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And own Owen one this is it here if I
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just okay okay I'm the most un
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technical person in the world doing one
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of the most technical conferences in
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the world. Um first I just like to take
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my host for inviting us here. Um I had
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the best twenty four hours they wined
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and dined me last night I had whisky
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tasting up until one am. And still
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standing at this afternoon to talk to
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first of all let's get the right there
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you go. That's it that yeah every form
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of digital communication is generally
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inferior to face to face communication.
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There's something you get by actually
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meeting people that you don't get from
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email text or phone virtual reality is
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the first technology that tries to make
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digital communication not just more
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efficient but more useful. And even
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more compelling and even more human my
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name is cleaned already and the
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president and co founder the world we
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are formed my background is theatre I
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work in film I'm an actor I'm the
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director but most importantly I teach
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children how to act I teach drama
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classes around the world. Um a few
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years ago in London newspaper asked me
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do I train children for professional
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theatre and I said no I wouldn't do
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that any parent but what I the reason I
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teach drama is I think I'm making
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better human beings on teaching
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children how to make decisions how to
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take risks how to fail in a safe
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environment. And what I've discovered
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is that virtual reality has the same
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kind of elements that's going go to the
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next slide please virtual use and oh
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it's been around for a very long time
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this is actually a picture of the very
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first virtual reality goggle that was
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made in nineteen sixty eight but next
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like two thousand sixty look two fast
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two thousand sixteen is the year if we
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R yeah if you're not aware of it marks
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are copper founder face book actually
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paid a twenty two year old boy who
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invented the octal is two point three
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billion dollars last summer. And this
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started a revolution and since then
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just in the last year we've had three
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major developments in this industry. Um
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for those of you determine trying to
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gear BR that's what we have an exhibit
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hall right now when we tried on the
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train coming up for make this morning.
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Um the what's great about it's portable
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and it's accessible and it's affordable
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to ninety nine dollars on amazon. And
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then you have the HTC five any octal is
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what makes these good is that they're
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interactive you can actually
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participate in what you're doing but
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they're also more expensive this TC
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five was selling for eight hundred
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dollars what it was released but the
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actually sold fifteen thousand pair in
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the first ten minutes of being on sale.
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Um so people just been waiting for this
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to happen on the ark is out now and
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will be I think selling it in Europe
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quite soon. But the cardboard universal
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version was the affordable one and in
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two thousand sixteen over seven million
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people are using the cardboard version
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why because it's only five dollars. And
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it works on every mobile phone where
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the Samsung here needs the Samsung
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phone but it's also a better quality
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experience and if you haven't tried it
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please try to go to exhibit hall and
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try before you leave today eighty
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billion market in twenty twenty fifth
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twenty five that's what Goldman Sachs
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said the other day funny enough I woke
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up this morning and the new production
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wise is that it was gonna be a hundred
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and sixty five billion by twenty twenty
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now I don't think any of us know what's
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happening when it comes to the how much
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money's gonna generate. But we know
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that millions are being invested around
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the world every major Hollywood studio
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is now investing in it and they
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expected to to be the new form of
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entertainment three sixty video versus
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the are even I had a hard time figuring
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out this one three sixty which is been
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around for a while my understanding is
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immersive capture of reality around a
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fixed point or virtual reality is an
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alternate reality that has six degrees
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of freedom in movement. So when you
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move around it's moving with you also
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so you it the the the vision is
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stationary. Um next we have cameras the
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whole matrix is what we've been using
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recently if you look at our B larvae R
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film that we have on our goggles in the
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other room we did that ourselves just
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so we could understand the process it
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does take a lot of cameras together and
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then it does take about two thousand
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francs to the software stitches
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together and lots of lots of hours. But
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now you have what's called the the
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already cameras are fully synchronised
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but even the odyssey has blind spots on
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the top and the bottom. And of course
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the latest is the nokia. And of course
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it came out this year is sixty thousand
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dollar price tag. And now they've not
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done the price to forty five thousand
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but it is P are ready which means you
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can film I just download inexperience
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right away anyone can do it now your
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reality pure virtual reality what this
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really means is that you're allowed to
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create in the virtual world. And this
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is an amazing program if you haven't
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heard of to build brush you can talk to
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me after some kind of video
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demonstrating it but it is a three
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dimensional world where you're painting
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in creating and designing and you can
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you can see what you're doing as you
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can see in this picture here. Um where
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you creating fire the designing a
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volcano entertainment is obvious them
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the most natural avenue for virtual
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reality it started with games but
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hollywood's taken over now. And
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Hollywood is always looking for the new
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thing it was silent films remember
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those and then it was talkies with
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sound and now we're into CGI and all
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the special effects. But what's
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happened in the last twenty years is
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when pixar came out if you noticed
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every major Hollywood star wanted to be
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the pixar film "'cause" that was the
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new thing all right now the new thing
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is virtual reality films Nicole kidman
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is just on her latest film you're gonna
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see all the stars lining up the funny
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enough between virtual reality and
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pixar films there was something else
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that most people unless you play video
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games don't understand what's happening
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a lot of Hollywood stars have been
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doing video games because the
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technology is so advanced. And so you
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seize actors like Patrick Stewart
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change being Gordon video games and
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funny at most people don't realise is
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also that the top video games actually
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cost more to make more to produce and
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the most expensive Hollywood film but
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it actually makes more money. And
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that's quite into it. And so
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entertainment is a natural aspect for
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virtual reality but it's much more PR
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is immersive last and tooth out January
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two thousand fifteen is when it hit me.
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I saw add to the world economic forum
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and a bus they had dollars for the
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first time where ambassadors and prime
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ministers were wearing them but in for
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the first time instead of Reading
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report about the syrian refugee crisis
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the delegates put these goggles on it
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for a minute they were in the refugee
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camp and that changed everything this
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is creating social change now and it
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affected me personally and made me come
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up with the idea of founding the world.
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B are form education is a big aspect
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also with the RJR technology students
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can be converted for consumers of
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information and knowledge to creators
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of knowledge and understanding. And we
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have a short video just to demonstrate
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that at work now this volume Okay I
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think I like in your or just an
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ordinary or oh what we're we're gonna
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you go where I oh this is great well no
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the great wall of china now we catfish
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or just because a time but they were
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doing the math class and they were
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trying to figure out how long it takes
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them personal how long the great wallet
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is but then they were trying to figure
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out calculating how long it will take
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them but what the whole link this is
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doing a math class and and of course on
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top of that they got to actually stand
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on the great wall of china in the
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middle there classroom. And and it's
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it's just like you can read a book
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about how to ski. But it's much better
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if you actually go ski itself. And this
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is what the R.s allowing students to do
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is not only talk about the great wall
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of china but actually stand on it how
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does a big aspect industry that's
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benefiting greatly from virtual reality
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an augmented reality it's a tool to
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help with doctors and patients most
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recently the had the the next what's
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too fast sorry the latest story that I
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just read about two weeks ago was a
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group of doctors who were using virtual
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reality to relieve pain pain and
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suffering and they work with burn
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patients if your patient your buddies
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your bodies covered with burns the
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hardest thing is having to change
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bandages everyday. And you gotta pump
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your body for morphine to kill the pain
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is they do this by using virtually
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goggles on burn patients they produce
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the pain by seventy percent I mean it's
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quite significant player now and and
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they're more studies happening but
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people are using this for drug release
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on the using it for dealing with
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phobias you name it other aspects is
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obviously you've got industry jaguar
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land Rover in the UK have been
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designing cars in virtue Audi since two
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thousand eight they were one of our
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guest speakers this year tourism is
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very big if you notice again we did a
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bill are the are the only three sixty
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film that we actually showed in
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shanghai china to six thousand guest
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visitors the came to or installation
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for ten days and that was one the main
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aspects they're all cute about looking
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it's what's linens swiss Alps and it's
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a great way to promote tourism just by
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having a simple program and it can just
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be a cardboard device with the phone in
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it and they download the apps real
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estate is huge now you can actually
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developed the whole state without
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building it you can actually want to
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the house that you want bill before
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even spend a penny on the actual
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material a building it this is what
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virtual reality I'll stop for when it
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comes to real estate business product
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development architecture you also look
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in a marketing training and learning
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how to well evenhanded astronaut use it
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now and all the sports enthusiast
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athletes in real we're using virtual
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reality help improve their training in
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you realise and the next four years is
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gonna be a significant aspect of their
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training is virtual reality training I
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just I just see this was club med they
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created virtually display and they were
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touring it this is a shopping centre in
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Paris or people would sit down and
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these seats and experience skiing on a
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ski holiday and they were signing up to
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go to club and holidays. Thank you all
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right in the world they are form is a
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medium and what we've done is we've
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created a form what we talk about it a
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festival what we celebrated and this
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time for the first time we're actually
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gonna have a market are and you'll
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summit is income Montana last may which
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is less than four months ago we held
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our first conference we had fifty two
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guest speakers from around the world
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which included EPF L.'s earn but also
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the jaguar land Rover included doctors
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and scientists include Hollywood
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directors and producers bring in them
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all together. But it was to talk for
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the first time everyone's been playing
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with virtual reality but no one's
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talking about it. And that's what we
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did a comedy and with the world your
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form is we created an open dialogue
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there no rules there no regulations yet
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there's no ratings on what's right for
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children and what's not and this is
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what we're hoping to do with this
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summit and then you'll summit is to
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bring leaders together every year but
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also celebrate on the festival are
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first conference at fifty two speakers
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we were expecting four hundred people
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to attend but we had over one thousand
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five hundred show up during the three
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days and next year we expect about
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three thousand to attend since in the
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last four months we now have five trips
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to china between now and December the
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chinese are kind of crazy about virtual
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reality and because what the world we
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are form they're using us as their link
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just what celine linked to Europe and
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so we're in a very fortunate space
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where we're creating a lot of business
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relationship between swiss companies
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and the chinese industry that's back in
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this up with millions of dollars. Um on
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top of that we we offer memberships or
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program we got some publications in
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virtual reality. Um we're very busy but
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we're very excited and looking for to
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this next year two thousand seventeen
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the trains to come daydream Google has
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just come out. And what this means is
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that it's gonna convert any mobile
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phone to be as good as my sense and
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here they are it's going to make it
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just as good no matter what kind of
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gargle you use and that's quite
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significant. But augmented realities
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again changer with augmented reality
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you don't need goggles we can actually
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present something right here on the
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stage right now without wearing goggles
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the only thing is you have to work just
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normal classes that the high tech
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classes. So I can still see you you can
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see me but we can actually see what you
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want to project what product you wanna
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demonstrate. Here's a short video
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showing an example of an augmented
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reality this will be a significant
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gains changer and of course it is a
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commercial you'll notice none of the
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children are wearing glasses this is a
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company called magically but they've
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already raised one point six billion
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dollars and they haven't even released
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anything yet but they've got so much
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investment because what they're doing
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is exciting and we know what's coming
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because of all the patents that file so
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far. And I they they think that someone
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like disney's actually interesting
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thinking about buying them right now in
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so it it's gonna be a very exciting and
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here for us augmented reality will be a
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big part of our festival next year so I
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get I would just like to thank you for
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your time thank you for invitation and
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we do have a trailer if we have time
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otherwise what we're gonna do is we're
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gonna put that on the website the
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conference here. So you can look that
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up and check out next year's event.