Player is loading...
Yelloh
Fabian Bollhalder, Yelloh
Tuesday, Sept. 19, 2017 · 3:01 p.m. · 03m 04s
Embed
Embed code is not allowed
This talk is part of a Private webcast, embeding is not permited.Transcriptions
Note: this content has been automatically generated.
00:00:00
hello my name is logon cofounder yellow were our aim is
00:00:04
to just drop the online survey industry using video
00:00:08
forty billion dollars annually is what the market research industries were today
00:00:12
twenty percent of it is qualitative research uh qualitative research
00:00:16
isn't about understanding your customers are numbers and statistics
00:00:20
rather about understanding the actual the motions and what they do and why they do it
00:00:25
different methodologies today to do it include in person interviews remote interviews and online surveys
00:00:32
the problem with all of these are that are extremely expensive and time consuming for companies to conduct
00:00:38
and the reason for this is because inflexible and tedious for the respondents to actually give their information
00:00:45
or solution or video online surveys which gives
00:00:48
companies and respondents the flexibility and comfort
00:00:51
of online survey it the flat yet the quality of it in person interview
00:00:56
the way it works is similar to online survey today were complete inputs their questions shares the link to
00:01:03
their own for for channels and respond in simply answer through video directly in the web browser
00:01:09
is videos think it sent backed transcribed and analysed on both keyword and sentiments
00:01:14
analysis giving the researcher an overview of the data set their perceived
00:01:18
through this they're able to quantify the qualitative research increase the speed of it and it's
00:01:24
completely mobile base as it's using the communication method that users are used to today
00:01:31
uh through this we're entering the online survey industry which will be
00:01:34
worth seven billion dollars annually in two thousand twenty one
00:01:38
with this was focusing specifically on the consumer goods industry as this is the closest
00:01:43
set to users of social media which is the trend that were going on
00:01:47
our aim is to have 'em up to one percent within three years which recruits six million dollars
00:01:53
we're doing this based on the subscription fee based model starting with a from
00:01:57
a package and having different price variables such as data retention policy
00:02:01
the number of questions that can be created and customisable design of the survey itself
00:02:07
um we've done two different business models are ready where we were able to test with different high profile clients
00:02:13
from here we've used to learning to now develop our product every release a beta version doesn't the three weeks ago
00:02:19
we've done this with eighty six different companies worldwide twenty one of which would serve no actually used
00:02:24
and tested it and for which which i use it out externally to there come a customers
00:02:30
the team that's made this possible of philip it will wanna myself as co founders
00:02:34
well none focusing that everything we make has value for both our clients and for respondents
00:02:40
a flip in making sure that we can create it myself an issue that the uh the clients
00:02:44
come in and as well as our first employee bart was no uh located in portugal
00:02:49
we're looking for four hundred thousand francs which will help us to develop our product further
00:02:53
and launch from market by the end of this year and beginning of next
