support and
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to foster and the entrepreneurship and innovation in switzerland
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i was trying to is to bring together the right people at the right place at the right time
00:03:27
so just a brief uh um overview what we do we are the leading conference
00:03:33
organised utterance with someone so we host seven major conferences throughout the year
00:03:39
in various fields like health care really state also uh an action climate and momentum worse
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we do have about thirty employees into one sonya burn we about eighty five
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partnership of major companies that help was two am carry those have conference's
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we are in direct contact with but want it on the printers in switzerland so they give us feedback
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and they tell us whether pain points are in the daily basis and also in the future
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we scout and engage approximately three hundred speaker every year for our stages
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and for our of words and challenges we have three words we give amongst them the swiss economical work
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uh we will evaluate some five hundred startups every year so we
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know exactly what is going on the distorted because use them
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in switzerland and all together we will come around five thousand people on the sea level on our conferences in switzerland
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we finally helped to games we sesame is growth capital of more
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than one in ten million swiss francs so that's we
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sesame and young entrepreneur already to grow not to not to
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um to to start there i'm not to start the
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companies put to grow went to expand and foreign countries all
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together with more than twenty years of experience is organising
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conferences and supporting suisse entrepreneurship so swiss economic form is very
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proficient in providing ecosystem for swiss businesspeople and entrepreneurs
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but does not only assist economic forum we do also care
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for the topic of climate change sustainability in circular economy
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so we've been caring caring about sustainability for more than ten years why
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in two thousand four with formal weiss president al gore the swiss economic
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forum into and he was talking to us about the importance
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uh of climate issues so then we decided to work on that topic
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which was not on our agenda actually and in two thousand seven
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we launch to suisse and a chain climate summit sonya it more
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than ten years ago works without the swiss antigen climate summit
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and that we do have more than twelve years experience in the field of
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energy and sustainability this year's edition will be a nineteenth of september
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it has to turn it on the move co creating a up to change and during those twelve years we already had a
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lot of interesting speakers on our stages you can see some of
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them here on the slide my cluster actually last year
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now after twelve years we decided to shift and to reposition the conference
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we decided to shift away from awareness to action as the climate issues interview and i
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was sufficiently present in the people's mind now i think it's time to act
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so the opportunities and challenges of circle economy must be economically on the stupid and implemented
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we shall challenge the mindset of the business people now this is why we launch
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most probably in two thousand nineteen a new platform which is called
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circular economy on to put a so see you too
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see to actually it is more much more than a conference
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so we will actually move away from the conference alone
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so but we will be a platform as it brings together relevant
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players anti strengthens their community because now we can see now
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in my we we do have some actors in switzerland they already leaf the circular economy but you have time
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i think that we have to bring them together so they can build up a strong community so
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the c. two consists of three main elements will have as today here we'll have a main
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conference uh actually a lighthouse conference they be from three hundred to four hundred participants somewhere
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in switzerland the consists of keynote speeches talks a panel discussions i'm
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gonna do it will provide cross sector pieces cases and
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also success stories that inspire and bring to put bring together
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suisse key people then we will have in c. too
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lead so at least four times will have meetings all around switzerland maybe else or
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pure in like the above there to bring together relevant back doesn't to strengthen
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local networks from should you re launch or a breakfast
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last but not least we'll have a website where we provide
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international like this international and national uh information circular economy
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so we for try to summarise before maybe you have some question no i inputs twelve idea
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we believe that we have the responsibility for protecting our environment
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in doing so we're securing a future for our children
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we do believe that circular come is considered the promising
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and profitable model for forward looking and sustainable world
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this means bringing together innovative goods and services to the
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market and developing sustainable and profitable business models
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the swiss economic forum believes in the power of entrepreneurial action in
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the power of innovation and the benefit of conferences like today
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you're gonna save has more than twenty years experience and even more now we
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have the powers we're part of the n. c. c. media group
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we believe and we deliver internationally input at c. to a network to the relevant
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players in switzerland and together we can then be shaping the future of business
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so it's a lunch i'll be leading we need clever policy regulation to foster circular economy
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we need innovation but we need what we need most uh
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well designed well government and input control colour colour collaborations
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see to the new platform one so helps with someone to become the leading circular economy
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we want to grow and leveraged community of forward thinking on to present policymakers in switzerland
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so now i have several questions to discuss with you but i'm ready
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to also questions or to receive a feedback on their idea
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i wish you all happy stay here and lydia when the good safe return home
00:09:58
hi yes
00:10:02
yeah i have a question i admit microphone so it's on taken advantage of this um
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in this project of so of c. to um how will you select the participants
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the old one of those with the did you read how how we view
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you mean the participant yeah the participants movie is you know
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you have to build credibility as well uh uh in
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as the way the uh the entrepreneurs are really dedicated did you get into that
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as a as a can imagine during those twenty years of experience in working get was was on them as we've huge database
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but we do not want to invite whoever wants to come you know i used to say that
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there are always some middle management people want to spend their day in the office but
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as they have to go to a conference but is not the people don't have at our
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conference so what we usually do we work together with partners so we left the partners
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uh to invite their i guess that would people they think or change makes for thinking people
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and usually one quarter of the people we just in wide full free so we
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all ski advisory boards will still to printers we have in our proximity
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who are the people that are leading in circular comic i might i might else e. p. f.
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l. i might ask all the people from impact up so bring us the interesting people
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that really are able to change you know to do momentum into its own full circle economy
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so the conference will be as all of all of our conference will be only mutation
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so there will be only selected handpicked by and pick people at the conference that's what we try to do and
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if you succeed will have very interesting people we have
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very interesting discussions there and interesting cases on stage
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yes
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i have two questions on a first date it you know add
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anything initiative not secure had nine yes we try to
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be in contact we've we've you know we try to probably cannot put uh let shape the future of pieces together
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in that we only wanna work lower actually tried it might if
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everybody's around identical over it and i think you had an
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sell uh you'll be talking to you guys already a are seeking to do secular economy
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and are you all's said politics i i could get to parenting things to join
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yes absolutely that that we have to and that's we know where we help by the power of the of the
00:12:34
n. c. c. which is a newspaper in the tremor part of sorts and that's quite a strong liberal newspaper
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so we hope to have coverage in the n. c. c. and so to develop a momentum actually for the whole thing to start
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you know if you only bring together the entrepreneurs that already practically
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so try to practised profitable circle economy it doesn't help
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so that's why we thought we might make a difference as we have a huge crowd inserts and we
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know will be on top and as we know the investors so we try to um yeah
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to foster you know sir click on it so it's and so your we also want to reach
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those people that are close but we also want to reach let's let's say a bank
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to say okay if we now uh by new chairs for the office
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the selection criteria we want only be the price and the design but also for instance we usability
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okay so stuff like excellent so we have to have a momentum so it has to be sexy the and the
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circle economy wanna try to make it more six and that that may be able to it's like that
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i get collaborate with it i think that's chair at m. i. r. i. e. s. g. m. e.
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yeah absolutely our platforms on meeting that's right we try to express was shaping the future pieces together
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right i'm just wide you know what you could uh necessary components for instance in there which is
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oh it out rated it is
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hence the uh the the small entrepreneur that's just
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getting started and the middle man um
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or is it just yeah just passed by a mare encountered unpacked the politicians
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intern who are the are doing circuit academy i could not answer
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uh can you hold yes uh we try to help you know s. s. v. signal waveform as a huge stand in
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the in the channel part of switzerland uh now network so we try to leverage on on the strength right
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so these all we can bring is our experience now network so we have direct access to federal counsellors
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politicians so we might be able to make a small difference for the project itself yeah
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uh_huh
00:14:52
yeah so i can hear you i'm full translation
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right um well have make wasn't well first right that you'd do thoughts
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thing about a circular cannot meet certain is quite amazing that
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uh i got to china these no one chinese discourse
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political level without circulate economy being completely bad it
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in the policy yeah so i think it's about time that we do the same in europe
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uh no i'm on my question what what value to use the echo the
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lash because your core the big uh confirms or denies arising out confirms
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has values definitely smaller what value do you see in a curvy lines in terms of circular economy and walked
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a calibration more it could you envisage we probably we might be complimentary not come to competitors
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yeah i believe incorporation nothing in competition so i think what is interesting here in the modern deeply touched here
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you know those conferences are strong if they are all i have is it authentic
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so you can feely here is we're here in lady oblivion up down in monterey at the congress centre you know the laws
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on in some kind of a five star hotel but we appeal where we can see the problems but also the opportunities
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so it's a for things so i think it's a very credible conference up here um so the corporation at the the
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as i mentioned before will have various elements in the c. two platform and we also have laps so why
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not making one laptop here and bringing together you know more
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people inviting other people leverage also that it the challenges
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of eco systems and all of those are the laws and small um houses to a small towns up here
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so this i think is a corporation uh we can also bring in
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our network to help you to have more uh um maybe
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i'm participant from the german part of sweets on the what do i mean yeah for me it's collaboration up a competition
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we have those we have already set a date or almost in september cafe together so yeah
00:16:51
yeah it's a yeah it's an ongoing process now yep
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i think you i love and about a
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and do we ian's yeah have the ark it's an innovation up uh_huh that sponsors a lots
00:17:15
of uh entrepreneurs or yeah yeah or it's it's
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uh are highly regarded initiative my only
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um i'd say the largest challenge for it's from my
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perspective being there and taking industry right now
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is that they cater almost exclusively tissue technology startups
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uh_huh and when you talk about innovation
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that is generally i mean you has some consumer guides
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you have technology uh uh startups coming up
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fifteen twenty times here and i'm guessing that that's most of the
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people that you know now when you say that you have
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all these hundreds of contacts in the uh in the entrepreneurial sector in switzerland
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what would you say would be the sectors that are not enough
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involved in uh innovation and circular colony and so it's it's
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i'm thinking for example i dunno agriculture or or a artist in woodworking or or what
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what would you see the opportunity there what would you see the the gap that
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we thought was we have to differentiate between innovation per se and circle economy
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so what i can say right now as we for instance we have to swiss economical word which is an award
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national award for the young entrepreneurs less than seven years old their company has to be less
00:18:37
than ten years old and we have three categories actually there we've high tech biotech
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we have um services and we do have production and we see that every year
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the number of uh applications from the production category diminishes
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i don't think it's very very difficult in switzerland ought to be you know very innovative in the in the production field
00:18:57
so agriculture maybe but also making knives in switzerland producing cheese
00:19:02
uh ma'am has a neat and stuff like that
00:19:05
for the circular economy as far as i can tell ready now i'm not an expert as you all are
00:19:10
but i think it's it's a whole economy that still has a problem
00:19:13
in thinking of circle economists and thinking of negative external it is
00:19:18
but not all sit and circle economy my views very often reduced to waste topic
00:19:23
so we have to reduce waste recycle waste well it's a mindset question in my view
00:19:28
so to to really to to minimise the that the and negative external it
00:19:32
does so in if you if you if you consider it like that
00:19:36
it's the whole economy that is tops you know and then they have to walk their talk you
00:19:40
know i'm very close to um company a gay asparagus so they produce those chairs for offices
00:19:46
and he says i know i can take back all the chairs and i can refurbish
00:19:50
them i can give him back or sell them or whatever but if i apply
00:19:54
and to to furnish an office you know at the end is the price maybe the design
00:19:58
but not the criteria of if we're whether it's being taken back and reuse and
00:20:03
stuff like that so i think it's it's it's also the one that by
00:20:08
stuff it's it's the uh how is it the providers of services and of good so it's the whole system that has to change
00:20:14
and it doesn't actually my view so that's why you wanna use our pool our power
00:20:19
to maybe helped change to people because i i believe in i can feel that the wave now is coming
00:20:25
if circular gonna be the consumers are changing and also the companies and
00:20:28
we just wanna uh like the fire a little bit more
00:20:32
as good as we can do you think that in this in this sense it would be possible to uh oh
00:20:38
label oh the circular economy factor as so
00:20:43
in energy for instance when you buy afraid she has a a plus or
00:20:48
be easy sheets et cetera ah she she noted she also i
00:20:53
we always say we're we're on top an aerial thinking and we believe innovation so we'll be do not believe in the in the in
00:21:00
the government was tells us what to buy and what to do so we believe in entrepreneurs because it's the only way to
00:21:05
it's fosters innovation so but still that's white circle economy has to be profitable
00:21:10
you have to be a business you know so we have to convince the consumers in my view that they buy those
00:21:16
preaches that or better or a categorise that as okay for circular economy so we have to make it sexy
00:21:22
so then it the momentum starts and from the side of the economy able also from the consumers
00:21:30
good luck in still another question yeah
00:21:33
get hired on i think on the time but i and i can't wear secular economy has completely taken now
00:21:41
and and hand uh_huh what i see that it's it's sexy already
00:21:46
that had it starts taking out maybe can sexy because
00:21:50
the parts i yeah that that that they don't need to tell us i think they don't have to go to the city
00:21:55
i tell something in the trash you get a they don't have to
00:21:58
do that and not having a negative impact so i think and
00:22:03
hats by doing what you're doing and i think you're great decision to bring a different people together
00:22:08
back the bowels could start rolling quickly so i think a
00:22:14
yeah i get that we need to create it'll be sexy here um it has no not only the brownies people
00:22:19
slow but the swiss people say seem to be slow and we need to yeah best of holland so
00:22:25
to discuss the nice people so because they waiting on the people from from sorry guy from ah or
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